SlideShare a Scribd company logo
CREDENTIALS
2016
2
YOU HAVE SOMETHING IN
COMMON WITH OUR PAST CLIENTS
See our work at www.neeba.agency
3
YOU SHARE TODAY'S CHALLENGE:
DRIVING SALES, RAISING AWARENESS, AND
CONNECTING WITH CUSTOMERS IN THE DIGITAL AGE
VIDEO
The Super Bowl Commercial is dead.
4 pieces of content is now 4000.
Print, TV, and radio no longer work. But one thing does:
85%of customers are more
likely to buy a product
after watching a video
97%increase purchase
intent after they enjoy
that video
139%increase brand
association after
watching video content
from Cisco Visual Networking Index Report 2015
Confidential and proprietary to NEEBA LLC
4
THE RISE OF STORYTELLERS
All of these companies have
now refocused their marketing
efforts on storytelling.
United Airlines even went as far as
appointing a Chief Storytelling Officer.
Because businesses have realized that
entertaining and authentic stories inspire
and move customers to action.
Why?
5
HOW WE TELL STORIES
Social Video, Web Commercials, and Short-form Branded Content
• Ideation and Signature Visions
• Content Programming
• Brand Positioning
AGENCY STRATEGY
• Cinematic Short-form Content
• Customer stories and branded videos
• Copywriting and Screenwriting
VIDEO PRODUCTION
• Cross-channel videos
• Shareable Stories
• Real Time Content
DIGITAL STORYTELLING
Confidential and proprietary to NEEBA LLC
6
JAMBA JUICE CASE STUDY
HUMBLE BEGINNINGS OF VERNON DAVIS  ONLINE NARRATIVE VIDEO
Challenge
Solution Results
To create a narrative in 4 days that represents how NFL star
Vernon Davis’s hard work led to his status as a proud
Jamba Juice franchise owner.
Any great story starts with a great backstory, so we flew back
to Vernon’s hometown in Washington D.C. to shoot a series of
intimate interviews with Vernon’s mentors and grandma. Years
of documentary filmmaking experience allowed us to get
the personal details that made the story matter. Even under
a near impossible deadline, we also gathered the cinematic
footage needed to capture spirit of Vernon’s urban upbring-
ing. 2 days later, we’re in the editing room, cutting up what
would become one of Jamba Juice’s most successful videos
ever.
CLICK TO PLAY
Confidential and proprietary to NEEBA LLC
500k
700k
online views from Facebook and YouTube
as of Oct 2016
impressions from Facebook and YouTube
as of Oct 2016
8
HOW OTHER CLIENTS
HAVE REACTED TO OUR WORK
...I was blown away with what NEEBA were
able to accomplish. It was a true testament of
their competence, creativity, and organization.
"
- KRAVE JERKY
"
Confidential and proprietary to NEEBA LLC
9
WORKING WITH US
Time frames, costs, and process are largely dependent upon what your
organizations does.
• Our experience here means we navigate the politics
• Videos don’t come cheap, but we’ll work with you
• Should take about 2-3 weeks
NONPROFITS AND GOVERNMENT
• Our first videos were for Startups/SMBs, so we get it
• Typically videos cost around 15k. Honestly a good deal for the quality
• Give us 4-5 weeks on these
UNFUNDED STARTUPS AND SMALL BUSINESS
• Our most cinematic and creative work happens here
• Bigger budgets = Highest quality video
• 4-8 weeks to get it right, but we can turn it around faster
NONPROFITS AND GOVERNMENT
Confidential and proprietary to NEEBA LLC
10
Our story starts with a millennial cliche:
broke college grads with student loans to pay off.
Faced with homelessness and Sallie Mae collection calls,
we chose to pursue our passion for telling stories. First as
crowdfunding videos for unknown startups. Then as moving
documentary style retellings for nonprofits, community men-
torships, and youth programs. To beating all the odds and
creating videos for some of the biggest brands in the world.
Along the way, we’ve met some of the best millennial talents
in the industry and assembled a diverse team of spirited
creatives. Today, we’re as dedicated to storytelling as ever,
producing the most cinematic videos your business has ever
seen.
NEEDS
EMOTION
EMPATHYfor
BELIEFSto
AWAKEN Confidential and proprietary to NEEBA LLC
TL;DR:
We started as broke college grads wanting to
tell stories. We ended up a successful agency
creating cinematic videos for everything from
nonprofits to huge tech brands.
11
KEY PLAYERS
MARLO CUSTODIO
ANDREW VICENTE ANDREW BIGELOW
RON SIERRA
RYAN ENGALING MALCOLM HALCOMBRE
PHILLIP DU
JUAN SAUCEDO
FOUNDER / CEO
CINEMATOGRAPHER / EDITOR PRODUCER / ACCOUNT MANAGER
MARKETING / SCREENWRITER
EDITOR / PRODUCER SOUND ENGINEER
GRAPHIC DESIGNER / BRANDING
FINANCE / PRODUCER
With over a decade of experience, Marlo has made
a living by materializing his imagination through the
magic of cinema. His early career of traveling the
country sleep deprived paid off by his successes of
directing content for Fortune 100 companies, being
internationally awarded by Adobe as a film director,
to having his narratives screened in the White House.
As an accomplished national creative that has
traveled over 40 states as an artist and filmmak-
er, Andrew's passion for storytelling blossomed.
80,000 miles later, he approaches every challenge
by truly understanding people and organizations
on a personal level, in order to expand each idea
to it's fullest potential.
Andrew is a charismatic, multidimensional creative
that encompasses music, writing, producing and
directing. With a background in community organiz-
ing and the non-profit world, his strongest attribute is
using his artistic means to have meaningful impact on
the world while using his magnetism to spark great
ideas around him.
Ron has been writing content for tech and retail
startups, a half a billion dollar B2B company, and
businessmen since he had to start paying off his
college loans. Throw in marketing strategy and the
occasional short film script and you have a literature
major who has turned words into a career.
With a passion for storytelling in film, Ryan loves the
challenge of figuring out the puzzle of how to best
impact the audience with anyone's story. Graduat-
ing from UC Santa Cruz in Film, he can edit to turn
even nothing into something great.
To Malcolm, the essence of sound is a science, and
he is the scientist. From running his own recording
studio: Wholesounds, to teaching chess, and to
enhancing sound frequencies, he can make a small
quartet feel like a full on orchestra.
Phillip dreams of creating the greatest and clean-
est visuals every night and wakes up with a smile
because he realizes that's just what he does. His
greater mission is to create impactful connections
between people all over the world using his exper-
tise in tech, the visual medium and graphic art.
Juan is a master of numbers and organizational
king. With his deep understanding of financial
management and 6 years of experience in produc-
ing commercials, film, and music, he is dedicated to
making a huge splash in the content market of his
home in Silicon Valley.
Let's chat: connect@neeba.agency
www.neeba.agency
Tell us your story!
2016

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NEEBA Creds Deck 2016

  • 2. 2 YOU HAVE SOMETHING IN COMMON WITH OUR PAST CLIENTS See our work at www.neeba.agency
  • 3. 3 YOU SHARE TODAY'S CHALLENGE: DRIVING SALES, RAISING AWARENESS, AND CONNECTING WITH CUSTOMERS IN THE DIGITAL AGE VIDEO The Super Bowl Commercial is dead. 4 pieces of content is now 4000. Print, TV, and radio no longer work. But one thing does: 85%of customers are more likely to buy a product after watching a video 97%increase purchase intent after they enjoy that video 139%increase brand association after watching video content from Cisco Visual Networking Index Report 2015 Confidential and proprietary to NEEBA LLC
  • 4. 4 THE RISE OF STORYTELLERS All of these companies have now refocused their marketing efforts on storytelling. United Airlines even went as far as appointing a Chief Storytelling Officer. Because businesses have realized that entertaining and authentic stories inspire and move customers to action. Why?
  • 5. 5 HOW WE TELL STORIES Social Video, Web Commercials, and Short-form Branded Content • Ideation and Signature Visions • Content Programming • Brand Positioning AGENCY STRATEGY • Cinematic Short-form Content • Customer stories and branded videos • Copywriting and Screenwriting VIDEO PRODUCTION • Cross-channel videos • Shareable Stories • Real Time Content DIGITAL STORYTELLING Confidential and proprietary to NEEBA LLC
  • 6. 6 JAMBA JUICE CASE STUDY HUMBLE BEGINNINGS OF VERNON DAVIS ONLINE NARRATIVE VIDEO Challenge Solution Results To create a narrative in 4 days that represents how NFL star Vernon Davis’s hard work led to his status as a proud Jamba Juice franchise owner. Any great story starts with a great backstory, so we flew back to Vernon’s hometown in Washington D.C. to shoot a series of intimate interviews with Vernon’s mentors and grandma. Years of documentary filmmaking experience allowed us to get the personal details that made the story matter. Even under a near impossible deadline, we also gathered the cinematic footage needed to capture spirit of Vernon’s urban upbring- ing. 2 days later, we’re in the editing room, cutting up what would become one of Jamba Juice’s most successful videos ever. CLICK TO PLAY Confidential and proprietary to NEEBA LLC 500k 700k online views from Facebook and YouTube as of Oct 2016 impressions from Facebook and YouTube as of Oct 2016
  • 7. 8 HOW OTHER CLIENTS HAVE REACTED TO OUR WORK ...I was blown away with what NEEBA were able to accomplish. It was a true testament of their competence, creativity, and organization. " - KRAVE JERKY " Confidential and proprietary to NEEBA LLC
  • 8. 9 WORKING WITH US Time frames, costs, and process are largely dependent upon what your organizations does. • Our experience here means we navigate the politics • Videos don’t come cheap, but we’ll work with you • Should take about 2-3 weeks NONPROFITS AND GOVERNMENT • Our first videos were for Startups/SMBs, so we get it • Typically videos cost around 15k. Honestly a good deal for the quality • Give us 4-5 weeks on these UNFUNDED STARTUPS AND SMALL BUSINESS • Our most cinematic and creative work happens here • Bigger budgets = Highest quality video • 4-8 weeks to get it right, but we can turn it around faster NONPROFITS AND GOVERNMENT Confidential and proprietary to NEEBA LLC
  • 9. 10 Our story starts with a millennial cliche: broke college grads with student loans to pay off. Faced with homelessness and Sallie Mae collection calls, we chose to pursue our passion for telling stories. First as crowdfunding videos for unknown startups. Then as moving documentary style retellings for nonprofits, community men- torships, and youth programs. To beating all the odds and creating videos for some of the biggest brands in the world. Along the way, we’ve met some of the best millennial talents in the industry and assembled a diverse team of spirited creatives. Today, we’re as dedicated to storytelling as ever, producing the most cinematic videos your business has ever seen. NEEDS EMOTION EMPATHYfor BELIEFSto AWAKEN Confidential and proprietary to NEEBA LLC TL;DR: We started as broke college grads wanting to tell stories. We ended up a successful agency creating cinematic videos for everything from nonprofits to huge tech brands.
  • 10. 11 KEY PLAYERS MARLO CUSTODIO ANDREW VICENTE ANDREW BIGELOW RON SIERRA RYAN ENGALING MALCOLM HALCOMBRE PHILLIP DU JUAN SAUCEDO FOUNDER / CEO CINEMATOGRAPHER / EDITOR PRODUCER / ACCOUNT MANAGER MARKETING / SCREENWRITER EDITOR / PRODUCER SOUND ENGINEER GRAPHIC DESIGNER / BRANDING FINANCE / PRODUCER With over a decade of experience, Marlo has made a living by materializing his imagination through the magic of cinema. His early career of traveling the country sleep deprived paid off by his successes of directing content for Fortune 100 companies, being internationally awarded by Adobe as a film director, to having his narratives screened in the White House. As an accomplished national creative that has traveled over 40 states as an artist and filmmak- er, Andrew's passion for storytelling blossomed. 80,000 miles later, he approaches every challenge by truly understanding people and organizations on a personal level, in order to expand each idea to it's fullest potential. Andrew is a charismatic, multidimensional creative that encompasses music, writing, producing and directing. With a background in community organiz- ing and the non-profit world, his strongest attribute is using his artistic means to have meaningful impact on the world while using his magnetism to spark great ideas around him. Ron has been writing content for tech and retail startups, a half a billion dollar B2B company, and businessmen since he had to start paying off his college loans. Throw in marketing strategy and the occasional short film script and you have a literature major who has turned words into a career. With a passion for storytelling in film, Ryan loves the challenge of figuring out the puzzle of how to best impact the audience with anyone's story. Graduat- ing from UC Santa Cruz in Film, he can edit to turn even nothing into something great. To Malcolm, the essence of sound is a science, and he is the scientist. From running his own recording studio: Wholesounds, to teaching chess, and to enhancing sound frequencies, he can make a small quartet feel like a full on orchestra. Phillip dreams of creating the greatest and clean- est visuals every night and wakes up with a smile because he realizes that's just what he does. His greater mission is to create impactful connections between people all over the world using his exper- tise in tech, the visual medium and graphic art. Juan is a master of numbers and organizational king. With his deep understanding of financial management and 6 years of experience in produc- ing commercials, film, and music, he is dedicated to making a huge splash in the content market of his home in Silicon Valley.