The document provides instructions for students to prepare a presentation for a client. It outlines that students should create a one-page handout with the company name and graphic on one side and key information about the strategy, social media targets, demographic focus, and appeal of the ad on the back. It also instructs that one student should pitch the product to the client, providing an introduction for the ad, while another student is ready to play the ad when cued.

1. COM 497 – WEEK
16
PREPARING FOR THE PRESENTATION

2. PREPARE A “ONE-SHEET” FOR CLIENT
• FRONT SIDE OF ONE SHEET: GRAPHIC DESIGN OF IMAGE
• BACK SIDE: INFORMATION WHICH WILL INCLUDE THE FOLLOWING
• Name of Company and its representatives here today
• Strategy Explanation: Why you think this image will appeal in the market, who is it aimed at? What
demographic?
• Social Media targets and launch date. Why are choosing to focus on these two social Media targets.
• A little information as to why you think your AD will appeal to the demographic

3. PITCHING YOUR TAKE ON THE PRODUCT
• One of you should be the primary speaker (The best public speaker)
• One of you should pass out the ’one sheets’ to the group (make at least 5 copies on card stock, not printer paper
• One person should be at the lectern/computer ready to roll the AD when given the cute from the whomever is
‘pitching.’
• The Pitch should talk to the clients as if they are the prospective customer and why they would, out of the hundreds
of similar products, choose THIS ONE.
• You are, in a sense, providing the SET UP/INTRO/ ACT ONE of the AD.
• After you have intro’d the AD, at the appropriate moment, you should cue the member of your team to dim lights,
roll AD

4. A SCENE FROM MAD MEN