SlideShare a Scribd company logo
video production for social media
COM 497 - PROFESSOR JER SKLAR – JSKLAR@PURDUE.EDU
”Stay hungry. Stay
foolish.”
-- STEVE JOBS
introductions
jer sklar – writer – director – musician - actor
What’s MY Story?
 JER SKLAR, Born in Chicago, Illinois, always wanting to
make movies!
 Chaotic 20s as an ACTOR, MUSICIAN… eventually
SCREENWRITER
 Sold Horror and Sci-Fi screenplays to various Production
Companies in LA
 Worked for four years in Hollywood as Development
Executive (hated it.)
 Hired to write FREERUNNER, a 5M action-comedy, later
hired as Ghost Director -- WANNA SEE THE (AWFUL)
TRAILER? --
https://www.youtube.com/watch?v=jJrJySlqWXQ&t=2s
 NY as a Segment Producer for Chris Rock’s “Totally
Biased” on FX.
 Unhappy with career, went back to Chi-town for film
grad school to become more of the DIY FILMMAKER I
always dreamed of being.
 In post-production on my first Feature Film TOM OF
YOUR LIFE. Want to see the AWESOME trailer? Too
bad, here it is: https://vimeo.com/257817810
 Raised over $20K on Indiegogo using methods you’re
about to find out about in this class.
 Hired by Purdue, and here I am… A proud Boilermaker,
boring you already.
INTRODUCTIONS… BORING, RIGHT?
WRONG. YOUR STORY IS THIS CLASS!
Sure, your name, year in school, major… But this is a storytelling class…
what’s your STORY? Have fun here: GIVE US THE MOVIE OF YOUR LIFE SO FAR!
-- Don’t be afraid to use your humor – snarky, sarcastic, self-deprecating,
it’s all good here!
-- Give your story a beginning, middle and end.
-- In the middle, give us one of your biggest challenges you faced in
your life and how you faced it, resolved it…. Success? Humbled but better for it?
-- Give us how that brought you’re here, and end to this story
THAT PROMISES MORE TO COME…
VEIN OF GOLD
EXERCISE
TO HAVE ALL OF YOU WALK OUT WITH:
1. A CLEARER SENSE OF HOW TO SUCCESFULLY LAUNCH CONTENT ON SOCIAL MEDIA
2. AN UNDERSTANDING OF THE VIDEO PRODUCTION PROCESS NO MATTER WHAT
CONTENT YOU ARE PRODUCING, OR WHERE YOU PLAN TO SHOWCASE IT
WHAT ARE YOUR TWO PRIMARY GOALS FOR THIS CLASS?
GOOOOOOOOALS!
DOLLAR SHAVE CLUB VIDEO
ONE OF THE MOST SUCCESSFUL
VIRAL VIDEOS OF ALL-TIME!
AFTER YOU WATCH, GIVE ME ONE
WORD ADJECTIVES TO DESCRIBE IT.
DOLLAR SHAVE CLUB VIDEO
ONE OF THE MOST SUCCESSFUL
VIRAL VIDEOS OF ALL-TIME!
AFTER YOU WATCH, GIVE ME ONE
WORD ADJECTIVES TO DESCRIBE IT.
- HUMOROUS
- PERSONALABLE
- PROFESSIONAL
- SURPRISING
- SWEET
- FUN AND FOOLISH
COM 497 - WEEK 1:
CLASS B
 TYPES OF SOCIAL MEDIA CONTENT: PART 1
 THE PRODUCTION CYCLE
IMAGE BASED CONTENT ON SOCIAL MEDIA
Videos - 2:20 max
- Vlogs
- Comic Sketch
- Social Political Commentary
- Narrative
- short doc
- Person In The Street Interviews
- Live Event
- Advertising
Pics
Photo Collages
Memes
Word Photos
GIFs
Infographics
Animation or Cartoons
User-Generated Images/Videos
IMAGES AND VIDEOS ON SOCIAL MEDIA
Videos - 2:20 max
- Vlogs
- Comic Sketch
- Social Political Commentary
- Narrative
- short doc
- Person In The Street Interviews
- Live Event
- Advertising
Pics
Photo Collages
Memes
Word Photos
GIFs
Infographics
Animation or Cartoons
User-Generated Images/Videos
Our Focus Today
IMAGES AND VIDEOS ON SOCIAL MEDIA
Videos - 2:20 max
- Vlogs
- Comic Sketch
- Social Political Commentary
- Narrative
- short doc
- Person In The Street Interviews
- Live Event
- Advertising
Pics
Photo Collages
Memes
Word Photos
GIFs
Infographics
Animation or Cartoons
User-Generated Images/Videos
Our Focus Today
We’ll get to these bad boys
later in the semester.
FOUR PARTS TO THE
PRODUCTION
CYCLE:
1. ?????
FOUR PARTS TO THE PRODUCTION CYCLE:
 IDEA DEVELOPMENT
 ????
FOUR PARTS TO THE PRODUCTION CYCLE:
 STORY DEVELOPMENT
 PRE-PRODUCTION
 ?????
 ?????
FOUR PARTS TO THE PRODUCTION CYCLE:
 STORY DEVELOPMENT
 PRE-PRODUCTION
 PRODUCTION
 POST PRODUCTION
15 PRE-PRO
STEPS WORKSHEET
”I LOVE IT WHEN A PLAN COMES TOGETHER.”
- Hannibal Smith
15 PRE-PRODUCTION STEPS
1. LOCK THE SCRIPT
2. FINALIZE BUDGET
3. START YOUR LLC. (NOT APPLICABLE HERE)
4. HIRE KEY PRODUCTION HEADS
5. BREAKDOWN THE SCRIPT
6. CREATE THE STORYBOARDS
7. SCOUT & SECURE LOCATIONS
8. CAST YOUR TALENT
9. REV UP THE ART DEPARTMENT
10.PERMITS & INSURANCE
11.SCHEDULE YOUR SHOOT
12.CREW UP
13.CREATE A SHOT LIST
14.TECH SCOUT
15.GEAR UP
PRODUCTION IS A GO!
1. SAFETY
2. PROVIDE MEAL & BEV.
3. DESIGNATE DIT PERSON
4. WEAR COMFY SHOES
5. STICK TO PRE-PRO PLAN
And most importantly…
6. BALANCE STICKING TO THE
PLAN WITH BEING FLEXIBLE
TO WHAT REALITY GIVES YOU.
JUST ASK STEVEN SPIELBERG…
ZEN AND THE ART OF MAKING A FILMhttps://www.youtube.com/watch?v=VMpiXvcqKl0
ASSIGNMENTS DUE FOR WEEK 2: CLASS B
- MAKE A ONE SHOT, NO DIALOGUE, NO MUSIC, NO EDIT, COMIC VIDEO
- YOU CAN WORK TOGETHER, BUT EVERYONE MUST MAKE THEIR OWN VIDEO
- USE ONLY YOUR SMARTPHONE VIDEO CAMERA
- NO MORE THAN 30 SEC
- NO MORE THAN 2 PEOPLE AS ACTORS, CAN BE SELF
1. THE ONE SHOT FILM/NO EDIT VIDEO
2. CREATE A VIMEO PAGE SPECIFICALLY FOR THIS CLASS
- UPLOAD THE VIDEO TO YOUR NEW VIMEO PAGE
- DON’T SHARE IT… YET.
3. READ CHAPTER 1 FROM ”VISUAL” ON
BLACKBOARD

More Related Content

Similar to Vid soc media week 1

Media evaluations keval
Media evaluations kevalMedia evaluations keval
Media evaluations kevalkeval1234
 
Vlogging Workshop
Vlogging WorkshopVlogging Workshop
Vlogging Workshop
Lala Sams
 
Evaluation
EvaluationEvaluation
EvaluationLiam175
 
AS Media Final Production Evaluation
AS Media Final Production EvaluationAS Media Final Production Evaluation
AS Media Final Production Evaluation
Liam175
 
Let's make a movie
Let's make a movieLet's make a movie
Sam Jae portfolio
Sam Jae portfolioSam Jae portfolio
Sam Jae portfolio
Sam Jae
 
Chase Jacobs Resume
Chase Jacobs ResumeChase Jacobs Resume
Chase Jacobs Resume
Chase Fryday Jacobs
 
AS Media - Creating a Pitch
AS Media - Creating a PitchAS Media - Creating a Pitch
AS Media - Creating a Pitch
MissCTurner
 
Media studies evaluation
Media studies evaluationMedia studies evaluation
Media studies evaluation
beckyf09
 
Media studies evaluation
Media studies evaluationMedia studies evaluation
Media studies evaluationbeckyf09
 
Marlboro | Product Launch
Marlboro | Product LaunchMarlboro | Product Launch
Marlboro | Product Launch
Sahil Nagpal
 
Research + Initial ideas
Research + Initial ideasResearch + Initial ideas
Research + Initial ideas
Louis Robinson
 
Media evaluations keval new
Media evaluations keval newMedia evaluations keval new
Media evaluations keval newkeval1234
 
Mv production assignment form 2019
Mv production assignment form 2019Mv production assignment form 2019
Mv production assignment form 2019
charliewatson18
 
Final Piece Evaluation
Final Piece EvaluationFinal Piece Evaluation
Final Piece Evaluation
Reece Hack
 
Quad Cities Video Presentation
Quad Cities Video PresentationQuad Cities Video Presentation
Quad Cities Video Presentation
Chris Snider
 
QCEI 2017 Delegate Handbook
QCEI 2017 Delegate HandbookQCEI 2017 Delegate Handbook
QCEI 2017 Delegate HandbookJulia Liu
 
Movie Business Plan
Movie Business PlanMovie Business Plan
Movie Business Plan
parmeetkaur
 
Media evaluations keval this one
Media evaluations keval this one Media evaluations keval this one
Media evaluations keval this one keval1234
 
SFL_PACKAGE RevLB
SFL_PACKAGE RevLBSFL_PACKAGE RevLB
SFL_PACKAGE RevLBLars Bjorck
 

Similar to Vid soc media week 1 (20)

Media evaluations keval
Media evaluations kevalMedia evaluations keval
Media evaluations keval
 
Vlogging Workshop
Vlogging WorkshopVlogging Workshop
Vlogging Workshop
 
Evaluation
EvaluationEvaluation
Evaluation
 
AS Media Final Production Evaluation
AS Media Final Production EvaluationAS Media Final Production Evaluation
AS Media Final Production Evaluation
 
Let's make a movie
Let's make a movieLet's make a movie
Let's make a movie
 
Sam Jae portfolio
Sam Jae portfolioSam Jae portfolio
Sam Jae portfolio
 
Chase Jacobs Resume
Chase Jacobs ResumeChase Jacobs Resume
Chase Jacobs Resume
 
AS Media - Creating a Pitch
AS Media - Creating a PitchAS Media - Creating a Pitch
AS Media - Creating a Pitch
 
Media studies evaluation
Media studies evaluationMedia studies evaluation
Media studies evaluation
 
Media studies evaluation
Media studies evaluationMedia studies evaluation
Media studies evaluation
 
Marlboro | Product Launch
Marlboro | Product LaunchMarlboro | Product Launch
Marlboro | Product Launch
 
Research + Initial ideas
Research + Initial ideasResearch + Initial ideas
Research + Initial ideas
 
Media evaluations keval new
Media evaluations keval newMedia evaluations keval new
Media evaluations keval new
 
Mv production assignment form 2019
Mv production assignment form 2019Mv production assignment form 2019
Mv production assignment form 2019
 
Final Piece Evaluation
Final Piece EvaluationFinal Piece Evaluation
Final Piece Evaluation
 
Quad Cities Video Presentation
Quad Cities Video PresentationQuad Cities Video Presentation
Quad Cities Video Presentation
 
QCEI 2017 Delegate Handbook
QCEI 2017 Delegate HandbookQCEI 2017 Delegate Handbook
QCEI 2017 Delegate Handbook
 
Movie Business Plan
Movie Business PlanMovie Business Plan
Movie Business Plan
 
Media evaluations keval this one
Media evaluations keval this one Media evaluations keval this one
Media evaluations keval this one
 
SFL_PACKAGE RevLB
SFL_PACKAGE RevLBSFL_PACKAGE RevLB
SFL_PACKAGE RevLB
 

More from Jeremy Sklar

Intro tutorial on writing industrial film
Intro tutorial on writing industrial filmIntro tutorial on writing industrial film
Intro tutorial on writing industrial film
Jeremy Sklar
 
Fvs336week11 sp2019
Fvs336week11 sp2019Fvs336week11 sp2019
Fvs336week11 sp2019
Jeremy Sklar
 
Fvs261 week8 spring 19
Fvs261 week8 spring 19Fvs261 week8 spring 19
Fvs261 week8 spring 19
Jeremy Sklar
 
Fvs 261 week 7 editing
Fvs 261 week 7 editingFvs 261 week 7 editing
Fvs 261 week 7 editing
Jeremy Sklar
 
Fvs442 week6
Fvs442 week6Fvs442 week6
Fvs442 week6
Jeremy Sklar
 
Week6 fvs336 sp19
Week6 fvs336 sp19Week6 fvs336 sp19
Week6 fvs336 sp19
Jeremy Sklar
 
Week6com497 sp19
Week6com497 sp19Week6com497 sp19
Week6com497 sp19
Jeremy Sklar
 
Fvs 261 week 4
Fvs 261 week 4Fvs 261 week 4
Fvs 261 week 4
Jeremy Sklar
 
Fvs 442 week 4 - actors
Fvs 442   week 4 - actorsFvs 442   week 4 - actors
Fvs 442 week 4 - actors
Jeremy Sklar
 
Week 2 (part i) com 497 sp 19
Week 2 (part i)  com 497 sp 19Week 2 (part i)  com 497 sp 19
Week 2 (part i) com 497 sp 19
Jeremy Sklar
 
Fvs 261 week 1 spring 2019
Fvs 261 week 1 spring 2019Fvs 261 week 1 spring 2019
Fvs 261 week 1 spring 2019
Jeremy Sklar
 
Screenwriting wk1
Screenwriting  wk1Screenwriting  wk1
Screenwriting wk1
Jeremy Sklar
 
Com 497 week 16
Com 497 week 16Com 497 week 16
Com 497 week 16
Jeremy Sklar
 
Com 497 week 10 pp
Com 497 week 10 ppCom 497 week 10 pp
Com 497 week 10 pp
Jeremy Sklar
 
Fvs 336 week 9
Fvs 336 week 9Fvs 336 week 9
Fvs 336 week 9
Jeremy Sklar
 
Com 497 week 7
Com 497 week 7Com 497 week 7
Com 497 week 7
Jeremy Sklar
 
Week 5 com 497
Week 5 com 497Week 5 com 497
Week 5 com 497
Jeremy Sklar
 
Fvs 336 week 6 pp
Fvs 336 week 6 ppFvs 336 week 6 pp
Fvs 336 week 6 pp
Jeremy Sklar
 
Com 497 week 6
Com 497 week 6Com 497 week 6
Com 497 week 6
Jeremy Sklar
 
Fvs 261 week 6
Fvs 261 week 6Fvs 261 week 6
Fvs 261 week 6
Jeremy Sklar
 

More from Jeremy Sklar (20)

Intro tutorial on writing industrial film
Intro tutorial on writing industrial filmIntro tutorial on writing industrial film
Intro tutorial on writing industrial film
 
Fvs336week11 sp2019
Fvs336week11 sp2019Fvs336week11 sp2019
Fvs336week11 sp2019
 
Fvs261 week8 spring 19
Fvs261 week8 spring 19Fvs261 week8 spring 19
Fvs261 week8 spring 19
 
Fvs 261 week 7 editing
Fvs 261 week 7 editingFvs 261 week 7 editing
Fvs 261 week 7 editing
 
Fvs442 week6
Fvs442 week6Fvs442 week6
Fvs442 week6
 
Week6 fvs336 sp19
Week6 fvs336 sp19Week6 fvs336 sp19
Week6 fvs336 sp19
 
Week6com497 sp19
Week6com497 sp19Week6com497 sp19
Week6com497 sp19
 
Fvs 261 week 4
Fvs 261 week 4Fvs 261 week 4
Fvs 261 week 4
 
Fvs 442 week 4 - actors
Fvs 442   week 4 - actorsFvs 442   week 4 - actors
Fvs 442 week 4 - actors
 
Week 2 (part i) com 497 sp 19
Week 2 (part i)  com 497 sp 19Week 2 (part i)  com 497 sp 19
Week 2 (part i) com 497 sp 19
 
Fvs 261 week 1 spring 2019
Fvs 261 week 1 spring 2019Fvs 261 week 1 spring 2019
Fvs 261 week 1 spring 2019
 
Screenwriting wk1
Screenwriting  wk1Screenwriting  wk1
Screenwriting wk1
 
Com 497 week 16
Com 497 week 16Com 497 week 16
Com 497 week 16
 
Com 497 week 10 pp
Com 497 week 10 ppCom 497 week 10 pp
Com 497 week 10 pp
 
Fvs 336 week 9
Fvs 336 week 9Fvs 336 week 9
Fvs 336 week 9
 
Com 497 week 7
Com 497 week 7Com 497 week 7
Com 497 week 7
 
Week 5 com 497
Week 5 com 497Week 5 com 497
Week 5 com 497
 
Fvs 336 week 6 pp
Fvs 336 week 6 ppFvs 336 week 6 pp
Fvs 336 week 6 pp
 
Com 497 week 6
Com 497 week 6Com 497 week 6
Com 497 week 6
 
Fvs 261 week 6
Fvs 261 week 6Fvs 261 week 6
Fvs 261 week 6
 

Recently uploaded

Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
digitalcourseshop4
 
7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy
Digital Marketing Lab
 
Multilingual SEO Services | Multilingual Keyword Research | Filose
Multilingual SEO Services |  Multilingual Keyword Research | FiloseMultilingual SEO Services |  Multilingual Keyword Research | Filose
Multilingual SEO Services | Multilingual Keyword Research | Filose
madisonsmith478075
 
“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...
AJHSSR Journal
 
Your Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts HereYour Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts Here
SocioCosmos
 
Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........
SocioCosmos
 
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
AJHSSR Journal
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLOLORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
lorraineandreiamcidl
 
Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..
SocioCosmos
 
SluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor ProposalSluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor Proposal
grogshiregames
 
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
SocioCosmos
 
Social Media Marketing Strategies .
Social Media Marketing Strategies                     .Social Media Marketing Strategies                     .
Social Media Marketing Strategies .
Virtual Real Design
 
SluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final ProposalSluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final Proposal
grogshiregames
 

Recently uploaded (13)

Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
 
7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy
 
Multilingual SEO Services | Multilingual Keyword Research | Filose
Multilingual SEO Services |  Multilingual Keyword Research | FiloseMultilingual SEO Services |  Multilingual Keyword Research | Filose
Multilingual SEO Services | Multilingual Keyword Research | Filose
 
“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...
 
Your Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts HereYour Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts Here
 
Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........
 
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLOLORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
 
Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..
 
SluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor ProposalSluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor Proposal
 
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
 
Social Media Marketing Strategies .
Social Media Marketing Strategies                     .Social Media Marketing Strategies                     .
Social Media Marketing Strategies .
 
SluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final ProposalSluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final Proposal
 

Vid soc media week 1

  • 1. video production for social media COM 497 - PROFESSOR JER SKLAR – JSKLAR@PURDUE.EDU
  • 3. introductions jer sklar – writer – director – musician - actor What’s MY Story?  JER SKLAR, Born in Chicago, Illinois, always wanting to make movies!  Chaotic 20s as an ACTOR, MUSICIAN… eventually SCREENWRITER  Sold Horror and Sci-Fi screenplays to various Production Companies in LA  Worked for four years in Hollywood as Development Executive (hated it.)  Hired to write FREERUNNER, a 5M action-comedy, later hired as Ghost Director -- WANNA SEE THE (AWFUL) TRAILER? -- https://www.youtube.com/watch?v=jJrJySlqWXQ&t=2s  NY as a Segment Producer for Chris Rock’s “Totally Biased” on FX.  Unhappy with career, went back to Chi-town for film grad school to become more of the DIY FILMMAKER I always dreamed of being.  In post-production on my first Feature Film TOM OF YOUR LIFE. Want to see the AWESOME trailer? Too bad, here it is: https://vimeo.com/257817810  Raised over $20K on Indiegogo using methods you’re about to find out about in this class.  Hired by Purdue, and here I am… A proud Boilermaker, boring you already.
  • 4. INTRODUCTIONS… BORING, RIGHT? WRONG. YOUR STORY IS THIS CLASS! Sure, your name, year in school, major… But this is a storytelling class… what’s your STORY? Have fun here: GIVE US THE MOVIE OF YOUR LIFE SO FAR! -- Don’t be afraid to use your humor – snarky, sarcastic, self-deprecating, it’s all good here! -- Give your story a beginning, middle and end. -- In the middle, give us one of your biggest challenges you faced in your life and how you faced it, resolved it…. Success? Humbled but better for it? -- Give us how that brought you’re here, and end to this story THAT PROMISES MORE TO COME…
  • 6. TO HAVE ALL OF YOU WALK OUT WITH: 1. A CLEARER SENSE OF HOW TO SUCCESFULLY LAUNCH CONTENT ON SOCIAL MEDIA 2. AN UNDERSTANDING OF THE VIDEO PRODUCTION PROCESS NO MATTER WHAT CONTENT YOU ARE PRODUCING, OR WHERE YOU PLAN TO SHOWCASE IT WHAT ARE YOUR TWO PRIMARY GOALS FOR THIS CLASS? GOOOOOOOOALS!
  • 7.
  • 8. DOLLAR SHAVE CLUB VIDEO ONE OF THE MOST SUCCESSFUL VIRAL VIDEOS OF ALL-TIME! AFTER YOU WATCH, GIVE ME ONE WORD ADJECTIVES TO DESCRIBE IT.
  • 9. DOLLAR SHAVE CLUB VIDEO ONE OF THE MOST SUCCESSFUL VIRAL VIDEOS OF ALL-TIME! AFTER YOU WATCH, GIVE ME ONE WORD ADJECTIVES TO DESCRIBE IT. - HUMOROUS - PERSONALABLE - PROFESSIONAL - SURPRISING - SWEET - FUN AND FOOLISH
  • 10. COM 497 - WEEK 1: CLASS B  TYPES OF SOCIAL MEDIA CONTENT: PART 1  THE PRODUCTION CYCLE
  • 11. IMAGE BASED CONTENT ON SOCIAL MEDIA Videos - 2:20 max - Vlogs - Comic Sketch - Social Political Commentary - Narrative - short doc - Person In The Street Interviews - Live Event - Advertising Pics Photo Collages Memes Word Photos GIFs Infographics Animation or Cartoons User-Generated Images/Videos
  • 12. IMAGES AND VIDEOS ON SOCIAL MEDIA Videos - 2:20 max - Vlogs - Comic Sketch - Social Political Commentary - Narrative - short doc - Person In The Street Interviews - Live Event - Advertising Pics Photo Collages Memes Word Photos GIFs Infographics Animation or Cartoons User-Generated Images/Videos Our Focus Today
  • 13. IMAGES AND VIDEOS ON SOCIAL MEDIA Videos - 2:20 max - Vlogs - Comic Sketch - Social Political Commentary - Narrative - short doc - Person In The Street Interviews - Live Event - Advertising Pics Photo Collages Memes Word Photos GIFs Infographics Animation or Cartoons User-Generated Images/Videos Our Focus Today We’ll get to these bad boys later in the semester.
  • 14. FOUR PARTS TO THE PRODUCTION CYCLE: 1. ?????
  • 15. FOUR PARTS TO THE PRODUCTION CYCLE:  IDEA DEVELOPMENT  ????
  • 16. FOUR PARTS TO THE PRODUCTION CYCLE:  STORY DEVELOPMENT  PRE-PRODUCTION  ?????  ?????
  • 17. FOUR PARTS TO THE PRODUCTION CYCLE:  STORY DEVELOPMENT  PRE-PRODUCTION  PRODUCTION  POST PRODUCTION
  • 18. 15 PRE-PRO STEPS WORKSHEET ”I LOVE IT WHEN A PLAN COMES TOGETHER.” - Hannibal Smith
  • 19. 15 PRE-PRODUCTION STEPS 1. LOCK THE SCRIPT 2. FINALIZE BUDGET 3. START YOUR LLC. (NOT APPLICABLE HERE) 4. HIRE KEY PRODUCTION HEADS 5. BREAKDOWN THE SCRIPT 6. CREATE THE STORYBOARDS 7. SCOUT & SECURE LOCATIONS 8. CAST YOUR TALENT 9. REV UP THE ART DEPARTMENT 10.PERMITS & INSURANCE 11.SCHEDULE YOUR SHOOT 12.CREW UP 13.CREATE A SHOT LIST 14.TECH SCOUT 15.GEAR UP
  • 20. PRODUCTION IS A GO! 1. SAFETY 2. PROVIDE MEAL & BEV. 3. DESIGNATE DIT PERSON 4. WEAR COMFY SHOES 5. STICK TO PRE-PRO PLAN And most importantly… 6. BALANCE STICKING TO THE PLAN WITH BEING FLEXIBLE TO WHAT REALITY GIVES YOU. JUST ASK STEVEN SPIELBERG…
  • 21. ZEN AND THE ART OF MAKING A FILMhttps://www.youtube.com/watch?v=VMpiXvcqKl0
  • 22. ASSIGNMENTS DUE FOR WEEK 2: CLASS B - MAKE A ONE SHOT, NO DIALOGUE, NO MUSIC, NO EDIT, COMIC VIDEO - YOU CAN WORK TOGETHER, BUT EVERYONE MUST MAKE THEIR OWN VIDEO - USE ONLY YOUR SMARTPHONE VIDEO CAMERA - NO MORE THAN 30 SEC - NO MORE THAN 2 PEOPLE AS ACTORS, CAN BE SELF 1. THE ONE SHOT FILM/NO EDIT VIDEO 2. CREATE A VIMEO PAGE SPECIFICALLY FOR THIS CLASS - UPLOAD THE VIDEO TO YOUR NEW VIMEO PAGE - DON’T SHARE IT… YET. 3. READ CHAPTER 1 FROM ”VISUAL” ON BLACKBOARD