Vincent Vevaud, Partner at Havas Worldwide Paris, talks about Total's Summer School programme which is helping it build brand ambassadors.

1. #talentbites

2. Total Summer School 2014
#talentbites
Vincent Vevaud
Partner, Havas Worldwide Paris

3. 120 students from the best universities / schools
all around the world, in their penultimate year,
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gathered in Paris to discover Total,
understand its challenges and strategy,
meet the Group’s top managers.
A UNIQUE WEEK, A UNIQUE EXPERIENCE

4. http://vimeo.com/99549248
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TOTAL SUMMER SCHOOL, WHAT IS AT STAKE?
• create a rich HUMAN MEETING (120 students, 30 different nationalities)
• make them feel and experience what it’s like working in a MULTICULTURAL environment
• PRESENT TOTAL to a young audience of futures leaders and raise awareness among them
• Achieve a HR OBJECTIVE OF LOCAL PRE-RECRUITMENT
• MAKE THESE STUDENTS TOTAL’s AMBASSADORS towards their peers, in their respective countries

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ALL ALONG THE WEEK…

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…PRESENTATIONS TO DISCOVER THE GROUP
• Internal and external speakers tackle all the big issues of Total:
– Research and development
– Human resources
– Sustainable development
– Strategy
– Future of energy
– Etc.
• Opportunities for the participants to discuss and exchange with top managers from
Total and to enrich their understanding of the energy sector.

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…PARTICIPATION TO A “THINK TANK” CHALLENGE
• In teams, students are invited to answer to a critical question for Total
• 2014 assignment:
“Look ahead and tell the story of the world over the next 30 years.
What important events do you think will happen and what impact will they have
on our industry / the world? Will we see a domino effect?”
• At the end of the week, students have to present their teamwork to a jury made of
executive committee members and internal experts.

9. …SOCIAL TOOLS TO PROMOTE AND DYNAMIZE THE EVENT
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• A social wall to put all the participant in the shoes
of animators of the event: they can share pictures,
videos and tweets on the social networks that will
appear on a live wall.
• A dedicated Facebook page
(https://www.facebook.com/totalsummerschool)
to share their experience, comments, testimonies
and to keep in touch with all the participants of
past editions.

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… “FEEL” THE GROUP FROM THE INSIDE
• In the middle of the week, the participants are invited to visit the headquarters of Total
at la Défense
1/ « speed meetings » with employees of the
Group to discover the different career paths
and expertise at Total
2/ 2h of « discovery workshops » to
understand innovation at Total and the energy
and strategic issues of the Group

11. … AND FINALLY, MANY OCCASIONS TO DISCOVER PARIS
AND SOCIALIZE / NETWORK
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A cocktail dinner on the hotel rooftop, with a view on
the Eiffel Tower
A dinner cruise on the Seine to see the most famous
monuments of the city
An original night club evening in
a disco bus that travels in the
city

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THE RESULTS?

13. #talentbites
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