Early Stage Customer Development

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Early Stage Customer Development at Home and in the US.

We're an early stage Startup in Germany with our Target customer sitting in the US. How do you get "out of the building" without booking a transatlantic flight?

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Early Stage Customer Development

  1. 1. Early Stage Customer Development Clemens Kemper @ClemensKemper www.startup-panda.com Engaging with early adopters at home and in the US.
  2. 2. Confident Communication.
  3. 3. „Your Startup is a isn‘t a business. It‘s a hobby!“ Why do customer development?
  4. 4. • Customer • Problem • Solution • Market • USP • Channels ? Why do customer development? geraten geraten geraten geraten geraten geraten Hypotheses
  5. 5. Why do customer development?
  6. 6. Where we come from
  7. 7. Starting Over All of Personality Development Public Speaking
  8. 8. Customer: US University Students who are digitally savvy and afraid of public speaking. Starting Over But how do you talk to them?
  9. 9. calling everybody
  10. 10. start reading
  11. 11. crowdsourcing human intelligence tasks
  12. 12. WTF?
  13. 13. • 10 customer calls within 2 hours • Got 10 email addresses from early adopters • was lied to in all interviews Starting Over
  14. 14. Asking the right questions Do you think it‘s a good idea? Would you buy this in the future? How much would you pay for this? “
  15. 15. Be aware! • Early stage customer development is awkward! • Everybody lies! • Confuse to clarify • Every feedback has a learning
  16. 16. Gordian Knot • Don‘t overcomplicate! • sometimes the simplest solution is the best!
  17. 17. „The worst part is typing all this out on my phonw“ Vs. Testing other stuff
  18. 18. Testing other stuff therapist finder therapistfinder.com resetyourmindtospeakingtogroups.com aidspeak AIDS peak
  19. 19. Testing other stuff
  20. 20. Testing other stuff
  21. 21. Testing other stuff
  22. 22. Testing other stuff
  23. 23. • Nick Soman • Rob Fitzpatrick • Justin Wilcox Have fun! • Steve Blank • Ash Maurya • Eric Ries Check out these people
  24. 24. #awesome Have fun! Clemens Kemper @ClemensKemper www.startup-panda.com Speakitt.com

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