The surge of short-form video content has significantly impacted the landscape of social media consulting. This phenomenon, initially driven by platforms like Vine, has been magnified by the rise of TikTok, Instagram Reels, and Snapchat. With 82% of internet traffic coming from video content in 2022, the relevance of short-form video in digital marketing strategies is undeniable​.

1. Social Media
Social Media
Consulting
Consulting
T h e I m p a c t o f S h o r t - F o r m V i d e o
C o n t e n t o n
T h e I m p a c t o f S h o r t - F o r m V i d e o
C o n t e n t o n

2. The surge of short-form video content has significantly impacted the
landscape of social media consulting. This phenomenon, initially driven by
platforms like Vine, has been magnified by the rise of TikTok, Instagram
Reels, and Snapchat. With 82% of internet traffic coming from video content
in 2022, the relevance of short-form video in digital marketing strategies is
undeniable​
INTRODUCTION
01

3. Short-form video content has become a staple of entertainment for consumers, particularly among
younger demographics such as Gen Z and millennials. In 2018, 74% of US consumers watched
short-form videos, with higher percentages in younger groups. This format, typically under 15
minutes, caters to the reduced attention spans of modern audiences and their preference for quick,
engaging content
For social media consultants, the rise of short-form video represents a shift from traditional long-
form content. It necessitates a focus on creating concise, visually appealing, and engaging content.
These videos have shown to be effective in building brand awareness, driving website traffic, and
increasing sales. The key lies in crafting content that resonates with the audience, avoiding overtly
promotional material in favor of relatable, entertaining content​
GROWTH AND POPULARITY
MARKETING IMPLICATIONS
02

4. Consumers who regularly watch short-form videos are a lucrative market segment and are more
receptive to advertising. However, they express frustration with repetitive and irrelevant ads. Over
70% prefer targeted, relevant ads and are willing to exchange personal information for such tailored
experiences. This presents an opportunity for social media consultants to leverage short-form videos
as an effective advertising platform, provided they focus on personalized and device-appropriate
advertising​
​
.
Conciseness: Keep videos under 60 seconds, capturing attention within the first few seconds.
1.
Creativity and Experimentation: Utilize the creative tools available on platforms like TikTok and
Instagram. The format invites experimentation with new styles and trends.
2.
Visual Storytelling: Employ compelling visuals and editing techniques to narrate the brand’s
story.
3.
Utilize Sound: Incorporate appropriate music and sound effects to add depth to the content.
4.
Focus on Brand Personality: Videos should reflect the brand's unique personality and values​
.
5.
AUDIENCE ENGAGEMENT AND
ADVERTISING
STRATEGIES FOR CREATING EFFECTIVE SHORT-FORM VIDEO CONTENT
03

5. In 2023, incorporating short-form video content into marketing strategies is crucial for
brands looking to stay relevant and engage effectively with their audience. With its ability to
adapt to audience preferences and the evolving digital landscape, short-form video content is
not just a trend but a key element in the success of social media marketing strategies. Brands
need to embrace this medium, focusing on creativity, engagement, and relevance to their
target audience. By understanding these dynamics, social media consultants can guide brands
in creating impactful short-form video content that resonates with audiences, drives
engagement, and ultimately contributes to the success of their digital marketing efforts.
CONCLUSION
04

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https://blog.sociallyin.com/threads-for-business
S O C I A L L Y I N
Sociallyin is a social media marketing and advertising agency dedicated to
assisting businesses of all sizes accelerate their growth with effective use of
social media. Our experienced team understands how best to utilize it to
reach target audiences, build brand recognition, and generate leads.
F O R B U S I N E S S Q U E R I E S
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