The document provides details for a new product launch event to be held in Delhi and Mumbai for 200-300 attendees. The objective is to introduce the new "Big. Bold. Clove" clove cigarette product in a unique way that generates hype and engagement. Concept options include themes representing toughness, shine, power, and reliability. Pre-event activities include digital teasers and invites. The main event would include a fashion show launch, experience zone, and entertainment from a jazz band, dancers, and singers.

1. PRODUCT
LAUNCH

2. BRIEF
Event: New Product Launch
Location: Delhi & Mumbai
Date: To Be Decided
No. of Pax: 200 – 300

3. PRODUCT DETAILS
Big. Bold. Clove
Superior Clove experience.
Product USP : Air Flow filter
A pack of 12s, length : 90 mm

4. OBJECTIVE
To design and curate a whole PRODUCT LAUNCH EVENT for the AUDIENCE.
To create Hype about the event and Engage the Audience before the EVENT.
To create an OVERALL THEME which keeps the whole flow intact.
Eventually, introduce the PRODUCT in the most unique way possible.

5. CONCEPT

6. CONCEPT RATIONAL
We intent to design a THEME which does justice to the PROERTIES of the Product
A concept which makes the whole event look more PROMISING and SOLID
A Name that carries the following:
TOUGHNESS
SHINE
POWER
SUBSTANCE &
RELIABILITY
Our idea is to make everyone feel and experience it.
Hence PRESENTING…

8. THEME OPTIONS

11. EVENT DIVISION
PRE EVENT MAIN EVENT

12. PRE EVENT

13. BYD
GET READY TO
EXPERIENCE THE
BOLD
25.5.19
BLOCK
YOUR
DATE

14. TEASER
UNLEASHING
THE BIG MOVE
THE BOLD WAY
25.5.19
BLOCK
YOUR
DATE

15. TEASER
T
H
E
B
I
G
G
E
R
Y
O
U
T
H
I
N
K
T
H
E
B
O
L
D
E
R
I
T
G
E
T
S
O
N
25.5.19

16. WHATSAPP TEASERS/INVITE
As we all know, Whatsapp is the Best Way to
engage anyone in today's time.
We will be sending some teaser videos and
pictures to all the dealers.
BEING BOLD IN THE NEW TREND !
#IAMBOLD

17. INVITE
Let’s Experience
A Whole New Taste And
See A New Chapter Get
UNFOLD
As you Witness it LIVE &
Definitely say..
25.5.19
RADISSON BLU
7 PM Onwards

18. INVITE
DESIGN REF

19. COLLATERALS

20. BRANDED
MUGS

21. BOTTLES &
COASTER

22. PENS &
NOTEPADS

23. BRANDING

24. LIFT
BRANDING

25. STAIRS
BRANDING

26. STANDEES
Content can be Customised

27. THREAD
ART
“CAN WRITE I AM BOLD”

28. SCRIBBLING
WALL

29. LETTER
CUTOUT
To be kept both at Office and Main Event

30. DIGITAL ENGAGEMENT

31. ALEXA CAFE
We will have a LIVE COMMAND Station where we will
have a few BOXES with Refreshments/Gifts.
We will put an ALEXA Device which will track a Voice
Command and give out a MARLBORO PACK from the
Box.
Command: Hi Alexa, I am SOPRA. Unlock Box 1. and so
on.
Similar to tweet Café, Instead of a Tweet we will have
Alexa device.
https://www.youtube.com/watch?v=gRqDLRZi7Yg
HI ALEXA,
TRIGGER
“I AM BOLD’
BOX 1
HELLO,
SENDING
COMMAND
OPENING
BOX 1
EXPERIENCE ZONE

32. TWEET CAFE
A selection of electronic gifts and other items
will be kept in multiple boxes. A number and a
hashtag would be given to each of these boxes.
The user simply has to tweet the hashtag with
the desired order number. #IAMBOLD
An electronic queuing system would be set up
to notify the visitors about their orders. The
door opens when an order is arrived and the
visitor can receive it
EXPERIENCE ZONE

33. AR PHOTO BOOTH
This will bring the CONTENT to LIFE and AROUND the
PEOPLE who gets their picture clicked.
Guests will get a PICTURE Clicked on the BOOTH and as
its done, the picture will turn into a BOOMERANG with
REAL and CUSTOMISED CONTENT flying around them.
Will be mixing AR with the normal PICTURE to make it
more tech based.
The content can be as per choice.

35. CHROMA PHOTO BOOTH
We will have a CHROMA Setup where guests
will get their pictures clicked.
We can have PROPS to give to the guests and
the BACKGROUND will be changed as per
choice.

36. MAIN EVENT

37. EVENT FLOW
Activity
Guests Check In
PRE – Function Area Networking & Drinks
Guests Enter the Event Hall
Emcee Enters
Informal Welcome by Emcee
EMCEE Invites Senior Management on Stage to Address the Audience.
MC gives cue for PRODUCT LAUNCH
FASHION SHOW STARTS | MODELS | LIVE ABND PERFORMS
Photo Opportunity with Senior Management
EMCEE gives cue for DISPLAY ZONE REVELATION
Display Zone Revelation
Product AV
Cocktail & Dinner Starts
Entertainment

38. DRESS CODE
BLACK TUXEDO with RED BOW
RED GOWN/DRESS

39. ENTRY GATE

41. STANDEE

43. REGISTRATION DESK

45. WELCOME
We will have a SAXOPHONE ARTISTS at the
Entry Gate to Welcome the guests.
A musical welcome at the Red Carpet will
give a very STYLISH vibe.

46. RED CARPET WELCOME
A complete RED CARPET Entry like OSCARS.
Photo – Opp and Byte Section at the Entry.

47. NEON LETTER CUTOUT

48. PRE FUNCTION

49. CIGERATTE SERVING USHERS
We can have CIGERATTE SERVING GIRLS in
the PRE FUNCTION AREA.
PACK OF CIGERATTES can be served and the
girls can also help the guest light one.

50. ‘I AM BOLD’ PHOTOBOOTH
We can have a PRE DESIGNED BLOCK of a
GIANT MAGAZINE .
The guest will go behind the GLASS which will
have the FRONT PAGE designed with the INFO
about the THEME.
A picture will get clicked and will look like the
COVER PICTURE of a BUSINESS MAGAZINE

51. SET DESIGN

57. SET DESIGN
OPTION 2

59. PRODUCT LAUNCH
‘RAMP SHOW’ by INTERNATIONAL MODELS with a LIVE BAND PERFORMANCE

60. PRODUCT LAUNCH FLOW
EMCEE
ANNOUNCES
ABOUT PRODUCT
LAUNCH
LIVE BAND
STARTS
PERFORMING
ON STAGE, ON
EITHER SIDES
A MODEL
COMES
WALKING FRO
THE CROWD
STRAIGHT TO
THE STAGE
SECOND MODEL
COMES FROM
THE RIGHT AND
OTHER COMES
FROM THE LEFT
THIRD AND
FOURTH COMES
FROM THE
EITEHR SIDES OF
THE CROWD
ALL OF THEM ON
STAGE, START
WALKING THE
RAMP AND
VANISH OFF
BLACKOUT
SUDDENLY IN
THE CENTRE A
LIFE SIZE
MARLBORO
PACK APPEARS
MODELS START
COMING ONE BY
ONE FROM ALL
SIDES WITH THE
PACK OF
MARLBORO
CLOVE
STOPS THE
SHOW
STANDING IN
THE CENTRE
WITH THE
PRODUCT IN
HAND

62. FUNK/JAZZ BAND
To keep it very classic and stylish, we will have a
BOLLYWOOD JAZZ BAND to entertain all who will
sing some amazing BOLLYWOOD NUMBERS.

64. EXPERIENCE ZONE

65. REF IMAGE
WE CAN DO
RED LIGHTING
IN THE CENTER
CAN PUT 5
STANDS AND
KEEP THE
PACK OF
CIGERATTES
WALL CAN BE
BLACK HAVING
‘I AM BOLD’
WRITTEN ON IT.

66. THE PACKS CAN ALSO BE PLACED ON THESE
NEON LIT UP CUBES/BOXES IN ONE AREA
ALL THESE BOXES WILL HAVE RED LIGHT
INSIDE, TO MATCH UP TO THE THEME

67. TRON ACT
Tron Dance Performance The LED Tron dancers
provide an amazing visual impact that will WOW
corporate event audiences.
They can create a unique performance for every
client, this can range from redeveloped choreography,
to a simple logo or slogan insertion to an existing show
Video:
https://www.youtube.com/watch?v=k6hlF0fAEho

68. SHREAY KHANNA TRON
Team Shraey Khanna who has Represented INDIA at
Legendary Show "Showtime at Apollo" , New York , USA !
Shraey Khanna is the Winner of India's Dancing
Superstars (STAR PLUS) 2013.
https://www.youtube.com/watch?time_continue=1&v=cD
uD5IrUBps

69. RAGHAV SACHAR
Raghav Sachar, a singer, composer, music director, multi-instrumentalist,
is known for playing a total of 33 intruments.
Raghav debuted as a singer & composer for the film Kabul Express in
2005. Since then he has sung songs for films like One Two three, Bittoo
Boss & more.
He has played numerous instruments in various Bollywood films, such as
Salam Namaste, Parineeta, Dhoom, Kaal, Hum Tum, Yehaan, Black Friday,
Kal Ho Na Ho, Don, to name a few.
Raghav's albums such as 24 Carat, Play It Loud & Charming Lootera,
enjoyed commercial success throughout India.
He released ‘Vande Mataram’ in 2010, which was launched by Honorable
Ministers Kamalnath & Jaipal Reddy.
https://www.youtube.com/watch?v=3mMc3GFjSOY&feature=youtu.be
https://www.youtube.com/watch?v=ivVE0FA0Dh4&feature=youtu.be

70. SHIRLEY SETIA
A graduate student from the University of Auckland and marketing and
publicity intern at Auckland Council, Setia took part in a contest
conducted by T-Series. Her YouTube entry was recorded in her bedroom
while she was wearing pajamas.
This earned her the sobriquet "Pyjama popstar" by the New Zealand
Herald.[She was declared as one of the winners from thousands of
entries. Amidst the chaotic life of being a student and a part-time radio
jockey, she started uploading regularly on to YouTube and has since
then collaborated with YouTube artists from across US, UK, India, and
Canada.
Four years, 1.8 million subscribers and 114 M views later, she has now
moved to Mumbai to pursue her dream of making it big in Bollywood.
Video: https://www.youtube.com/watch?v=A99sFRiDykg

71. EMCEE OPTIONS

72. SONAM CHHABRA
Sonam has been working since 2008. She has worked
extensively as Corporate Presdenter/Corporate
Trainer/Emcee/Achor etc.
She has worked extensively in varied roles as Coporate
Presenter/ Corporate Trainer/ Emcee/ Talk show host/
Compere, Sonam’s career profile constitutes varied genres of
events and public communications exercises like compering
Product launches, conferences, coporate training exercises,
special government occasions, movie and music album
releases, beauty pageants, fashion shows, concerts to name a
few.
Video Link: http://www.youtube.com/watch?v=cn_VYB3zCSI

73. An Anchor/Emcee/Host with 8+ years of National &
International experience.
Has worked extensively as Emcee/Anchor/Voice
Over/Documentary Anchor etc.
In her modest career, she has worked extensively in varied
genres of events and public communications exercises like
Comparing Product launches, conferences, Sports events,
Family Day, Beauty pageants, Fashion shows, Concerts to
name a few.
Energetic…ANCHOR , PERFORMER, ENTERTAINER..!!!!!!
https://www.youtube.com/watch?v=PC-Ez6lfmDE
GAZAL VATS

74. GITESH SINGH
Gitesh Singh is one of the most talented hosts in India. He has
hosted a lot of esteemed Events.
What he does Best:
Emcee, Show Hosting, Compere, Anchor etc.
He has worked with a lot of prestigious clients.
He is very good at entertaining and engaging the crowd.
Youtube: http://www.youtube.com/watch?v=fMfOf-dr3Zg

75. I'MITIN- Now Showing Anchor, Actor,Emcee with a touch of
Stand-up Comedy 9 years of experience 12+ Languages.
+7 accents from around the world Cater to TV- chat shows,
travel shows,debate shows,sports Shows,reality shows
specialised in- Annual days, conferences, dealers and partner
meets, concerts, launches, motivational training, team building,
gala dinner, fests, Launch etc. pointers- Experience with ESPN
START SPORTS.
Among The Top 5 Emcee/Anchor of India as per EVENTFAQS
EEMA. 2012. Most humor s Anchor/Emcee 2011 and 2012.
Awarded By NHRD for The most Promising Anchor 2012.
https://www.youtube.com/watch?v=Hp0DmWDqV_s
MITIN UPADHYAY

76. Zuhair Abbas is one of the most talented hosts in India.
He has hosted a lot of esteemed Events.
What he does Best:
Emcee, Show Hosting, Compere, Anchor etc.
He has worked with a lot of prestigious clients. Excellent
at entertaining and engaging the crowd.
Youtube:
https://www.youtube.com/watch?v=y0JRcmSMmCE
ZUHAIR ABBAS

77. THANK YOU