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Boost your sales and conquer new countries with the
vidaXL marketplace
Kijo Oudshoorn
Head of Sales @ vidaXL
19th - 01 - 207
Agenda
• Introduction vidaXL
• Understanding the marketplace
• Going Cross border
• vidaXL marketplace advantages
• Succeeding in Marketplaces
No borders 17 maart 2016vidaXL markeplace January 19th , 2017
Who is vidaXL?
Online shop where you can find everything
for your home, garden & DIY projects
Live in
29 countries
170+ million
turnover in 2016
50 million unique
visitors in 2016
Winner of Cross
Border E-commerce
Award 2016
No borders 17 maart 2016
How did we get here?
Start
Selling on
marketplaces
In-house
Inhouse customer service,
translation, marketing
Founders
2 young student
with an idea
Efficiency
European linehaul
network
Concept
vidaXL brand,
Offer the best deal
Cross border
Dutch company,
across the world
Development
Look, think, improve.
Trial and error.
Mentality
”screw it, just do it”
vidaXL markeplace January 19th , 2017
No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016
Launching the vidaXL Marketplace
vidaXL markeplace January 19th , 2017
No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016
Understanding the marketplace model
vidaXL markeplace January 19th , 2017
DEFINITION OF MARKETPLACE:
• A collection of stores under a single
roof
• A large assortment of various products
easily accessible
• Competition on prices and service
between sellers
• Cooperation between sellers on
marketing
No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016
Understanding the marketplace model
vidaXL markeplace January 19th , 2017
VIDAXL MARKETPLACE SETUP:
• Each seller has his own store
No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016
Understanding the marketplace model
vidaXL markeplace January 19th , 2017
VIDAXL MARKETPLACE SETUP:
• Each seller has his own store
• The seller is free to define his prices
and service level
No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016
Understanding the marketplace model
vidaXL markeplace January 19th , 2017
VIDAXL MARKETPLACE SETUP:
• Each seller has his own store
• The seller is free to define his prices
and service level
• Customers can choose between
sellers for the same product
No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016
Understanding the marketplace model
vidaXL markeplace January 19th , 2017
VIDAXL MARKETPLACE SETUP:
• Each seller has his own store
• The seller is free to define his prices
and service level
• Customers can choose between
sellers on the same product
• Customers have a wider choice of
similar products
No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016
Understanding the marketplace model
vidaXL markeplace January 19th , 2017
SUCCESS CRITERIA:
• Clear communication
No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016
Understanding the marketplace model
vidaXL markeplace January 19th , 2017
SUCCESS CRITERIA:
• Clear communication
• Level of service
No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016
Understanding the marketplace model
vidaXL markeplace January 19th , 2017
SUCCESS CRITERIA:
• Clear communication
• Level of service
• Don’t overdo it
No borders 17 maart 2016
Cross border strategy: 29 individual marketplaces
vidaXL markeplace January 19th , 2017
No borders 17 maart 2016
Cross border strategy: 29 individual marketplaces
vidaXL markeplace January 19th , 2017
No borders 17 maart 2016
Cross border strategy: 29 individual marketplaces
vidaXL markeplace January 19th , 2017
CROSS BORDER STRATEGY:
• Access whole of Europe through one
single back-end
• Best strategy to enter new countries
without huge upfront investment
• Offer logistic and translation services
(2018)
• Currently an average of 3 countries per
seller
No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016
Advantages of the vidaXL marketplace
Easy integration
CSV import
API
Manual
Dedicated support
3 times per
month payout
3rd generation catalogue
integration
Lower
commission
Broad target
audience
vidaXL markeplace January 19th , 2017
No borders 17 maart 2016
Succeeding in Marketplaces
Assortment Service Logistics Systems
4 dividers of marketplace success
vidaXL markeplace January 19th , 2017
No borders 17 maart 2016
Succeeding in Marketplaces
Assortment Service Logistics Systems
4 dividers of marketplace success
vidaXL markeplace January 19th , 2017
No borders 17 maart 2016
Succeeding in Marketplaces
Assortment Service Logistics Systems
4 dividers of marketplace success
vidaXL markeplace January 19th , 2017
No borders 17 maart 2016
Succeeding in Marketplaces
Assortment Service Logistics Systems
4 dividers of marketplace success
vidaXL markeplace January 19th , 2017
No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016
Sign up today!
vidaxl.com/marketplace
vidaXL markeplace January 19th , 2017
vidaXL marketplace
Vida xl

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Vida xl

  • 1. Boost your sales and conquer new countries with the vidaXL marketplace Kijo Oudshoorn Head of Sales @ vidaXL 19th - 01 - 207
  • 2. Agenda • Introduction vidaXL • Understanding the marketplace • Going Cross border • vidaXL marketplace advantages • Succeeding in Marketplaces
  • 3. No borders 17 maart 2016vidaXL markeplace January 19th , 2017 Who is vidaXL? Online shop where you can find everything for your home, garden & DIY projects Live in 29 countries 170+ million turnover in 2016 50 million unique visitors in 2016 Winner of Cross Border E-commerce Award 2016
  • 4. No borders 17 maart 2016 How did we get here? Start Selling on marketplaces In-house Inhouse customer service, translation, marketing Founders 2 young student with an idea Efficiency European linehaul network Concept vidaXL brand, Offer the best deal Cross border Dutch company, across the world Development Look, think, improve. Trial and error. Mentality ”screw it, just do it” vidaXL markeplace January 19th , 2017
  • 5. No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016 Launching the vidaXL Marketplace vidaXL markeplace January 19th , 2017
  • 6. No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016 Understanding the marketplace model vidaXL markeplace January 19th , 2017 DEFINITION OF MARKETPLACE: • A collection of stores under a single roof • A large assortment of various products easily accessible • Competition on prices and service between sellers • Cooperation between sellers on marketing
  • 7. No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016 Understanding the marketplace model vidaXL markeplace January 19th , 2017 VIDAXL MARKETPLACE SETUP: • Each seller has his own store
  • 8. No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016 Understanding the marketplace model vidaXL markeplace January 19th , 2017 VIDAXL MARKETPLACE SETUP: • Each seller has his own store • The seller is free to define his prices and service level
  • 9. No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016 Understanding the marketplace model vidaXL markeplace January 19th , 2017 VIDAXL MARKETPLACE SETUP: • Each seller has his own store • The seller is free to define his prices and service level • Customers can choose between sellers for the same product
  • 10. No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016 Understanding the marketplace model vidaXL markeplace January 19th , 2017 VIDAXL MARKETPLACE SETUP: • Each seller has his own store • The seller is free to define his prices and service level • Customers can choose between sellers on the same product • Customers have a wider choice of similar products
  • 11. No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016 Understanding the marketplace model vidaXL markeplace January 19th , 2017 SUCCESS CRITERIA: • Clear communication
  • 12. No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016 Understanding the marketplace model vidaXL markeplace January 19th , 2017 SUCCESS CRITERIA: • Clear communication • Level of service
  • 13. No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016 Understanding the marketplace model vidaXL markeplace January 19th , 2017 SUCCESS CRITERIA: • Clear communication • Level of service • Don’t overdo it
  • 14. No borders 17 maart 2016 Cross border strategy: 29 individual marketplaces vidaXL markeplace January 19th , 2017
  • 15. No borders 17 maart 2016 Cross border strategy: 29 individual marketplaces vidaXL markeplace January 19th , 2017
  • 16. No borders 17 maart 2016 Cross border strategy: 29 individual marketplaces vidaXL markeplace January 19th , 2017 CROSS BORDER STRATEGY: • Access whole of Europe through one single back-end • Best strategy to enter new countries without huge upfront investment • Offer logistic and translation services (2018) • Currently an average of 3 countries per seller
  • 17. No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016 Advantages of the vidaXL marketplace Easy integration CSV import API Manual Dedicated support 3 times per month payout 3rd generation catalogue integration Lower commission Broad target audience vidaXL markeplace January 19th , 2017
  • 18. No borders 17 maart 2016 Succeeding in Marketplaces Assortment Service Logistics Systems 4 dividers of marketplace success vidaXL markeplace January 19th , 2017
  • 19. No borders 17 maart 2016 Succeeding in Marketplaces Assortment Service Logistics Systems 4 dividers of marketplace success vidaXL markeplace January 19th , 2017
  • 20. No borders 17 maart 2016 Succeeding in Marketplaces Assortment Service Logistics Systems 4 dividers of marketplace success vidaXL markeplace January 19th , 2017
  • 21. No borders 17 maart 2016 Succeeding in Marketplaces Assortment Service Logistics Systems 4 dividers of marketplace success vidaXL markeplace January 19th , 2017
  • 22. No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016 Sign up today! vidaxl.com/marketplace vidaXL markeplace January 19th , 2017 vidaXL marketplace