2012 Breakthrough Austin : Zumobi

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  • Zumobi maximizes opportunities for mobile users, publishers, and advertisers in the space where their interests converge by enabling innovative mobile advertising experiences so integrated that they blur the lines between content and advertising. As a market leader with years of experience publishing some of the world’s most successful mobile apps, Zumobi provides a unique and holistic perspective of in-app advertising with a proven track record optimizing revenue across multiple apps and screens.
  • 2012 Breakthrough Austin : Zumobi

    1. 1. Navigating the Future of Mobile Marketing: How to create meaningful consumer engagement that drives brand loyalty and results Patricia Clark, VP of Sales & Sponsorships
    2. 2. The Evolution
    3. 3. Work with the ExpertsExperts in App Publishing Highly Scalable, Multi-Screen Publishing PlatformLeaders in Brand Integration Synchronized Multi-Screen Brand Integrated Experiences
    4. 4. Premium Rich Media Ad NetworkMulti-Screen App Access Rich Media Ad Network - 60+ Top-tier Apps or expand your -1.5M+ Unique users on our premium network or reach with our extended network of access our extended network of 200M+ thousands of apps -102M+ Ad impressions on our premium network - Developed in Multiple Platforms or access our extended network of 40B+ - 12 Apps in the Top 10 of their - Monthly Average of 69+ Page Views per Categories Unique User - 10 in the Top 5 - 29+ Minutes of Use / visitor
    5. 5. Zumobi’s goal is to create premium in-app advertising that goes far beyond standard mobile banners… …and create the next generation of mobile brand advertising. We call this approach…
    6. 6. Core Brand Understanding Chevy Technology Integrated Content Experience Series Participatory Media American Express Enhanced Social Media Interaction Sync Deep Engagement Mustang Vote | Follow | Download | Configure SN Battle Take Action Action Driver Save the Date | Drop a Hint | Find a Dealer Units
    7. 7. Chevy Buff Mobile Content ExperiencePaso Doble Expandable ZBi Footprint: Save-to-Homescreen Ad Center Stage Homescreen
    8. 8. Core Brand Understanding Chevy Technology Integrated Content Experience Series Participatory Media American Express Enhanced Social Media Interaction Sync Deep Engagement Mustang Vote | Follow | Download | Configure SN Battle Take Action Action Driver Save the Date | Drop a Hint | Find a Dealer Units
    9. 9. How do you tell the story of theAmerican Express Membership Effectvia mobile advertising?Through an immersive panorama,leveraging the new ZBi platform,designed for personalization,participation, and rewards…
    10. 10. Integrated Brand Placements Multiple Creatives | App-Specific Placements | Frequency-capping | Auto-ExpandingFar more than generic banners, ZBi’s interactive rich media ad units capture the user’s attention through design and motion to seamlessly integrate with app content
    11. 11. The Panorama The ZBi user destination for this campaign was a highly-personalizedpanoramic snapshot of the cardholder, created by them in just 20-30 seconds…
    12. 12. Center StageTouching any of the American Express creative units will bring the user directly into a highly-usable ‘Front Door’, inviting the user to watch a video, or engage further… Or engage further to create your personalized panorama…Quickly watch a video about American Express Sync…
    13. 13. Center StageTwo Quick Personalization Questions […which the user can skip] JOHN LONGWOOD LONGWOOD
    14. 14. Center StageThese selections represent the four most popular categories of card use…
    15. 15. Photo UGCFor the first time ever, the ad allows the user to access their phone’s camera roll and upload their own photos to create a highly-personal brand experienceThis unique feature utilizes ZBi’s HTML/Native interoperability for Android and iOS. Photo UGC upload is supported on any all apps powered by ZBi
    16. 16. The PanoramaIn just three seconds, the user’s personalized panorama is created…
    17. 17. The Experience We’ve chosen a photo for you, based on your selections. …or, feel free to upload another of your own! Learn how to sync your card for local offers. Your Name Your Town ZBi’s unique One Touch Social feature knows that the user has already logged- ..and get started,in to Twitter/Facebook in-app. Touch the right on the panorama. button and you’re following the brand. Remember this Photo? Very fast. Very cool! You took it!
    18. 18. “We are thrilled to be tapping into Zumobi’s incredible creativity and expertise in developing innovativemobile ads that make full use of smartphones’ nativecapabilities across their Zumobi Brand Integration (ZBi) ad platform. They are enabling us to truly bring The Membership Effect campaign to life by creating ahighly interactive and personalized brand experience for Cardmembers.” Louis Paskalis Vice President of Global Media, Content Development and Mobile Marketing at American Express
    19. 19. Core Brand Understanding Chevy Technology Integrated Content Experience Series Participatory Media American Express Enhanced Social Media Interaction Sync Deep Engagement Mustang Vote | Follow | Download | Configure SN Battle Take Action Action Driver Save the Date | Drop a Hint | Find a Dealer Units
    20. 20. Ford Mustang “Battle of the Week” 6 week campaign…Wide array of ZBi in-app units New battle every week! Vote for your favorite car
    21. 21. Core Brand Understanding Chevy Technology Integrated Content Experience Series Participatory Media American Express Enhanced Social Media Interaction Sync Deep Engagement Mustang Vote | Follow | Download | Configure SN Battle Take Action Action Driver Save the Date | Drop a Hint | Find a Dealer Units
    22. 22. INTRODUCES ACTION DRIVERS Holiday 2012ZBis NEW Holiday Action Drivers do just that… drive consumer purchase and intent during thelucrative holiday home stretch. Zumobis award winning creative and technical teams can helpyou extend and scale your current holiday campaigns into mobile or generate brand new waysto drive consumer purchases. Drop a Hint Save the Date Gift Concierge 1 2 3
    23. 23. Drop a Hint Send a text or email Recipients phoneExclusive Auto-Expanding [Rich Media enabled] FEATURES • PURCHASE - An innovative way to help Santa by enabling consumers to send their loved ones a text or e-mail Banner Placement [Rich Media enabled] Action Driver with a hint to purchase the gift they truly crave • SCALE - Engage your brand with your consumers AND all their loved ones. More the Merryer! Drop a Hint 1 Save the Date Gift Concierge
    24. 24. Save the Date Integration with Calendar Booked! Reminder set!Exclusive Auto-Expanding [Rich Media enabled] FEATURES • PURCHASE - Consumers will never miss a purchase opportunity at your big sale, movie premiere or special event as their Banner Placement Action Driver calendar is marked with your special [Rich Media enabled] date • SCALE - This is an opportunity to continually engage with your consumers as they… • Save your special date • Browse their calendars • Receive event reminders Save the Date Drop a Hint 2 Gift Concierge
    25. 25. Gift Concierge Send a text or email Recipients phoneExclusive Auto-Expanding [Rich Media enabled] FEATURES • PURCHASE - Getting a consumer to purchase directly from a mobile ad is a challenge, but ZBi has a solution. Our Banner Placement Action Driver Gift Concierge helps consumers [Rich Media enabled] purchase the perfect present while within a mobile ad • SCALE - Engage with consumers providing them the opportunity to find your retail location or visit your store online and purchase directly from the ad Gift Concierge Drop a Hint Save the Date 3
    26. 26. Amplify Your Buy with Endless Opportunities to Scale Reach ChannelsPremium Media BrandsCentralized Media BuyingCreative DevelopmentCampaign ManagementEffective OptimizationConsolidatedMetrics Reporting
    27. 27. Top Brands Choose ZumobiAutomotive CPG RetailTech Finance Entertainment
    28. 28. Stay Connected Patricia ClarkPatricia.Clark@Zumobi.com 646.216.2088 www.Zumobi.com

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