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This document discusses Ansoff's Growth Strategies and provides examples of each strategy. It presents Ansoff's Product/Market Expansion Grid, which outlines four growth strategies: market penetration, market development, product development, and diversification. For each strategy, it gives a brief definition and links to video examples that illustrate companies employing that particular strategy.

Product / Market Expansion Grid ( MGMG567 ) Entrepreneurial Marketing รชฎ ยอดนิล 5150308

Product / Market Expansion Grid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Existing New Existing New MARKET PRODUCT (Ansoff’s Growth Strategies)

[object Object],Market Penetration http :// www . youtube . com / watch?v = FHPNDjWw1m0

[object Object],Market Penetration

[object Object],Market Development http :// www . foremostforlife . com / news_and_activity / tvc . aspx

[object Object],Market Development

[object Object],Product Development http :// www . youtube . com / watch?v = 7URC6c7U8LQ

[object Object],Product Development http :// www . youtube . com / watch?v = g_ySo 29 c - Gg&NR =1 AXE Shower Gel

[object Object],Diversification

[object Object],Diversification

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Ansoff

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