The Marketing Institute of Ireland is the leading professional body for marketers in Ireland. It provides networking opportunities, training programs, career resources and industry insights to empower its members and promote marketing. Through events, education and sharing expertise, the Institute connects marketers, informs them of the latest trends, and helps marketers advance in their careers over the long term.
Established in 2011, The Influencer Network (TIN) is a boutique PR and social media marketing agency that connects brands to a diverse and engaged audience through the power of social influencers & media networks.
Our substantial social reach can be invaluable to brands or organisations wanting to target people of all ages online and offline.
By harnessing the influence of media, celebrities or bloggers, your brand gains access to a leading cross-platform media network specifically designed for men and women of all ages.
TIN focuses on six key areas: Marketing Consultancy, Influencer Marketing, Public Relations, Blogger/Talent Management, Social Media Marketing and Special Projects.
Graduate Marketing Association(GMARK)2015 2016 General Meeting PresentationShilpa Mohanty
Discover what GMARK can do for you and join us at the first general meeting of 2016. Meet the current board, hear about upcoming events, and consider the available leadership opportunities. Refreshments will be served!
Wednesday, February 3, 2016
4:30 - 6 p.m
Douglas Hall Boardroom
Established in 2011, The Influencer Network (TIN) is a boutique PR and social media marketing agency that connects brands to a diverse and engaged audience through the power of social influencers & media networks.
Our substantial social reach can be invaluable to brands or organisations wanting to target people of all ages online and offline.
By harnessing the influence of media, celebrities or bloggers, your brand gains access to a leading cross-platform media network specifically designed for men and women of all ages.
TIN focuses on six key areas: Marketing Consultancy, Influencer Marketing, Public Relations, Blogger/Talent Management, Social Media Marketing and Special Projects.
Graduate Marketing Association(GMARK)2015 2016 General Meeting PresentationShilpa Mohanty
Discover what GMARK can do for you and join us at the first general meeting of 2016. Meet the current board, hear about upcoming events, and consider the available leadership opportunities. Refreshments will be served!
Wednesday, February 3, 2016
4:30 - 6 p.m
Douglas Hall Boardroom
Presentation to NASA executives concerning how Web 2.0 empowers organizations to achieve Performance in the 21st Century. Presented by John S. Hale, founder and principal of MINDWEST Strategies (www.mindwest.net)
Mykidstime.ie - How we engaged 400,000 + Parents on Social Media .
OMiG August Meet Up, Tuesday 26th August 2014. Presented by Jill Holtz, MD of MyKidsTime.ie
Online Marketing in Galway Meet Up - Monday April 29th 2013 in the Harbour Hotel, Galway.
Guest speakers, Olivia Hayes president of JCI Galway and David McGinely a.k.a Marketer Dave.
On Tuesday 26th August 2014, Breda Fox, Head of Enterprise, Local Enterprise Office, Galway presented the above presentation with the announcement of Digital Vouchers.
Digital Voucher Application Process. Local Enterprise Office, Galway.
20 Tips for National Customer Service WeekShep Hyken
In honor of National Customer Service Week, I compiled a list of 20 short tips that will help just about any company deliver amazing customer service. Circle the ones you like. Take them to your team and discuss them. My suggestion is to focus on one tip at a time. Introduce it at a weekly meeting and spend a few minutes discussing it. Then, make it a theme for the week.
marcus evans Group
A global, multifaceted media, corporate marketing and information company, employing 3000 professionals in 59 worldwide locations. Our activities are wide ranging, providing up-to-the-minute information for businesses and professionals worldwide.
Our summit and conference divisions deliver over 300 annual events across all industry sectors, providing the world’s leading practitioners with the contacts and insights they need to build and sustain a competitive advantage.
Our training divisions provide our customers with access to the world’s leading technical experts on a truly global basis, focusing on both highly technical training alongside broader soft skills requirements as well as specialized business language and cultural training.
Strategic Marketing Program for Healthcare DivisionAbel Ahing
Strategic Marketing Program for KMI Healthcare Division. This outlines a 3-track marketing program building brand equity and patient experience culture for a healthcare provider, Kumpulan Medi Iman (KMI). KMI owns specialist hospitals serving the community where each hospital operates.
We are a full service experiential, event marketing agency that designs and executes brand oriented activations. The services we render are designed to deliver on specific brand needs and requirements.
Our services are divided into three broad categories namely Event Marketing, Promotional Marketing and Social Marketing;
These cover Music and Sporting Activations; Trade and Retail Marketing; Behavioural Change and Cause Related Marketing;
Live Webinar: Grow Your Business Using LinkedIn For FreeLinkedIn
Imagine if you could expose your brand and your content to millions of business professionals—for free.
LinkedIn members currently number more than 380 million, representing the largest group of influential, affluent, and educated people on the planet. Find out how you can get your message in front of this coveted audience without spending a dime.
Join us for a live webcast as marketers from LinkedIn, Spredfast, Level 3 Communications, and Highmark Health share actionable insights and best practices for:
- Developing a thoughtful content strategy that reflects your brand values
- Creating and optimizing your LinkedIn Company Page for maximum exposure
- Expanding your business presence on the world’s only professional feed
You’ll learn how to attract followers, post updates, and drive engagement—all without raiding your marketing coffers.
Presentation to NASA executives concerning how Web 2.0 empowers organizations to achieve Performance in the 21st Century. Presented by John S. Hale, founder and principal of MINDWEST Strategies (www.mindwest.net)
Mykidstime.ie - How we engaged 400,000 + Parents on Social Media .
OMiG August Meet Up, Tuesday 26th August 2014. Presented by Jill Holtz, MD of MyKidsTime.ie
Online Marketing in Galway Meet Up - Monday April 29th 2013 in the Harbour Hotel, Galway.
Guest speakers, Olivia Hayes president of JCI Galway and David McGinely a.k.a Marketer Dave.
On Tuesday 26th August 2014, Breda Fox, Head of Enterprise, Local Enterprise Office, Galway presented the above presentation with the announcement of Digital Vouchers.
Digital Voucher Application Process. Local Enterprise Office, Galway.
20 Tips for National Customer Service WeekShep Hyken
In honor of National Customer Service Week, I compiled a list of 20 short tips that will help just about any company deliver amazing customer service. Circle the ones you like. Take them to your team and discuss them. My suggestion is to focus on one tip at a time. Introduce it at a weekly meeting and spend a few minutes discussing it. Then, make it a theme for the week.
marcus evans Group
A global, multifaceted media, corporate marketing and information company, employing 3000 professionals in 59 worldwide locations. Our activities are wide ranging, providing up-to-the-minute information for businesses and professionals worldwide.
Our summit and conference divisions deliver over 300 annual events across all industry sectors, providing the world’s leading practitioners with the contacts and insights they need to build and sustain a competitive advantage.
Our training divisions provide our customers with access to the world’s leading technical experts on a truly global basis, focusing on both highly technical training alongside broader soft skills requirements as well as specialized business language and cultural training.
Strategic Marketing Program for Healthcare DivisionAbel Ahing
Strategic Marketing Program for KMI Healthcare Division. This outlines a 3-track marketing program building brand equity and patient experience culture for a healthcare provider, Kumpulan Medi Iman (KMI). KMI owns specialist hospitals serving the community where each hospital operates.
We are a full service experiential, event marketing agency that designs and executes brand oriented activations. The services we render are designed to deliver on specific brand needs and requirements.
Our services are divided into three broad categories namely Event Marketing, Promotional Marketing and Social Marketing;
These cover Music and Sporting Activations; Trade and Retail Marketing; Behavioural Change and Cause Related Marketing;
Live Webinar: Grow Your Business Using LinkedIn For FreeLinkedIn
Imagine if you could expose your brand and your content to millions of business professionals—for free.
LinkedIn members currently number more than 380 million, representing the largest group of influential, affluent, and educated people on the planet. Find out how you can get your message in front of this coveted audience without spending a dime.
Join us for a live webcast as marketers from LinkedIn, Spredfast, Level 3 Communications, and Highmark Health share actionable insights and best practices for:
- Developing a thoughtful content strategy that reflects your brand values
- Creating and optimizing your LinkedIn Company Page for maximum exposure
- Expanding your business presence on the world’s only professional feed
You’ll learn how to attract followers, post updates, and drive engagement—all without raiding your marketing coffers.
SPS Honolulu 2018 | Humans in Tech - How to Build Diversity Programs with Col...Heather Newman
Join Microsoft MVP and Content Panda CMO, Heather Newman as she walks through real-world examples of community and collaboration based solutions for building diversity in the workplace, humans in tech. She will walk through a Yammer example, Microsoft Teams example and Microsoft planner example. This session will also give tips and tricks for building male & female allies as well as resources for humanizing the workplace.
In our ever-interconnected world, cultural boundaries endure, emphasizing the importance of initiatives that promote unity. At TAMLO, we are dedicated to fostering inclusive and positive environments that transcend cultural divides.
Discover how TAMLO can elevate your business in Japan through our unique approach to cross-cultural collaboration.
URTEQi is top Digital Marketing Company in Ahmedabad providing IT supports services and Digital Marketing Services including SEO, Pay Per Click, Social Media Marketing, Content Marketing, Email Marketing, Google Analytics, Website Development and Digital Campaign.
Building on the first event of the Sales Professionals Network ‘ Smarketing- The power of aligning sales and marketing’, The Sales Professionals Network is now partnering with OMiG to bring insights to you on ‘how’ to build the relationship between Sales and Marketing.
Panel Discussion: Building the Relationship between Sales and Marketing
Paul Gainham, Senior Director, EMEA Marketing, Juniper;
Emma Killian, Co-Founder & CMO, BriteBiz;
Mike Connolly, Sales Director, Anecto;
Jenny Brennan, Director of Inside Sales, Agorapulse.
This special event takes place with Keynote speaker Paul Gainham, Senior Director, EMEA Marketing at Juniper Networks. Paul will be joining the panel discussion to discuss the following;
Building the Relationship between Sales and Marketing
Hosted by: Online Marketing in Galway (OMiG), in partnership with The Sales Professionals Network from regionalskills.ie.
Building a Global Brand Through Content Marketing & Social Media.
OMIG Digital & Inbound Marketing Presentation by, Anthony Quigley, Digital Marketing Institute.
The Toughest Talk, Revitalising & transforming AIB'S Sponsorship of GAA through the power of social video by Mark Brennan - AIB. At the OMiG Digital Summit 2016.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
4. About Us
The Marketing Institute is the voice of marketing in
Ireland and has been for the last 50 years. We want our
members to have their voice within the marketing
profession, and we want to be heard as one voice
together to promote, support and elevate marketing as a
key strategic business tool.
Membership facilitates networking with like-minded
individuals that empowers and enables development of
their careers within the marketing profession.
5. Events – Network & Connect
Connecting members to the right ideas at the right time and
connecting members to each other.
We pride ourselves in ensuring we see new marketing trends before
anyone else and we use our events as one of the key channels for
us to deliver this expert content to you.
These marketing insights lead to our targeted, focused and leading
edge events. The majority of our members are senior marketers and
our events offer the opportunity for you to network with each other
while absorbing key insights and research.
6. Training – Educate & Upskill
Where does the future of marketing lie? Can Ireland
keep up with the fast-pace of change we are currently
experiencing with the convergence of digital marketing?
How can marketers understand the empowerment of
consumers by digital technologies? Our training
programmes offer solutions and content that will
empower, facilitate and inform members so they can
react and respond to the vast and dramatic changes in
the marketing arena in an educated and considered
manner.
7. Messaging: Resources
Resources – Inform & Empower:
Marketing insights and research, key marketing trends,
ideas, concepts, theories – marketing professionals need
to have a go-to place where they can be confident they
will find trustworthy and reputable expert content – and
this place is The Marketing Institute.
Our contacts within the industry on a global and national
level mean we can bring the best in class experts,
reports, publications and insights to you.
8. Career – Grow & Develop
We provide tools and resources to aid
members in their career development,
including regularly advertised jobs, career
planning, salary surveys and new
appointment announcements.
9. Member Community – Interact
& Engage
We pride ourselves on the sense of
community that exists between our
members
www.mii.ie