Video Surveyor is developing an inexpensive, easy-to-use video-based surveying technology to replace tape measurements in construction and home improvement. They have identified a $17.9 billion total addressable market in the US roofing industry alone. Their initial business model targets the $20 million roof surveying market. Through customer interviews, they found a need for 3D point clouds and documentation in addition to simple measurements. Moving forward, they plan to develop a minimum viable product combining 3D point clouds with augmented reality and seek seed funding.

1. Video Surveyor
Converting video into usable geometry
Construction
Home Owners

2. Spoke to
102
Customers
Video Surveyor
Converting video into usable geometry
Construction
Home Owners

3. Team VideoSurveyor
Ioannis Brilakis, PhD
Assistant Professor
Principal Investigator
Habib Fathi
PhD Candidate
Entrepreneurial Lead
Stacy Scopano
Business Development Manager for Construction at Autodesk
Mentor

4. Initial business concept
Inexpensive, easy to use video-based surveying
technology to replace tape measurement
Total available market:
$17.9 B Roofing industry in the US
Served available market:
~ $8-10 B Roof construction or renovation
Target market:
$20 M
Roof surveying

5. Business model canvas – week 1

6. What we did…

7. What we did…
• Hypothesis
• Measurements of well-defined edges
• Contacts
• General contractors
• Claim investigation
• Building owners
• Findings
• Measurements are valuable but the ability to provide that for arbitrary
points is of higher value
• 3D point clouds for documentation and archiving also provide major values
• Cm level accuracy is appropriate for quick estimation and quality control

8. What we found…
OR 3D point cloud
Hardware
Captured video (left and right view) Length measurement

9. Construction project ecosystem
DESIGN: architect
consultants
As-Built study
[retrofit projects] Construction
Pre-Project Planning & Estimation
Bid Phase
Phase Design [multi-contractor]
CONSTRUCTION: General
Contractor Contractor Project
Selection Mobilization
Owner /
Operator Maintenance Closeout & Construction
& Operation Handover Phase
Trade Crews - Visualization &
documentation
- Archiving

10. Flow of retrofitting process
Decision Making:
Conceptual
Identify Phase Inspect
Evaluate the
Performance Existing Retrofit?
Performance
Requirements Structure
CONSTRUCTION: Yes
As-Built Implement Select an
Evaluate the
Documentation the Retrofit Appropriate
Performance
& Archiving Method Method
- Visualization
- Archiving

11. Business model canvas

12. What we did…

13. What we did…
• Hypothesis
• Generating 3D point cloud Vs. measuring well-defined edges
• Revenue stream: monthly subscription & charge per use
• Contacts
• General contractors
• Home improvement & renovation
• 3D imaging & scanning
• Photogrammetry

14. What we found…
• Not just point cloud, but a tool that helps in decision making
• Value proposition
• 3D point cloud offers higher value
• Our competitor = photogrammetry
• VideoSurveyor Vs. photogrammetry
• Eliminate the need reference measurement
• Easier data collection
• Guide data collector & interactive visualization
• More accurate results

15. What we found…
• Test pricing
• Monthly subscription: ~$2,000
• Charge per use: depends on the specific application
~$25-50 for subcontractors
• How our competitors price
• Sell standalone software + hardware (if any): ~$10,000 – 40,000
• Freemium: advertising other products that use the information as
input

16. Our revenue model
• Construction: project-pricing
Charge the
Standalone Bill the
contractor monthly
software project
(~$2,000)
• Home repair/renovation: e-commerce
Server Upload 3D model & E-commerce
Job order
(SAAS) video Content selection transaction
List of local
Vendor fee
contractors

17. Business model canvas

18. What we did…

19. What we did…
• Why do we need partners?
• Not just a point cloud, but a tool that helps in decision making
• Hardware
• Key partner
• Camera and lens manufacturer (40-50% cost reduction)
• Augmented reality
• Non-competitors (HomeDepot, Whirpool, Amazon)

20. What we found…
• Augmented reality
• Significant market potential exists for a combined technology
• Reality data capture using our technology
• Augmented data on a built environment and/or individual objects
• Use case 1: visualizing as-built information of covered or buried
parts of buildings/infrastructure
• Use case 2: visualizing an environment after improvement or
renovation

21. Market size
Total available market:
Visualization, documentation, and Measuring
industry in the US
$30 billion*
Served available market:
• Construction & retrofit
~$5-10 billion • Homeowners
• Insurance
~$300 M
Target market:
Quick estimation with cm level accuracy
* KPMG Construction Industry 2011 Annual Report
Assume 0.5% share of total construction spent

22. What’s next…
• Minimum viable product
• 3D point cloud + augmented reality
API Website & Server Smart Phone App
• The PI and Lead are forming a company
• Seek seed funding from investors, SBIR, etc.