Siddhartha is the founder of Global Technology Venture Ltd and has received multiple awards for transforming a commodity business into a major retail brand in India. He holds several board positions and owns various businesses, including Dark Forest Furniture and Sical Logistics. A SWOT analysis highlights strengths such as established connections and weaknesses like poor human resource management and market understanding, while opportunities lie in the growing coffee retail market and lifestyle experiences for middle-class consumers.

15. He is the founder of Global
Technology Venture Ltd in
2000 and currently holds
board seats in GTV,
Mindtree, Liqwid Krystal,
Way2wealth and Ittiam.

16. Siddhartha was awarded the
‘Entrepreneur of the year’ for
2002-03 by the Economic Times,
for crafting a successful pan-
Indian brand from a commodity
business. He succeeded in giving
the Indian consumer a new
lifestyle experience, which is
within the reach of the common
man.

17. In 2011, Siddhartha was
awarded the ‘NextGen
Entrepreneur’ by Forbes
India for transforming a
commodity business into
one of India’s largest retail
brands.

18. He is the owner of the
dark forest furniture
company, Daffco with a
majority of stake in Sical
logistics.

22. SWOT ANALYSIS

23. STRENGTH
-Established business family
-Educated with Top Degree
MBA
-Political Connection( father-
in-law)

24. WEAKNESS
• Brand association joint venture with International
Coffee chairs – Starbucks , Costa Coffee , Barista
etc. for rapid expansion throughout India.
• Vertical integration – No Outsourcing
• Bad hand at Forex Markets
• Unmotivated Human Resource and lack of soft
skills which is much desired in Hospitality
Business
• Not skillful hand in overall ambiance development
at the shops resulting in distant customer
perception
• Lack in understanding that a cup of coffee is
orbited with bundle of services.

25. OPPORTUNITY
• Mumbai – exposed to financial market –
J.M.Financial
• Realized the opportunity early on Growers
selling land to Siddhartha
• $7 b- $100 b retailing coffee
• Niche market segment – Boys & Girls
• Lifestyle experience for middleclass
• Bollywood association , Inter related
CHANNEL[V] & singers

26. THREAT
Internal :
Coffee drinking lowers down , launch
commercial coffee shop
No price differential for substitute's at
coffee shop
External :
Inconsistent pricing
Lack in customer responsiveness