Mike Rosen

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Programmatic advertising and premium video content are growing areas. NBCUniversal is focusing on these opportunities by developing new tools and solutions to help advertisers programmatically reach audiences across NBCU's premium video inventory. These efforts will allow marketers to plan, buy and measure video campaigns in new ways.

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The New Age Of Programmatic & Premium Video
Mike Rosen
Executive Vice President, Advanced Advertising & Platform Sales
NBCUniversal

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