The campaign aims to launch an educational and eco-friendly water product from Volvic and LEGO to significantly increase children's engagement with the water category. The objectives are to educate consumers, especially children, about recycling and its benefits through hands-on learning linked to STEM subjects. The campaign also strives to encourage more ethical practices and community involvement. It will measure success through sales, participation rates, and environmental impact over a 6 month period beginning in February 2016 utilizing in-house and agency promotional resources.
The document discusses the packaging, marketing, and promotion of a new bottled water product called Volvic Connect. Some key points:
1) The packaging is designed to be highly interactive and engaging for children through features like buildable elements and hidden messages. This is meant to make the category more appealing and change children's negative perceptions of bottled water.
2) In-store displays, shelf graphics, and a ceiling graphic are designed to attract customers and get them interacting with the product before purchase. An interactive vending machine is also discussed.
3) A Community Connect website and app are highlighted as ways to encourage communities to build with the bottles and share creations, competing for a prize. This aims
The document provides background information on SIGG, a Swiss company that produces durable aluminum water bottles. It discusses SIGG's history, products, and a problem it faced when it was discovered its plastic liners contained BPA. To restore its reputation, SIGG needs to apologize, boost environmental efforts, increase transparency through social media, and enter new markets like targeting college students by partnering with campus representatives and customizing bottles.
Sustainability In Experiential - No Longer A Nice To Have - A NecessityHarriet Jones
At Seen Presents we’re passionate about reducing the environmental impact of live experiences. This guide combines our understanding of consumer behaviour and environmentally conscious production practices to show you how to deliver a sustainable live experience.
The document provides an audit of the Buy One Give One (BOGO) business model. It begins with an overview of the BOGO model, which matches funds from product sales with donations to specific causes. The document then examines case studies of companies using the BOGO model, including TOMS, Warby Parker, and others. It discusses the benefits of the BOGO model in terms of publicity and impact, as well as criticisms such as being a band-aid solution. The document concludes with insights on best practices for the BOGO model, including utilizing local partnerships, being culturally aware, and telling a compelling story.
Hopenhagen: Design Activism as an Oxymoron EcoLabs
Hopenhagen was an initiative by the International Advertising Association in support of the United Nations at the UN Climate Change Conference (COP-15) in Copenhagen December 2009. The UN Secretary-General Ban Ki-moon UN asked for help from the international advertising industry at Davos in January 2009. Hopenhagen took the form of an international public relations campaign culminating with an installation in the public square in central Copenhagen during the COP-15 summit.
Hopenhagen created a feel good façade where corporate sponsors were helping governments save the world.
Meanwhile, many of the thousands of climate activists congregated in Copenhagen for the summit found Hopenhagen so offensive that they made the campaign and installation itself an object of their protests. Hopenhagen is a classic example of corporate appropriation of people’s movements and the subsequent neutralization of the messages demanding structural change and social justice. As such, Hopenhagen embodies the conflict within the concept of design activism itself. While design functions predominately as a driver of consumption, consumerism, globalization and unsustainable behavior; activism is concerned with social injustice and environmental devastation. Activists struggle to combat the forces of globalization by forming social movements and resisting corporatisation of the commons and everyday life; designers are normally servant of corporate entities. These two forces are integrally at odds.
Would you bet on AR? Bettina Stier Scamatchia - ChiquitaSavage Marketing
Chiquita Bananas has a unique opportunity to connect with consumers through storytelling on their iconic blue stickers. The summaries seeks to leverage new technologies like augmented reality stickers and Snapchat filters to engage younger audiences and bring more fun and smiles to everyday experiences. The goal is to push the Chiquita brand further into popular culture and have something interesting going on throughout the year to keep people interested and engaged with the brand.
The document discusses the packaging, marketing, and promotion of a new bottled water product called Volvic Connect. Some key points:
1) The packaging is designed to be highly interactive and engaging for children through features like buildable elements and hidden messages. This is meant to make the category more appealing and change children's negative perceptions of bottled water.
2) In-store displays, shelf graphics, and a ceiling graphic are designed to attract customers and get them interacting with the product before purchase. An interactive vending machine is also discussed.
3) A Community Connect website and app are highlighted as ways to encourage communities to build with the bottles and share creations, competing for a prize. This aims
The document provides background information on SIGG, a Swiss company that produces durable aluminum water bottles. It discusses SIGG's history, products, and a problem it faced when it was discovered its plastic liners contained BPA. To restore its reputation, SIGG needs to apologize, boost environmental efforts, increase transparency through social media, and enter new markets like targeting college students by partnering with campus representatives and customizing bottles.
Sustainability In Experiential - No Longer A Nice To Have - A NecessityHarriet Jones
At Seen Presents we’re passionate about reducing the environmental impact of live experiences. This guide combines our understanding of consumer behaviour and environmentally conscious production practices to show you how to deliver a sustainable live experience.
The document provides an audit of the Buy One Give One (BOGO) business model. It begins with an overview of the BOGO model, which matches funds from product sales with donations to specific causes. The document then examines case studies of companies using the BOGO model, including TOMS, Warby Parker, and others. It discusses the benefits of the BOGO model in terms of publicity and impact, as well as criticisms such as being a band-aid solution. The document concludes with insights on best practices for the BOGO model, including utilizing local partnerships, being culturally aware, and telling a compelling story.
Hopenhagen: Design Activism as an Oxymoron EcoLabs
Hopenhagen was an initiative by the International Advertising Association in support of the United Nations at the UN Climate Change Conference (COP-15) in Copenhagen December 2009. The UN Secretary-General Ban Ki-moon UN asked for help from the international advertising industry at Davos in January 2009. Hopenhagen took the form of an international public relations campaign culminating with an installation in the public square in central Copenhagen during the COP-15 summit.
Hopenhagen created a feel good façade where corporate sponsors were helping governments save the world.
Meanwhile, many of the thousands of climate activists congregated in Copenhagen for the summit found Hopenhagen so offensive that they made the campaign and installation itself an object of their protests. Hopenhagen is a classic example of corporate appropriation of people’s movements and the subsequent neutralization of the messages demanding structural change and social justice. As such, Hopenhagen embodies the conflict within the concept of design activism itself. While design functions predominately as a driver of consumption, consumerism, globalization and unsustainable behavior; activism is concerned with social injustice and environmental devastation. Activists struggle to combat the forces of globalization by forming social movements and resisting corporatisation of the commons and everyday life; designers are normally servant of corporate entities. These two forces are integrally at odds.
Would you bet on AR? Bettina Stier Scamatchia - ChiquitaSavage Marketing
Chiquita Bananas has a unique opportunity to connect with consumers through storytelling on their iconic blue stickers. The summaries seeks to leverage new technologies like augmented reality stickers and Snapchat filters to engage younger audiences and bring more fun and smiles to everyday experiences. The goal is to push the Chiquita brand further into popular culture and have something interesting going on throughout the year to keep people interested and engaged with the brand.
This resume is for Bharath R, seeking a job that offers professional growth while delivering value to his employer. He has experience developing analog and digital test programs for circuit boards as an Associate Hardware Engineer. His technical skills include programming in C, Assembly, and HDL, as well as microprocessor and microcontroller knowledge. He also has experience with PCB design, testing, and fixture development. Bharath completed engineering studies and has worked on projects involving a touchpad-operated wheelchair and automatic power supply control.
Presentación sobre distorsiones del mercado de trabajo.Yurelys Rangel
El documento discute varias distorsiones en el mercado laboral, incluyendo el desempleo, el subempleo y la discriminación laboral. Explica que el desempleo ocurre cuando personas capacitadas para trabajar no pueden encontrar trabajo y analiza algunas de sus principales causas como la recesión económica. También describe formas de subempleo cuando trabajadores aceptan puestos que no corresponden a su nivel de capacitación. Por último, define la discriminación laboral como el trato inferior a personas por motivos ajenos a su capacidad para trabajar.
Opportunistic Computing Framework for Mobile-Healthcare EmergencyAM Publications
With the pervasiveness of smart phones and the advance of wireless body sensor networks (BSNs),
mobile Healthcare (m-Healthcare), which extends the operation of Healthcare provider into a pervasive environment
for better health monitoring, has attracted considerable interest recently. However, the flourish of m-Healthcare still
faces many challenges including information security and privacy preservation. In this paper, we propose a secure
and privacy-preserving opportunistic computing framework, called SPOC, for m-Healthcare emergency. With SPOC,
smart phone resources including computing power and energy can be opportunistically gathered to process the
computing-intensive personal health information (PHI) during m-Healthcare emergency with minimal privacy
disclosure. In specific, to leverage the PHI privacy disclosure and the high reliability of PHI process and transmission
in m-Healthcare emergency, we introduce an efficient user-centric privacy access control in SPOC framework, which
is based on an attribute-based access control and a new privacy-preserving scalar product computation (PPSPC)
technique, and allows a medical user to decide who can participate in the opportunistic computing to assist in
processing his overwhelming PHI data. Detailed security analysis shows that the proposed SPOC framework can
efficiently achieve user-centric privacy access control in m-Healthcare emergency. In addition, performance evaluations via extensive simulations demonstrate the SPOC’s effectiveness in term of providing
Jean Munos is a French bartender who has extensive experience working in bars throughout France and Australia. He is currently the head bartender at Zeta Bar in Sydney. The summary highlights his background of working in nightclubs in France and then moving around the country before relocating to Australia in 2006. It also mentions that he is known for representing Australia in international cocktail competitions and has managed some of Sydney's busiest bars.
Community Response to Road Traffic Noise : A Review of Social SurveysAM Publications
Road traffic noise was recognized as one of the serious environmental pollutants and one of the most
widespread and growing problems in urban areas. Road traffic noise-induced annoyance is one of the most negative
health impacts includes disturbance of rest and sleep, increased blood pressure, increased heart rate etc,. In order to get
new polices for regulating traffic noise a social surveys on community response to road traffic noise are required. The
present article briefly reviewed the social surveys on community response to road traffic studied by several researchers.
IT professional with expertise in IT infrastructure management & operations, project management, vendor negotiations .Managing daily IT Operations with Team of Engineers hire and trained technical teams. Adept at working with clients and business units to determine needs and affect solutions. Good presentation and problem-solving skills.
Cosmic Adventure Episode 2.07 Secrets of MMXStephen Kwong
The MM experiment aimed to detect the aether wind by measuring the speed of light moving in different directions through the presumed aether medium. However, the experiment's underlying assumptions about light and aether were incorrect. It was assumed that light speed and aether speed would add or subtract vectorially, as Maxwell and Michelson believed. It was also assumed that the aether existed and could influence light. When the experiment found no effect on light speed, it highlighted fundamental flaws in these assumptions and helped lead to the theory of relativity.
This document showcases the Autumn/Winter 2015 collection from Crave Collection. It includes photos and product codes for over 50 items including dresses, tops, cardigans, jackets, pants and tunics. The clothing items are presented with minimal descriptions, focusing primarily on displaying the various styles and designs available from the Crave Collection for the upcoming season.
Define and solve the problem of effective and secure ranked keyword search over encrypted cloud data.
Ranked search greatly enhances system usability by returning the matching files in a ranked order regarding to
certain relevance criteria (e.g., keyword frequency), thus making one step closer towards practical deployment of
privecy- preserving data hosting services in Cloud Computing. To improve the security for the data retrieval from
cloud environment, the One Time Password is used. The One Time Passwod is sent to the user mail to view the
original data. The Model exhibits the Querying Process over the cloud computing infrastructure using Secured and
Encrypted Data access and Ranking over the results would benefit the usre for the getting better results.
Sumit Jain has over 1.5 years of experience in data warehousing using ETL tool DataStage. He has worked on projects involving extracting, transforming, and loading data into Oracle and Teradata databases. His most recent project was for Vodafone Essar Limited, where he helped design and develop an Oracle 11g data warehouse using DataStage. In this role, he participated in requirements gathering, monitored daily loads, performed testing and tuning, and resolved issues. He has strong skills in DataStage, Oracle, UNIX, and has experience in scheduling, monitoring, and ticketing tools.
This document provides a job performance evaluation form for evaluating a music consultant. It includes sections for reviewing performance factors, identifying employee strengths and areas for improvement, setting a plan for improved performance, and obtaining signatures. Performance is rated on a scale from "Outstanding" to "Unsatisfactory". The form also lists helpful online resources for performance appraisals and includes sample phrases for evaluating different aspects of job performance such as attitude, creativity, and decision-making.
El documento describe los órganos principales del sistema digestivo humano, incluyendo la boca, faringe, esófago, estómago, intestino delgado e intestino grueso, así como las glándulas anexas como las glándulas salivales, el hígado y el páncreas. Estas estructuras trabajan juntas para descomponer los alimentos, absorber nutrientes y eliminar los desechos a través de un proceso de digestión que comienza en la boca y termina en el ano.
This short document promotes the creation of Haiku Deck presentations on SlideShare by stating it provides inspiration. It encourages the reader to get started making their own Haiku Deck presentation by clicking a button labeled "GET STARTED".
1. The document discusses two individuals, ID 322 and ID 700, who have atypical or outlier values compared to the sample means. ID 322 has extreme values on both the outcome and predictor variables, giving it high influence. ID 700 has the most atypical leverage, which could impact regression statistics unpredictably.
2. The intraclass correlation decreases from model II1 to model II2B, indicating adding control variables at level-2 explains more between-group variation than level-1 variables.
3. A likelihood ratio test shows model II2B fits significantly better than a nested model without age variables, warranting their inclusion. The coefficient for age 48 can be interpreted as giving $1.284 more on
Team MagFly is developing a new platform that aims to bring more transparency to pricing by rewarding early bookers with points and cashback while also providing price security to late bookers. The platform builds on disruptive trends in e-societies by offering social, transparent, and sustainable travel options. In initial beta testing, the platform will focus on stimulating group loyalty and building supply chain partnerships to offer happier customers who act as ambassadors.
This project aimed to teach students about bioeconomy and sustainability. Students engaged in activities like cleaning, recycling waste, and learning about bioproducts. They collaborated internationally online using tools like Padlet, Canva and Kahoot. The project helped develop students' 21st century skills and awareness of climate change issues.
This is a Socio-startup ideation focusing on environmental issues, specifically waste problem. This proposal created for a competition purposes, yet a viable and feasible project to do.
For more discussion, contact me at
LinkedIn: https://www.linkedin.com/in/nurusyfaaws
Toward Closing The Loop For Bottled Beverages: Nestle Waters, WM-Green Ops, M...Sustainable Brands
This document summarizes a collaboration between Nestlé Waters North America, WM-Green Ops, McDonough Braungart Design Chemistry, and Greenopolis to create a closed-loop recycling system for plastic water bottles. The system includes a brand called re-source made with 25% recycled plastic, in-store recycling programs at Whole Foods Markets, consumer education and rewards for recycling, and building infrastructure to process recycled bottles into new products. The collaboration aims to demonstrate the value of recycling and change consumer behavior to increase recycling rates in the US.
This resume is for Bharath R, seeking a job that offers professional growth while delivering value to his employer. He has experience developing analog and digital test programs for circuit boards as an Associate Hardware Engineer. His technical skills include programming in C, Assembly, and HDL, as well as microprocessor and microcontroller knowledge. He also has experience with PCB design, testing, and fixture development. Bharath completed engineering studies and has worked on projects involving a touchpad-operated wheelchair and automatic power supply control.
Presentación sobre distorsiones del mercado de trabajo.Yurelys Rangel
El documento discute varias distorsiones en el mercado laboral, incluyendo el desempleo, el subempleo y la discriminación laboral. Explica que el desempleo ocurre cuando personas capacitadas para trabajar no pueden encontrar trabajo y analiza algunas de sus principales causas como la recesión económica. También describe formas de subempleo cuando trabajadores aceptan puestos que no corresponden a su nivel de capacitación. Por último, define la discriminación laboral como el trato inferior a personas por motivos ajenos a su capacidad para trabajar.
Opportunistic Computing Framework for Mobile-Healthcare EmergencyAM Publications
With the pervasiveness of smart phones and the advance of wireless body sensor networks (BSNs),
mobile Healthcare (m-Healthcare), which extends the operation of Healthcare provider into a pervasive environment
for better health monitoring, has attracted considerable interest recently. However, the flourish of m-Healthcare still
faces many challenges including information security and privacy preservation. In this paper, we propose a secure
and privacy-preserving opportunistic computing framework, called SPOC, for m-Healthcare emergency. With SPOC,
smart phone resources including computing power and energy can be opportunistically gathered to process the
computing-intensive personal health information (PHI) during m-Healthcare emergency with minimal privacy
disclosure. In specific, to leverage the PHI privacy disclosure and the high reliability of PHI process and transmission
in m-Healthcare emergency, we introduce an efficient user-centric privacy access control in SPOC framework, which
is based on an attribute-based access control and a new privacy-preserving scalar product computation (PPSPC)
technique, and allows a medical user to decide who can participate in the opportunistic computing to assist in
processing his overwhelming PHI data. Detailed security analysis shows that the proposed SPOC framework can
efficiently achieve user-centric privacy access control in m-Healthcare emergency. In addition, performance evaluations via extensive simulations demonstrate the SPOC’s effectiveness in term of providing
Jean Munos is a French bartender who has extensive experience working in bars throughout France and Australia. He is currently the head bartender at Zeta Bar in Sydney. The summary highlights his background of working in nightclubs in France and then moving around the country before relocating to Australia in 2006. It also mentions that he is known for representing Australia in international cocktail competitions and has managed some of Sydney's busiest bars.
Community Response to Road Traffic Noise : A Review of Social SurveysAM Publications
Road traffic noise was recognized as one of the serious environmental pollutants and one of the most
widespread and growing problems in urban areas. Road traffic noise-induced annoyance is one of the most negative
health impacts includes disturbance of rest and sleep, increased blood pressure, increased heart rate etc,. In order to get
new polices for regulating traffic noise a social surveys on community response to road traffic noise are required. The
present article briefly reviewed the social surveys on community response to road traffic studied by several researchers.
IT professional with expertise in IT infrastructure management & operations, project management, vendor negotiations .Managing daily IT Operations with Team of Engineers hire and trained technical teams. Adept at working with clients and business units to determine needs and affect solutions. Good presentation and problem-solving skills.
Cosmic Adventure Episode 2.07 Secrets of MMXStephen Kwong
The MM experiment aimed to detect the aether wind by measuring the speed of light moving in different directions through the presumed aether medium. However, the experiment's underlying assumptions about light and aether were incorrect. It was assumed that light speed and aether speed would add or subtract vectorially, as Maxwell and Michelson believed. It was also assumed that the aether existed and could influence light. When the experiment found no effect on light speed, it highlighted fundamental flaws in these assumptions and helped lead to the theory of relativity.
This document showcases the Autumn/Winter 2015 collection from Crave Collection. It includes photos and product codes for over 50 items including dresses, tops, cardigans, jackets, pants and tunics. The clothing items are presented with minimal descriptions, focusing primarily on displaying the various styles and designs available from the Crave Collection for the upcoming season.
Define and solve the problem of effective and secure ranked keyword search over encrypted cloud data.
Ranked search greatly enhances system usability by returning the matching files in a ranked order regarding to
certain relevance criteria (e.g., keyword frequency), thus making one step closer towards practical deployment of
privecy- preserving data hosting services in Cloud Computing. To improve the security for the data retrieval from
cloud environment, the One Time Password is used. The One Time Passwod is sent to the user mail to view the
original data. The Model exhibits the Querying Process over the cloud computing infrastructure using Secured and
Encrypted Data access and Ranking over the results would benefit the usre for the getting better results.
Sumit Jain has over 1.5 years of experience in data warehousing using ETL tool DataStage. He has worked on projects involving extracting, transforming, and loading data into Oracle and Teradata databases. His most recent project was for Vodafone Essar Limited, where he helped design and develop an Oracle 11g data warehouse using DataStage. In this role, he participated in requirements gathering, monitored daily loads, performed testing and tuning, and resolved issues. He has strong skills in DataStage, Oracle, UNIX, and has experience in scheduling, monitoring, and ticketing tools.
This document provides a job performance evaluation form for evaluating a music consultant. It includes sections for reviewing performance factors, identifying employee strengths and areas for improvement, setting a plan for improved performance, and obtaining signatures. Performance is rated on a scale from "Outstanding" to "Unsatisfactory". The form also lists helpful online resources for performance appraisals and includes sample phrases for evaluating different aspects of job performance such as attitude, creativity, and decision-making.
El documento describe los órganos principales del sistema digestivo humano, incluyendo la boca, faringe, esófago, estómago, intestino delgado e intestino grueso, así como las glándulas anexas como las glándulas salivales, el hígado y el páncreas. Estas estructuras trabajan juntas para descomponer los alimentos, absorber nutrientes y eliminar los desechos a través de un proceso de digestión que comienza en la boca y termina en el ano.
This short document promotes the creation of Haiku Deck presentations on SlideShare by stating it provides inspiration. It encourages the reader to get started making their own Haiku Deck presentation by clicking a button labeled "GET STARTED".
1. The document discusses two individuals, ID 322 and ID 700, who have atypical or outlier values compared to the sample means. ID 322 has extreme values on both the outcome and predictor variables, giving it high influence. ID 700 has the most atypical leverage, which could impact regression statistics unpredictably.
2. The intraclass correlation decreases from model II1 to model II2B, indicating adding control variables at level-2 explains more between-group variation than level-1 variables.
3. A likelihood ratio test shows model II2B fits significantly better than a nested model without age variables, warranting their inclusion. The coefficient for age 48 can be interpreted as giving $1.284 more on
Team MagFly is developing a new platform that aims to bring more transparency to pricing by rewarding early bookers with points and cashback while also providing price security to late bookers. The platform builds on disruptive trends in e-societies by offering social, transparent, and sustainable travel options. In initial beta testing, the platform will focus on stimulating group loyalty and building supply chain partnerships to offer happier customers who act as ambassadors.
This project aimed to teach students about bioeconomy and sustainability. Students engaged in activities like cleaning, recycling waste, and learning about bioproducts. They collaborated internationally online using tools like Padlet, Canva and Kahoot. The project helped develop students' 21st century skills and awareness of climate change issues.
This is a Socio-startup ideation focusing on environmental issues, specifically waste problem. This proposal created for a competition purposes, yet a viable and feasible project to do.
For more discussion, contact me at
LinkedIn: https://www.linkedin.com/in/nurusyfaaws
Toward Closing The Loop For Bottled Beverages: Nestle Waters, WM-Green Ops, M...Sustainable Brands
This document summarizes a collaboration between Nestlé Waters North America, WM-Green Ops, McDonough Braungart Design Chemistry, and Greenopolis to create a closed-loop recycling system for plastic water bottles. The system includes a brand called re-source made with 25% recycled plastic, in-store recycling programs at Whole Foods Markets, consumer education and rewards for recycling, and building infrastructure to process recycled bottles into new products. The collaboration aims to demonstrate the value of recycling and change consumer behavior to increase recycling rates in the US.
signmesh snapshot - the best of sustainabilitysignmesh
Explore best practices around sustainability. Consumer expect brands to do more and stand for more. Check how sustainability is driving business, social and environmental innovation.
Tap the Education Channel: Strategies for Teaming Up with Teachers, Classroo...MDR
This document summarizes a presentation about partnering with schools to promote corporate and nonprofit initiatives. It introduces Tom Mooradian from PepsiCo and Bernadette Grey from MDR, an education marketing agency. The agenda discusses PepsiCo's sustainability efforts and Recycle Rally program, which provides recycling incentives to schools. MDR works with companies to create custom engagement initiatives for educators, students, and families. Examples of partnerships highlighted include The Nature Conservancy's virtual field trips, Samsung's STEM competition, Citgo's STEM activities and sweepstakes, and St. Jude's Math-a-thon fundraising. The document emphasizes engaging educators as influencers and provides metrics for measuring success of school initiatives.
Coca-Cola Arctic Home Evaluation and RecommendationKelly Bowker
MBA cause marketing project presentation
My contributions included:
- Designed the presentation
- Research: Arctic Home mission, Coca-Cola's; history, sustainability actions, marketing tactics
- Designed creative mock-ups
- Originated the idea that Arctic Home should be used as an entry point for consumers to learn about Coca-Cola's Golden Triangle platform
influencer marketing is a thriving way to keep brands visible rather than fading along with tan lines. Tapping into the end of the summer season, Crowd Media can amplify your brand awareness with a creative Influencer Marketing strategy to increase engagement, drive quality traffic to your site, and even encourage sales.
The document outlines a proposal for an innovative water vending machine to be featured at the 2020 World Expo in Dubai. The machine would dispense reusable water bottles and allow users to refill them on site. It would track users' water savings and encourage reuse through an interactive display. The design aims to reduce plastic waste while raising environmental awareness. Key benefits include lowering costs for consumers and suppliers through a sustainable model. Some challenges were addressed, such as keeping the design simple while still promoting the initiative on social media. The proposal concludes that the water vending machine embodies principles of environmental stewardship.
Corporate Social Responsibility (CSR) aims to deliver economic, social and environmental benefits to all stakeholders. Disney works to reduce emissions, waste and water usage through various initiatives like efficiency improvements and alternative technologies. Their CSR goals for health include increasing healthy food options and promoting exercise. They support workplace inclusion and donated over $5 million to charities in 2017. Tesco Bengaluru's CSR activities include installing solar lights and distributing dustbins to promote cleanliness. Their initiatives also focus on providing clean water, sports programs and afforestation. Tesco cuts emissions through investments and sources sustainable palm oil and MSC-certified fish.
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
The document summarizes a project called Safe Agua Colombia led by students from Art Center College of Design to design solutions for access to safe water in Bogota, Colombia. The students spent 2 weeks doing field research in the Altos del Pino community, then developed several product, system, and service concepts to address barriers to water access. These included a water sharing dispenser, a children's game to connect women with social and income opportunities, a learning garden using sustainable materials, and a dolly to transport water. The concepts were refined after mid-way testing with the community and have the goals of improving lives and creating jobs.
A Guide for Developing a Hygiene Promotion Program to Increase Handwashing wi...v2zq
This document provides a guide for developing large-scale national handwashing promotion programs. It lays out the experiences of the Global Public-Private Partnership for Handwashing with Soap (PPPHW) which has brought together governments, donors, private sector partners, and organizations to promote handwashing on a mass scale. The guide covers laying the foundation for a national program, understanding target consumers through research, implementing promotion programs, and organizing public-private partnerships. It emphasizes the importance of handwashing in preventing diarrhea and respiratory infections, which are two leading causes of child mortality globally. Promoting handwashing with soap at key times can reduce diarrhea incidence by 42-47% and respiratory infections by 30%, making it
Program - American Packaging Summit 2013, ChicagoMark Blendheim
The American Packaging Summit (www.packaging-event.com) gives senior-level executives of packaging, product development, and sustainability the opportunity to analyze new packaging innovations that can both help reduce costs and support environmental goals. This summit delivers pre-qualified, one-to-one meetings, technical workshops, and keynote sessions with leading packaging experts on: materials, consumer insight, sustainability, reducing costs, and the latest industry innovations. The American Packaging Summit is the only event of its kind to deliver leading industry market intelligence, combined with pre-arranged business meetings and presentations on the latest in packaging advancements
Gaia Education is a non-governmental organization associated with the United Nations that develops education for sustainable development. It offers the Design for Sustainability curriculum that teaches inner and outer skills to redesign human presence sustainably. The curriculum integrates social, ecological, economic, and worldview dimensions. Gaia Education has supported over 190 programs in 34 countries, reaching thousands of people, and works with various partners to bring solutions to communities globally.
Danone's approach to sustainability focuses on bringing health through food to large numbers of people in an environmentally and socially responsible way. Key aspects of Danone's sustainability strategy include reducing environmental impacts across the value chain, empowering local communities through programs like Aqua Lestari that provide access to clean water and livelihood opportunities, and offsetting carbon emissions through the Danone Fund for Nature. The strategy is integrated into Danone's overall mission and aims to balance the economic, social and environmental dimensions of sustainability.
Sustainable Procurement - The Power of Public and Private Consumption for an ...FGV Brazil
Written in a journalistic language, still preserving the academic rigor, the text is lighthearted and inspiring, and its greatest goal emerges: to guide policies and foster sustainable institutional procurement practices.
GVces - Center for Sustainability Studies
www.gvces.com.br
powerpoint for final case competition).pptxtowive9028
Our strategies will promote sustainable consumption habits among the public. Vinamilk aims to effectively communicate environmental impact to consumers and incentivize retailers to promote sustainability. Some key strategies proposed include collaborating with retailers, educating consumers through various digital platforms, evaluating packaging to reduce waste, and designing effective campaigns. The strategies seek to engage consumers, optimize operations and change behaviors to support Vinamilk's economic goals while encouraging sustainable habits.
UpWater is developing an innovative point-of-use water treatment device called SODIS X, along with an educational program and sustainable distribution model. SODIS X uses sunlight to quickly disinfect water, and field trials in rural Thailand found it was effective and that over half of participants continued using it. UpWater combines this product with social programs to raise awareness of water quality issues and promote behavior change, and a market-based approach to local production and sales in order to provide sustainable access to safe drinking water.
2. Through the launch of a new ethically aware and eco friendly water product, this campaign
has been designed to embody, promote and communicate ethical behavioural and recycling
practices directly to local schools and communities. The campaign aspires to serve as a lasting
example of end use innovation providing consumers with an educational tool in terms of actively
demonstrating the concept of recycling. Working in alignment with LEGO education
participating schools are provided with a syllabus for hands on learning, designed not only to
enrich the in house curriculum programme but to allow teachers to effectively collaborate
across subjects through cross curricular links with STEM. The target market range will be
reached using the most appropriate forms of communication and promotion in order to actively
promote the associated educational, environmental and health benefits of the product.By
merging both physical and digital aspects of promotion consumers are encouraged to engage
with each other, inspiring creativity and encouraging interaction with the educational play
material both in school and at home. The aim is therefore to excite consumers through
engaging forms of promotion and innovative product design in order for them to be able to
effectively develop into socially responsible members of society through a very unique and
singular learning experience.
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3. r E S E A R C H
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Secondary
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Primary
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4. Raid expansion
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with young children
18%
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INC
2012 - 2018 Prediction
Mostfr
equent users of bottled wat
er
6 in 10
Mo
st commonly drunk in the ho
m
e
£2.0
BILLION
Echoingthediscreti
onary status of the produc
t
Usage increases As incom
e
levelsrise
Upmarket skew in usage
85%
AB’S
74%
DE’s
4 in 10
Wantmor
e
visually striking packagin
g
designs
WEATHER
key market
driver
No.1reasonpeople
drink bottled water
HYDRATION Largely due to heal
th
&
hydrationbenefits
+20%
Volume sales
2008 - To date
7 of the top 8
brands!
DO
UBLE DIGIT volume gro
wth
Bottl
ed
waterremainedresilient
even throughout the rece
ssion
N
E
C
E
S
S
I
T
Y
Chang
e
in consumer perceptio
nsoftheproduct
Families
Particularly valuable to the segment
Scope for more
STAND OUT
packaging!
Little VISUAL differentiation
between products
Environmentally
friendly
Top claim for bottled water
UNFLAVOURED
water dominates
the category
2/3’s
s E C O N D A R Y r E A S E A R C H
f I N D I N G a g A P i N t H E m A R K E T
h I G H L I G H T S
MINTEL
5. Parents with children of primary school age: ABC1’s & C2’s
Boys and girls of primary school aged 4 - 11
Taste, visual, observational tests & Focus groups
Questionnaires & Focus groups
Primary school teacher - Year 2 (Aged 6-7)
p R I M A R Y r E A S E A R C H
h I G H L I G H T S
Too many excitingalternatives
“WATER is BORING”
Children don’t
actually mind the
TASTE of water!
Competition
fuels children’s
engagement & interest
Incentives towards winning!
“PLAY ETHIC”
and engagement
opportunities
Looking for more ways
to HEIGHTEN
CHILDREN S ENGAGE-
MENT with the
category
Water is a
HEALTHIER ALTERNATIVE
to soft drinks
42%
Do not know what the
DAILY RECOMMENDED
INTAKE
is for their child’s age
range
We need
JUSTIFICATION
B
O
T
T
L
E
D
Over tap?
To make the category more exciting
“I only drink it
if I am
REALLY THIRSTY”
BLOCKED OUT
PACKAGING
helps to disguise the product
It looks more EXCITING!
We LOVE to PLAY
Semi structured interview
Children are
TOO BUSY
to stop and
think
to have a drink of
WATER
to then feed back health
and hydration benefits
to their children
Healthy eating policies
No soft drinks through the day,
ONLY WATER
The children have to
bring a bottle of water
to school everyday -
SCHOOL POLICY
PARENTS
Also need to be
EDUCATED
Children are most
receptive to
HANDS ON
LEARNING
f I N D I N G a s O L U T I O N t O t H E p R O B L E M
6. d E V E L O P M E N T S
Application of
“PLAY ETHIC”
trend!
Consumerbasedtrend
identified by Mintel
Application of
“ACCESS ANYWHERE”
trend!
Consumerbasedtrend
identified by Mintel
LEARNING & PLAY
opportunities help children to reach their full
potential
Focus on building
RELATIONSHIP
STRATEGIES
Humans are social by nature -
ENGAGE with them!
Syllabus for hands on
learning, assessment tools
and training
SUCCESS =
PETisCOSTEFFE
CTIVE and ENVIRONME
NTALLYFRIENDLY
MATERIALS
Lightweight bottles
require
Fewer materials to produce &
less fuel for transport
SCIENCE
TECHNOLOGY
ENGINEERING
MATHS
The application of STEM allows teachers to
successfully collaborate and teach across subjects
1.EDUCATIONALPLAYMATERIAL2.ASOCIALLYRESPONSIBLEPRODUCT3.DRIVEHEALTH&HYDRATIONBENEFITS
15g
100% Recyclable
Encourageschools
families and communities to
worktogether
UNITE!
Better recycling practices and
social relationships NO PACKAGING REQUIRED!
Ap
prox*
Usepromotionalplatfor
m
s to educate parents a
s
wellasyoungchildren
Local primary schools
Work in alignment with
Influencing more people to
drink more water, more
regularly
READILY AVAILABLE & EASILY
ACCESSIBLE
A two week supply will
keep your child
hydrated
and provide them with
enough bottles to
BUILD a....
c O N C E P T
A portability trend,
easily refillable, easy to
carry and convenient
for the consumer to
use, store and
access.
A trend which focusses
on incorporating play
and engagement
opportunities into its
products.
Source:LEGO
Source: VOLVIC (annual report) Source: BPF
Source: STEM centre
7. d E S I G N, c O L O U R & i N S P I R A T I O N
Excitement
Positivity
Trustworthy
Growth
Colour
psychology
+
Inspirationfrombuil
ding & construction diagr
ams
+
TheLEGOstore
+
Elementof
brand recognition
+
+
CleverpackbottletopsRobinsonssquashed+
Representationoftheconcept
Developed from the way in which children are able to physically build, learn
and play with the product
+
+
Inspiration: Development of icons to actively communicate and demonstrate the
building concept in 3 simple steps, to be used throughout all forms of promotion.
Inspiration: Provide play and engagement opportunities where ever possible
throughout all forms of promotion, LEGO indicates that humans are social by nature
and want to engage with brands, and each other, at any opportunity.
To be used throughout promotion
Inspiration: Provide visuals to display the final outcome / show what you can do
with the product, demonstrate how simple the concept is to encourage
consumers to want to explore the brand and find out more about the product
Augmentedreality
Inspiration: In-store product scanners. Opportunities to merge both digital and
physical aspects of promotion, to be applied to the educational
tablet application and app extension allowing children to bring their 2D creations to a
3d reality and explore world through the eyes of the Volvic Connect camera.
+
Dev
eloped to be the “face”
ofVolvicConnect
traditional colours of LEGO bricks
Main sources of design inspiration which have been applied to all forms of
promotion in order to maintain a consistent and fluent brand image.
Implementation of the
Further creative design direction: LEGO Education sample pack.
9. S m a r t
Objectives
Collaborative brands, Volvic and LEGO, aim to launch a new ethically aware and eco friendly
water product with intent towards significantly heightening young children's engagement with the
water category. The campaign strives to educate consumers through a very singular, hands on
learning experience in relation to effectively communicating the concept and benefits of recycling
through cross curricular activities linked through STEM. The objective of the campaign is not only
to assist in reducing the associated production and manufacturing processes of the product but
also to encourage local cultures and communities to work together towards supporting more
ethical behavioural practices in the area. Children are therefore encouraged to engage, interact and
learn with the product and promotional material in order to encourage learning activities, both
in school and at home.
s P E C F I C
SCIENCE
TECHNOLOGY
ENGINEERING
MATHS
10. s M a r t
Objectives
m E A S U R A B L E
Increased engagement with the category will largely be measured by volume sales across
a 6 month time period in addition to the number of schools and communities that are
actively participating in the project. Media coverage and environmental statistics will also
be a key performance indicator in terms of monitoring the level of improvement in ethical
behavioural practices amongst local areas. Consumers response and engagement with the
various promotional platforms will also allow the brand to measure how effectively it
has met its objectives, this will be in terms of the number of app downloads, visits to
the website, creation uploads and the number of bottles that have been donated to schools
as part of the campaign.
Sales volume,
environmental stats,
website hits and
participation numbers!
Number of
bottles donated
vs number of
bottles sold!
11. s m A r t
Objectives
Healthy budgets and
un-restrictive allowances
Market leaders!
Danone accounts for
almost half of the entire
water categories
promotional spend!
a C H I E V A B L E
Initially the campaign will launch nationally
over a 6 month time period allowing the
brand to effectively monitor its progress in
order to establish potential for expansion and
future developments. Backed not only by a
global player of the children’s toy industry
but by the undisputed leader of the bottled
water market, accounting for almost half of
the entire categories promotional spend
(Mintel, 2014), collaboration across brands will
therefore allow objectives to be met through
un-restrictive budget allowances and the
ability to effectively promote the product to
mass markets as well as more direct target
customer base.
12. Objectives
s m a R t
r E A L I S T I C
Adequate resources will be used in terms of producing and developing promotional methods
of communication towards ensuring that all of the objectives are successfully met.
Innovative means of above of both above and below the line promotion will therefore be
produced in house and by third party agencies in order to successfully meet the
requirements of the objectives in the time scale that has been prescribed. In store promotion
along with the company website, posters and animations will all be created in house, all
other forms of promotion will therefore be outsourced and calculated to sit comfortably
within the budget plan.
Promotional developments 3 months running up to launch* see campaign plan.
A combination of
in-house and third
party agencies!
13. Objectives
s m a r T
t I M E D
Volvic Connect will launch its full product range the week commencing 22nd of February
2016. This will allow for the annual health trend to kick in along with providing enough
time to execute the 3 month donation period in which members of local communities are
able to donate their empty bottles to schools allowing them to compete in the Community
Connect competition the first weekend in June. Launching and educating consumers in
relation to the product prior to the 6 week holidays helps to ensure that the objectives are
not only met throughout the 6 month time period but also continue to be met in alignment
with ongoing promotion in the hope that consumers will continue to learn, play and build
with the product outside of school and throughout the six week holidays. Objectives intend
to be met by the end of the 6 month time frame however as certain aspects of promotion
are ongoing, beyond the 6 month campaign plan, objective related statistics are expected
to continually improve over the course of a year.
6 Month time frame!
Product Launch!
22ND FEBRUARY
2016
14. t H E 5 i T S
For consumers to discover the brand, actively raising awareness of the product
and the campaign promoting the educational, ethical and health associated
benefits to the target market range through the appropriate means of
communication and relevant promotional tools.
To demonstrate the action of the bottle building concept in addition educating
consumers in terms of the ethical benefits of the product and cross-curricular
links through STEM.
For consumers to physically interact with the brand, experiment, engage and
play with the product
Share it: To encourage schools, communities and families to work together, unite
and share their ideas in order to work towards achieving greater outcomes.
To connect with consumers on an ethical level and to allow them to connect
with each other strengthening the bond between them and their community
SEE IT!
DO IT!
GET IT!
SHARE IT!
FEEL IT!