VideoSurveyor is developing an inexpensive, easy-to-use video-based surveying technology to replace tape measurement in the roofing industry. Their initial business concept targets the $2 billion US roof surveying market by aiming for 1% market penetration. Through feedback from mentors and customers, they have refined their value proposition, revenue model, and product roadmap. The founders are now forming a company to seek seed funding and further develop the Minimum Viable Product.

1. Video Surveyor
Converting video into usable geometry
http://youtu.be/_Q3nGWRbJuY

2. Team VideoSurveyor
Ioannis Brilakis, PhD
Assistant Professor
Principal Investigator
Habib Fathi
PhD Candidate
Entrepreneurial Lead
Stacy Scopano
Business Development Manager for Construction at Autodesk
Mentor

3. Initial business concept
Inexpensive
easy to use
video-based surveying technology
to replace tape measurement
in the roofing industry

4. Initial business concept (roofing market)
*Total available market:
US surveying industry for roof replacements
• 9M annual residential
~$3-4 B • 250K annual commercial
Served available market:
~ $2 B Roof surveying (excluding estimating)
$20 M
Target market:
1% market penetration

5. Total number of contacts

6. Business model canvas – week 1

7. Construction project ecosystem
DESIGN: architect
consultants
Pre-Project Planning &
Bid Phase
Phase Design
CONSTRUCTION: General
Contractor Contractor Project
Selection Mobilization
Owner /
Operator Maintenance Closeout & Construction
& Operation Handover Phase
Trade Crews

8. Construction project ecosystem
DESIGN: architect
consultants
As-Built study
[retrofit projects] Construction
Pre-Project Planning & Estimation
Bid Phase
Phase Design [multi-contractor]
CONSTRUCTION: General
Contractor Contractor Project
Selection Mobilization
Owner /
Operator Maintenance Closeout & Construction
& Operation Handover Phase
Trade Crews - Visualization &
documentation
- Archiving

9. Customer segment
week 1 week 3

10. Greatest comment
“Why is this not an iPhone app?” … Steve Blank

11. Customer segment
PROFESSIONAL
CONSUMERR
week 1 week 3 current

12. Market size
Total available market:
US building documentation industry
$30 billion*
Served available market:
• Construction & retrofit
~$5-10 billion • Homeowners
• Insurance
~$750 M
Target market:
Quick estimation with cm level accuracy
* KPMG Construction Industry 2011 Annual Report
Assume 0.5% share of total construction spent
** Report is limited to combined statistics for
commercial and residential

13. Value proposition
• Original hypothesis
• We are trying to replace tape measurement
week 1

14. Greatest comment
“I do not know in advance what I will want to measure.” …
Everyone!

15. What we learned…
• BIG need for flexibility to arbitrarily measure “after the fact”
• cm level accuracy is appropriate for quick estimation and QC
Hardware Captured video (left and right view) Length measurement
3D point cloud

16. Value proposition
week 1 week 4 week 6 current

17. Revenue model
• Original hypothesis
• SaaS
• Licensing fee ?
week 1

18. Greatest comment
“Bill my project, not my company” …

19. What we learned…
• Test pricing
• Monthly subscription: ~$2,000
• Charge per use: ~$25-50 for subcontractors
“Pass cost
onto
owner”

20. Revenue model
week 1 week 4
current

21. Deliverable
Marketing
Pro – Builder As-built archiving
Pro – RE Developer “layered” documentation of
Consumer - Home work
3D point cloud
Floor plans
Pro – Builder
Takeoffs & Estimates
Pro – Appraiser
As-built documentation
Measurements & CAD
Consumer – Advert Home renovation consultation
& Purchasing Building System Maintenance
Pro - Maintenance (Plant/Hospital)
Augmented Reality

22. Product Roadmap
MVP
Hardware &
Software Bundle
SaaS Product/Service
(DEVICE AGNOSTIC - any video input)
Smart Phone
App
API

23. What’s next…
• The PI and Lead are forming a company
• Seek seed funding from investors, SBIR, etc.