This document discusses Verizon Media's advertising platforms and data capabilities. It notes that Verizon Media has over 200 billion cross-screen data points daily, touching diverse media journeys. It can recognize 81% of users across devices and has integrated video, display, and native strategies reaching 98% of the internet. Verizon Media provides access to over 60 third-party data partners without stacking additional costs onto CPMs. Measurement capabilities include bot avoidance, viewability, and brand effectiveness.

1. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or
distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or
distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Verizon MediaAd Platforms, Video Complementary, Differentials
Jun 2019

2. Solução Omnichannel Visão Holística
No Data Stack
User ID Graph
Built For Data
Usuários reconhecidos 81%
das vezes antes mesmo da
entrega.
Mensuração Aberta
Estratégias de vídeo, display e
native integradas alcançando
98% da internet.
Cobrança de dados feita
no modelo de revenue
share.
Integração nativa com Moat,
Nielsen e comScore, ou
qualquer outro a sua escolha.
cross-device e cross
inventory com controle
universal de frequência.
Aberta a integração de
DMPs e com 60 data
partners.

3. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or
distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Data Touch Points
Com mais de 200B cross-screen data
points a Verizon Media, diariamente
tem contato com o mais diverso e
completo ecosistema de jornada de
mídia e possibilidades de datasets,
para construção de uma audiência
mais completa.
Search
9B per month
Carrier
Largest U.S.
mobile carrier
Purchase
Receipt
$220M per day
Identity
700M users
matched across
device
Mobile
1M apps
1.9B devices
Content
1.2B MAU
Persistent
Location
225M MAUs
Email
30B per day

4. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or
distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Use os mais de 60 Third Party Data sem empilhamento na cobrança
do CPM.
Sem data Stacking
Source: Internal metrics, Q1-2019
R$ 8,90
Investimento Total
Renda Acima de 4K - CPM R$ 3,00
Inventário - CPM R$ 2,00
Nielsen - CPM R$ 0,50
MOAT - CPM R$ 0,20
Brand Safety (IAS) – R$ 0.20
BlueKai Cinema - CPM R$ 3,00
Inventário - CPM R$ 2,00
Data Fee 10%
R$ 2,20
Investimento Total

5. + de 60 data partners conectados diretamente na plataforma
Utilização sem custo adicional na mídia – sem empilhamento de custo no CPM

6. 6
Mais mais de
107 Milhões
de usuários
Fonte: Comscore - Janeiro 2019 - Unduplicated Audience -
Whitelist Oath DSP

7. 7
98% de
cobertura da
internet
brasileira
PC
MOBILE
TABLET
Pre-Roll
In-Read
In-Feed
VR
360º
Display
Native
F O R M A T O S
Display
Vídeo
Native
Áudio
DOOH

8. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or
distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. © Verizon All Rights Reserved. Confidential and Proprietary
Mídia
Mensuração
Soluções proprietárias e de parceiros para provar o sucesso das marcas.
Bot Avoidance
Audience Verification
Viewability
Campaign Reach Report
Brand Effectiveness
Search & Mail Lift Reports
Marca Business
Closed Loop Measurement
Conversion Lift Reports
Path & Multi Touch Analysis

9. © Oath Inc. All rights reserved 9
No Brasil, semanalmente as
pessoas assistem
31h TV/ Video.
SOURCE: ERICSSON "TV AND MEDIA 2017” study

10. © Oath Inc. All rights reserved 10
SOURCE: ERICSSON "TV AND MEDIA 2017” study
Mas o tempo
é divido em
múltiplos
pontos de
contato.
36%
26%
32%
5%
Desktop & Laptop
Mobile
TV
Other
weekly time spent with TV/Video among TV/ Video
viewers in Brazil by Device

11. 11
é digital
+50% do tempo

12. © Oath Inc. All rights reserved
Transforme cada momento
6:00 AM
9:00 AM
12:00 PM
3:00 PM
6:00 PM
9:00 PM
12:00 AM

13. © Oath Inc. All rights reserved
A COMBINAÇÃO DOS MEIOS AMPLIA
SEU ALCANCE
DIGITAL
86%
TV ABERTA
89%
COMBINAÇÃO
99%
ALCANCE
AS ABC 18-54
+12p.p
de alcance
complementar
COMPLEMENTARIDADE POR
CLASSE SOCIAL
+18 p.p
CLASSE A
+12 p.p
CLASSE B
+7 p.p
CLASSE C
+3 p.p
CLASSE DE
Fonte: Target Group Index Brasil 2016 Wave II AB + 2017 Wave I AB (Y17w2AB_Y18w1AB) - v.04.17.2017 - Pessoas

14. © Oath Inc. All rights reserved
A COMBINAÇÃO DOS MEIOS AMPLIA
SEU ALCANCE
ALCANCE
AS ABC 18-54
Fonte: Clickstream Brasil 2016 w12 V.03.17.2017(Personas) - TGI Clickstream 2016
Verizon Media
+ Emissora
Lift
80%
90%
+10 p.p
48%
74%
+26p.p
42%
70%
+28 p.p
28%
60%
+32 p.p
7%
48%
+41 p.p

15. © Oath Inc. All rights reserved
CUSTO POR PONTO*
CPP
AS ABC 18-54
Fonte: Clickstream Brasil 2016 w12 V.03.17.2017(Personas) - TGI Clickstream 2016
R$17
mil
R$2mil
R$12
mil
R$10
mil
R$8m
il
R$7m
il
Verizon Media