VF2018 Pitch: Drive Hockey

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DRIVE Hockey Analytics, Inc. is a privately held Canadian company positioning in the high growth sports analytics industry with a focus on bringing the power of sports analytics to minor league hockey. The top pressing need voted by minor league hockey associations is player development, followed closely by coaching. Sports analytics provides fact-based data that is proven to help make better evaluation, development and game-time decisions. The company is planning to equip 2,500 rinks with tracking systems over the next 5 years and aiming to serve 50,000+ competitive minor-league hockey teams playing in grassroots minor league hockey associations.

Business

mike@drivehockey.com“Like Fitbit for hockey…”
HOCKEY DEVELOPMENT WITH AN EDGE
DRIVEHOCKEY.COM

DRIVEHOCKEY.COMSUMMARY
Seeking $150k equity
79.4 IRR (5 yr.)
Sports Analytics Industry
$764M → $15.5B (2023)
Corner hockey market
and exit via M&A

DRIVEHOCKEY.COM
Player evaluation &
development is based on
gut instincts & guesswork
Analytics proven in pro’s to overcome
but is manually intensive &
too sophisticated for minor leagues
PROBLEM

DRIVEHOCKEY.COM
Sports Analytics to give youth hockey a
development & performance edge
Fully automated, real-time
Coaches make better decisions
Players motivated & empowered to excel
Private social community with trainers, scouts
SOLUTION

DRIVEHOCKEY.COM
Arena sensors track stick & puck,
captures all hockey stats
Mobile app with analysis, targets, benchmarks, private social
HOW IT WORKS

DRIVEHOCKEY.COM
Global Sports
$16M
Total HockeyDRIVE Objective
$1.3B $50B+
Objective is 30k players, targeting 860k of 1.8M total players
Extra spent on better Development & Coaching:
Minor Hockey Associations voted priorities:
Player Development #1 & Coaching #4
MARKET

DRIVEHOCKEY.COM
Announcing Initial
Pilot Teams in 2019
2019
Proof-of-concept (lab tests)
Research Study & Survey
BCIT MAKE+ Sponsorship
AWS System Architecture
Prototype & Pilot
Sales launch
2018
Only stick & puck
tracking device
(BCIT MAKE+)
2020
PROGRESS

DRIVEHOCKEY.COM
Mobile Team System $8k /yr. $500 /yr.
Non-Profit Minor Association FREE $200 /yr.
(volume commit required)
Tournament demos, digital inbound
Player referrals / Dealer program
Sensors Players
Coaches, Trainers, Parents FREE
Data markets for scouting & new media
MARKET STRATEGY

DRIVEHOCKEY.COM
Internet-of-things brings enhanced data
User controlled privacy, accurate, real-time, health
Time
Utility
TODAY
Manual tracking
Video technology
Sports IoT
Hockey Stats Other Focus
COMPETITION

DRIVEHOCKEY.COM
2019 2020 2021 2022 2023
Players 132 1,000 3,000 9,200 27,700
Revenue 154k 847k 1.8M 5.4M 16.3M
Expenses 358k 891k 1.3M 3.5M 9.3M
NET -204K -43k 435K 1.9M 7.0M
IRAP, COOP grant, investors & loan funding
Exit
6 months to pilot project, 10 months to revenue
FINANCIALS

DRIVEHOCKEY.COM
Mike Dahlstedt BTech
Channel Marketing
Technology Products
Hockey Coach
Terry Brownell
Sr. Developer
System Admin.
Nat Amponsah-Manu MA, BA
UI/UX Designer
Industrial Design
Nigel Halsted
Advisors
George Moen Barb Steele
Jonathan MosleyTom Mitchell
TEAM

DRIVEHOCKEY.COM
Seeking $150k to build & launch
in exchange for 20% of the company
Round Shares ROI (diluted) IRR (5 yr.)
$150k 3,000,000 $6.6M 79.4%
Plan to sell in 5-years to a strategic buyer
for a $50M valuation (Stats, Opta, Nike, UA, Fox…)
Let’s Talk! mike@drivehockey.com 604-537-1917
ASK

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