This document discusses an investment opportunity in a social network and daily fantasy sports platform for fans called DraftIndia. It offers skill-based fantasy sports and reality TV prediction games. Users can earn cash prizes and the platform generates revenue through fees, ecommerce, and affiliate marketing. The platform has expanded beyond Indian sports to include US sports and reality shows. It also offers a B2B white label rewards program connecting brands to consumers. With a $15 million investment over 2 years, the company aims to reach 1 million monthly active users and possibly exit via IPO at a $50 million+ valuation within 3 years.

1. Welcome
1
Social Network for Fans
Gamification of Sports, Reality Shows,
Prediction, Score, eCommerce

2. Products
Skill based Daily Fantasy Sports for Fans to enCash
their Passion. The site helps users earn cash from
affiliate marketing. Product range expanded
beyond Sports to TV reality shows. Revenue
model: Fees, eCommerce and Affiliate revenues.
Global Social Network for Fans. The back end of
DraftIndia expanded to include American Sports
(Baseball, Basketball, America Football, Ice
Hockey) and TV reality shows. Revenue model:
eCommerce and Affiliate revenues.
B2B platform: Connecting Brands to Consumers
through an innovative (no systems integration
needed) Rewards/Loyalty program. Session based
white label product. Revenue model: Vendor fees.

3. 3
Mobile Apps

4. A new frontier of E-Commerce and Entertainment
through gamifying Sports and Reality Shows
Indian Daily Fantasy Sports Industry to grow to $1B
with 10M monthly active users (MAU) by 2020.
Global market size will be $30B with 0.5B MAU
Unique chance to create a social network for sports
fans with a range of features (predict, play fantasy,
watch live score, hangout, buy merchandise and
tickets for sports events)
4
Investment Opportunity

5. 5
Investment Needs and ROI
Over the next two years
need an investment of
US$15M to reach 1M MAU
The investment will be
spent primarily on product
(scaling up the technology
and product team) and
promotions
Possible exit through IPO in
TSXV within 3 years after
reaching the critical mass
of 1M MAU at a valuation
of $50M+
MAU CAC Cost/Inv. Valuation
10K $60 $0.6M $2M
100K $30 $3M $10M
1M $15 $15M $50M+
10M $10 $100M $0.5B
Takeaway: $119M can create $0.5B
100M $10 $1B $10B
MAU – Monthly Active Users
CAC – Customer Acquisition Cost per User
Valuation is based as per consumer internet
industry trend and MAU

6. 6
Co-founders Profiles
Passionate about Sports
Entertainment and Technology
16 years of experience in Analytics
and Technology in India, USA and
Canada
Worked for Capital One, Citibank,
GE Capital, Bank of America, BMO
MBA @ Univ. of Georgia, B. Tech @
Univ. of Calcutta, PMP, CSPO
Seasoned Technology Professional
12 years of technology experience
in India and USA
Worked for Capital One, Amazon
(AWS), Tableau
Masters in Computer Science @
Virginia Polytechnic and State Univ.
US Patent US8825627: Creating
ambience during on-line shopping
:

7. Appendix
7

8. Featured in
8

9. Speaks at FSTA Winter Conference in
Las Vegas
9

10. With Nigel, CEO of Fanduel
10

11. CEO / CPO
Tech. Implementation
Lead
Technical Architects
Developers
Testers
Security
Server Management
Design Lead
Designers
Mobile Lead
Android Developers
iOS Developers
Operations Lead
Score Editors
Expert Site Bloggers
Customer Service
Reps
Audit & Compliance
Other LOBs
Marketing Lead
Creative Agency
Affiliate Marketing
Bloggers
SEO / SMO / Web
Analytics
Other LOBs
Analytics Lead
Business Analysts
Data Analysts
Business Support Lead
HR / Recruitment
Media / Investors /
Community Relations
Legal
Accounting
Finance
Planned Org Chart

12. 12
Market Adoption
Promotions and Partnerships

13. Digital India initiative blew past
expectations
Three-Fourth of India’s online
population is under 35 years old;
It’s the most attractive
demographics for fantasy sports
industry; More importantly, 2015 is
an inflection point when a major
economy, India is moving ahead of
another major one, China

14. DraftIndia, Passion to Win
14