Optimize Landing Pages - Alan Kay - Affilicon Israel June2009
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The document provides tips for optimizing landing pages, including reducing anxiety and friction for visitors. It recommends answering key questions to explain what the page is for and the benefits of the offer. Testing elements like simplifying text, official design, specific details and calls to action is advised to improve conversions.
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Optimize Landing Pages - Alan Kay - Affilicon Israel June2009
- 1. “ OPTIMIZE LANDING PAGES” By Alan Kay
- 2. COME FAR ...
- 4. SO … BE GENTLE!
- 5. OPTIMIZATION MOJO OPTIMIZATION MOJO
- 6. PROFIT FROM MY PAIN
- 8. SURPRISE!
- 9. WHO IS THIS GUY?
- 10. EXPERT?
- 11. LANDING PAGE?
- 12. NOT A HOME PAGE!
- 13. WHY?
- 14. 10 KEYS
- 15. VITAL MINDSETS
- 16. WHAT & HOW TO TEST
- 17. SURPRISE TIME!
- 18. MAKE 1 NEW FRIEND
- 19. WHO IS THIS GUY?
- 20. EXPERT?
- 22. LANDING PAGE?
- 25. NOT A “HOME” PAGE
- 26. WHY?
- 30. ANXIETY
- 31. WHY ARE YOU ASKING ME THAT?
- 32. WHAT ARE YOU GOING TO DO WITH MY EMAIL ADDRESS?
- 33. HOW DO I KNOW WHAT YOU”RE TELLING ME IS CORRECT?
- 34. FRICTION
- 35. LENGTH OF PATH
- 36. FIELD LAYOUT
- 39. 10 KEYS
- 40. ANSWER THESE: 1
- 41. WHERE AM I AT? Q :1
- 42. WHAT CAN I DO HERE? Q :2
- 43. WHAT AM I GOING TO GET? Q :3
- 44. WHY SHOULD I DO IT? Q :4
- 45. Q :5 WHAT IS IT GOING TO COST ME?
- 46. MAKE IT SIMPLE 2
- 48. EASY TO READ TEXT 3
- 50. LOOK OFFICIAL 3
- 55. BE SPECIFIC 5
- 56. The “Monster traffic formula blueprint” report has been downloaded 78,897 times.
- 59. BOLD KEY BENEFITS 7
- 61. WORTHY BUTTON TEXT 8
- 65. WHY SHOULD I DO BUSINESS WITH YOU AND NOT YOUR COMPETITORS?
- 66. “ Pizza delivered in 30 minutes or it's free. ”
- 67. HOT COPY 10
- 68. IF YOU CAN WRITE HOT COPY … WRITE IT
- 69. IF YOU SUCK... HIRE SOMEONE
- 70. IF YOU DONT LIKE SPENDING $'S … STUDY COPYWRITING
- 71. MINDSET
- 72. FOLD OBSESSION
- 73. CONVERSATION
- 74. WHAT & HOW TO TEST
- 75. FOCUS ON: RELIEVING ANXIETY REDUCING FRICTION
- 77. DISPLAY THIRD-PARTY SEALS 1
- 78. DISPLAY PROFESSIONAL CERTIFICATIONS 2
- 79. DISPLAY YOUR PHONE NUMBER 3
- 80. DISPLAY AWARDS 4
- 81. REFERENCE ANY MEDIA YOU HAVE APPEARED IN 5
- 82. INCLUDE TESTIMONIALS & POSITIVE REVIEWS 6
- 83. INCLUDE PICTURES OF YOU WITH EXPERTS 7
- 85. PROVIDE A VIDEO DEMONSTRATION 9
- 86. THE LIST COULD GO ON AND ON AND ON … THINK! X
- 87. USE GOOGLE WEBSITE OPTIMIZER
- 88. FINAL WORDS
- 89. MAKE IT HAPPEN
- 91. QUESTIONS