Vietnamese Business Culture
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Vietnamese business culture places importance on face-to-face meetings and proper greetings. Meetings begin once the highest ranked person arrives and deference is shown to them. Business cards are exchanged with both hands at the beginning of meetings and are examined thoroughly. A respectful dress code involving subdued colors is observed, and meals are eaten sitting down with chopsticks and bowls of rice. Simple gifts wrapped in colorful paper are commonly exchanged.
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Vietnam business culture
Vietnam has a developing economy with a young population. Building strong personal relationships is important for business success in Vietnam. Meetings follow formal protocols including exchanging business cards and gifts. Negotiations are conducted through establishing trust and saving face. While corruption exists, foreign businesses should focus on ethical practices and CSR. Local rules and flexibility must be balanced with international standards and contract terms.
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Vietnam has 54 ethnic groups that vary culturally from north to south. The dominant Kinh group practices a blend of Buddhism, Confucianism, and Taoism. Non-verbal communication shows respect through gentle gestures while direct eye contact and inappropriate gestures are avoided. Traditional dress and business attire differ by region. Business meetings involve small talk first while discussions happen at lunches. Gender roles are shifting but women still focus on family and face discrimination in loans and jobs. Regional foods include bún chả in the north, bún thịt nướng in the center, and various utensils are used when eating.
BUSINESS CULTURE
BUSINESS CULTURE
GREETINGS
England
Man greeting Man:
Men shake hands when greeting one another and usually throw in a "How do you do." Handshakes are usually on the lighter side and don't linger that much
Woman greeting Woman:
- At a first meeting, women generally shake hands.
Man greeting Woman:
At a first meeting a regular handshake will do. Women tend to extend their hand first.
Vietnam
Man greeting Man
Handshakes are the most common form of greeting. They are usually gentle and not to prolonged. Many people use a two handed handshake when greeting and departing.
Woman greeting Woman:
While handshakes are a common form of greeting, many times a simple nod of acknowledgment will do.
Man greeting Woman
While handshakes are a common form of greeting, many times a simple nod or slight bow will do. Wait for the woman to initiate.
MEETINGS
England
• When doing business direct questions often receive evasive responses.
• Arriving on time for a meeting is important.
In England culture open displays of emotion, positive or negative are rare and should be avoided
Business meetings tend to be structured but not too formal, beginning and ending with a bit of small talk.
Vietnam
• Arriving on time for a meeting is important even though they may not begin exactly on time.
• Hierarchy is very important in Vietnamese culture, so it is always best to defer to the most senior person in the room when it comes to beginning and guiding conversations.
Periods of silence are considered acceptable and are to be expected. Avoid interrupting, showing displeasure through facial or eye movements and talking over someone. Be patient.
TITLES and BUSINESS CARDS
England
• Titles are important and it is best to address people directly by using Mr., Mrs., or Miss, followed by the surname.
It is not appropriate to address a business a businessperson in England by his first name unless he invites you to do so.
• Business cards are necessary and usually exchanged.
Vietnam
• Titles are somewhat important. it is best to address people by using their professional title or Mr., Mrs., or Miss, followed by the surname.
• It is advisable to have one side of your business card translated into Vietnamese and be sure to present and receive business cards with both hands.
• It’s best to never write on or fold a business card you are given.
Dress
England
• The English value being well dressed and nicely groomed.
For men: conservative, dark or medium colored suits with shirts and conservative ties. Avoid striped ties.
For women: stylish yet classic business suits or dresses and blouses. Accessories are usually worn.
Vietnam
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3. The decision making process can be slow and Chinese businesspeople may want to consult astrology or wait for an auspicious date. Develop an understanding of Chinese culture when doing business.
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BUSINESS CULTURE
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GREETINGS
England
Man greeting Man:
Men shake hands when greeting one another and usually throw in a "How do you do." Handshakes are usually on the lighter side and don't linger that much
Woman greeting Woman:
- At a first meeting, women generally shake hands.
Man greeting Woman:
At a first meeting a regular handshake will do. Women tend to extend their hand first.
Vietnam
Man greeting Man
Handshakes are the most common form of greeting. They are usually gentle and not to prolonged. Many people use a two handed handshake when greeting and departing.
Woman greeting Woman:
While handshakes are a common form of greeting, many times a simple nod of acknowledgment will do.
Man greeting Woman
While handshakes are a common form of greeting, many times a simple nod or slight bow will do. Wait for the woman to initiate.
MEETINGS
England
• When doing business direct questions often receive evasive responses.
• Arriving on time for a meeting is important.
In England culture open displays of emotion, positive or negative are rare and should be avoided
Business meetings tend to be structured but not too formal, beginning and ending with a bit of small talk.
Vietnam
• Arriving on time for a meeting is important even though they may not begin exactly on time.
• Hierarchy is very important in Vietnamese culture, so it is always best to defer to the most senior person in the room when it comes to beginning and guiding conversations.
Periods of silence are considered acceptable and are to be expected. Avoid interrupting, showing displeasure through facial or eye movements and talking over someone. Be patient.
TITLES and BUSINESS CARDS
England
• Titles are important and it is best to address people directly by using Mr., Mrs., or Miss, followed by the surname.
It is not appropriate to address a business a businessperson in England by his first name unless he invites you to do so.
• Business cards are necessary and usually exchanged.
Vietnam
• Titles are somewhat important. it is best to address people by using their professional title or Mr., Mrs., or Miss, followed by the surname.
• It is advisable to have one side of your business card translated into Vietnamese and be sure to present and receive business cards with both hands.
• It’s best to never write on or fold a business card you are given.
Dress
England
• The English value being well dressed and nicely groomed.
For men: conservative, dark or medium colored suits with shirts and conservative ties. Avoid striped ties.
For women: stylish yet classic business suits or dresses and blouses. Accessories are usually worn.
Vietnam
• For men: conservative colored suits with white shirts and ties. Jackets are not a must but good to have just in case. Being well groomed is appreciated.
For women: conservative skirts, pants, suits, and blouses are
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1. China has a population of over 1.3 billion people and its capital is Beijing. Major cities include Shanghai, Beijing, Tianjin, Hong Kong, Wuhan, and Shenyang.
2. Business dress is conservative and revealing clothing for women is considered offensive. Handshakes may be offered but wait for the Chinese side to initiate. Being on time is important.
3. The decision making process can be slow and Chinese businesspeople may want to consult astrology or wait for an auspicious date. Develop an understanding of Chinese culture when doing business.
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- 1. Vietnamese Business Culture Tue Stump
- 4. Greetings Man greeting man • Simple handshake • Two-handed shakes occur with left hand resting on the right wrist
- 5. Greetings (cont.) Woman greeting woman • Handshakes or a simple nod Woman greeting man • If the woman doesn’t offer her hand, the simple nod will be acceptable
- 6. Meetings Would rather speak native language than English A face to face meeting is highly recommended First meeting is just to get to know each other
- 7. Meetings (cont.) Guests should arrive on time. However, the meeting may not start at its designated time Defer to the highest ranked person to begin and guide the conversation
- 8. Business Cards Business cards should be printed in both Vietnamese and English Business cards exchange at the beginning of the meeting with both hands Truly and thoroughly look at the card before putting it away
- 9. Dress Code Subdued colors are the norm. Bright color of any kind is not appropriate • Men: suits with ties • Women: dress or blouse and pants Tip: the length of the dress is not to be above the knees
- 10. Dining Meals will be served sitting down Show respect by emptying the plate Chopsticks are the main utensils Forks are acceptable A bowl of rice is a must for all lunches and dinners
- 11. Giving Gifts Simple gifts are exchanged after a first meeting Picture frame gifts are the most common to give if invited to the house Always wrap a gift in colorful paper