Verve Marketing is a Nigerian experiential marketing agency founded in 2007 with a staff of 12 permanent and 30 contract employees, specializing in events, promotions, social marketing, and other experiences to build emotional connections between brands and consumers. They have worked with clients such as MTN, BAT, and Oceanic Bank on large-scale projects and activations across Nigeria. Verve is proudly Nigerian and aims to design big ideas that ignite consumer passion for their client brands.

1. Credentials

2. About us Full Business Name: Verve Marketing Ltd Founded in Nigeria: 2007 Staff Complement: 12 Permanent, 30 Contract Gear up – Gear Down strategy to meet project requirements Bankers: Ecobank

3. Who are we? Verve marketing is an experiential event and marketing agency that designs, executes and positions its clients brands in the fore mind of their consumers. We are a team made up of wide ranging talents, combined to do amazing work and having fun whilst doing it.

4. 7/15/2010 12:09 PM 4 Most importantly we are Proudly Nigerian!!!

5. Our aim Being a partner to our clients, thusaffording us the magnanimosity to design and execute Big Ideas that will create an emotional connection between the brand and the consumer

6. Our value Delivering big ideas geared to building value for consumers of our clients’ products

7. What we do You appeal through advertising… but we connect through experiential activations…

8. 7/15/2010 12:09 PM 8 Experiential Activation The more senses involved in the communication, the more effective the experience To Hear To Look Traditional Media Experiential Activation To Touch To Smell To Taste

9. The acid test Absorption Education Tell/show me something about the brand I didn’t know before Entertainment I experience the brand in an enjoyable way Passive Active Environment The brand comes to me. Escapism The brand gave me something new or different to do Experiential Sweetspot Where environment, entertainment and education drive action and affinity Immersion

10. We discover the point at which the brands’ opportunities and consumer realities’ meet.

12. Immerse consumers in the brands we portrayWe believe in the power of an experience to ignite the passions of a consumer.

14. Product relaunches

15. Sporting Events & competitions

16. Conferences & Seminars

19. On and Off-Premises events

21. Promotional Tours

22. Road shows

26. Community investment

29. Sweepstakes

30. Couponing

31. Sampling

33. Value Packs

35. Added Value

37. Culture

39. MTN PEOPLE POLICE MARATHON Theme: Race Against Crime EVENT: MARATHON LOCATION: ABUJA. DATE: 26TH JULY 2008

40. Introduction MTN People Police Marathon is an initiative of the Nigeria Police in conjunction with sponsors that includes; MTN, Kia, Oceanic Bank plc and Motorola. The objective was to build an enduring relationship between the Nigeria Police force and Nigeria citizens using the unifying power of sport. It was the first of its kind in the history of the Nigerian police Force The event which took place on Saturday 26 July in the Federal Capital Territory ABUJA played host to top Government officials, Business giants, professional athletes and young men and women from all walks of life

41. MTN Trade program Objective: Having more of MTN cards in each of point of sale outlet in the country. Pushing all the distribution channels Pulling consumption of MTN airtime. Impact: creation: Activating 4 regions across the country. During the activation, we use a pick up podium to capture the attention of the crowd to a point of sale or in the street. 4 scooters are used to draw the attention of people in surrounding environs. We explain to them the product and invite them to the street activation or to the point of sale in promotion. Mechanism: A whole team with branding and material covering intensively the whole country

42. BAT Annual Conference

43. Experiences Clients Differentiator Case Studies Omo Stain Challenge Activation

44. Arena Teaser & Rally Activation The teaser activation The rally activation with distribution of flyers

45. Arena Launch and Road show Launch and Exhibition Road Show Activation

46. 7/15/2010 12:10 PM 26 Contact N.A.C.R.D.B. Building, Plot 7, NERCD Road, Central Business District, Alausa - Ikeja, Lagos. 08056145926, 070383838322 olatundem@vervemarketing.biz