The document discusses findings from a survey of Millennials and Gen Xers in Australia regarding their financial behaviors and expectations. Some key findings about affluent Millennials include:
- They have a progressive view of the future financial industry and are confident about their own financial success due to decisions made now.
- They prefer to conduct their own research but also value validation from financial advisors.
- They are loyal customers of financial institutions they trust but are also open to offerings from non-financial brands.
- Social media plays a central role in their financial decisions and they demand a deeper connection with financial services providers.
Pitch Deck Teardown: Smalls's $19M Series B deckHajeJanKamps
This document discusses a pet food company called Smalls that provides personalized cat food subscriptions. It summarizes that:
- Smalls has experienced rapid growth, doubling its business in the last 6 months while maintaining low customer acquisition costs.
- It aims to raise $12.5 million to further expand its production capacity 10x, develop new product lines like litter and toys, and explore omnichannel opportunities to become a one-stop shop for cat owners.
- The funding would allow Smalls to reach $XX million in annual recurring revenue and build out its team to diversify beyond its core cat food subscriptions.
The document summarizes Square, a mobile payments startup. Square provides merchants with a free card reader that plugs into smartphones and tablets, allowing them to accept credit card payments with low fees of 2.75% per transaction. Square has a simple pricing model and signup process with no long-term commitments. The management team has successful experience in payments and technology. Square sees a large market opportunity in mobile payments given traditional card readers are expensive and inconvenient for small businesses. Square aims to acquire customers through wide exposure on social media and in stores. It has a first-mover advantage and plans to defend its position through brand recognition and compatibility across devices. Financial projections estimate high revenue growth and profitability that would generate strong returns for new
This investor presentation by Zillow Group discusses the company's strategic priorities and financial performance. It contains forward-looking statements about future financial performance that involve risks and uncertainties. Zillow Group operates the largest online real estate network and its brands reach over 195 million unique users monthly. The company generates revenue primarily from Premier Agent and Mortgage products and services that help real estate professionals with marketing and growing their businesses. Zillow Group aims to grow its audience, create better consumer experiences, evolve revenue models, and attract top talent to leverage its culture of innovation.
Shopify is an e-commerce platform that powers over 200,000 active merchants with $1.9 billion in GMV in Q3 2015. The document discusses Shopify's multi-channel commerce platform that allows merchants to manage sales across all channels through a single integrated back office. It highlights Shopify's growing merchant base and financials including strong and consistent growth in revenue, monthly recurring revenue, and GMV driven by new merchants and solutions.
Pitch Deck Teardown: Faye's $10M Series A deckHajeJanKamps
This document summarizes Faye, a full-stack travel insurance MGA that aims to revolutionize the travel insurance industry. Some key points:
- Faye offers comprehensive travel insurance coverage through an easy-to-use app, with fast claims processing and payments directly to customers' Faye wallets.
- It has experienced rapid growth since launching less than a year ago, with millions in sales and a growing customer base, demonstrating the sizable opportunity in travel insurance.
- Faye aims to build strong brand loyalty by providing excellent customer service, proactive assistance and care across the entire travel journey. Nearly all customers say they will purchase their next policy with Faye.
- The document outlines Fay
- Tanbii is a platform that gamifies carbon reduction by allowing users to earn rewards for completing real-life sustainable activities tracked through the app.
- Users can earn tokens for carbon reducing behaviors like biking to work or using renewable energy at home, which can then be exchanged for rewards from partner brands.
- The platform aims to make sustainability fun by connecting real world activities to a virtual gaming experience where users can compete with others and earn badges.
The document discusses findings from a survey of Millennials and Gen Xers in Australia regarding their financial behaviors and expectations. Some key findings about affluent Millennials include:
- They have a progressive view of the future financial industry and are confident about their own financial success due to decisions made now.
- They prefer to conduct their own research but also value validation from financial advisors.
- They are loyal customers of financial institutions they trust but are also open to offerings from non-financial brands.
- Social media plays a central role in their financial decisions and they demand a deeper connection with financial services providers.
Pitch Deck Teardown: Smalls's $19M Series B deckHajeJanKamps
This document discusses a pet food company called Smalls that provides personalized cat food subscriptions. It summarizes that:
- Smalls has experienced rapid growth, doubling its business in the last 6 months while maintaining low customer acquisition costs.
- It aims to raise $12.5 million to further expand its production capacity 10x, develop new product lines like litter and toys, and explore omnichannel opportunities to become a one-stop shop for cat owners.
- The funding would allow Smalls to reach $XX million in annual recurring revenue and build out its team to diversify beyond its core cat food subscriptions.
The document summarizes Square, a mobile payments startup. Square provides merchants with a free card reader that plugs into smartphones and tablets, allowing them to accept credit card payments with low fees of 2.75% per transaction. Square has a simple pricing model and signup process with no long-term commitments. The management team has successful experience in payments and technology. Square sees a large market opportunity in mobile payments given traditional card readers are expensive and inconvenient for small businesses. Square aims to acquire customers through wide exposure on social media and in stores. It has a first-mover advantage and plans to defend its position through brand recognition and compatibility across devices. Financial projections estimate high revenue growth and profitability that would generate strong returns for new
This investor presentation by Zillow Group discusses the company's strategic priorities and financial performance. It contains forward-looking statements about future financial performance that involve risks and uncertainties. Zillow Group operates the largest online real estate network and its brands reach over 195 million unique users monthly. The company generates revenue primarily from Premier Agent and Mortgage products and services that help real estate professionals with marketing and growing their businesses. Zillow Group aims to grow its audience, create better consumer experiences, evolve revenue models, and attract top talent to leverage its culture of innovation.
Shopify is an e-commerce platform that powers over 200,000 active merchants with $1.9 billion in GMV in Q3 2015. The document discusses Shopify's multi-channel commerce platform that allows merchants to manage sales across all channels through a single integrated back office. It highlights Shopify's growing merchant base and financials including strong and consistent growth in revenue, monthly recurring revenue, and GMV driven by new merchants and solutions.
Pitch Deck Teardown: Faye's $10M Series A deckHajeJanKamps
This document summarizes Faye, a full-stack travel insurance MGA that aims to revolutionize the travel insurance industry. Some key points:
- Faye offers comprehensive travel insurance coverage through an easy-to-use app, with fast claims processing and payments directly to customers' Faye wallets.
- It has experienced rapid growth since launching less than a year ago, with millions in sales and a growing customer base, demonstrating the sizable opportunity in travel insurance.
- Faye aims to build strong brand loyalty by providing excellent customer service, proactive assistance and care across the entire travel journey. Nearly all customers say they will purchase their next policy with Faye.
- The document outlines Fay
- Tanbii is a platform that gamifies carbon reduction by allowing users to earn rewards for completing real-life sustainable activities tracked through the app.
- Users can earn tokens for carbon reducing behaviors like biking to work or using renewable energy at home, which can then be exchanged for rewards from partner brands.
- The platform aims to make sustainability fun by connecting real world activities to a virtual gaming experience where users can compete with others and earn badges.
Pitch Deck Teardown: Mint House's $35M Series B deckHajeJanKamps
This document provides a summary of Mint House, a company that operates tech-enabled extended stay hotels and facilities. Some key points:
- Mint House was founded in 2017 and currently has over 145 employees and operates in 16 markets with 26 properties.
- It uses an asset-light management agreement model with high gross margins and minimal capex requirements. Over half of bookings are direct and repeat customers comprise 14% of bookings.
- Mint House properties provide a superior customer experience compared to traditional hotels, with amenities like fully-equipped kitchens, digital check-in, and strong customer satisfaction scores.
- The company is experiencing rapid growth and outperforms traditional upper-upscale hotels
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness and well-being.
This document summarizes Mint, a personal finance management application. It describes Mint's features for tracking transactions, assets, debts, and goals. It outlines Mint's business model of acquiring users through partnerships and generating revenue from referrals when users switch financial products. The document presents Mint's financial projections, identifying Google, Microsoft, and Yahoo as potential acquirers. It discusses Mint's risks and competitive advantages to mitigate new entrants.
DXN es una empresa fundada en 1993 en Malasia que produce suplementos alimenticios a base de hongos ganoderma. Posee instalaciones modernas y certificaciones. Ofrece varios productos como café, cápsulas y suplementos con ganoderma que ayudan a la salud. Los distribuidores independientes pueden unirse a DXN y ganar ingresos por ventas y bonos según su nivel en la empresa.
Pitch Deck Teardown: Northspyre's $25 million Series B deckHajeJanKamps
Northspyre is seeking a $25 million investment to expand its real estate development management platform. The platform uses automation, data analytics, and AI to help customers reduce project cost overruns by 21-66% and save $2-6 million on a typical $100 million project. Northspyre has over 130 customers and has grown revenue 6x since its last funding round. The investment will be used to launch new products, expand sales in the US and internationally, and advance the core product.
Pitch Deck Teardown: Fibery's $5.2M Series A deckHajeJanKamps
Fibery is an all-in-one connected workspace that aims to replace multiple disconnected work tools used by companies as they scale. It integrates early in a company's life cycle and grows with them. Current tools often don't scale well and force companies to migrate to new tools every few years. Fibery offers customizable business domains and connected workspaces to provide flexibility and scalability that traditional tools lack.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
E-mail Restart 2023: David Finger, Jan Tlapák, Petr Cikán, Ruslan Skopal - Pa...Taste
Témata jako technická připravenost před prvním rozesíláním (DKIM, SPF, DMARC, FBL, čistá databáze) doručitelnost, segmentace nebo četnost rozesílek. Názory a zkušenosti těch nejpovolanějších na slovo vzaté z řad e-shopu, agentury, technologií a společnosti Seznam.cz.
This presentation provides an overview of Wayfair, an online retailer of home goods. It discusses Wayfair's mission to transform home shopping, its large catalog and supplier network, significant growth and scale. The presentation notes opportunities in the large and fragmented home goods market as it moves online. It highlights Wayfair's technology platform and operations running at massive scale. The presentation provides Wayfair's financial performance and targets, discussing its capital efficient model with minimal inventory. It outlines Wayfair's growth strategies going forward.
http://www.l-spark.com — The L-SPARK accelerator is the destination for enterprise SaaS and cloud startups to connect with Canada’s SaaS experts and propel their revenues to $100K MRR or 10x revenue growth.
The document outlines Square's business proposition of providing a simple and low-cost way for merchants to accept credit card payments using a mobile device. Key points include:
- Square charges merchants a flat 2.75% fee per transaction with no setup costs or monthly fees.
- The company has experienced rapid growth, processing over $1 million in payments per day.
- Square targets small businesses and individuals by offering a simple interface and device that plugs into smartphones.
- Backed by experienced founders and investors, Square aims to become the dominant platform in mobile payments by acquiring new merchants through wide exposure and competitive pricing.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
E-mail Restart 2023: Jan Tichý - Analytika: Konec divokého západu jako příle...Taste
Právě končí éra neomezeného sledování všech a všude. Přichází úplně nové přístupy a nástroje. Ač se zemětřesení na první pohled týká hlavně analytiky a reklamních ekosystémů, ve skutečnosti přináší velkou příležitost i pro rozmach e-mailingu, profilací, segmentace a marketingové automatizace.
Lexop has developed a Certified Email solution that allows legal and real estate professionals to deliver notices via email instead of paper, using real-time tracking and instant legal proof-of-delivery.
AppNexus is a cloud computing infrastructure company founded by Brian O'Kelley and Michiel Nolet. It aims to solve scaling, globalization, and integration challenges faced by Right Media through a global cloud architecture with multiple "Nexuses" providing services. Its revenue sources include renting servers, storage, bandwidth and profit-sharing with service providers. It plans to grow through recruiting applications and software providers in a self-reinforcing network effect. The company aims to launch its first location in January 2008 and expand globally over three phases to become the high-end leader in the cloud computing market.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Pitch Deck Teardown: Gable's $12M Series A deckHajeJanKamps
Gable is a centralized management suite that makes it easy for distributed workforces to search, book, and optimize use of flexible workspaces and company headquarters. It provides cross-platform support, pre-reserved seating, and integrations with Slack and Google Calendar. Management insights include advanced policies, budget utilization forecasts, and visibility into employee satisfaction, usage, and engagement. Gable currently partners with over 800 workspaces across 30 states and 10 countries and sees 30% monthly growth in spaces and 50% growth in SaaS fees. Case studies highlight how the platform has helped companies transform office cultures and gain flexibility while controlling costs.
This document reports on the results of a survey of 312 small and medium sized business principals in the United States about their business outlook, challenges, preferred topics and formats for receiving business advice. Some key findings include: three quarters of SMBs expect revenue to increase in 2017, top challenges are customer acquisition and cost management; SMBs most often seek information online about technology and industry trends; email newsletters are a highly useful format for receiving business tips and advice, especially for very small businesses. The report provides additional details on preferences by company size and respondent age.
Bredin Fastcast: Getting SMBs to Share Your ContentBredin, Inc.
As a marketer to small and mid-sized businesses (SMBs), your company probably uses content marketing to drive awareness and engagement, enhance your brand, nurture prospects, close sales and retain customers. If so, you’re probably facing a key challenge of content marketing: getting SMBs to share your content with their peers.
To find out how you can get SMBs to share your content more, we recently surveyed 493 U.S. SMB principals.
Pitch Deck Teardown: Mint House's $35M Series B deckHajeJanKamps
This document provides a summary of Mint House, a company that operates tech-enabled extended stay hotels and facilities. Some key points:
- Mint House was founded in 2017 and currently has over 145 employees and operates in 16 markets with 26 properties.
- It uses an asset-light management agreement model with high gross margins and minimal capex requirements. Over half of bookings are direct and repeat customers comprise 14% of bookings.
- Mint House properties provide a superior customer experience compared to traditional hotels, with amenities like fully-equipped kitchens, digital check-in, and strong customer satisfaction scores.
- The company is experiencing rapid growth and outperforms traditional upper-upscale hotels
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness and well-being.
This document summarizes Mint, a personal finance management application. It describes Mint's features for tracking transactions, assets, debts, and goals. It outlines Mint's business model of acquiring users through partnerships and generating revenue from referrals when users switch financial products. The document presents Mint's financial projections, identifying Google, Microsoft, and Yahoo as potential acquirers. It discusses Mint's risks and competitive advantages to mitigate new entrants.
DXN es una empresa fundada en 1993 en Malasia que produce suplementos alimenticios a base de hongos ganoderma. Posee instalaciones modernas y certificaciones. Ofrece varios productos como café, cápsulas y suplementos con ganoderma que ayudan a la salud. Los distribuidores independientes pueden unirse a DXN y ganar ingresos por ventas y bonos según su nivel en la empresa.
Pitch Deck Teardown: Northspyre's $25 million Series B deckHajeJanKamps
Northspyre is seeking a $25 million investment to expand its real estate development management platform. The platform uses automation, data analytics, and AI to help customers reduce project cost overruns by 21-66% and save $2-6 million on a typical $100 million project. Northspyre has over 130 customers and has grown revenue 6x since its last funding round. The investment will be used to launch new products, expand sales in the US and internationally, and advance the core product.
Pitch Deck Teardown: Fibery's $5.2M Series A deckHajeJanKamps
Fibery is an all-in-one connected workspace that aims to replace multiple disconnected work tools used by companies as they scale. It integrates early in a company's life cycle and grows with them. Current tools often don't scale well and force companies to migrate to new tools every few years. Fibery offers customizable business domains and connected workspaces to provide flexibility and scalability that traditional tools lack.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
E-mail Restart 2023: David Finger, Jan Tlapák, Petr Cikán, Ruslan Skopal - Pa...Taste
Témata jako technická připravenost před prvním rozesíláním (DKIM, SPF, DMARC, FBL, čistá databáze) doručitelnost, segmentace nebo četnost rozesílek. Názory a zkušenosti těch nejpovolanějších na slovo vzaté z řad e-shopu, agentury, technologií a společnosti Seznam.cz.
This presentation provides an overview of Wayfair, an online retailer of home goods. It discusses Wayfair's mission to transform home shopping, its large catalog and supplier network, significant growth and scale. The presentation notes opportunities in the large and fragmented home goods market as it moves online. It highlights Wayfair's technology platform and operations running at massive scale. The presentation provides Wayfair's financial performance and targets, discussing its capital efficient model with minimal inventory. It outlines Wayfair's growth strategies going forward.
http://www.l-spark.com — The L-SPARK accelerator is the destination for enterprise SaaS and cloud startups to connect with Canada’s SaaS experts and propel their revenues to $100K MRR or 10x revenue growth.
The document outlines Square's business proposition of providing a simple and low-cost way for merchants to accept credit card payments using a mobile device. Key points include:
- Square charges merchants a flat 2.75% fee per transaction with no setup costs or monthly fees.
- The company has experienced rapid growth, processing over $1 million in payments per day.
- Square targets small businesses and individuals by offering a simple interface and device that plugs into smartphones.
- Backed by experienced founders and investors, Square aims to become the dominant platform in mobile payments by acquiring new merchants through wide exposure and competitive pricing.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
E-mail Restart 2023: Jan Tichý - Analytika: Konec divokého západu jako příle...Taste
Právě končí éra neomezeného sledování všech a všude. Přichází úplně nové přístupy a nástroje. Ač se zemětřesení na první pohled týká hlavně analytiky a reklamních ekosystémů, ve skutečnosti přináší velkou příležitost i pro rozmach e-mailingu, profilací, segmentace a marketingové automatizace.
Lexop has developed a Certified Email solution that allows legal and real estate professionals to deliver notices via email instead of paper, using real-time tracking and instant legal proof-of-delivery.
AppNexus is a cloud computing infrastructure company founded by Brian O'Kelley and Michiel Nolet. It aims to solve scaling, globalization, and integration challenges faced by Right Media through a global cloud architecture with multiple "Nexuses" providing services. Its revenue sources include renting servers, storage, bandwidth and profit-sharing with service providers. It plans to grow through recruiting applications and software providers in a self-reinforcing network effect. The company aims to launch its first location in January 2008 and expand globally over three phases to become the high-end leader in the cloud computing market.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Pitch Deck Teardown: Gable's $12M Series A deckHajeJanKamps
Gable is a centralized management suite that makes it easy for distributed workforces to search, book, and optimize use of flexible workspaces and company headquarters. It provides cross-platform support, pre-reserved seating, and integrations with Slack and Google Calendar. Management insights include advanced policies, budget utilization forecasts, and visibility into employee satisfaction, usage, and engagement. Gable currently partners with over 800 workspaces across 30 states and 10 countries and sees 30% monthly growth in spaces and 50% growth in SaaS fees. Case studies highlight how the platform has helped companies transform office cultures and gain flexibility while controlling costs.
This document reports on the results of a survey of 312 small and medium sized business principals in the United States about their business outlook, challenges, preferred topics and formats for receiving business advice. Some key findings include: three quarters of SMBs expect revenue to increase in 2017, top challenges are customer acquisition and cost management; SMBs most often seek information online about technology and industry trends; email newsletters are a highly useful format for receiving business tips and advice, especially for very small businesses. The report provides additional details on preferences by company size and respondent age.
Bredin Fastcast: Getting SMBs to Share Your ContentBredin, Inc.
As a marketer to small and mid-sized businesses (SMBs), your company probably uses content marketing to drive awareness and engagement, enhance your brand, nurture prospects, close sales and retain customers. If so, you’re probably facing a key challenge of content marketing: getting SMBs to share your content with their peers.
To find out how you can get SMBs to share your content more, we recently surveyed 493 U.S. SMB principals.
Technology firms are turning to content marketing strategies to improve engagement with clients and prospects as technology buyers conduct more online research before engaging with sales. A majority of healthcare technology firms are investing in thought leadership content to rise above the noise in the market. However, producing high quality thought leadership content at scale is a challenge due to understaffed content marketing teams focused more on short-term pipeline than long-term brand building.
Friesland campina - How brands grow? Our journey at FrieslandCampinaBigDataExpo
Ashkan Roshanayi will tell you how FrieslandCampina used online public data as a proxy to understand the offline behavior of their end users in Asia and unlocked a %25+ growth opportunity using that insight.
15 Ways to Find Great Content presented at DTCC Social Media Conference 2016...Lisa Flowers
This document contains notes from a presentation on social media marketing strategies. It discusses the speaker's background and experience in marketing, teaching, and social media. It then provides tips and strategies for various social media platforms, including setting up Google alerts, using industry newsletters, engaging customers on social media, taking photos for posts, creating long-form blog posts and guides, conducting interviews for posts, running surveys, including calls-to-action, using hashtags, joining groups, developing a content plan, and following other social media experts. Contact information is provided at the end.
Social Media In Financial Services Bt TradespacePhilip Calvert
1. The document discusses how small and medium-sized enterprises (SMEs) can use social media for customer engagement, reputation management, and customer service.
2. It notes that most consumers now use online resources like search engines, word-of-mouth communities, and reviews when researching products and services rather than going directly to retailers.
3. The document provides examples of how SMEs can build relationships and boost their reputation on social media through regular updates, customer service, and engaging with online communities.
15 Ways to Find Great Content by @LisaLFlowers 2016Lisa Flowers
This document contains tips and strategies for social media marketing from a presentation. It discusses setting goals and objectives, using tools like Google Trends to identify trending topics, creating different types of content like interviews and guides, engaging audiences on social media with images and calls to action, collaborating with others, and measuring results. The presenter's background and contact information is also included at the end.
What technology are small and mid-sized businesses (SMBs) most likely to buy this year, and next? How does technology contribute to their success? What do they want from a technology provider? Why do they make a purchase decision to buy?
To find out, we surveyed more than 500 U.S. SMB principals.
Do I really need Iinternet Marketing Budget ?thinkahead.net
The document discusses various internet marketing strategies such as banner ads, video marketing, social media marketing, email marketing, search engine marketing, and press releases. It provides tips for success with each strategy, noting things like using engaging content, ensuring relevance, and tracking effectiveness. Recommendations are given for developing an internet marketing plan that incorporates different strategies to achieve business goals.
1) The document discusses strategies for small business growth and planning. It notes that most micro and small businesses have moved away from employing staff.
2) It promotes the "Quickest Ever Goals & Business Planning Strategies" approach which can be done in 10 minutes to 10 hours and involves setting parameters and getting all involved.
3) The document also discusses risk management strategies and identifies the top five disruptors to small businesses as customers, production, competitors, regulation, and distribution based on a PWC study. It stresses the need to prepare for multiple futures.
Hyper-niche segments of customers are becoming ever more readily reachable. There are an incredible amount of channels and tools at our disposal to reach any particular target audience, so is it really necessary that life science companies spend their precious marketing and sales resources creating conference exhibits, flying staff around the world, and paying conferences for exhibition booths?
The costs are huge. Previous studies have found that B2B companies spend 20% of their marketing budgets on conferences. At the same time, conferences are ranked very highly for both generating leads and driving awareness and are also broadly viewed to be effective. Considering that lead generation is consistently ranked as the top marketing challenge perhaps conferences are still worth the cost after all.
Are conferences really still worth it? Are we over-investing in them at the expense of higher-ROI opportunities? Or perhaps they’re so effective that we almost can’t spend enough. With input from over 50 life science marketing professionals, these are the questions this study answers.
The Incite Summit East 2013: Conference BrochureNick Johnson
This brochure was developed for the first Incite Summit East, which took place on September 18 - 19 in NYC.
The brochure highlights:
THE C-SUITE EXECUTIVES CONTRIBUTING TO THE SUMMIT:
Including L'Oreal USA, Sears, MetLife, Chobani, and 7 more), and the other major brands participating (including McDonald's, Coca Cola, Siemens, Mastercard, HP and many more)
THE KEY ISSUES THE AGENDA COVERS:
1) Get customer-centric: From culture, to internal organisation, to new outreach. How to drive your company to align with your customer for better marketing performance
2) Success over multi-channel: Operate in a fragmented marketing landscape. Build a strategy that reaches customers at the right time, in the right place
3) Build unique customer experiences: New opportunities to build increasingly relevant and personalised messages. Create seamless, engaging customer experiences
4) Measure to learn: Leverage the flood of data to deliver a lean, precise and effective marketing function - and confidently track your ROI
5) Seamless internal collaboration: How to break down internal silos to co-ordinate external messaging, and share relevant data better. Then deliver seamless experience, no matter the customer touchpoint
For more information on the Incite Summit, head to www.incitemc.com/summits
The document describes an upcoming marketing summit hosted by Incite. It provides details on the event such as dates, location in New York City, and list of chief marketing officers that will be speaking. The summit aims to provide insights on topics including customer-centric marketing, multi-channel marketing, unique customer experiences, measurement and collaboration. Attendees will learn strategies and best practices from senior marketing executives through keynote speeches and workshops.
Anderson analytics meng_2010_trend_report_finalAmita Paul
The document summarizes key findings from a survey of over 500 senior marketing executives on trends in the industry. Some of the main findings include:
1) Executives are more optimistic about business opportunities in 2010 compared to 2009 and plan to increase marketing budgets and innovation spending.
2) "Marketing ROI" is seen as the most important concept, surpassing customer satisfaction, while social media broke into the top 10 concepts for the first time.
3) Executives are most tired of hearing about "social media" and "Twitter" as buzzwords, showing frustration with these areas specifically.
4) Baby boomers remain the most important demographic group, and books like Good to Great and Blue Ocean
This document provides an overview of Speakeasy, a digital agency. It discusses how social media marketing works, including that it is multichannel, SEO-enhancing, hybrid of sales and service, and measurable. It also outlines challenges like daily changes in tools and that local social media is harder than national. The document details Speakeasy's services, including typical engagements that range from $100-$250k depending on scope. It also discusses lessons learned, like content being important and the need for multi-channel promotions.
The document is a presentation by Michael T. Sobus on dealing with difficult customers. It discusses identifying ideal versus non-ideal customers, meeting customer expectations, handling complaints, firing difficult customers respectfully, and determining what customers really want from businesses. It provides tips on learning about customer needs and expectations and ensuring consistency, quality and personal attention in order to satisfy customers. The presentation aims to help businesses better understand their customers and improve customer service strategies.
ForzaDash Webinar: 5 things MSPs want from VendorsJoe Pannone
This document discusses ForzaDash, a platform that connects vendors with managed service providers (MSPs). It provides statistics on the MSP industry size and growth forecasts. It then discusses ForzaDash's history and growth over time. The remainder of the document focuses on what MSPs want from vendors, including to be treated as customers, have a well-managed onboarding process, help them build their business, have good communication, and dependable partner managers. It also discusses how ForzaDash sponsors can help MSPs grow through various partnership and marketing programs.
How to develop an effective Business Development StrategyHein Roth
In this presentation, the visitor is introduced to the essentiality of developing a balanced Business Development Strategy for any business. Strong focus is given to the importance of having an effective Inbound Marketing Strategy, some Outbound Marketing Strategies, all with the aim to generate better leads and to drive more business through the front door of one's business. Attention is also given on how to convert leads into actual long-term business relationships.
B2B Domination: Marketing's huge opportunity to drive profitable growthRegalix
"B2B Domination: Marketing's huge opportunity to drive profitable growth" webinar by Regalix.
Presenter: Sean Geehan
Key Takeaways from the webinar:
• Unraveling the differences between B2B and B2C
• Increasing marketing’s credibility with the Leadership team
• Aligning strategies to market needs
• Engaging & leveraging your most valuable customers
• Achieving sustainable, predictable and profitable growth
You can watch the archived version of the webinar by visiting this link - http://bit.ly/1g0CSG2
This document provides an overview of social media platforms and best practices for business use. It discusses the main platforms of Twitter, Google+, Facebook, LinkedIn, and Pinterest. For each platform, it outlines key features, dos and don'ts, and examples. It emphasizes creating a social media strategy and presence across multiple networks to engage customers and drive marketing goals like leads, sales, and brand awareness. Analytics and success stories from other businesses are also mentioned. The overall aim is to motivate and guide businesses on effectively utilizing social media.
Similar to Videos, Podcasts, and the SMB Buyer (20)
Generating and Qualifying Inbound SMB LeadsBredin, Inc.
Stu Richards was recently join by Stephen Archut, Director of Product Marketing at Explorium.ai, in a special Fastcast on Generating and Qualifying Inbound SMB Leads. In this fast-paced and informative Q&A, you’ll learn:
* The media that SMBs rely on to first learn about offerings like yours
* The content formats that work best at the top of the sales funnel
* The benefits of external data
* How to develop an effective data acquisition strategy
* The most common kinds of external data
* Data integration challenges
* How to onboard external data at scale
Watch the full Fastcast recording here - https://attendee.gotowebinar.com/recording/8783854779455236866
How SMBs Research Applications and Other TechBredin, Inc.
Webcast recording: https://attendee.gotowebinar.com/recording/3477333486879196418
What applications do SMBs plan to acquire in 2022? How do they research technology solutions? Which media and influencers do they rely on? What messaging resonates most strongly? Which content formats do they prefer from vendors like you? Who conducts the research? And what is their business outlook, and the ongoing impact of the pandemic?
You’ll learn:
● SMB operational status and business outlook
● Technology purchase intent
● The information sources SMBs use to research products and services for their business
● The specific influencers, sites and publications that SMBs use to assess products and services for their business
● The benefits of new hardware or applications that are most important to SMBs
● The content formats that SMBs prefer from vendors like you at the consideration stage of the sales cycle
● Which role conducts product research for different tech product categories
● How SMBs want to work with a salesperson as they investigate new products for their business
● The effect of the pandemic on supplies, pricing, hiring and RTO
● What SMBs prefer to be called, for messaging
● How SMBs define their overall business goals
You’ll get terrific insights that you can put to work in your 2022 SMB marketing plans.
SMB Business Outlook and Spending PlansBredin, Inc.
How are SMBs faring as the pandemic persists? What is their business outlook, and what are their spending plans?
In this webinar you’ll learn:
* The SMB state of mind: business outlook, operational status, and expected time to return to ‘normal’
* SMB priorities and challenges
* Key application usage and purchase plans
* Credit usage and intent – including traditional banks vs. fintech
* Job board usage and intent – including the specific sites they plan to use
* The brands that SMBs trust most
* Key differences among respondents by company size
* How all of these have changed in the past six months
You’ll get terrific insights that you can put to work in your 2022 SMB marketing plans.
Webinar recording - https://register.gotowebinar.com/recording/2253221902084314883
SMB Business Outlook and Spending PlansBredin, Inc.
What is the SMB business outlook, and how confident are they about spending, hiring and expanding as the pandemic wanes? What are their priorities and concerns? What technology do they use, and what do they plan to buy? What are the key differences in SMB outlook and spending plans by size and country?
You’ll learn:
* The current SMB state of mind: business outlook, operational status, and expected time to return to ‘normal’
* SMB priorities and challenges
* Key application usage and purchase plans – including the specific SaaS solutions they plan to adopt
* Credit usage and intent – including traditional banks vs. fintech
* Job board usage and intent – including the specific sites they plan to use
* The tech brands that SMBs trust most
* Key differences among respondents by company size, country and more
We hope you watch the webcast recording - https://attendee.gotowebinar.com/recording/8056390393923833347
The document discusses research methods for gaining insights into small and medium-sized businesses (SMBs) to help increase sales to this segment. It outlines both qualitative and quantitative research approaches that can provide information on attitudes, usage, buyer identification, perceptions, segmentation, behaviors and preferences. The analytics output from this research can then inform content, social media, collateral and other marketing programs. Specific awareness initiator events, roles, and content formats that drive SMBs to investigate new products and services are also examined.
How to Support and Engage SMBs During COVID-19Bredin, Inc.
COVID-19 has been grinding on relentlessly for ten months now, taking a heavy toll on countless small and mid-sized businesses (SMBs). 1.85 million businesses closed completely or temporarily in the second quarter, according to Oxxford; in April, the National Restaurant Association found that four in ten restaurants had already closed. Despite encouraging vaccine news, it will be months before business returns to any semblance of normal. So in the meantime, we wanted to find out how SMBs are coping – and what you can do to support and engage them effectively.
You’ll learn:
• SMB perspectives on the effect of COVID-19 on their business
• How COVID-19 has changed SMB priorities
• How SMB staffing has changed
• When SMBs will return to their workplaces
• What SMBs want vendors like you to do to help them manage through the crisis
• Which vendors have been especially helpful
• How COVID-19 has changed SMB content consumption
• What SMBs want in your content
• The effect of advisory content on acquisition and retention
• The topics SMBs want to learn about from vendors like you
The pandemic has forced many SMBs to reassess their application infrastructure to boost productivity and better support distributed teams. Selling SaaS solutions in this environment raises a number of key questions, though, such as: How familiar are SMBs with the cloud? What cloud solutions are they using? Which are they considering adopting next? What is motivating their cloud adoption? Who do they want to buy from, and what do they want from cloud solution providers?
To answer these questions – and to help you sell the cloud more effectively to SMBs – we recently surveyed 500 U.S. SMB principals.
Improving the small business banking experienceBredin, Inc.
How much do small business owners (SBOs) trust different industries, including banks, credit unions and alternative lenders? What do small businesses want from the bank relationship? What are banks doing well, and what can they do better, to improve the customer experience – and as a result, acquisition, retention and cross-sell? What kinds of credit are SBOs using – or do they plan to use – from banks and alternative lenders? How are SBO attitudes towards, and planned usage of, alternative lenders evolving?
To answer these questions, we recently surveyed 500 U.S. SBOs. There are some great learnings on what SBOs value in a lender relationship, and what you can do to enhance it.
You’ll learn:
• The SBO business outlook
• SBO trust in 26 different industries, from alternative lenders to wireless service providers
• SBO awareness of and trust in 27 leading banks
• Bank industry, and top bank, Net Promoter Scores
• What SBOs want in a bank relationship
• Where banks are under- and over-performing against SBO preferences
• Current use and providers of credit products – including business credit cards, savings and checking accounts, loans, LOCs, factoring and MCAs
• Planned use and potential providers of credit products
• How SBO attitudes towards alternative lenders have changed
• SBO usage of and satisfaction with banking apps and events
• The impact of content marketing on bank brand perception, loyalty and upsell
• How to boost awareness and trust via content marketing
You’ll get valuable insights to put to work right away in your SBO customer experience and content marketing plans.
The document provides data from an online survey of 500 small and medium sized business principals in the United States regarding their business challenges. The top challenges reported were customer acquisition (35% said very challenging) and managing costs (23% said very challenging). The data is broken down by various company characteristics such as size, revenue, outlook, age, gender, geography, and industry to show differences in challenges faced.
This document provides insights from a survey of 500 small and medium sized business owners and principals regarding their purchase timing of various business products and services. Key findings include:
1) Printers and business checking/credit cards saw the fastest purchase decisions, typically within a week, while retirement plans saw the slowest at over six months.
2) Larger SMBs made faster decisions on more complex products like servers and payroll services compared to very small businesses.
3) Slow-growth businesses made the fastest decisions on checking accounts and credit cards, while fast-growth businesses decided fastest on cellphone handsets.
4) Younger respondents aged 18-38 decided fastest on cellphone handsets, while
This document provides an overview of insights from a survey of 500 small and medium sized business principals regarding their motivations for purchasing products and services. The key findings are that customer service is the most important consideration overall when making purchases, but productivity is also a high priority. Younger principals place more emphasis on customer acquisition than older principals. Fast growing businesses prioritize customer service while slow growing businesses value customer acquisition opportunities more. Manufacturers uniquely value both customer service and cost savings equally when making purchase decisions.
This document analyzes survey results from 500 small and medium-sized business principals regarding factors that influence their awareness of new products and services. The key findings are:
1) SMB principals see themselves as the leading influencer of product awareness for their businesses, followed by their business partners or sales/marketing staff depending on company size and revenue.
2) Fast-growing SMBs, startups, and younger respondents are especially reliant on their marketing staff and consultants for new product awareness.
3) Male entrepreneurs are more influenced by their head of finance, while manufacturers are especially reliant on peers and colleagues.
What do SMBs plan to buy in 2020? How do they make purchase decisions – who is involved, and how long does it take in key product categories? What resources do they use to conduct product research, and make a purchase decision? What messaging resonates best with this large and diverse segment? What can vendors do to make it easier for them to buy?
To answer these questions – and more – we recently surveyed 500 U.S. SMB principals. You’ll learn:
• SMB business outlook and challenges
• What SMBs plan to buy in 2020 in major purchase categories such as tech, financial services, travel and more
• Who conducts research, and makes the purchase decision
• How long the decision-making process takes for key product categories
• The role of peers and consultants
• Purchase channel preferences
• The media that work best to engage SMBs across the sales cycle
• The messaging that works best with SMBs
• The role of content in boosting sales
How familiar are small and medium businesses (SMBs) with the cloud? What cloud solutions are they using? Which are they considering adopting next? What is motivating their cloud adoption? Who do they want to buy from, and what do they want from cloud solution providers?
To answer these questions – and to help you sell the cloud more effectively to SMBs – we recently surveyed 500 U.S. SMB principals.
In this report you’ll learn:
What keeps SMBs up at night
The terminology that works best with SMBs when discussing the cloud
The applications SMBs use today
SMB application adoption plans
Which applications SMBs use in the cloud – and their migration outlook
How freemium services drive adoption
Why SMBs adopt cloud solutions
How SMBs rank cloud benefits
The channels SMBs prefer
What SMBs want from a cloud vendor
You’ll get actionable insights to put to work in your 2020 SMB marketing plans.
This document summarizes the results of a survey of 500 small-to-medium sized business (SMB) principals about their hiring outlook, preferences, and vendor perceptions. Key findings include:
- Most SMBs did not hire in 2018 but those with over 20 employees did. Hiring plans for 2019 are similar, with larger SMBs planning to hire more.
- Finding qualified candidates is the top hiring challenge, especially in a tight labor market. The hiring process that takes the most time is finding and selecting candidates.
- Larger SMBs are more likely to have dedicated HR staff while most principals handle hiring themselves. SMBs want high quality candidates from hiring services and value cost and ease of use
Improving the Small Business Customer ExperienceBredin, Inc.
How much do small business owners (SBOs) trust different industries, including financial services such as banking and alternative lending? What do small businesses want from the bank relationship? What are banks doing well, and what can they do better, to improve the customer experience – and as a result, acquisition, retention and cross-sell? What kinds of credit are SBOs using – or do they plan to use – from banks and alternative lenders? How are SBO attitudes towards, and planned usage of, alternative lenders evolving?
To answer these questions, we recently surveyed 500 U.S. SBOs. There are some great learnings on what SBOs value in a lender relationship, and what you can do to enhance it.
• The SBO 2019 business outlook
• SBO trust in 26 different industries, from alternative lenders to wireless service providers
• SBO awareness of and trust in 28 leading banks and over 50 alternative lenders
• Bank and alternative lender industry Net Promoter Scores
• What SBOs want in a bank relationship
• Where banks are under- and over-performing against SBO preferences
• Current use and providers of credit products – including business credit cards, savings and checking accounts, loans, LOCs, factoring and MCAs
• Planned use and potential providers of credit products
• How SBO attitudes towards alternative lenders have changed
• SBO preferred contact media
• SBO usage of and satisfaction with banking apps and events
• The impact of content marketing on bank brand perception, loyalty and upsell
• How to boost awareness and trust via content marketing
You’ll get valuable insights to put to work right away in your SBO customer experience and content marketing plans.
How many SMBs are there? What is an SMB, anyway? How are SMBs alike, and how do they differ in their business concerns and outlook? What industries are they in? How is the rate of business formation changing? What do SMBs plan to buy in 2019, and what are the most effective tactics to engage them? What messaging resonates best with this large and diverse segment?
To find out, we surveyed 500 U.S. SMB principals and compiled third-party data to provide a comprehensive overview of the SMB market.
You’ll learn:
• How SMB is defined
• How many SMBs are in each major industry
• The changing rate of business formation
• How SMBs rate their business outlook and challenges
• What SMBs plan to buy in 2019
• The media that work best with SMBs across the sales cycle
• The messaging that works best with SMBs
You’ll get valuable insights to put to work right away in your 2019 SMB marketing program.
Through every change in marketing technology, the email newsletter has remained one of the most effective tools in the SMB marketer’s kit. Because of its importance, we surveyed 500 U.S. SMB principals to better understand the role email newsletters play in today’s dynamic marketing environment.
In this SlideShare you’ll learn:
• How SMBs rate their business outlook and challenges
• The formats and topics SMBs are most interested in
• Which industries SMBs most want email newsletters from, and from which they’re already subscribed
• The content mix they prefer
• Where SMBs are most likely to subscribe to an email newsletter
• What gets SMBs to forward an email newsletter to colleagues
• The effect of an email newsletter program on awareness, brand perception and purchase propensity
You’ll get valuable insights to put to work right away in your SMB email newsletter program.
Improving the Small Business Customer ExperienceBredin, Inc.
It’s a common perception that small businesses think all banks are alike. They don’t. Their experience with, and perceptions of, different banks vary widely. And that means that the fortunes of banks serving SBOs can also vary widely.
To help you improve SBO customer experience — and as a result, acquisition, retention and revenue — we recently surveyed 500 U.S. small business principals. The findings are instructive; there are some great learnings on what SBOs want from their bank – and how they feel about your company.
SMBs are feeling pretty optimistic: 35% of them expect to grow by double digits this year, and 10% expect to grow by more than 100%. That translates into plans to invest in telecommunications services — whether to improve internet access speed or upgrade a phone system. SMBs understand what being connected — to customers, prospects, vendors, peers, remote workers, influencers, and others — means to their business.
To find out how you can boost sales to SMBs, we recently surveyed 500 U.S. SMB principals.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
2. INSIGHT LEAD GEN CONTENT SALES SUPPORT
2
INCREASING SALES TO SMBS
3. Help marketing and sales professionals better understand how
to engage SMBs via podcasts and video
RESEARCH OBJECTIVE
3
Podcast listener profile
Podcast listener behavior and preferences
Media consumption
Video preferences
4. Methodology
METHODOLOGY
4
1
2
3
HOW
WHO
WHEN
Online survey via the Bredin.com/SMBPulse
503 principals of U.S. companies with <500 employees (4% +/- CI)
January 16-19, 2018
Representative mix of industries, business ages, locations etc.
251 VSB
<20 employees
(97.7% weighting)
151 SB
20-99 employees
(2% weighting)
101 MB
100-500 employees
(.3% weighting)
7. 32% 31%
57%
55%
58% 59%
63%
70%
72%
0%
10%
20%
30%
40%
50%
60%
70%
80%
1 (just me) 2 to 4 5 to 9 10 to 19 20 to 49 50 to 74 75 to 99 100 to 249 250 to 500
PODCAST AUDIENCE: COMPANY SIZE
7
Podcast listenership increases with company size…
Do you listen to podcasts?
(% yes)
n=503
% yes
VSB SB MB
8. 8
PODCAST AUDIENCE: DETAILS
n=503
% yes
…and decreases with age
31%
44%
53%
0% 20% 40% 60%
50+
35-49
18-34
Respondent Age
37%
41%
0% 20% 40% 60%
Female
Male
Gender
40%
39%
41%
36%
0% 10% 20% 30% 40% 50%
Northeast
South
Midwest
West
Geography
25%
38%
49%
45%
0% 20% 40% 60%
20 or more years
10 to 19 years
4 to 9 years
3 or fewer years
Company Age
32%
42%
35%
46%
0% 10% 20% 30% 40% 50%
Other
M
RW
PS
Industry
9. LISTENING FREQUENCY
9
65% of podcast listeners listen at least once a week
(If listen to podcasts) In general, how often do you listen to any kind of podcast?
n=197
26%
39%
20%
14%
Daily
Monthly
Weekly
Less often than monthly
46% of Millennial podcast listeners
listen daily
47% of Gen X and 41% of Baby
Boomers listen weekly
10. 26%
39%
21%
14%
VSB (<20)
LISTENING FREQUENCY: COMPANY SIZE
10
Listening frequency increases with company size
(If listen to podcasts) In general, how often do you listen to any kind of podcast?
n=97
44%
40%
13%
2%
SB (20-99)
53%43%
3%
1%
MB (100-500)
n=90 n=72
Daily
Less often
than monthly
Monthly
Weekly
11. Business/finance is the most popular podcast category
11
What kind of podcast(s) do you listen to?
n=197
10%
19%
20%
23%
24%
26%
28%
36%
38%
52%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%
Other
Podcasts produced by companies like
Microsoft, Google, Amazon, Apple etc.
Science
Fiction
Biographies
History
Health
Humor
Politics and current events
Business, finance, investing, economics
In general, principals of larger
SMBs listen to more types of
podcasts
Fast growth SMBs (double-digit
growth in 2018) are most likely
to listen to business topics
‘No growth’ SMBs are most
likely to listen to biographies
GENRE PREFERENCE
12. 12 n=180
What podcasts do you listen to?
TOP-OF-MIND PODCASTS
“Named” podcasts bear out SMB preference for business and current events
13. 63%
37%
BUSINESS-ORIENTED PODCAST DEMAND
13
Most SMBs who listen to business podcasts actively search for more podcasts
(Of those who listen to podcasts on business/finance topics)
Do you subscribe to business-oriented podcasts?
n=102
41%
59%
No
Yes
Do you actively search for business-oriented podcasts?
No
Yes
Most likely to search:
Professional services firms (80%)
Firms with >20 employees (80%)
Most likely to subscribe:
Millennials (68%)
Firms with >20 employees (76%)
14. 14
BUSINESS-ORIENTED TOPICS
Tech and leadership are the most popular business topics
n=100
% Rated top-two box
2%
6%
12%
22%
27%
28%
29%
34%
34%
0% 5% 10% 15% 20% 25% 30% 35%
Human resources
International business
Law and taxes
Operations
Sales and marketing
Financial planning and management
News and trends relevant to your industry
Leadership and management
Technology
What topics do you most listen to business-oriented podcasts about? Please rank from most (top) to least (bottom)
important.
15. 0% 5% 10% 15% 20% 25% 30% 35%
Human resources
International business
Law and taxes
Operations
Sales and marketing
Financial planning and management
News and trends relevant to your industry
Leadership and management
Technology
VSB (<20)
SB (20-99)
MB (100-500)
15
BUSINESS-ORIENTED TOPICS: COMPANY SIZE
VSBs like tech and leadership; MBs most like finance topics
n=100
% ranked top-two box
What topics do you most listen to business-oriented podcasts about? Please rank from most (top) to least (bottom)
important.
16. 16
Most SMBs plan to continue their current level of podcast listening
Will your podcast listening increase, decrease or remain the same over the next 12 months?
n=499
14%
80%
5%
Increase
Stay the same
Decrease
PODCAST LISTENING INTENT
17. 17
MBs are the most likely to increase their usage of podcasts over the next 12 months
Will your podcast listening increase, decrease or remain the same over the next 12 months?
n=499
10%
48%
43%
5%
68%
26%
5%
81%
14%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Decrease
Stay the same
Increase
VSB (<20)
SB (20-99)
MB (100-500)
PODCAST USAGE INTENT: COMPANY SIZE
Fast-growth SMBs (24%) are the
most likely to increase podcast
listening
18. 18
MEDIA CONSUMPTION: ALL SMBS
n=Varies
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Visiting company resource centers for
business management advice
Listening to podcasts
Attending online events like webcasts
Attending live events like trade shows
Reading print magazines or newspapers
Visiting any company website, like your bank
or other vendors
Reading online magazines or newspapers
Social media (for work)
Listening to radio (any kind)
Social media (personal)
Watching TV
More than 40 25-40 17-24 9-16 5-8 2-4 Less than 2
How many total hours per month, on average, would you say you spend on each of these activities?
Almost a quarter of SMBs say they watch more than 40 hours of TV a month
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Fastcast? Watch it here.
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