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Masthead:
 The masthead‘Vibe’isshowninwhite writingonablack background,expressingitmore
clearly.Thisallowsthe targetaudience toimmediatelyrecognisethatthisisindeedVIBE
magazine.
 The mastheadisalso notablybiggerthanthe restof the texts,againemphasisingthe brand.
Actor:
 The actor on the mainimage,the rapperDrake,isshownby a mid-close upandislooking
directlyatthe audience,creatingamode of address.
 Drake is wearingachain and a fittedcapto emphasise the ‘gangster’aurawhichhiphop
musicisbasedaround. This appeals tothe target audience asthatis whattheyexpectfrom
vibe.
 Drake is alsowearinga t-shirtwhichreads‘unstoppable’.Thisconnotespower,whichthe
target audience aspire tohave,makingitmore appealing.
Cover Lines:
 The cover linesare writteninall capital letterswhichmake themstandout.
 The contrastingcolouringof the coverlinesallow certainwordstobe highlightede.g.Hip
Hop and ChrisBrown.Thisallowsthese words,whichare more attractive orrenowned,tobe
easilyfoundbythe targetaudience.
Colour Scheme:
 The colour scheme forthiseditionof vibe magazineisyellow,blackandwhite.
 These coloursmimicthe colouringof abumble bee whichexpressesa‘buzzing’atmosphere
for the magazine.
 The yellowcolouringalsoconnoteselectricanddanger,appealingtothe more rebelliousof
the target audience.

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VIBE front cover analysis

  • 1. Masthead:  The masthead‘Vibe’isshowninwhite writingonablack background,expressingitmore clearly.Thisallowsthe targetaudience toimmediatelyrecognisethatthisisindeedVIBE magazine.  The mastheadisalso notablybiggerthanthe restof the texts,againemphasisingthe brand. Actor:  The actor on the mainimage,the rapperDrake,isshownby a mid-close upandislooking directlyatthe audience,creatingamode of address.  Drake is wearingachain and a fittedcapto emphasise the ‘gangster’aurawhichhiphop musicisbasedaround. This appeals tothe target audience asthatis whattheyexpectfrom vibe.  Drake is alsowearinga t-shirtwhichreads‘unstoppable’.Thisconnotespower,whichthe target audience aspire tohave,makingitmore appealing. Cover Lines:  The cover linesare writteninall capital letterswhichmake themstandout.
  • 2.  The contrastingcolouringof the coverlinesallow certainwordstobe highlightede.g.Hip Hop and ChrisBrown.Thisallowsthese words,whichare more attractive orrenowned,tobe easilyfoundbythe targetaudience. Colour Scheme:  The colour scheme forthiseditionof vibe magazineisyellow,blackandwhite.  These coloursmimicthe colouringof abumble bee whichexpressesa‘buzzing’atmosphere for the magazine.  The yellowcolouringalsoconnoteselectricanddanger,appealingtothe more rebelliousof the target audience.