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Paolo Raineri - CEO – paolo.raineri@myagonism.com | +39 339 74 97 697myyour scoreboard tracker
Paolo Raineri - CEO – paolo.raineri@myagonism.com | +39 339 74 97 697App & Social PlatformTrack & AnalyzeSports Performance
PROBLEM
PROBLEM
SOLUTION 1/2 - app for TEAMs
SOLUTION 1/2 - app for TEAMs
SOLUTION 2/2 - Web Social Platformproprietary ALGORITHM
SOLUTION 2/2 - Web Social PlatformFuzzy logic
Myago Index
Myago Index
Myago Index0 to 100 INDEXtechnical valueof the player
Myago IndexStandardizes theevalutationof the variables
Myago Index – big variablesValue of the single statsGame’s difficultyPhysical fatigueStatistical correlation betweenplayer...
WHY NOW?Jason Peck 2010Transition to Social from Traditional
WHY NOW?Jason Peck 2010Online video & Real time interactions
WHY NOW?Personal Athlete BrandingSamantha Etters
WHY WE’RE DIFFERENT?
WHY WE’RE DIFFERENT?Innovation / researchOfficial / technicaldataUnofficial“for fun”“Old style” analyticsFantasysportInsti...
WHY WE’RE DIFFERENT?INNOVATIONMULTI SPORTSocial features
in the World+10% market profit2005 -> 2015A.T. Kearney analsisMARKET SIZEsportive people> 8M (31%)clubs> 80kCONI Istat
in the World+10% market profit2005 -> 2015A.T. Kearney analsisMARKET SIZEsportive people> 150M (48%)coaches> 200kCONI Istat
in the World+10% market profit2005 -> 2015A.T. Kearney analsisMARKET SIZEsportive people295M (40%)clubs> 2MCONI Istat
MARKET SIZEsportive people> 450Mclubs> 2MCONI IstatRecruiter market> 250K> 8B $
MARKET SIZEtop 20 soccer teams$ 19,359 M(from Real Madrid to Newcastle United)Premier League clubs 13/14$ 4.67 B!$ 2,448 B...
MARKET SIZETotal valueTEAMS (30)$ 15,270 MThe average NBA teamis worth$ 509 M(forbes)
MARKET SIZEFansSOCCER in the world:3 B fansCONI Istat; ForbesCRICKET in the world: 2.5 B fansVOLLEY, BASKET & FOOTBALLin t...
MARKET SIZEthink about…
ADSPay per share & CPMB2BFeed subscription &fee for advanced searches (B2C)BM
MilestonesJune 2013 - website releaseAugust 2013 - website&appsWithin 6 months - cover the 90%of ITA mktIn 12 months - sta...
PROSPECTED REVENUES500K USERS5% account PRO100 FEED subscr.12M page views (CPM)$ 1 M$ 36 k$ 250 k$ 1.3 MFirst year since s...
TEAM
TEAM7yr
TEAM$7 , 10yr
TEAM7 , 10 yr, $40K
TEAM7 , 10 yr, $40K, 2
ASKsCLOSINGROUND $ 300KTo be faster, better, biggerin less time
find the Right playerspread your wings
BMCustomer:A – Sportive professional; B – Club; C - Company (TVs, Journals,Institutions…) D – Company (commercial)Revenue:...
• Infographic: Personal Branding With SocialMedia (Samantha Etters)• Jason Peck – sports and social mediapredictions 2010N...
Paolo Raineri - My Agonism
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Paolo Raineri - My Agonism

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Paolo Raineri - My Agonism, Speaker at Social Business Forum 2013

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Paolo Raineri - My Agonism

  1. 1. Paolo Raineri - CEO – paolo.raineri@myagonism.com | +39 339 74 97 697myyour scoreboard tracker
  2. 2. Paolo Raineri - CEO – paolo.raineri@myagonism.com | +39 339 74 97 697App & Social PlatformTrack & AnalyzeSports Performance
  3. 3. PROBLEM
  4. 4. PROBLEM
  5. 5. SOLUTION 1/2 - app for TEAMs
  6. 6. SOLUTION 1/2 - app for TEAMs
  7. 7. SOLUTION 2/2 - Web Social Platformproprietary ALGORITHM
  8. 8. SOLUTION 2/2 - Web Social PlatformFuzzy logic
  9. 9. Myago Index
  10. 10. Myago Index
  11. 11. Myago Index0 to 100 INDEXtechnical valueof the player
  12. 12. Myago IndexStandardizes theevalutationof the variables
  13. 13. Myago Index – big variablesValue of the single statsGame’s difficultyPhysical fatigueStatistical correlation betweenplayer and sport
  14. 14. WHY NOW?Jason Peck 2010Transition to Social from Traditional
  15. 15. WHY NOW?Jason Peck 2010Online video & Real time interactions
  16. 16. WHY NOW?Personal Athlete BrandingSamantha Etters
  17. 17. WHY WE’RE DIFFERENT?
  18. 18. WHY WE’RE DIFFERENT?Innovation / researchOfficial / technicaldataUnofficial“for fun”“Old style” analyticsFantasysportInstitutionalwebsiteFitnesspersonalapps
  19. 19. WHY WE’RE DIFFERENT?INNOVATIONMULTI SPORTSocial features
  20. 20. in the World+10% market profit2005 -> 2015A.T. Kearney analsisMARKET SIZEsportive people> 8M (31%)clubs> 80kCONI Istat
  21. 21. in the World+10% market profit2005 -> 2015A.T. Kearney analsisMARKET SIZEsportive people> 150M (48%)coaches> 200kCONI Istat
  22. 22. in the World+10% market profit2005 -> 2015A.T. Kearney analsisMARKET SIZEsportive people295M (40%)clubs> 2MCONI Istat
  23. 23. MARKET SIZEsportive people> 450Mclubs> 2MCONI IstatRecruiter market> 250K> 8B $
  24. 24. MARKET SIZEtop 20 soccer teams$ 19,359 M(from Real Madrid to Newcastle United)Premier League clubs 13/14$ 4.67 B!$ 2,448 Bbroadcasting rights$ 1,097 Bmarketing(forbes)
  25. 25. MARKET SIZETotal valueTEAMS (30)$ 15,270 MThe average NBA teamis worth$ 509 M(forbes)
  26. 26. MARKET SIZEFansSOCCER in the world:3 B fansCONI Istat; ForbesCRICKET in the world: 2.5 B fansVOLLEY, BASKET & FOOTBALLin the world: >1.5 B fans
  27. 27. MARKET SIZEthink about…
  28. 28. ADSPay per share & CPMB2BFeed subscription &fee for advanced searches (B2C)BM
  29. 29. MilestonesJune 2013 - website releaseAugust 2013 - website&appsWithin 6 months - cover the 90%of ITA mktIn 12 months - start covering UE & USAAlready in B version
  30. 30. PROSPECTED REVENUES500K USERS5% account PRO100 FEED subscr.12M page views (CPM)$ 1 M$ 36 k$ 250 k$ 1.3 MFirst year since sept 2013
  31. 31. TEAM
  32. 32. TEAM7yr
  33. 33. TEAM$7 , 10yr
  34. 34. TEAM7 , 10 yr, $40K
  35. 35. TEAM7 , 10 yr, $40K, 2
  36. 36. ASKsCLOSINGROUND $ 300KTo be faster, better, biggerin less time
  37. 37. find the Right playerspread your wings
  38. 38. BMCustomer:A – Sportive professional; B – Club; C - Company (TVs, Journals,Institutions…) D – Company (commercial)Revenue:------------------------------------------------------A & B--------------------------------------------------------------------------------Account PRO (40$/year): worldwide analytics & searches------------------------------------------------------A & B--------------------------------------------------------------------------------Account Premium (40$/year + small initial fee): PRO + 1tablet------------------------------------------------------ B -------------------------------------------------------------------------------------Account EXCLUSIVE (12,000$ + only 15% every year): PREMIUM + Software Fuzzy Player (only forsoccer now)------------------------------------------------------C & D--------------------------------------------------------------------------------total subscription to data feeds (30$/month)------------------------------------------------------C & D--------------------------------------------------------------------------------CPM 10$: banner or video (square format) into the website’s streaming----------------------------------------------------------------------------------------------------------------------------------------------
  39. 39. • Infographic: Personal Branding With SocialMedia (Samantha Etters)• Jason Peck – sports and social mediapredictions 2010Notes

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