Kijo Oudshoorn from vidaXL discusses launching the vidaXL marketplace to allow sellers to reach vidaXL's 170 million turnover across 29 countries. The marketplace model involves each seller having their own store on the site where they can define prices and service independently while vidaXL handles logistics, translation and payments. Succeeding requires clear communication, high service levels, and balancing assortment, service, logistics and systems. Signing up gives sellers access to vidaXL's large audience across Europe.