The document outlines key aspects of event management, including types of events (corporate, educational, social), the role of event management as a promotional tool, and the importance of SWOT analysis for strategic planning. It emphasizes the use of the 5 W's (why, what, when, where, who) in event planning and discusses various fundraising sponsorship types. Additionally, it covers the process of fundraising before, during, and after events, as well as the necessity of contracts and permissions.

1. Event Management
Taking our events to the next level

2. Content
 Event and types.
 Event management.
 SWOT analysis in event planning.
 Event planning – with concept of 5 W’s.
 What is fundraising?.
 Fundraising process.

3. What is an Event?
• An event can be described as a public assembly for the
purpose of celebration, education, marketing or reunion.
Events can be classified on the basis of their size, type and
context.
• Types:-
• Corporate Events – Events like Y2B, HR Summit and etc.
• Education and career events – Events like education and
career fair, workshop, seminar, debate, contest, competition
etc.
• Social Events – Events like (social innovation summit

4. What is Event
Management?
• Event Management is the process of analyzing, planning,
marketing, producing and evaluating an event. It is a different
way of promoting a product, service or idea. If an event is
managed efficiently and effectively, it can be used as a very
powerful promotional tool to launch or market a product or
service. Events Management requires certain core values to be
deployed to every element, process and decision to justify
professional approach and achieve effective and efficient
results

5. Market Research in Event
Planning
• Market Research
• Market Analysis
• Competitors' Analysis

6. SWOT Analysis in Event
Planning
• It is a strategic planning tool which is used to identify and
analyze the strengths, weaknesses, opportunities and threats
involved in your project. SWOT analysis can also be done on
your organization.
• Strengths:
• Weaknesses:
• Opportunities:
• Threats:

7. Events planning – with 5 W’s
Concept
• We follow 5 'W's (i.e. Why, What, When, Where, Who)
principle to create an event plan.
• Why.
• What.
• When.
• Where.
• Who.

8. What is
fundraising?.

9. Sponsorship types
• Commercial
• Grants
• Individual
• Non profit

10. Sponsorship
categories
In cash Catering Academic In kind Media

11. Fundraising process.
• Before the meeting .
• During the meeting.
• After the meeting.

12. Contracts & permissions

13. Q&A

14. Thank you