Athelytix has developed a patented laser-based sports analytics system called The Grid that provides objective performance data and video analysis. Their system is more accurate than competing radar and infrared technologies. The Grid will be deployed freely in baseball training facilities to generate revenue from increased traffic. Athelytix will also sell premium mobile apps and systems to schools and professional teams. They aim to capitalize on the growing $6.7 billion sports analytics market by making advanced analysis accessible to all levels of play.