A video blog or vlog is a video version of a blog where the creator shares information and commentary. Creating vlogs can help businesses by forging direct connections with customers, establishing authenticity, and positioning the creator as a thought leader. When making vlogs, creators should focus on answering questions, making lists, or telling true stories while avoiding poor lighting or framing that obscures the face. The most important element is providing value to the viewer by answering "What's in it for me?".

1. DISCOVER . LEARN . EMPOWER
UNIVERSITY INSTITUTE OF TOURISM
AND HOSPITALITY MANAGEMENT
DEPARTMENT- UITHM
TOPIC- Video blog
PREPARED BY- JYOTI E8805
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2. Video blog

3. • What is a video blog?
• Why should you video blog?
• What should be in your video blog?
• How do you make a video blog?
• Learn by doing

4. • Video you shoot – featuring
yourselfOR featuring someone
else
• Video someone else shoots

5. • Forges direct connections with
current & potential customers
• Establishes authenticity
• Positions you as aThought Leader
• Positions you as a speaker

6. The most important element
in your video blog is:
(What’s In It For Me)

7. • Prepare for your shoot
• Shoot your video
• Upload to your
computer
• Edit
• Upload to a hosting site
• Embed in your blog
HOW TO MAKE VIDEO blog

8. • Answer a question
• Make a list
• Tell a true story (with disguises)

9. Beware “Raccoon Eyes” – don’t place
yourself underneath an overhead light.

10. Don’t shoot in front of a window, or your
face will be a dark blob.

11. Don’t use a window as your only source
of light.

12. Don’t scare people with your giant head.

13. Don’t leave too much head room
(you appear small and tentative)

14. • A kick-ass business video blog looks
great and has great content (loads of
WIIFM)
• A kick-ass business video blog will:
• Build your business
• Establish you as a thought leader
• Create & grow direct connections
with current & potential customers

15. THANK YOU
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