This document summarizes ViewLift, a company that provides end-to-end support for distributing, monetizing, and analyzing digital video content across devices. It notes that consumers are increasingly streaming content and advertisers are following them to digital video. ViewLift offers content management, branded apps, analytics, security, and monetization support to help clients reach audiences across devices. The document promotes ViewLift's services and experience in the digital video space.
The Complete Guide to Fighting Mobile Ad FraudironSource
Ronen Mense, VP APAC at Appsflyer presents at our Developer Series at China Joy 2017 - giving a comprehensive look at the state of mobile ad fraud today and how advertisers can best combat it.
Perfect APP store solution for SmartPhone makers. Our App store solution comes with the option to fill the store with 400K apps on day 1. Customise the store to suit your requirements.
Distribute and sell apps using our complete solution suit. Control you brand, your content, make the service able across platforms, Catalog your content, add revenue stream.
Chose our app store solution, and get all content monetisation services from one partner.
Customer experience is our key FOCUS, and we only believe in providing quality solutions which add value to your initiatives.
The Complete Guide to Fighting Mobile Ad FraudironSource
Ronen Mense, VP APAC at Appsflyer presents at our Developer Series at China Joy 2017 - giving a comprehensive look at the state of mobile ad fraud today and how advertisers can best combat it.
Perfect APP store solution for SmartPhone makers. Our App store solution comes with the option to fill the store with 400K apps on day 1. Customise the store to suit your requirements.
Distribute and sell apps using our complete solution suit. Control you brand, your content, make the service able across platforms, Catalog your content, add revenue stream.
Chose our app store solution, and get all content monetisation services from one partner.
Customer experience is our key FOCUS, and we only believe in providing quality solutions which add value to your initiatives.
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform:
- Foursquare QSR Insights
- Roku Platform Updates
- Beta Measurement Opportunity
Learn about how SoundCloud is building a best-in-class marketing tech stack to significantly grow and engage their active user base across mobile and other digital channels.
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
The math behind Smadex
The limits of Fixed CPA acquisition
Smadex analyzes hundreds of first and third party data points, defining a Predicted LTV score for each user characteristic, feeding its algorithm to create a acquisition portfolio strategy reaching each cluster of users according to its expected value to the business and the predicted market Customer Acquisition Cost (mCAC).
This way, you pay for the real valueof each user and you maximize scale, while keeping campaigns limited by your targeted CPA goal .
Most advanced App Marketers are looking for two things: a profitable Customer Acquisition Cost and scale. The typical programmatic algorithm is built around bidding for impressions, trying to get as many as possible as long the CPA goal is reached. This usually means advertisers end up paying more for users that generate lower value to their business and not pushing enough for users of higher value (and higher Acquisition Cost).
How Portfolio-based bidding works
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
Powered with an added layer of “intelligence” that understands the intent and true meaning of content on every web page, NTENT’s technology matches the most relevant B2B advertisers to industry news and articles in real-time.
NTENT native ads appeal to B2B users’ interests increasing the readers’ likelihood to click organic match between publisher and the advertiser's message
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform:
- Foursquare QSR Insights
- Roku Platform Updates
- Beta Measurement Opportunity
Learn about how SoundCloud is building a best-in-class marketing tech stack to significantly grow and engage their active user base across mobile and other digital channels.
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
The math behind Smadex
The limits of Fixed CPA acquisition
Smadex analyzes hundreds of first and third party data points, defining a Predicted LTV score for each user characteristic, feeding its algorithm to create a acquisition portfolio strategy reaching each cluster of users according to its expected value to the business and the predicted market Customer Acquisition Cost (mCAC).
This way, you pay for the real valueof each user and you maximize scale, while keeping campaigns limited by your targeted CPA goal .
Most advanced App Marketers are looking for two things: a profitable Customer Acquisition Cost and scale. The typical programmatic algorithm is built around bidding for impressions, trying to get as many as possible as long the CPA goal is reached. This usually means advertisers end up paying more for users that generate lower value to their business and not pushing enough for users of higher value (and higher Acquisition Cost).
How Portfolio-based bidding works
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
Powered with an added layer of “intelligence” that understands the intent and true meaning of content on every web page, NTENT’s technology matches the most relevant B2B advertisers to industry news and articles in real-time.
NTENT native ads appeal to B2B users’ interests increasing the readers’ likelihood to click organic match between publisher and the advertiser's message
Millennial Media - How to Monetize Your Appsthumbsup
Slide from Start it Up, Power it Up #4 by thumbsup.in.th
Speaker: Mr.Lichi Wu
More Detail of the event:
http://thumbsup.in.th/2013/04/start-it-up-power-it-up-4-eng/
End-to-end platform for Leantegra Proximity Marketing includes all the components for managing and running the effectiveness of marketing campaigns using BLE beacons.
Proximity Marketing Essentials by LeantegraLeantegra
This presentation delivers in-depth information about Proximity Marketing, providing valuable answers to these questions:
- How to increase foot traffic?
- How to understand customer behavior?
- How to enhance client experience?
In addition, a reader will be able to understand how Proximity Marketing works, mainly by seeing the kind of devices (BLE beacons, gateways) that are required for the minimum installation and how they interact. It will be also quite useful to learn, what type of content can be delivered to smartphones and how to set up a Proximity campaign.
Along with that, one can find out more about the Leantegra's Campaign and Location Analytics providing not only a number of opened notifications, but the impact a marketing campaign renders on the customers' foot traffic behavior.
Last but not least, the presentation covers the ways to adopt this solution without a pre-installed business app via Eddystone-URL and Nearby.
Enjoy the reading!
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
3. … And Sponsors Are Following
70% of US advertising execs
expect TV ad dollars to shift to
Digital Video over the next year.
“It’s really about shifting to
where audiences are.”
- Laura Desmond, CEO of Starcom Mediavest
86% of brands spend more this
year on online advertisement
- Doubling by 2018 -
5. What We Do
End to End Support
Distribute Monetize Analyze
6. Launched Pending Via Air Play
Access to Every Digital Device
INDUSTRY’S BROADEST DEVICE FOOTPRINT
Your Brand Here
Livingroom On The Go
X
7. Content
Management
Easily upload, organize and distribute your
content in our secure system. ViewLift allows you
to efficiently handle complex metadata and
content preparation by providing updates to your
applications in real-time.
8. An App Built
Just For You
ViewLift creates stand-alone branded applications
for the devices your audience uses, so they can
engage with your content on their phones, tablets,
set-top boxes, game consoles and Internet TVs.
Users can stream from their mobile device to a
TV, creating a truly multiscreen experience.
9. On-Demand
Data You Can
Actually Use
Gain valuable insight into your audience, their
viewing experience and content performance.
ViewLift offers real-time reporting tools to support
intelligent business decisions around the clock.
10. State of the
Art Security
ViewLift’s built-in content protection utilizes the
highest quality encryption technology combined with
configurable permissions at the geographic, time-
based and user levels to safeguard your content.
11. Killer Design
& Dev, Made
to Order
We will design, develop, QC and launch user-
friendly, compelling applications that bring your
brand and content to every major mobile, over-the-
top, connected TV and game console platform.
12. Dollars & Sense
Monetize your content the way you want. Through
integrated support for industry-leading payment
gateways, ViewLift supports a diverse set of
business models from SVOD & AVOD and partners
with market-leading ad providers and programmatic
sources to ensure you garner the best possible
return on views.
13. Oh Yes,
There’s More
Benefit from our deep industry expertise and
relationships. ViewLift can manage your applications to
ensure you receive the best exposure and return on
your content.
Exceptional Support Team
Put our expert team and marketplace leadership to
work, securing best pricing, top messaging and
enhanced placement for your presence on each
platform.
Marketing & Relationship
Management
In addition to hosting and streaming your content,
ViewLift can setup and manage hosting for your
applications. We manage and host applications all over
the world and will make sure your content is available to
your audience when and where they want it.
App Setup & Hosting
15. Choose Your
Own Adventure
ALL-IN-ONE SOLUTION
4-12 weeks
40-75K Per App
12+ weeks of deployment
75-250k+ for each
app, at a minimum
*not including maintenance
Time
Cost
Time
Cost
With ViewLift
Without ViewLift
16. Gizmodo’s “Best Apps” list;
Huffington Post top 10 apps;
TechCocktail top 7 apps
Did We Mention We’re Really Good at This?
2014 Webby
Award Nominee
2000+ RATINGS
17. Guidance From Top
Industry Leaders
Vice Chairman Emeritus, AOL; Film Producer; Owner, Washington
Capitals, Washington Wizards, Washington Mystics and Verizon
Center; Chairman, Groupon; Partner, Revolution Growth Fund.
Ted Leonsis
Founder & Chairman
Chairman, Revolution LLC; Co-Founder, AOL; Former Chairman,
AOL-TimeWarner; Partner, Revolution Growth Fund.
Steve Case
Past Chairman & CEO of Yahoo; former Chairman
& Co-CEO of Warner Bros.
Terry Semel
One of the country’s premier venture capital &
growth equity firms.
New Enterprise Associates
Venture arm of US’s largest media company.
Comcast Ventures
One of the country’s largest foundations and a
leader in strengthening community and media ties.
Knight Foundation