1. Know your Donors/Customers
2. Understand what your Donor (segments?) want from you
3. Build a 'Donor' journey
4. Integrate & Automate
5. Create your legacy
Active Youth is a concept. A concept about creating the student volunteering organization "Active Youth" with the ultimate purpose to support Greek SME's and products to expand their market. This will mainly happen through Active Youth's support in terms of planning, consulting and implementing strategies and tactics for the SME's.
In this way volunteers, in accordance with their field of studies (Marketing, Management, Finance, Logistics, Hospitality). So, students will not only be a positive contribution to the society, but also they will benefit from the experience they will gain, having the chance to apply their knowledge and skills.
1. Know your Donors/Customers
2. Understand what your Donor (segments?) want from you
3. Build a 'Donor' journey
4. Integrate & Automate
5. Create your legacy
Active Youth is a concept. A concept about creating the student volunteering organization "Active Youth" with the ultimate purpose to support Greek SME's and products to expand their market. This will mainly happen through Active Youth's support in terms of planning, consulting and implementing strategies and tactics for the SME's.
In this way volunteers, in accordance with their field of studies (Marketing, Management, Finance, Logistics, Hospitality). So, students will not only be a positive contribution to the society, but also they will benefit from the experience they will gain, having the chance to apply their knowledge and skills.
Marketing 101 for real estate loan officers. This lesson gives real estate professionals marketing advisement on social media, direct mail, and email marketing.
Consulting firms are tightly guarded by nature of their business which requires a specific approach to Marketing. Some ideas on how they can still shine using a measured bit of SOcial.
Virtual financial group provides great management style for its clientsVirtualFinancialGp
Virtual Financial Group is best considered the Wave of the Future in the financial services industry. It successfully manages to blend the best of modern technology into a cutting edge platform for the distribution of financial services products.
For the first time ever digital advertising will become 50% of the total global spend for advertising. Yet, within all sponsorship categories it is only 3% of the total spend. There is a huge opportunity for event owners to increase revenue and improve sponsor satisfaction utilizing digital assets as a part of your sponsorship offers. In this session, we will review the digital landscape of opportunities, with detailed examples. You will come away with ideas that are practical and straightforward to implement.
Insights and Data: How to engage and recruit the perfect candidate via social...LinkedIn Talent Solutions
Learn how Cleveland Clinic Abu Dhabi and Altablue uses social media to engage the right talent and leverages data to understand trends and measure success.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Journey Map Your Financial Content RequirementsFintactix, LLC
Better understand the content needs of a financial consumer persona for the Web, Social, Email and other channels of member engagement in order to drive customer acquisition, cross-sell and retention.
Successful and unsuccessful bids. There is a story to be shared behind every one.
In this seminar, attendees will drive the discussion while hearing real stories from both the PCO’s and an international associations’ perspective about the importance of knowing the whole story and what you should consider when bidding for meetings and congresses. We all bid to win but sometimes a lost bid can result in a positive story too. Attendees will gain practical insights and learn valuable considerations and tips that can be implemented in their own processes and strategies when bidding for regional and international meetings and congresses.
Startup Development Process; Issues to consider when building your startupDemetris Hadjisofocli
This presentation gives a brief outline of the important issues to consider when setting up a business. These issues include business modeling, revenue, partnerships, vendors and
Why is focus on customer excellence so important? Because in a global, connected world in which venues, products and services are increasingly interchangeable and prices ever more transparent, the (memorable) customer experience often becomes the key differentiator. Customer Excellence pays off in general: customer retention is far less expensive than customer acquisition and great customer experience results in the reduction of (process) costs within the framework of complaint handling. Plus - it’s a profitable marketing strategy: Word-of-mouth advertising is the best kind of advertising that money can’t buy.
In this session we will show you examples and approaches on how to set-up up a customer experience measurement program that will provide you with precise data on your customers and actionable insights for the definition of customer excellence measures which will be helping you to ensure sustainable business success with meeting organizers in companies and associations.
Marketing 101 for real estate loan officers. This lesson gives real estate professionals marketing advisement on social media, direct mail, and email marketing.
Consulting firms are tightly guarded by nature of their business which requires a specific approach to Marketing. Some ideas on how they can still shine using a measured bit of SOcial.
Virtual financial group provides great management style for its clientsVirtualFinancialGp
Virtual Financial Group is best considered the Wave of the Future in the financial services industry. It successfully manages to blend the best of modern technology into a cutting edge platform for the distribution of financial services products.
For the first time ever digital advertising will become 50% of the total global spend for advertising. Yet, within all sponsorship categories it is only 3% of the total spend. There is a huge opportunity for event owners to increase revenue and improve sponsor satisfaction utilizing digital assets as a part of your sponsorship offers. In this session, we will review the digital landscape of opportunities, with detailed examples. You will come away with ideas that are practical and straightforward to implement.
Insights and Data: How to engage and recruit the perfect candidate via social...LinkedIn Talent Solutions
Learn how Cleveland Clinic Abu Dhabi and Altablue uses social media to engage the right talent and leverages data to understand trends and measure success.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Journey Map Your Financial Content RequirementsFintactix, LLC
Better understand the content needs of a financial consumer persona for the Web, Social, Email and other channels of member engagement in order to drive customer acquisition, cross-sell and retention.
Successful and unsuccessful bids. There is a story to be shared behind every one.
In this seminar, attendees will drive the discussion while hearing real stories from both the PCO’s and an international associations’ perspective about the importance of knowing the whole story and what you should consider when bidding for meetings and congresses. We all bid to win but sometimes a lost bid can result in a positive story too. Attendees will gain practical insights and learn valuable considerations and tips that can be implemented in their own processes and strategies when bidding for regional and international meetings and congresses.
Startup Development Process; Issues to consider when building your startupDemetris Hadjisofocli
This presentation gives a brief outline of the important issues to consider when setting up a business. These issues include business modeling, revenue, partnerships, vendors and
Why is focus on customer excellence so important? Because in a global, connected world in which venues, products and services are increasingly interchangeable and prices ever more transparent, the (memorable) customer experience often becomes the key differentiator. Customer Excellence pays off in general: customer retention is far less expensive than customer acquisition and great customer experience results in the reduction of (process) costs within the framework of complaint handling. Plus - it’s a profitable marketing strategy: Word-of-mouth advertising is the best kind of advertising that money can’t buy.
In this session we will show you examples and approaches on how to set-up up a customer experience measurement program that will provide you with precise data on your customers and actionable insights for the definition of customer excellence measures which will be helping you to ensure sustainable business success with meeting organizers in companies and associations.
Adfactors B2B is India’s first specialized, full-service B2B integrated marketing communications (IMC) consultancy primarily serving business-to-business (B2B) enterprises across all sectors and economic segments. A subsidiary of the multi-dimensional independent communications enterprise Adfactors Group that comprises Adfactors PR, Adfactors Advertising, Chlorophyll Brand Consultancy, Economic Research India Pvt. Ltd and Saffron Media Pvt. Ltd.
At Adfactors B2B, our passion is to build B2B brand leaders by helping small and growing companies attract new business by highlighting their strengths, thus helping them to gain visibility and build thought leadership in its domain.
We believe that the B2B enterprise segment needs communication tools that are specialized and radically different from conventional consumer communications. Adfactors B2B has developed specialized B2B expertise to offer integrated solutions such as Brand Consultancy, Public Relations, Digital & Social Media, Direct Marketing, Advertising and Specialized Content Creation. Our specialist teams understand the complexities of the B2B marketplace. We design campaigns that help B2B organizations generate and convert leads, stand out as thought leaders in crowded markets, engage communities, attract talent and, of course, effectively manage crisis if they do happen. Our focus is unapologetically commercial and our efforts are focused to positively impact your bottom line.
With a clear understanding of your marketing budget and communications objectives, we design campaigns that cut across multiple tools of communications, integrated through unified messaging.
Sage Design Group | Creative Solutions to Grow Your Business™Sage Design Group
Creative Solutions to Grow Your Business™
Our VISION: Sage Design Group wants to be the go-to-place for ideas that help CREATE, INSPIRE and GROW profitable businesses through meaningful human connections. We strive to foster results oriented communication campaigns to enhance our client's image, improve their sales and maximize their ROI.
Our STORY: Sage Design Group is an advertising agency founded in 2005 by Art Director & Marketing Expert Annette C. Sage, who has over 20 years of experience in the industry. Its advertising philosophy takes the traditional marketing funnel and integrates advocacy to keep up with today's connected economy.
Our GOALS: Sage Design Group's goal is to create positive awareness of your company - locally, regionally or in the worldwide marketplace. We work to enhance profitability and grow your customer base. Sage Design Group can assist you in creating a brand identity that will give you a competitive edge and open doors to greater business opportunities.
https://sagedesigngroup.biz
https://annettesage.com
You happen to have a degree in Marketing/Advertising/Public Relations but does anyone out there realize or respect that? No... What you need are some steps to helping everyone around you to understand what good healthcare marketing looks like, how to thwart all the demands and how to KEEP YOUR SANITY!
Selfast Pro is an Marketing service agency providing full scale marketing and branding services. Founded in 1989, as Selfast Inc, we have consistently garnered successful outcomes for clients through customer winning activities and aggressive marketing strategies.
We are sure we will add value to your brands.
Aspire Business Consulting - Company Profilealwaysbecloser
Aspire Business Consulting is a consulting company providing fully customized counsel and integrated communication solutions to leaders and businesses operating in wide range of industries.
These slides were used by business students to describe their internship experiences. Presenters included Amy Vaughan, Manuel Miranda-Cortez, Jeremy Johnson, Bret Mueller, and Jerrick Sigg.
2. “The Power to Standout
from the Competition”
• Founded in 2002 by Joseph A. Vicari
• Strong Value Chain of Specialists
• Support Team Experienced Professional
Affiliates
• Clients from the local to the Nat'l level
3. Joe Vicari
• School of Visual Arts NYC
• Madison Avenue
• Corporate Environments
• Account History
– The Money Store
– Wells Fargo
– Chase Finance
– Alliance Bank
– Kremer Laser Eye Centers
– Lourdes Health Systems
4. Agency Working Philosophy
Vicari Group operates under the mindset of
doing whatever it takes to get the job done
right. We are an agency that values the Client
/ Agency Relationship. We are fiscally
responsible, abide by our estimates and are
accountable for the work done.
5. Full Service Agency
• Strategic Planning
• Creative Development
• Interactive
• Media Planning and Buying
• Public Relations
6. Strategic Planning
• Key to Vicari Group Marketing
• Analyze entire business model
• Develop a definable direction to market
the business
• Product & Business Branding
• In-depth Competitive Analysis
7. Marketing Discovery Workshops
• Why & Brand Review to determine the best
direction for moving forward.
• Why & Brand Insights Discovery to develop a
concise brand platform.
• What & Brand Structure to identify areas of
improvement to maximize effectiveness.
• How & Brand Response to improve target
efficiencies.
8. Creative Development
• Concise strategic brand, and set of key
messages
• Online
• Broadcast
• Direct Response
• Magazine
• Newspaper
• Non-traditional
9. Creative Expertise
• Expertise in developing special promotions.
• Depth of talent in creating effective
electronic response campaigns.
• Full service art department.
• Expertise in all graphics applications.
• Own & operate post production studio from
print TV, Radio & Online
11. Excellence in Media
• Accountability and Expenditure
– Visibility & Cost Efficient
• Research Driven
– Pre- During - Post
• Experience
– Any and All
• New York City Based Agency
12. Public Relations Partners
• News Releases
• Strong Media Relations
• Publicity/Events
• Sponsorships & Promotions
• Media Training
• Crisis Management
13. Areas of Expertise
• Healthcare
• Non-Profit
• Retail
• Financial
• Cosmetic
• Direct Response
15. • Catholic Health East
– Lourdes Health System
• Devereux Foundation
• Kremer Eye Centers
• KLM Ophthalmology
• Fairless Hills Dental Center
• Advanced Dental Care
• Lumen Laser Centers
Healthcare Experience
16. • Jewelry
• Home Improvement
• Cosmetic Dentistry
• Elective Surgery
Retail
19. • Strategic – Clear, concise, strategic planning to develop the most
recognized brands in their industries.
• Measurable - Developing marketing programs ensuring accountability
& cost effectiveness
• Active – Over 30 years of combined strategic planning and media
experience so your focused more on active marketing, not passive.
• Responsive – Specializing in Signature Marketing Programs that
address marketing challenges and get results
• Tactical - The marketing prowess to develop a plan of action designed
to build awareness, change consumer behavior and get results
S.M.A.R.T. Move
20. So?: What Does It Mean 2 U?
• Results driven Signature Solutions that help
businesses STANDOUT from the competition
• Strong Strategic Planning
• Strategic Vision, Execution & Definable
• Creative That Incites Consumers To Action
• Unparalleled Media Experience
• Direct Response Expertise
21. Vicari Group
Intangibles
• Marketing Resource
– Idea Generation
• Retail Mentality
– I’m Fluid
• Relationships
– Strong Market Reputation
• Value Partner
– I Go the Extra Mile!