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Marketingnow2.Key
This document summarizes Jim Stewart's presentation on marketing with video now. It promotes Stewart's video credentials and experience growing his media company using online video. The presentation encourages the use of video for marketing and provides tips on video creation and distribution to dominate search engines and increase viewership.
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Marketingnow2.Key
- 1. Marketing Now! Jim Stewart twitter @jimboot Vlog stewartmedia.biz/myvlog/ YouTube http://youtube.com/jimboot CEO Stew Art Media Pty Ltd Marketing Now! 2009
- 2. Marketing Now! Jim Stewart twitter @jimboot Vlog stewartmedia.biz/myvlog/ YouTube http://youtube.com/jimboot CEO Stew Art Media Pty Ltd Marketing Now! 2009
- 3. Department of Infrastrucutre MultiMediaVictoria Department of Victorian Communities – Youth Central, Skilled Migration Department of Industry, Innovation and Regional Development Rich media content production A Sensis company Online Crisis Analysis
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- 5. My Video Credentials •1998 Designed & built Net video architecture that delivered 300,000 streams /month
- 6. My Video Credentials •1998 Designed & built Net video architecture that delivered 300,000 streams /month • 1998 - 2001 Produced over 150 live webcasts + 1000s of hours of content inc daily Australia’s 1st Interactive Net radio stations news show
- 7. My Video Credentials •1998 Designed & built Net video architecture that delivered 300,000 streams /month • 1998 - 2001 Produced over 150 live webcasts + 1000s of hours of content inc daily Australia’s 1st Interactive Net radio stations news show • Video Systems Architect for large scale VOD roll out
- 8. My Video Credentials •1998 Designed & built Net video architecture that delivered 300,000 streams /month • 1998 - 2001 Produced over 150 live webcasts + 1000s of hours of content inc daily Australia’s 1st Interactive Net radio stations news show • Video Systems Architect for large scale VOD roll out • Weekly SEO Vlog
- 9. My Video Credentials •1998 Designed & built Net video architecture that delivered 300,000 streams /month • 1998 - 2001 Produced over 150 live webcasts + 1000s of hours of content inc daily Australia’s 1st Interactive Net radio stations news show • Video Systems Architect for large scale VOD roll out • Weekly SEO Vlog • Graduate NTDS 1991
- 10. Why Video? 12 mil Aussies online 3 mil use YouTube YouTube 2nd biggest search engine
- 11. Why Video? Audio = Personal Branding Builds Trust Video =
- 12. Why Video? Increases Sales Blendtec increased sales 5 fold after “Will it Blend Series” @dmscott
- 13. Why Video? Our Experience 2007 = 3 employees 2009 = 12 employees
- 14. Why Video? Our Experience Employees seek us out $100,000 client found us through YouTube Authority 2007 = 3 employees 2009 = 12 employees
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- 16. Live or Recorded? • The Net gives US control
- 17. Live or Recorded? • The Net gives US control • How many saw Susan Boyle video “live”?
- 18. Live or Recorded? • The Net gives US control • How many saw Susan Boyle video “live”? • 1 week later on YouTube
- 19. Live or Recorded? • The Net gives US control • How many saw Susan Boyle video “live”? • 1 week later on YouTube
- 20. Live or Recorded? • The Net gives US control • How many saw Susan Boyle video “live”? Reasons to go live Interactivity Special time limited offer. Market Sensitivity News • 1 week later on YouTube
- 22. Dominate the SERPs
- 23. Video Creation $20 Light it up.... from above! $100 Mic it up
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- 25. Video Creation Formats Software WMV, Mov, MP4, M4V, Windows Movie Maker Don’t worry about them iMovie Screenflow Camtasia
- 26. Video Creation Tell astory - don’t read a script You don’t need a The camera is your script for fables audience
- 27. Video Creation Tell astory - don’t read a script Know your material You don’t need a The camera is your script for fables audience
- 28. Video Creation Tell astory - don’t read a script Know your material Have key brain frames You don’t need a The camera is your script for fables audience
- 29. Video Creation Tell astory - don’t “Try to have a read a script point!” Hey! Look Know your material at this! Have key brain frames You don’t need a The camera is your script for fables audience
- 30. SEO 101 Know yourkeywords - Google Insights Get them in your titles Use them in your description Look for related videos
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- 33. Increasing Viewership Get involved.Subscribe, comment, befriend, watch Digg your vids, Vodpod Use Youtube Insights TubeMogul, HeySpread
- 34. Distribution & Syndication TubeMogul Heyspread RSS Feeds!
- 35. The Future ofvideo
- 36. The Future ofvideo Geotagging of video
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