This document outlines 21 growth hacking techniques for growing a business. It begins with 3 rules for growth hacking: continuously learn, lead by example, and act ethically. It then discusses the AARRR customer acquisition model and specific growth hacking techniques like using LinkedIn to find leads, automating relationships through email campaigns, increasing social status by engaging others' profiles, leveraging Fiverr for outsourced SEO, creating an online course to generate leads, benchmarking competitors, creating automated workflows with Zapier, analyzing popular content with Buzzsumo, optimizing keywords with Moz or Google, going viral through network effects, dominating Quora, issuing press releases, participating in conferences virtually, newsjacking trends on Twitter,

1. 21 GROWTH HACKS YOU
SHOULD KNOW
Sotiris Makrygiannis
Founder of Eliademy

2. 1ST RULE
 YOU KNOW NOTHING ABOUT GROWTH HACKING!
 YOU ALLWAYS LEARN NEW WAYS

3. 2ND RULE
 YOU HAVE TO LIVE IT
 BE A LIVING EXAMPLE
 SHARE YOUR KNOWLEDGE

4. 3RD RULE
 BE ETHICAL
 HAVE MORALS
 DON’T MANIPULATE OTHERS

5. START HERE

6. AARRR MODEL
 Acquisition
 Activation
 Retention
 Referral
 Revenue

7. 150 NEW LEADS?
 1 MONTH OF LINKEDIN PREMIUM FOR FREE
 HUNTER EMAIL PLUG IN
 SEARCH LEADS IN LINKEDIN
 DOWNLOAD 150 EMAILS FOR LEADS
 CAN LEGALY REACH THEM

8. AUTOMATE RELATIONSHIP?
 Active campaign unlimited options are cool!
 Based in timelines and behaviours
 And mainly is free for start ups
 Nobel price went on Behavioural economics 2017

9. INCREASE YOUR STATUS?
 You have a big network?
 1 in 10 will view your profile if you visit their page
 Social lead machine plugin does that for you

10. INVEST IN SEO
 You don’t know SEO, the experts DO
 Go to fivver.com and buy for 5e SEO optimization experts

11. ELIADEMY.COM
 Looking for leads?
 A course on the subject is always a good option
 People they are interested on how things work
 Over 500 new leads within a month period

12. COMPETITOR LOOKING GOOD?
 You think that your processes are a bit slow?
 Look what your competitor has
 www.buildwith.com and enter domain for a bit insight

13. DRY OF IDEAS?
 Enter the magic here:
 Black hat forum
 Growth hackers com
 Remember:
 Black is close or maybe illegal!
 Choose always the right side

14. BENCHMARK
 How your competitors look?
 Check Alexa.com for rankings
 Check similarweb for comparison

15. CREATE RULES
 Zappier
 Create automated rules
 Link services together and make something new

16. CREATE STORIES
 Find what content is popular
 http://buzzsumo.com

17. FIND RIGHT KEYWORDS
 Moz.com
 keyword research, link building, site audits, and page optimization
insights, in one
 Or Google keyword planner

18. GO VIRAL
 Get for every new user, 3 more!
 Do this or die
 www.Viral-loops.com

19. QUORA
 Dominate Quora by answering questions
 Always add a disclaimer who you are and what your motive is

20. PRESS RELEASE
 Do a press release every week
 Add it to wikinews and who knows even Wikipedia!

21. CONFERENCE
 Participate virtually in all relevant conferences
 With hashtags, with comments on papers or webcasting
 Automate with Social Pilot

22. NEWS JACKING
 Find relevant news stories
 Attack the hashtag on twitter
 Comment anywhere you can

23. PODCAST YOUR VOICE
 More and more people are on audio
 Download Kieku app and record your voice
 Quiz: Famous Audio Growth Hack from 40s?

24. GROWTH HACKER 2016
 Hire Cambridge Analytica
 Target the poor regions (OCEAN, Emotion)
 With alternative news (Robotic generation of titles)
 And influence outcome (facebook postings)

25. GROWTH HACKER 2017
 Does news jacking every other day
 Sell big dreams, big rockets, big cars

26. ALWAYS LEARN
 So tell me your favourite hack
 @Melsop74
 Sotiris Makrygiannis at Linkedin