Vibe magazine targets an audience of 18-34 year olds interested in R&B, hip hop, rap, and rock music. It is currently owned by InterMedia Partners. The magazine is distributed both physically through corner shops and supermarkets as well as digitally on their website, which provides some articles and links to related videos and social media pages. In 2007, Vibe's circulation was approximately 800,000 printed copies per month. The magazine covers attract readers by featuring prominent musicians and satisfies readers with music reviews, celebrity gossip, profiles of up-and-coming artists, and fashion spreads.

1. VIBE

2. FRONT COVERS OF VIBE Angle of gaze: Looking at the consumer Masthead Bleed Teasers Graphic

4. Aimed towards her fans and lovers

5. Target audience for this article would be towards eighteen year olds and over

6. The graphic in the middle immediately grabs the readers attention

8. They own other companies such as WAPA-TV (radio station) but they have earner their success through media institutions

10. Circulation Vibes circulation recent statistics show that in 2007 it was approximately 800,000.

11. Attract and Satisfy Covers attract audiences because it shows big music artist such as Brandy, Snoop Dogg, Mariah Carey, Beyoncé, Jennifer Lopez, Keyshia Cole, Janet Jackson, Lil Wayne, The Fugees, Eminem, T.I., R. Kelly, Michael Jackson. The magazine satisfies audiences by including revolutions music reviews, a celebrities gossip column, next profiled up coming artists, also devoted several pages to photo spreads displaying high-end designer clothing as well as sportswear by urban labels such as Rocawear and Fubu.

12. Online version compared to printed copy The online version has more information than the printed copy. The online version focuses more on individual artists. The online version has more facts and shows key videos linked with a certain article. Online version also has references to artists on social networking sites such as twitter and facebook.

13. Technologies The technologies used