Vicari Advertising is a full-service marketing and advertising agency founded in 2002 and located in New York City. It offers strategic planning, creative development, interactive services, media planning and buying, and public relations. Key services include marketing discovery workshops, website design, email marketing, and expertise in healthcare, non-profit, retail, financial, and direct response advertising. The agency operates with the goal of doing whatever it takes to get the job done right and values the client relationship.

1. ________________________________
Marketing | Branding | Creative | Production
917.373.8512
Standout!
standout@VicariAdvertising.com
www.VicariAdvertising.com

2. “The Power to Standout
from the Competition”
• Founded in 2002 by Joseph A. Vicari
• Strong Value Chain of Specialists
• Support Team Experienced Professional
Affiliates
• Clients from the local to the Nat'l level

3. Joe Vicari
• School of Visual Arts NYC
• Madison Avenue
• Account History
– The Money Store
– Wells Fargo
– Chase Finance
– Alliance Bank
– Kremer Laser Eye Centers
– Lourdes Health Systems

4. Agency Working Philosophy
Vicari Group operates under the mindset of
doing whatever it takes to get the job done
right. We are an agency that values the Client
/ Agency Relationship. We are fiscally
responsible, abide by our estimates and are
accountable for the work done.

5. Full Service Agency
• Strategic Planning
• Creative Development
• Interactive
• Media Planning and Buying
• Public Relations

6. Strategic Planning
• Key to Vicari Group Marketing
• Analyze entire business model
• Develop a definable direction to market
the business
• Product & Business Branding
• In-depth Competitive Analysis

7. Marketing Discovery Workshops
• Why & Brand Review to determine the best
direction for moving forward.
• Why & Brand Insights Discovery to develop a
concise brand platform.
• What & Brand Structure to identify areas of
improvement to maximize effectiveness.
• How & Brand Response to improve target
efficiencies.

8. Creative Development
• Concise strategic brand, and set of key
messages
• Online
• Broadcast
• Direct Response
• Magazine
• Newspaper
• Non-traditional

9. Creative Expertise
• Expertise in developing special promotions.
• Depth of talent in creating effective
electronic response campaigns.
• Full service art department.
• Expertise in all graphics applications.
• Own & operate post production studio from
print TV, Radio & Online

10. Interactive
• Website Advertising
• Email Marketing
• Web Ad Development
• Website Design
• Streaming Media & Flash Presentations

11. Excellence in Media
• Accountability and Expenditure
– Visibility & Cost Efficient
• Research Driven
– Pre- During - Post
• Experience
– Any and All
• New York City Based Agency

12. Public Relations Partners
• News Releases
• Strong Media Relations
• Publicity/Events
• Sponsorships & Promotions
• Media Training
• Crisis Management

13. Areas of Expertise
• Healthcare
• Non-Profit
• Retail
• Financial
• Cosmetic
• Direct Response

14. Healthcare
• Hospitals
• Specialty Practices
• Behavioral Facilities
• Management Care

15. Healthcare Experience
• Catholic Health East
– Lourdes Health System
• Devereux Foundation
• Kremer Eye Centers
• KLM Ophthalmology
• Fairless Hills Dental Center
• Advanced Dental Care
• Lumen Laser Centers

16. Retail
• Jewelry
• Home Improvement
• Cosmetic Dentistry
• Elective Surgery

17. Financials
• Banks
• Financial Advisors
• Mortgage Companies
• Brokers

18. Direct Response
• 800 Number
• Website Visits
• In-Store Sales
• Cross-sell & Up-sell Opportunities
• Call script development, pitch & clichés

19. S.M.A.R.T. Move
• Strategic – Clear, concise, strategic planning to develop the
most recognized brands in their industries.
• Measurable - Developing marketing programs ensuring
accountability & cost effectiveness
• Active – Over 30 years of combined strategic planning and
media experience so your focused more on active marketing,
not passive.
• Responsive – Specializing in Signature Marketing Programs
that address marketing challenges and get results
• Tactical - The marketing prowess to develop a plan of action
designed to build awareness, change consumer behavior and
get results

20. So?: What Does It Mean 2 U?
• Results driven Signature Solutions that help
businesses STANDOUT from the competition
• Strong Strategic Planning
• Strategic Vision, Execution & Definable
• Creative That Incites Consumers To Action
• Unparalleled Media Experience
• Direct Response Expertise

21. Vicari Group
Intangibles
• Marketing Resource
– Idea Generation
• Retail Mentality
– I’m Are Fluid
• Relationships
– Strong Market Reputation
• Value Partner
– I Go the Extra Mile!