The future smart cities will offer their citizen’s safe, clean, noise-free and efficient public transportation. However, this transformation is not only about technology, but also heavily impacted by politics, collaborations and communications.
As part of a new strategic plan, Orange has asked us to review and develop its identity platform. To maintain its leadership on the telecommunication market, the brand needs to reinvent itself in order to be ahead of its competitors that continue to innovate by offering attractive and differentiating services. The brand also has to anticipate customers’ needs, by forecasting trends and ahead of time in a highly connected world. In the digital age, the challenge is to bring added value to the customers and to keep growing with new trends, new technologies and a new digital marketing strategy.
Our team implemented a strategic recommendation to consolidate Orange’s axis of differentiation to make it a reference in terms of customers’ memorable experience thanks to a new approach of the brand’s identity.
Rapidly, we saw this pitch as a challenge: tapping on this emotional attachment and desire to be offered seamless experiences on an snap... or on a click.
Round off the angles of Orange, both physically and virtually, is something we think can propel the brand from trustworthy to iconic.
Today, we are proud to present this rebranding
recommendation. We based it on a true understanding of the client, and its customers’ need. Orange has been recognized for year as a brand that do good, we want to go one step further in order to make it last (at least) twenty more years. We hope this communication strategy will help do so.
E3 International Agency Network- Best of International (BOI) Awards 2014E3network
Cases in Marketing, Advertising, Public Relations, Communications, Digital and Social Media
Every year E3 Network agency members submit examples of their best work to present to the network at the Annual Meeting. Members vote on the cases to determine which are worthy of an award. The cases below were all nominated for presentation at the annual meeting in Milan Italy in May 2014 and represent some of the best international marketing, communications, advertising and public relations work in the world.
As part of a new strategic plan, Orange has asked us to review and develop its identity platform. To maintain its leadership on the telecommunication market, the brand needs to reinvent itself in order to be ahead of its competitors that continue to innovate by offering attractive and differentiating services. The brand also has to anticipate customers’ needs, by forecasting trends and ahead of time in a highly connected world. In the digital age, the challenge is to bring added value to the customers and to keep growing with new trends, new technologies and a new digital marketing strategy.
Our team implemented a strategic recommendation to consolidate Orange’s axis of differentiation to make it a reference in terms of customers’ memorable experience thanks to a new approach of the brand’s identity.
Rapidly, we saw this pitch as a challenge: tapping on this emotional attachment and desire to be offered seamless experiences on an snap... or on a click.
Round off the angles of Orange, both physically and virtually, is something we think can propel the brand from trustworthy to iconic.
Today, we are proud to present this rebranding
recommendation. We based it on a true understanding of the client, and its customers’ need. Orange has been recognized for year as a brand that do good, we want to go one step further in order to make it last (at least) twenty more years. We hope this communication strategy will help do so.
E3 International Agency Network- Best of International (BOI) Awards 2014E3network
Cases in Marketing, Advertising, Public Relations, Communications, Digital and Social Media
Every year E3 Network agency members submit examples of their best work to present to the network at the Annual Meeting. Members vote on the cases to determine which are worthy of an award. The cases below were all nominated for presentation at the annual meeting in Milan Italy in May 2014 and represent some of the best international marketing, communications, advertising and public relations work in the world.
Best of International Award Cases 2013 | E3 Agency NetworkE3network
2013 Submissions for the E3 Network Annual Best of International Awards. Showcases work presented by member agencies in public relations, branding, marketing communications, advertising, digital and social media.
Bright Marketing Future Consulting Sàrl is a company specializing in sales and marketing consultancy on a worldwide level in computer, computer accessory, GPS and MP3/MP4 entertainment markets. We particularly specialize in the strategic consultancy for the marketing and sales of products and services to the fast moving consumer electronic goods market.
NMS | The Brand Experience Agency PresentationDenis Los
For more than 11 years New Market Solutions Agency assists its Partners in marketing communication.
We are happy to share our experience with Samsung, Total, Danfoss, KIA Motors, Mercedes-Benz, Lactalis Group, Dr. Reddy's, Auchan, Hilti, Alfa-Bank, OKKO.
Basing on our vast experience and deep involvement into partner`s business and regardless the point in the lifecycle of a brand or a particular product, New Market Solutions Team will make customers truly “percept” your brand!
Le Place Marketing Forum 2016 est le grand rendez-vous du Marketing territorial. Il se déroulera les 9 et 10 mars 2016 au Centre des Congrès d'Aix-en-Provence. C'est un lieu d'échange, de débats et de discussions sur les fondamentaux du marketing territorial et de la communication publique. Regroupant plus de 400 professionnels, c'est l'occasion de venir découvrir ou redécouvrir la dynamique territoriale.
Plus d'informations sur notre site : placemarketingforum.com
Retrouvez-nous sur nos réseaux sociaux : Facebook, Twitter, Linkedin et Instagram
#PMF16
Sebastian Hesse | Channel, content, context - with an engaging content driven storytelling approach, Sebastian answers todays urging questions how to fascinate and engage business partners, consumers and the broader public. As international marketing communication professional with more than 10 years expertise, Sebastian provides strategic advice and project management to companies and organizations in Germany, the EU, Canada & the United States.
In the past, his thought leadership and inspirational advice helped organizations across different industries and fields such as Germany - Land of Ideas, Bill and Melinda Gates Foundation, International Business Wales, Ski Dubai / Mall of the Emirates, eBay Germany, Swedish energy company Vattenfall, brands4friends, L'Oréal and PayCash Europe as well as several start-ups.
Sebastian is alumnus of the multi-cultural educational program of Up with People and served from 2007 to 2011 as Alumni Representative EMEA at the organizations Board of Governors. He studied communications and educational sciences at University of Erfurt. He speaks German and English.
Specialties: storytelling, story development, media events, advocacy, entertainment, non-profit, brand and lifestyle, fashion, celebrity engagement / testimonials, social media, media relations, brand building and identity, campaigning
Brand building of tomorrow. The United Agencies Network is the
first network to bring together next-generation brand building and
communication from key European markets. We help your brand stand
out from the crowd by strategic brand building and sustainable
communication approaches.
Best of International Award Cases 2013 | E3 Agency NetworkE3network
2013 Submissions for the E3 Network Annual Best of International Awards. Showcases work presented by member agencies in public relations, branding, marketing communications, advertising, digital and social media.
Bright Marketing Future Consulting Sàrl is a company specializing in sales and marketing consultancy on a worldwide level in computer, computer accessory, GPS and MP3/MP4 entertainment markets. We particularly specialize in the strategic consultancy for the marketing and sales of products and services to the fast moving consumer electronic goods market.
NMS | The Brand Experience Agency PresentationDenis Los
For more than 11 years New Market Solutions Agency assists its Partners in marketing communication.
We are happy to share our experience with Samsung, Total, Danfoss, KIA Motors, Mercedes-Benz, Lactalis Group, Dr. Reddy's, Auchan, Hilti, Alfa-Bank, OKKO.
Basing on our vast experience and deep involvement into partner`s business and regardless the point in the lifecycle of a brand or a particular product, New Market Solutions Team will make customers truly “percept” your brand!
Le Place Marketing Forum 2016 est le grand rendez-vous du Marketing territorial. Il se déroulera les 9 et 10 mars 2016 au Centre des Congrès d'Aix-en-Provence. C'est un lieu d'échange, de débats et de discussions sur les fondamentaux du marketing territorial et de la communication publique. Regroupant plus de 400 professionnels, c'est l'occasion de venir découvrir ou redécouvrir la dynamique territoriale.
Plus d'informations sur notre site : placemarketingforum.com
Retrouvez-nous sur nos réseaux sociaux : Facebook, Twitter, Linkedin et Instagram
#PMF16
Sebastian Hesse | Channel, content, context - with an engaging content driven storytelling approach, Sebastian answers todays urging questions how to fascinate and engage business partners, consumers and the broader public. As international marketing communication professional with more than 10 years expertise, Sebastian provides strategic advice and project management to companies and organizations in Germany, the EU, Canada & the United States.
In the past, his thought leadership and inspirational advice helped organizations across different industries and fields such as Germany - Land of Ideas, Bill and Melinda Gates Foundation, International Business Wales, Ski Dubai / Mall of the Emirates, eBay Germany, Swedish energy company Vattenfall, brands4friends, L'Oréal and PayCash Europe as well as several start-ups.
Sebastian is alumnus of the multi-cultural educational program of Up with People and served from 2007 to 2011 as Alumni Representative EMEA at the organizations Board of Governors. He studied communications and educational sciences at University of Erfurt. He speaks German and English.
Specialties: storytelling, story development, media events, advocacy, entertainment, non-profit, brand and lifestyle, fashion, celebrity engagement / testimonials, social media, media relations, brand building and identity, campaigning
Brand building of tomorrow. The United Agencies Network is the
first network to bring together next-generation brand building and
communication from key European markets. We help your brand stand
out from the crowd by strategic brand building and sustainable
communication approaches.
With new frontiers opening in the creative use of data and the possibilities for advertisers to connect with consumers in novel, exciting and enduring ways, all players need to work together to address the challenges and leverage the opportunities. Interact's high-level, two-day State of the Industry conversation will have something for everyone! Check the programme here!
Mastering Measurement in PR CommunicationsMynewsdesk
Presentation from Mynewsdesk's webinar "Mastering Measurement in PR Communications." The webinar is available on-demand: http://bit.ly/2cj0Fdf
Anna-Katarina Skogh (Marketing Director at Hövding) and Hermes Holm (Public Affairs Manager at Edelman Deportivo) join Jonathan Bean (Chief Marketing & Growth Officer at Mynewsdesk) to discuss the Give A Beep campaign.
The panel will also dive into the following topics:
- Goal-setting
- Performance Measurement
- The impact of PR tools
Siren-Communication is a Marketing Communications and PR Agency operating from Singapore in the South-East Asian region.
Through our unique proposition of putting brand reputation at the heart of commercial success, we focus on communication to increase brand value.
Our experienced consultants research and develop integrated strategies to ensure your messages are consistent and resonate with stakeholders across relevant channels.
Presentation by BD myShopi at RetailDetail Night 2014 #RDN14 - in the conference section "folder van het jaar".
Marketing for omni-channel retail: the combination of mass push marketing based on circulars/leaflets with extreme targeted 1-2-1 engagement.
Marketing communication agency.
No partial solutions.
Everything.
SVA* in Serbian means everything.
People, their needs and values are everything in this business.
That’s why "everything" is our name.
We take care of it all.
Such Valuable Assistance
Communicators need to take a stand on ethical, transparent, and professional communication in a world where “alternative facts” and “fake news” have become commonplace expressions. 2017 saw one of the biggest cases of ethics in PR since the turn of the century – in the form of the Bell Pottinger scandal. The manner in which numerous global crises were handled, such as United Airlines in the US and Ford in South Africa, has highlighted the role of ethical communication and the importance of robust, transparent and timely PR in building, maintaining and enhancing reputational resilience.
Kristina Fritsvold Nilsen, Vice President Retriever, has started up media analysis as a business area within Retriever, building a department that now counts more than 50 analysts in four countries.
The populous and culturally diverse nations of Asia are glued together by shared interests of economic growth and political influence. How is the evolution of Asian markets like China – and why are they special? How do a handful of influential corporate giants offer a new way of thinking on how brands are built and how reputations are managed?
The fourth industrial revolution is not about digitalization alone, but about how digital infrastructure changes our industries, our work and our societies. This change is genuinely different: this time it is exponential, polarizing and combinatorial. Our world changes fast, but our understanding is slow. Our new social dynamics and our new communication tools affect politics, finances and relationships through new media and its exponential and polarizing trends. The global power of new monopolies and the algorithms that run their businesses is the core of the new PR.
Dr. Sarab Kochhar is the Director of Research for the Institute for Public Relations. She has a Ph.D. degree from the University of Florida and significant practical experience working in public relations in her native India and in the US. She is also the associate director of measurement and analytics at APCO Worldwide.
There is a contradiction in the PR industry; many practitioners want a seat on the board, but most of us perform tactical tasks.
What if automation and Artificial Intelligence does not take our jobs but - on the contrary - become the enablers of something new? A no hype talk about the use of automation and AI in day to day PR operations and what it could represent to the profession.
2018 is the 40th anniversary of Chinese Reform and Opening. It’s been 40 years since China opened itself to the world. In these 40 years, China´s economy have grown rapidly from no. 15 in GDP rank in 1978 to no. 2 in 2017. In these 40 years, so many events have impacted the Chinese society tremendously: in 1987, China established connection into Internet; in 2001, China joined WTO; in 2008. These events are the milestones and driving forces behind development of Chinese society, and what has driven the public's cognition, understanding and response to these events, thereby affecting and changing people's behavior and decision-making? That’s the power of communication.
Professor Mohan J. Dutta is Provost's Chair Professor and Head of the Department of Communications and New Media at the National University of Singapore (NUS), Adjunct Professor at the Interactive Digital Media Institute (IDMI) at NUS, and Courtesy Professor of Communication at Purdue University.
Professor Mervyn King is a Senior Counsel and former Judge of the Supreme Court of South Africa. He is Professor Extraordinaire at the University of South Africa on Corporate Citizenship, Honorary Professor at the Universities of Pretoria and Cape Town, a Visiting Professor at Rhodes and the chairman of the International Integrated Reporting Council.
Food is at the heart of the world’s biggest health challenges and a major source of environmental degradation. How do we provide a growing world population with enough healthy and nutritious food without overtaxing the planet?
A power among the emerging countries and also a nation unable to shake off political and economic instability. In the eyes of the world, Brazil oscillates between these two extremes. In a country in which crises have dominated the agenda, ensuring coherent and consistent corporate communication is particularly challenging. Natura, a company which places social and environmental impact on the same level as financial results, faces the additional challenge of communicating the value of sustainable practices as a path towards overcoming crises to its consumers and investors.
What defines a communicative organization - which factors are crucial for the development of an organization where communication creates value? The 3-year research project "Communicative Organizations" based at Lund University in partnership with the Swedish Communication Association, is and was one of the biggest applied research projects in the field of public relations and strategic communication. The main aims with the project is to increase the knowledge about the value of communication for organizations and to deliver new insights about demands and challenges for communication professionals. The empirical data was collected from eleven corporations and public organizations, such as IKEA and the Swedish Police. Differing from earlier research project in the area the empirical focus is not only in communication professionals but on managers in other areas as well as co-workers.
In a world where we are regularly over saturated with content, organisations today must ensure they weave their culture into as much of their internal communication as possible for there to be any chance of effective engagement. Unless employees genuinely believe they belong to a community of co-workers, (including and especially their leaders) who share their values and interests, chances of achieving any sort of engagement cut through will be slim. Effective internal communication must reflect those values and shine a spotlight on and give voice to those co-workers who live them.
In this era of endless content, fake news and a loss of trust, what are the risks facing ethical public relations professionals, and their clients and employers? What are the opportunities? This informative talk will focus on the present and future of technological, trending, and expanding opportunities (and potential complications) within the realm of PR, as well as how industry professionals can make the most of what's around the corner in PR and communications.
Ins’t it stargne how you can raed tihs snetnece eevn tguohh the wdros mkae no sesne?
Our brains are processing the world in ways we are not aware of. Every day hundreds of psychological principles that have been pre-programmed into your brain are governing your decision making and behaviour in ways you might not expect.
By using photos as big data, Gapminder Foundation and Anna Rosling are making everyone’s living condition understandable to all. Imagine the World as a street where the poorest live to the left and the richest to the right. Everybody else live somewhere in between. Where would you live? Dollar Street is a free website with homes on different income levels from all over the World (see gapminder.org/dollar-street).
Amith tells the story about how a group of young professionals built up the Indian PR Community and created the world’s largest residential annual Public Relations conference. The establishment of the community was driven using technology. The results of the community have generated positive impact as a non-profit generating goodwill because of the focus on being true to each other and enchanting the opportunities for the intelligent communicator.
Communications in Asia are heavily influenced by Eastern cultures and philosophies. Alex gives the forum themes an Asian spin and explores a dialectical perspective on Truth, Profit and Intelligence. He discusses topics from the reality of fake news reported by Asian state media, to the cost profitability of communications agencies in Asia and how disruptive technologies can be constructive for the current agency model.
Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. Artificial Intelligence (AI) is already making significant inroads to each of these areas. It is enabling practitioners to work smarter and more efficiently. It is enabling us to deliver more for less, and in time is likely to have a significant implication on labour. It's a situation that is repeated in other profession services such as accountancy and legal.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
20240609 QFM020 Irresponsible AI Reading List May 2024
Stefan Nerpin and Helena Lind - How communication pioneers the electromobility transformation
1. Volvo Buses
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
How communication pioneers the electromobility
transformation in our smart cities of the future
2. Volvo Buses
”A developed country is not a place where the poor have cars.
It’s where the rich use public transportation.”
Enrique Penalosa, Mayor of Bogotá
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
3. Volvo Buses
The Why?
Scoping our Assignment
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
4. Volvo Buses
Electromobility Connectivity Automation
Three rapid tech developments changing public city transport
Demographic growth Local conditions of air
quality, noise, traffic
congestion and road
safety
Urbanisation
Climate change
Resource scarcity
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
5. Volvo Buses
• Started 1927
• Buses, coaches, chassis,
infrastructure and services
• 9000 people
• 100 markets
• Production on all continents
• SEK 26 billion sales
• Pioneering electromobility
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
A purpose-driven assignment
Every day we ensure millions of
people reach their travel
destination. Reliably, safely and
with respect for the
environment.
We want to make a difference as
pioneers of the sustainable
transport solutions of the future.
6. Volvo Buses
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
Pioneer the electromobility transformation in city public
transport by use of impactful communication efforts
7. Volvo Buses
The Who?
Segmentation our Efforts
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
8. Volvo Buses
Start by leveraging first-mover city collaborations
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
9. Volvo Buses
Accelerate cost-efficiency with an advocacy strategy
Experts
Partners
Operators
General
Public
Media
Politicians
and PTAs
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
10. Volvo Buses
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
General Public experiencing the future
The silent bus – Onboard surprise concerts
General
Public
11. Volvo Buses
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
12. Volvo Buses
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
2.6 million views on social media the
first week
9 out of 10 in Gothenburg knows about
the electric bus
Global media coverage
First week resultsGeneral
Public
13. Volvo Buses
The What?
Differentiating our Proposition
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
14. Volvo Buses
1. Safety
2. Quality
3. Environment
A brand differentiation built on our heritage, substantiated
by new products – pedestrian & cyclist warning system
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
15. Volvo Buses
1. Superior energy efficiency
2. Reducing Co2 emissions
3. Far better air quality
4. Reducing noise
5. Improved driver environment
6. New city planning possibilities
A product category differentiation built on 6 city benefits
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
16. Volvo Buses
• One wind power mill
• Enough energy for 250 electric buses
• Modest growth of energy consumption
Mitigating malefic product myths – energy consumption
* 1 Windmill @ 5 MW and 4.000 h/yr => 20 000 MWh/yr
1 Bus á 60.000 km/yr and 1,2 kWh/km = 250 buses/windmill
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
17. Volvo Buses
• Batteries to be recycled
• Housing energy
• Riksbyggen VIVA Project
Mitigating malefic product myths – battery impact
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
18. Volvo Buses
The How?
Positioning our Story
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
19. Volvo Buses
Pragmatic omni-channel tactics to execute the advocacy
strategy
Experts
Partners
Operators
General
Public
Media
Politicians
and PTAs
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
20. Volvo Buses
That’s Manchester
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
Politicians
and PTAs
Round Table Dialogues - with key stakeholders and media
activation
21. Volvo Buses
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
Politicians
and PTAs
International Public Affairs platforms – activated at the IQ
Forum, EU Top Meeting and C40 Summit and more
22. Volvo Buses
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
23. Volvo Buses
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
General
Public
Live experience stunts - the Indoor Bus Stop Library and
Poetry on the Silent Bus activation
24. Volvo Buses
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
General
Public
Social media storytelling expanding into editorial media
– unknown songwriter and music video star at launch
3.3 million views on social
media the first week
Organic editorial media
expansion coverage
Internal events with artist
25. Volvo Buses
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
Partners
Partner collaboration showcases – Volvo and Siemens
outreach events in Oslo
26. Volvo Buses
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
Media
Continuous media relations and PR outreach – confirming
pioneering position by commercial progress
27. Volvo Buses
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
Operators
Trade shows and exhibition gambits – towards operators
together with partnering government officials in Montreal
28. Volvo Buses
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
Operators
Test Arena activations – ElectriCity Göteborg and NTU
Singapore, involving operators Västtrafik and SMRT
29. Volvo Buses
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
Operators
VIP Showroom – engaging with operators and their
stakeholders
30. Volvo Buses
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
Experts
Expert Influencers – Vlog outreach in key areas to confirm
pioneering position by tech news or implementation news
32. Volvo Buses
Key learning points
1. Start by clear differentiation
2. Accelerating by advocacy
3. Mitigating malific myths
4. Boost outreach with strong partners
5. Strong visuals for recognition
6. The channel is the message
7. Tangible experience of the future
8. A narrative beyond the product
9. The importance of distribution
10.Confirming progress en masse
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
33. Volvo Buses
Travelling into our future smart cities. Together.
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR
34. Volvo Buses
Driving quality of life.
Thank You!.
Stefan Nerpin, SVP Marketing, Communications & Public Affairs
Helena Lind, Head of Media Relations & PR