Video Marketing Arik Czerniak Affilicon Israel June 2009
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Video marketing is dominated by a few large sites like YouTube, with most traffic coming from long-tail content with over 5,000 views. To get more views, videos need short, dramatic content with an engaging thumbnail and optimized metadata tags and descriptions. While viral success is rare, non-viral videos can still get traffic through paid promotion or embedding on other sites and pages to improve conversions. Overall, video marketing remains a challenge, but landing page videos in particular have shown potential to significantly boost results.
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The document provides an overview and recommendations for various legal documents needed for an internet business, including affiliate agreements, terms of use, privacy policies, copyright notices, earnings disclaimers, and anti-spam policies. It discusses key provisions and considerations for each type of document to ensure they are legally compliant and enforceable. The document aims to help businesses properly structure these important legal agreements and disclosures.
Link Building Secrets Revealed Ofer Dascalu Affilicon Israel June 2009
This document provides numerous link building strategies and techniques for businesses to gain backlinks and improve their search engine rankings. It recommends analyzing competitors' backlinks, writing guest posts, participating in forums and blogs, doing link exchanges with partners, direct link acquisition from relevant sites, submitting to directories, tracing nearby link opportunities, distributing content and applications, optimizing existing links, and maintaining link building as an ongoing process. The overall message is that link building requires hard work over the long run using both ethical and effective strategies.
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Introduction To On Page Seo Eli Feldblum June 2009
This document discusses strategies for effective marketing. It notes that users prefer natural, non-paid search results over paid results. Search engine marketing spending has grown significantly in recent years. Natural search listings receive far more traffic and higher conversion rates than paid listings. The document also includes links to various keyword and trend analysis tools.
5 Things Social Media Marketing Is Not Miriam Schwab June 2009
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1. Moniker is one of the largest domain registrars and aftermarket companies, with over 3 million domains under management.
2. SnapNames pioneered the commercial market for expiring domains, selling over 1,000 domains per day on its site.
3. DomainSponsor is the largest domain monetization company, monetizing over 4 million domains on its platform.
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Seo Technology – Going Beyond The Tools Easynet Affilicon Israel June 2009
This document discusses the evolution of SEO and PPC technologies. It notes that SEO tools have progressed from basic keyword and link analysis freeware to more advanced analytics and business management software. PPC technologies developed portfolio and campaign management capabilities earlier. Current SEO challenges for large enterprises include integrating SEO metrics with business data and scaling best practices. The ideal future technology would integrate SEO data like keywords and pages with CRM and back-office systems to forecast impact, tie actions to monetary results, and optimize the SEO program.
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This document provides tips and strategies for effective copywriting from several expert online marketers. It emphasizes the importance of grabbing attention with compelling headlines, using emotional triggers throughout the copy, and not giving the reader an easy way to exit without taking the desired action, which is typically to purchase the product. It also stresses testing different strategies, being relevant to current events and trends, and adding video to boost engagement and sales. The overall message is that copywriting is a way to build an emotional connection and train readers to routinely buy products.
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Mike Peters discusses how outsourcing non-essential tasks can help entrepreneurs focus on product creation and building their brand, thereby helping the rich get richer. He explains that outsourcing services like support, billing, web development, and content creation can leverage one hour of an entrepreneur's time into over $10 by freeing them up to concentrate on developing valuable products and growing their following. Examples are given of entrepreneurs who outsourced administrative and non-core functions to achieve significant financial success and scale their business.
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