What are the 7 common mistakes?
The first mistake is trying to advertise to everybody.
When you are advertising to everybody, your ad is watered down.
You need to be advertising to a specific audience.
This presentation explains to you what a landing page is as well as how you can create the perfect landing page to generate as many sales as only possible.
For more information on how to create a landing page please visit Builderall: https://bit.ly/3jxe6WF
This guide will walk you through the basics of conversion rate optimization—from why it matters in the first place to how you can go about building your testing and optimization.
The Biggest Digital Marketing Mistakes Every Startup Makes | Marketing FailsSOURABH KUMAR PANDEY
The Biggest Marketing Mistakes Every Startup Makes:
No matter what kind of business you start, every startup goes through a unique set of marketing challenges like, restricted budgets, limited resources and the pressing need to build brand visibility.
Here are some common marketing mistakes & ways to avoid them
1. Spending money on 'big marketing' too quickly
You should hold back and start slow. You don’t want to blow your budget early in this game.
Take time to test your audience & discover who your buyers are by spending small amount of money on hyper-targeted marketing
2. Speaking through the wrong channels
Don’t rush ahead without understanding your audience. You’re likely to have more than one target audience for your product and each one may have its own channel. You need to figure out which channel will give you the best return.
3. Spending too much time on brand perfection
Investing in perfection too early won’t yield much results, rather it would lead to wastage of fund.
The best approach is to run a lean startup method. Don’t delay the launching of the website, just to get the perfect design. Once the website is launched and started rolling, you can pick up more information and make those tweaks and changes for a more stable position.
4. Chasing competitors
Make your own agenda. Don’t get caught in the trap of replicating your competitor’s efforts in the hope of getting more attention.
Your competition may have a bigger budget and hundreds of employees, but don’t dwell on that.you Just focus on your competitive advantage -- your 'secret sauce'.
5. Failing to measure results
If you don’t know what kind of traction you got from a specific campaign, you'll have no idea if you made a return on your investment.
As you move forward, learn from your past mistakes and relaunch your marketing strategies to drive sales.
The document provides tips for motivating and incentivizing affiliates effectively. It discusses understanding affiliates' goals of making sales and driving leads. It recommends optimizing the merchant's website for conversions and ensuring the affiliate program's policies are clear. Various motivation strategies are outlined, such as offering sales growth commissions, targeting lead quality, and recruiting affiliates. Different types of affiliates like content sites require tailored strategies through SEO-friendly content or exclusive offers. The key is communicating regularly with affiliates and addressing their specific needs to build strong relationships and partnerships.
Chambers of Commerce and the Never Ending Tech RevolutionGIS Planning
In the age of Yelp! and other popular online social networking sites, providing member value is a 24/7 job. In this American Chamber of Commerce Executives Annual Conference session attendees learned how new digital tools and online strategies help chambers offer new member services, improve retention, grow online revenue and stimulate regional economic development.
Topics include:
- Disintermediation
- The new value of chambers of commerce
- Reducing transactional friction
- Tech companies disrupting chambers
- Five things chambers can do to win online
- The challenge of face-to-face networking
- Big businesses are a big problem for small businesses
- Online member services
- Online business assistance
- Market research
- Business intelligence and market research
- Search engine optimization
- Get your business online
- Chamber directories
- Online learning vs. training for online success
- Site selection and business attraction
- Economic development
- Online GIS
- Marketing effectiveness
- Membership drives
- Internet ambassadors
- Social media challenges
- Weaknesses of mobile apps
- Online advertising
- Freemium as a business model for chambers of commerce
A look at the various online advertising options available to businesses regardless of budget. Broken up into three sections, we cover everything from Facebook business pages and online local listings to PPC campaigns and direct buy advertising. This presentation was originally delivered at the Hawthorne Hotel in Salem, MA on March 25, 2014 as part of Salem State's Enterprise Center business workshop series. Originally presented by Tom Stirling, Brian Hanna and Chris Paganelli, employees of Stirling Technologies, a Wincester, MA based web consulting and web design firm.
This document provides guidance on optimizing marketing strategies and sales processes. It discusses doing things the right way versus the wrong way, and emphasizes having a marketing message and capturing customer information. The document also stresses having the right foundations like a market opportunity and quality product. It explains that exceptional customer service has become important marketing. Overall, the document advocates developing a systematic marketing approach by tracking key sales metrics, evaluating processes, and optimizing each step to increase prospects, conversion rates, and customer value.
You Had Me At Hello: Secrets of Apple's Customer Experience ExposedMike Wittenstein
Apple makes sure that each positive effect customers perceive front-of-house (FOH) is supported by solid back-of-house (BOH) operations. It’s just like a restaurant where the maitre d’ handles the dining room, wait staff, and experience delivery while the chef takes care of food preparation, kitchen staff, purchasing, etc. Apple integrates Front of House (FOH) and Back of House (BOH) strategically, elegantly, and profitably. (That’s the first secret by the way.)
This presentation explains to you what a landing page is as well as how you can create the perfect landing page to generate as many sales as only possible.
For more information on how to create a landing page please visit Builderall: https://bit.ly/3jxe6WF
This guide will walk you through the basics of conversion rate optimization—from why it matters in the first place to how you can go about building your testing and optimization.
The Biggest Digital Marketing Mistakes Every Startup Makes | Marketing FailsSOURABH KUMAR PANDEY
The Biggest Marketing Mistakes Every Startup Makes:
No matter what kind of business you start, every startup goes through a unique set of marketing challenges like, restricted budgets, limited resources and the pressing need to build brand visibility.
Here are some common marketing mistakes & ways to avoid them
1. Spending money on 'big marketing' too quickly
You should hold back and start slow. You don’t want to blow your budget early in this game.
Take time to test your audience & discover who your buyers are by spending small amount of money on hyper-targeted marketing
2. Speaking through the wrong channels
Don’t rush ahead without understanding your audience. You’re likely to have more than one target audience for your product and each one may have its own channel. You need to figure out which channel will give you the best return.
3. Spending too much time on brand perfection
Investing in perfection too early won’t yield much results, rather it would lead to wastage of fund.
The best approach is to run a lean startup method. Don’t delay the launching of the website, just to get the perfect design. Once the website is launched and started rolling, you can pick up more information and make those tweaks and changes for a more stable position.
4. Chasing competitors
Make your own agenda. Don’t get caught in the trap of replicating your competitor’s efforts in the hope of getting more attention.
Your competition may have a bigger budget and hundreds of employees, but don’t dwell on that.you Just focus on your competitive advantage -- your 'secret sauce'.
5. Failing to measure results
If you don’t know what kind of traction you got from a specific campaign, you'll have no idea if you made a return on your investment.
As you move forward, learn from your past mistakes and relaunch your marketing strategies to drive sales.
The document provides tips for motivating and incentivizing affiliates effectively. It discusses understanding affiliates' goals of making sales and driving leads. It recommends optimizing the merchant's website for conversions and ensuring the affiliate program's policies are clear. Various motivation strategies are outlined, such as offering sales growth commissions, targeting lead quality, and recruiting affiliates. Different types of affiliates like content sites require tailored strategies through SEO-friendly content or exclusive offers. The key is communicating regularly with affiliates and addressing their specific needs to build strong relationships and partnerships.
Chambers of Commerce and the Never Ending Tech RevolutionGIS Planning
In the age of Yelp! and other popular online social networking sites, providing member value is a 24/7 job. In this American Chamber of Commerce Executives Annual Conference session attendees learned how new digital tools and online strategies help chambers offer new member services, improve retention, grow online revenue and stimulate regional economic development.
Topics include:
- Disintermediation
- The new value of chambers of commerce
- Reducing transactional friction
- Tech companies disrupting chambers
- Five things chambers can do to win online
- The challenge of face-to-face networking
- Big businesses are a big problem for small businesses
- Online member services
- Online business assistance
- Market research
- Business intelligence and market research
- Search engine optimization
- Get your business online
- Chamber directories
- Online learning vs. training for online success
- Site selection and business attraction
- Economic development
- Online GIS
- Marketing effectiveness
- Membership drives
- Internet ambassadors
- Social media challenges
- Weaknesses of mobile apps
- Online advertising
- Freemium as a business model for chambers of commerce
A look at the various online advertising options available to businesses regardless of budget. Broken up into three sections, we cover everything from Facebook business pages and online local listings to PPC campaigns and direct buy advertising. This presentation was originally delivered at the Hawthorne Hotel in Salem, MA on March 25, 2014 as part of Salem State's Enterprise Center business workshop series. Originally presented by Tom Stirling, Brian Hanna and Chris Paganelli, employees of Stirling Technologies, a Wincester, MA based web consulting and web design firm.
This document provides guidance on optimizing marketing strategies and sales processes. It discusses doing things the right way versus the wrong way, and emphasizes having a marketing message and capturing customer information. The document also stresses having the right foundations like a market opportunity and quality product. It explains that exceptional customer service has become important marketing. Overall, the document advocates developing a systematic marketing approach by tracking key sales metrics, evaluating processes, and optimizing each step to increase prospects, conversion rates, and customer value.
You Had Me At Hello: Secrets of Apple's Customer Experience ExposedMike Wittenstein
Apple makes sure that each positive effect customers perceive front-of-house (FOH) is supported by solid back-of-house (BOH) operations. It’s just like a restaurant where the maitre d’ handles the dining room, wait staff, and experience delivery while the chef takes care of food preparation, kitchen staff, purchasing, etc. Apple integrates Front of House (FOH) and Back of House (BOH) strategically, elegantly, and profitably. (That’s the first secret by the way.)
Digital pivot conversion rate optimization.Digital Pivot
Digital Pivot is SEO and brand reputation agency, however, we believe that it is not enough to get more visits to your website, it is important to get more clients, with SEO efforts or with media buying it is important to optimize the website for sales
For more info please contact us at digitalpivot.net
This introduction to Revenue Operations was delivered to the Detroit COO Forum on 10/17/2018. In this session, we explored the Age of the Customer and the role of Operations professionals.
This document identifies 5 major problems with the Prolenc Manufacturing website and how improving these issues could increase sales. The problems are: 1) lacking headlines, 2) poor navigation that confuses visitors, 3) insufficient text to fully promote the company's products, 4) not clearly communicating the unique selling proposition to stand out from competitors, and 5) not collecting contact information from visitors to follow up with potential customers. The document provides examples and explanations for how addressing each problem could enhance the website's ability to attract and convert more visitors into customers.
The document discusses the 5 symptoms of an unhealthy website, including brochure-based websites that focus on branding rather than lead generation, lack of email capture forms, discussing features rather than benefits, improper use of headlines, and lack of customer testimonials. It also recommends including a blog. The presenter offers a free 35-minute website evaluation and provides contact information to schedule a consultation.
Conversation Marketing and The Core Conversation - CarrotCarrot
https://oncarrot.com - In this slideshare Carrot CEO Trevor Mauch dives into the mindset behind growing a great company and life and then leads into the Carrot Conversation Marketing Methodology and what we call the Core Conversation... to help you crack through and generate more leads online. Join. Control. Grow.
Credit for the "energy" circle diagrams are from the book Essentialism by Greg Mckeown.
The document lists 12 reasons why a website may be underperforming, including not having enough user testing, poor mobile optimization, lack of A/B testing, and failing to track phone conversions from online leads. It provides recommendations in each area to improve the user experience and optimize conversions, such as implementing usability testing, developing a mobile-friendly site, setting up A/B tests, and using call tracking tools. The overall message is that testing, optimization, and understanding the user experience are key to improving website performance.
This document discusses developing an effective marketing strategy and choosing the right marketing tools and channels to acquire a startup's first customers. It emphasizes the importance of defining clear marketing goals, identifying the target audience and their needs, and establishing a unique tone of voice. It also stresses having a concise value proposition that communicates the key benefits customers will receive. The document recommends using the Bullseye Framework to select marketing channels, which involves brainstorming, ranking, prioritizing, testing, and focusing on the top few channels that can scale and provide a high return on investment. The conclusion is that early-stage startups should focus their efforts on only a few high-potential marketing channels.
Landing pages are an ideal resource for your marketing campaigns. Landing pages can be used to book events, convert leads, and so much more - But you'll only see results when you use them correctly. Here are 10 things to keep in mind when designing your website landing pages.
Is Your Marketing/Sales Pipeline Dysfunctional? Review the 6 StagesSurefire Local
Tim Musch from MarketSharp has been an industry leader for over 15 years. Tim shares the methods that home improvement pros use to stop leaks in their lead funnel and also learn:
What Bob Dylan, Vince Lombardi, Bill Gates, and Steve Jobs have to say about optimizing your success
- Why you might be looking for leads in all the wrong places
- How you can achieve crystal clear visibility into your website traffic (what’s working & what’s not)
- How to tag advertising campaign traffic so you can absolutely know where it came from & how it worked
- Specific strategies to turn your unsold leads into profitable business (huge!)
- Proactive methods to consistently get profitable results
Have any burning questions for our experts? Send them to teamsocial@surefirelocal.com
Future now - 10 tipov na optimalizaciu eshopu. WebAnalytika
Optimalizacie webu a eshopu nie je nezvladnutelny projekt. Je to skor neustaly proces drobnych zmien a vylepseni, ktory ma za ciel zvysit konverziu, teda priniest viac nakupov.
Je to proces, ktory nikdy nekonci, pretoze sa nemi okolie, navstevnici stranok aj zakaznici.
Preskumajte 10 jednoduchych tipov, co robit. Navod je od FutureNow, ktory zostavili z kazdodennych poznatkov pri optimalizacii roznych webov. Je to velmi prakticke.
VBA Technologies presents a plan to help real estate businesses grow through internet marketing. They offer WordPress websites, mobile sites, landing pages, SEO services, and social media campaigns. Key benefits include WordPress being free and easy to use, professional and mobile-friendly themes, and built-in SEO. They also discuss using websites, mobile pages, and social media like Facebook and YouTube to generate leads and close more sales through multimedia, reviews and engaging customers. Their service packages include help setting up these digital marketing elements for $350-1997.
The document provides an overview of various marketing strategies and tactics, including networking, social media, website optimization, public relations, market research, creative marketing ideas, and evaluating marketing effectiveness. Specific recommendations and resources are given for tools like Facebook, LinkedIn, analytics, stock photos, and design platforms.
This document provides guidance on maximizing online conversions for e-commerce businesses. It recommends focusing on key areas like having a user-friendly website with high-quality product images and descriptions, optimizing search and filtering capabilities, offering competitive pricing and delivery options, and driving traffic through search engine optimization, paid search, and social media marketing. Testing different website designs and pages through A/B testing is also emphasized to improve the customer experience and increase conversion rates.
This document provides tips for optimizing the ecommerce site navigation and landing pages. It discusses testing pages across browsers and devices, using clear calls to action, and ensuring the navigation is consistent, limited in options, and visually indicates the active page. Reducing page load times and increasing trust signals are also covered. The guide emphasizes testing pages thoroughly to improve conversion rates.
https://3498djn7yjhz2te78h836w4of9.hop.clickbank.net/ PRESS LINK FOR $1000 dollar free. INTRODUCING THE ART AND BUSINESS OF AFFILATE MARKETING. WHAT IS AFFILATE MARKETING? IT'S FEATURE AND BENEFITS.
THE EASIEST WAY FOR PROFESSIONAL AND NON PROFESSIONAL TO LEARN AFFILATE MARKETING.
SOME LINKS PROVIDED TO MAKE YOUR INTREST EASY.
Edmonton Alberta Google Partners Recap - Sept 2016David Forster
A recap from the September 21/2016 Edmonton Google Partners Event held by Adster Creative & Liz Austin from the Google Agency team at the Varscona Hotel. Special thanks to the Strathcona Business Association!
SMART Sales System - Module 3: Sales MessageSalesScripter
This document outlines the chapters and modules of a sales training program. It covers topics like building a consultative sales message, creating sales scripts and objection responses, managing the sales process, cold calling, email prospecting, voicemail strategy, and getting into new accounts. The specific section summarized discusses building value points, pain points, questions, name drops, and examples to include in a sales message when summarizing a product or service for a target buyer.
\'3 Online Anchors Every Business Needs\' was written to streamline the process for entrepreneurs and business owners to establish an internet presence, brand and following quickly and correctly.
This document provides tips for making money on Fiverr by selling digital services and skills as "gigs" for $5 each. It outlines how to sign up, identify skills to sell, create captivating gig listings, provide good customer service, upgrade gigs for higher profits, and create new gigs repeatedly to earn more. The key is developing unique, high-quality gigs in your areas of expertise to attract buyers, meet deadlines, and gain positive reviews that bring more customers and opportunities to increase earnings on Fiverr over time.
Planning a vacation trip requires considering your interests and abilities, maintaining a moderate pace to avoid fatigue, and choosing popular starting points or goals to discover new places and experiences. Proper equipment like a GPS, first aid kit, guidebook, and extra clothing can help ensure safety and preparedness. When renting a vehicle, research the terrain and consider an SUV for mountains or convertible for scenic highways. It's best to have multiple designated drivers to avoid tension, and credit cards may provide rental insurance. Good communication and compromise with companions helps ensure everyone enjoys shared favorites like music, food, sights and activities.
Spending time with family and friends is important to the author during summer vacation to correct weaknesses from school, study to avoid future problems, and relax in nature before returning refreshed to continue their education.
Digital pivot conversion rate optimization.Digital Pivot
Digital Pivot is SEO and brand reputation agency, however, we believe that it is not enough to get more visits to your website, it is important to get more clients, with SEO efforts or with media buying it is important to optimize the website for sales
For more info please contact us at digitalpivot.net
This introduction to Revenue Operations was delivered to the Detroit COO Forum on 10/17/2018. In this session, we explored the Age of the Customer and the role of Operations professionals.
This document identifies 5 major problems with the Prolenc Manufacturing website and how improving these issues could increase sales. The problems are: 1) lacking headlines, 2) poor navigation that confuses visitors, 3) insufficient text to fully promote the company's products, 4) not clearly communicating the unique selling proposition to stand out from competitors, and 5) not collecting contact information from visitors to follow up with potential customers. The document provides examples and explanations for how addressing each problem could enhance the website's ability to attract and convert more visitors into customers.
The document discusses the 5 symptoms of an unhealthy website, including brochure-based websites that focus on branding rather than lead generation, lack of email capture forms, discussing features rather than benefits, improper use of headlines, and lack of customer testimonials. It also recommends including a blog. The presenter offers a free 35-minute website evaluation and provides contact information to schedule a consultation.
Conversation Marketing and The Core Conversation - CarrotCarrot
https://oncarrot.com - In this slideshare Carrot CEO Trevor Mauch dives into the mindset behind growing a great company and life and then leads into the Carrot Conversation Marketing Methodology and what we call the Core Conversation... to help you crack through and generate more leads online. Join. Control. Grow.
Credit for the "energy" circle diagrams are from the book Essentialism by Greg Mckeown.
The document lists 12 reasons why a website may be underperforming, including not having enough user testing, poor mobile optimization, lack of A/B testing, and failing to track phone conversions from online leads. It provides recommendations in each area to improve the user experience and optimize conversions, such as implementing usability testing, developing a mobile-friendly site, setting up A/B tests, and using call tracking tools. The overall message is that testing, optimization, and understanding the user experience are key to improving website performance.
This document discusses developing an effective marketing strategy and choosing the right marketing tools and channels to acquire a startup's first customers. It emphasizes the importance of defining clear marketing goals, identifying the target audience and their needs, and establishing a unique tone of voice. It also stresses having a concise value proposition that communicates the key benefits customers will receive. The document recommends using the Bullseye Framework to select marketing channels, which involves brainstorming, ranking, prioritizing, testing, and focusing on the top few channels that can scale and provide a high return on investment. The conclusion is that early-stage startups should focus their efforts on only a few high-potential marketing channels.
Landing pages are an ideal resource for your marketing campaigns. Landing pages can be used to book events, convert leads, and so much more - But you'll only see results when you use them correctly. Here are 10 things to keep in mind when designing your website landing pages.
Is Your Marketing/Sales Pipeline Dysfunctional? Review the 6 StagesSurefire Local
Tim Musch from MarketSharp has been an industry leader for over 15 years. Tim shares the methods that home improvement pros use to stop leaks in their lead funnel and also learn:
What Bob Dylan, Vince Lombardi, Bill Gates, and Steve Jobs have to say about optimizing your success
- Why you might be looking for leads in all the wrong places
- How you can achieve crystal clear visibility into your website traffic (what’s working & what’s not)
- How to tag advertising campaign traffic so you can absolutely know where it came from & how it worked
- Specific strategies to turn your unsold leads into profitable business (huge!)
- Proactive methods to consistently get profitable results
Have any burning questions for our experts? Send them to teamsocial@surefirelocal.com
Future now - 10 tipov na optimalizaciu eshopu. WebAnalytika
Optimalizacie webu a eshopu nie je nezvladnutelny projekt. Je to skor neustaly proces drobnych zmien a vylepseni, ktory ma za ciel zvysit konverziu, teda priniest viac nakupov.
Je to proces, ktory nikdy nekonci, pretoze sa nemi okolie, navstevnici stranok aj zakaznici.
Preskumajte 10 jednoduchych tipov, co robit. Navod je od FutureNow, ktory zostavili z kazdodennych poznatkov pri optimalizacii roznych webov. Je to velmi prakticke.
VBA Technologies presents a plan to help real estate businesses grow through internet marketing. They offer WordPress websites, mobile sites, landing pages, SEO services, and social media campaigns. Key benefits include WordPress being free and easy to use, professional and mobile-friendly themes, and built-in SEO. They also discuss using websites, mobile pages, and social media like Facebook and YouTube to generate leads and close more sales through multimedia, reviews and engaging customers. Their service packages include help setting up these digital marketing elements for $350-1997.
The document provides an overview of various marketing strategies and tactics, including networking, social media, website optimization, public relations, market research, creative marketing ideas, and evaluating marketing effectiveness. Specific recommendations and resources are given for tools like Facebook, LinkedIn, analytics, stock photos, and design platforms.
This document provides guidance on maximizing online conversions for e-commerce businesses. It recommends focusing on key areas like having a user-friendly website with high-quality product images and descriptions, optimizing search and filtering capabilities, offering competitive pricing and delivery options, and driving traffic through search engine optimization, paid search, and social media marketing. Testing different website designs and pages through A/B testing is also emphasized to improve the customer experience and increase conversion rates.
This document provides tips for optimizing the ecommerce site navigation and landing pages. It discusses testing pages across browsers and devices, using clear calls to action, and ensuring the navigation is consistent, limited in options, and visually indicates the active page. Reducing page load times and increasing trust signals are also covered. The guide emphasizes testing pages thoroughly to improve conversion rates.
https://3498djn7yjhz2te78h836w4of9.hop.clickbank.net/ PRESS LINK FOR $1000 dollar free. INTRODUCING THE ART AND BUSINESS OF AFFILATE MARKETING. WHAT IS AFFILATE MARKETING? IT'S FEATURE AND BENEFITS.
THE EASIEST WAY FOR PROFESSIONAL AND NON PROFESSIONAL TO LEARN AFFILATE MARKETING.
SOME LINKS PROVIDED TO MAKE YOUR INTREST EASY.
Edmonton Alberta Google Partners Recap - Sept 2016David Forster
A recap from the September 21/2016 Edmonton Google Partners Event held by Adster Creative & Liz Austin from the Google Agency team at the Varscona Hotel. Special thanks to the Strathcona Business Association!
SMART Sales System - Module 3: Sales MessageSalesScripter
This document outlines the chapters and modules of a sales training program. It covers topics like building a consultative sales message, creating sales scripts and objection responses, managing the sales process, cold calling, email prospecting, voicemail strategy, and getting into new accounts. The specific section summarized discusses building value points, pain points, questions, name drops, and examples to include in a sales message when summarizing a product or service for a target buyer.
\'3 Online Anchors Every Business Needs\' was written to streamline the process for entrepreneurs and business owners to establish an internet presence, brand and following quickly and correctly.
This document provides tips for making money on Fiverr by selling digital services and skills as "gigs" for $5 each. It outlines how to sign up, identify skills to sell, create captivating gig listings, provide good customer service, upgrade gigs for higher profits, and create new gigs repeatedly to earn more. The key is developing unique, high-quality gigs in your areas of expertise to attract buyers, meet deadlines, and gain positive reviews that bring more customers and opportunities to increase earnings on Fiverr over time.
Planning a vacation trip requires considering your interests and abilities, maintaining a moderate pace to avoid fatigue, and choosing popular starting points or goals to discover new places and experiences. Proper equipment like a GPS, first aid kit, guidebook, and extra clothing can help ensure safety and preparedness. When renting a vehicle, research the terrain and consider an SUV for mountains or convertible for scenic highways. It's best to have multiple designated drivers to avoid tension, and credit cards may provide rental insurance. Good communication and compromise with companions helps ensure everyone enjoys shared favorites like music, food, sights and activities.
Spending time with family and friends is important to the author during summer vacation to correct weaknesses from school, study to avoid future problems, and relax in nature before returning refreshed to continue their education.
Strong health leads to happy people. Maintaining physical and mental well-being through diet, exercise and social connections is key to an overall sense of happiness and life satisfaction. Small lifestyle changes can make a big difference in how we feel physically and emotionally.
This document discusses the linguistic elements used in advertising, including images, copy, logos, language, and typography. It analyzes the grammar techniques employed, such as imperatives, verb tenses, pronouns, and metaphorical language. Examples are provided of ads that use imperatives like "Don't let a good looks fool y," pronoun phrases like "After all it's only the world's," and metaphors like "Not the world's most beautiful Car." Typography elements like shape, color, size, and layout are also discussed.
This document discusses various literary and rhetorical devices used in advertising language and communication. It defines alliteration as the repetition of initial consonant sounds in words. It also discusses repetition, parallelism, assonance, onomatopoeia, climax, metaphor, irony, and rhyme - all techniques used to attract attention and emphasize key ideas in persuasive communications. These devices can make advertising language more memorable and impactful.
This document discusses learning styles and how understanding your own learning style can help you learn more effectively. There are three main learning styles: visual, which involves seeing and reading; auditory, which involves listening and talking; and kinesthetic/tactile, which involves hands-on activities. The document provides examples of how each type prefers to learn and techniques to help with learning for each style, such as using pictures for visual learners or discussing material aloud for auditory learners. Understanding your dominant learning style can improve productivity, achievement, problem solving and learning overall.
How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...Doyle Buehler
How to connect and re-align your website across your entire online platform.
What you actually need for a working, qualifying, sales and leads funnel.
Creating influence beyond your immediate reach through focussed advertising and analytics.
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your ATM, and how to put all of your digital ecosystem pieces together, to work FOR you.
Want to build and maintain a compelling competitive online presence using your ATM? Based upon Doyle Buehler's award winning digital strategy framework, this KPI series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc)
Specifically designed to complement the 5P framework, you will get a step-by-step understanding over 3 webinars that kicks your platform into high gear, with the tools and knowledge to really make things happen online for your business...
A presentation given to Kindermusik Educators by Yvette Adams of The Creative Collective in July 2009. The topic of the presentation was low cost and no cost marketing strategies to market your Kindermusik classes. A heavy focus was given to online marketing strategies including social media such as Facebook, Twitter and others.
Do you triangulate your Social Marketing to achieve the greatest level of results when conducting business development or stakeholder relationship development?
7 Secrets To Attract Your Perfect CustomerJesse Stoddard
The Little-Known Target Marketing Techniques That The Richest Entrepreneurs Hope Their Competitors Never Discover
https://jessestoddard.com/7-secrets-to-attract-your-perfect-customer/
Social Media is a really big deal right now. And we're pretty sure you'd like to become a Social Media Super Hero. This presentation will show you how to leap your competitors in a single bound, chart your flight path, put in place some surveillance, sort out your bat cave (website) among other things.
Learn from Super Girl and Wonder Woman AKA Zoe deLuca and Yvette Adams of The Creative Collective who between them have an online social network of 40,000 people!
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
Startup Seminars - Sales and growing your business CityStarters
Sinead Macmanus provides tips on generating sales and growth for startups. The document discusses 4 key areas needed to sell: 1) A defined product people want, 2) A revenue model, 3) A pipeline of customers, and 4) A sales process to convert leads to customers. For acquiring customers, the document recommends both paid strategies like search advertising, and unpaid strategies like content marketing, guest blogging, email marketing, and doing things that don't scale like manually recruiting early users. The importance of testing hypotheses with a minimum viable product and analyzing conversion funnels is also emphasized.
Doubling your E-Commerce profits | Pirate SkillsPirate Skills
This document outlines 15 growth marketing tactics for doubling e-commerce profits. It discusses tactics like improving product storytelling and creatives, aligning products and content, using paid channels to grow organic ones, lead generation before direct sales, nurturing subscribers with automations, improving conversion tracking, optimizing retargeting, and introducing A/B testing. The overall strategies covered include acquiring new customers, activating and retaining subscribers, generating referrals, and increasing revenue. Implementing these tactics is presented as a way for e-commerce businesses to convert 1000 Euros in ad spend into 5000 Euros in revenue.
Use this content marketing tutorial to learn the basics of how to create content that actually converts. http://www.quoteroller.com and http://www.servicecrowd.com.au take you through how to create content that builds your brand, authority and credibility to both your potential clients and Google. By Jennifer Riggins & Daniel Duckworth
The document provides guidance for optimizing mobile strategies for the holiday season. It discusses how Google is moving to a mobile-first index, emphasizing the need to focus on mobile site speed, content, and structured data. It also recommends integrating blogs with Accelerated Mobile Pages. Additionally, it suggests optimizing the mobile user experience through long dwell times and minimizing intrusive interstitials. Finally, it presents email design best practices and trends for the holidays, including an increased emphasis on self-gifting and earlier promotional periods.
If you're a startup founder, building your audience is as important as building your product. Here's my go-to-market framework adapted for pre-MVP startups. Presented at Le Camp Accelerator, Quebec City, Canada.
How To Focus On The Big Picture
As a businessperson, you should not allow the paltriness in your mind to get the better of you. You should not confine yourself to thinking about petty things. What you need to think about is the big picture.
This is where you strategize, foresee and plan things to implement today so that the future of your business is stabilized.
If you only think about your current expenses and the present scenario of your business, then you are going to be stuck in the rut for a very long time. If you want you take your business to a wider clientele and really prosper with it, then you need to think about the big picture.
Gerald
gerald-pilcher.com
Growth hacking - Talk at KTN Entrepreneurs Forum Sheffield on 26 May 2016Jamie Shuker
A quick-n-dirty 20 minute talk on Growth Hacking. After some debate the group arrived at the consensus that perhaps "marketing innovation" is a better term.
The document outlines the top 10 biggest marketing mistakes law firms commonly make, as presented by Stacey Burke at a marketing seminar. The mistakes include: 1) focusing on individual marketing components instead of an overall strategy; 2) neglecting social media monitoring and engagement; 3) poorly written blogs and lack of content strategy; 4) failure to measure marketing success through analytics; 5) website design issues; 6) poor lead intake processes; 7) focusing marketing on the firm brand over individual lawyers; 8) copying competitors' marketing instead of being original; 9) poor referral attorney management; and 10) improperly getting involved in mass tort cases without experience. For each mistake, Burke provides further details on best practices and recommendations for improvement
Do you feel overwhelmed when it comes to marketing your business online? Once you have a website, what's next? You are not alone. Many business owners - both those starting out and even seasoned professionals - experience frustration when it comes to internet marketing. Where do you start?
Pitfalls of product marketing and How Business Requirements Can Make Your Pro...Eliza Dumitrache
The presentation comprises elements of tracking sales and user behavior that are essential for a speedy and successful sales kick off, profitability and business development and the importance of involving the Marketing Department in product development.
There are 8 common reasons why e-commerce businesses fail: 1) No real investment in the business; 2) Poor cash flow management; 3) Poor inventory management; 4) Too much competition; 5) A bad, non-functional website; 6) Poor product photography; 7) No traffic to drive sales on the website; 8) Lack of patience, as e-commerce takes time to grow. Failure to properly address these issues can lead to an 80% failure rate for new online businesses.
Similar to 7 Mistakes Most Local Businesses are Making with Their Advertising and What to do About It (20)
This document provides tips for finding the right exercise and maintaining a regular routine. It recommends strength training combined with interval training for best fat burning results. Exercising for at least 30 minutes 5 days a week is most beneficial, but too much intense exercise can raise cortisol. The key is to enjoy your exercise by mixing up activities and not getting bored, and to be flexible and forgiving of yourself.
How to win your dream job and triumph over the competition...
The Best Resume You've Ever Written Or Your Money Back!
Give Me 10 Minutes And I'll Have You Writing Resumes No Employer Can Resist!
Buying Your Dream Home
Even though it’s not easy for everyone to buy a home, it is in fact easier than ever to get a home these days with most lending agencies and banks being more liberal than ever with providing home loans and mortgages. Even if you don’t have a lot of capital or a lot of money to put down, you can still get the home of your dreams at a very affordable price.
A lot of us think that buying a home is a tough process, needing a large down payment, although this isn’t always the case. Buying a home largely depends on your budget. If you put a down payment on your home purchase, it will go towards your overall purchase. The more money you put down on a home when you purchase, the lower your monthly payments will be.
Those of us who don’t own a home live in rental houses and apartments. This can be a worthwhile solution, although your still paying money towards your housing that you could instead be putting towards a home of your own. Owning a home is a dream for many of us, especially when it comes to that dream home that we all hope to own one day. Apartments and homes are great to rent - although most these days will cost you just as much as a mortgage payment - which doesn’t make any sense at all.
Instead, you can easily convert your rental payments into monthly installments towards your own home. All across the United States, you can find of lot of banks and lenders that offer easy to get loans for purchasing your own home or real estate property at low interest rates. With a lot interest rate, you can get the home of your dreams and enjoy low monthly payments.
Malaysia travel guide
Essential Malaysia Travel Facts
Where Is It? Malaysia is a country in South East Asia. It’s neighbours include the Philippines, Bali, Singapore and Thailand. It actually comprises of two bodies with a land mass estimated to be around 330 sq km.
Facebook has over 955 million users who spend on average 15.5 minutes per day on the platform. The average age of users has risen to 38 and users have 229 friends each. The document provides tips for businesses to engage Facebook users including posting topical content, contests, questions, deals and incentivizing users to interact through sweepstakes, coupons and contests. It emphasizes the importance of real engagement over automated broadcasts and provides metrics to measure audience size and engagement.
The document outlines 7 reasons to advertise on Facebook including its large reach of over 900 million users, ability to precisely target ads, and cost control features. It provides best practices for Facebook advertising such as creating an engaging page, targeting the right demographics, using compelling visuals and calls to action. Marketers are encouraged to test ads, track results, and not give up if initial ads do not perform well.
The 3 Secrets To Explosive Business
Growth in The Next Year!
Even When The Economy Stinks, Businesses That Know These Business-Building Secrets Are Booming!
The document discusses how businesses can use mobile marketing to reach customers. It recommends focusing on four key areas: mobile SEO to optimize websites for mobile, SMS messaging to provide offers and coupons to opt-in customers, mobile advertising through platforms like Google AdMob, and developing mobile apps to provide unique value and engage customers. While mobile marketing provides benefits, the document also acknowledges challenges for small businesses in terms of time, costs, and understanding new technologies.
Betfair&Tennis
How To Make Extra Money
For this tutorial I will make use of Betfair – they are the biggest and most popular player on the market.
Never used Betfair before? You can find everything you need to know in their extensive help section with nice video tutorials and stuff.
Trading on tennis is all about spotting the right opportunity. And when you find one, all you have to do is open and close your trade and collect your money…it’s fun, easy and profitable!
All examples and screenshots are showing EUR/€…but obviously my methods will work just the same way in any other currency.
This document provides instructions for making money by betting on soccer matches using the Betfair betting exchange. It recommends betting on the "under 4.5 goals" market and trading out of positions for guaranteed profits as odds change during matches. Starting with £100, it is estimated one could earn over £150 per week by making 10 low-risk bets that on average double the betting bank each time. Step-by-step instructions are provided on selecting matches, placing initial and laying bets, and money management to achieve returns of 20-25% on trades.
http://fun-factory-store.net/
This comprehensive guide will teach
you the ins and outs of trading football games on the exchanges. By following our
methods and strategies you will have the knowledge to make a healthy income
week after week.
The methods I teach you in this book are my own and I have been using them
over the past 2 years to make a very generous second income. £150 - £400 is a
realistic target that can be achieved each week, I usually make around £250 but
will be increasing my stakes with the profits from selling this book. Let me point
out that sharing my methods with others will not affect my chances of winning.
No matter how many people are using this strategy you will not be affected.
11 Ways to Use Direct Mail To Grow Your Business and Increase ProfitsDigital Downloads
The document discusses best practices for using direct mail to build a high-quality email list. It dispels myths that direct mail does not work for certain businesses, noting that direct mail can work for many industries. It then provides 11 best practices for using direct mail, such as creating a marketing calendar, testing multiple formats and copy, personalizing mailings, driving recipients to a website, and supporting direct mail with other marketing channels. The document emphasizes that direct mail is cost-effective and allows for creativity in separating a business from its competitors.
The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...Digital Downloads
It's easier than ever for consumers to quickly research and compare various contacting businesses.
You can see this is a chart from a search for “top contractors in Denver, Colorado, and I can easily, easily pull up this type of information from a huge variety of sites, and see how other people are rating certain services, right?
So you can see here “Tim’s Tree Services” 4.8, three stars out of five. That’s great. You can see how many people have reviewed it, the ratings of reviews that are out there, and the average rating of all the contractors in Colorado, on this particular site.
But this is just one of dozens and dozens of sites that I could check at any time to learn more about you and your competitors.
Let’s start with strategy number one - get more customers.
Drive more inbound traffic to your website.
By “inbound traffic” I mean qualified prospects who either need or want what you have to sell and are in ACTIVE pursuit of it.
I specifically say to your website - versus your store or having them call you - because I believe that in today’s day and age, most consumers start the buying process by visiting a business’s website to get more information.
So how do you drive more traffic to your website?
You leverage proven, trackable forms of Internet marketing, like SEO, email campaigns, social media and mobile marketing.
What It's About
This short, information-rich presentation explores why local businesses should strongly consider using online advertising to get increased visibility, branding and lead generation.
What You Will Learn
You will discover the that the targeting and measurability of online advertising has created a “level playing field” where even small, local businesses can compete with national advertisers for the attention of the best prospects and customers right in your backyard - even on a very limited budget!
Many people plan to lose more weight than is realistic in too short a space of time.
If you really think that you are going to:
Drop 3 dress sizes in a month
Spend 2 hours exercising every day
Or give up chocolate forever…
Then you are setting yourself up to fail.
Too busy to bother with cooking? Too tired at the end of a long day?
You’re not the only one but this can be a major diet derailer…
When you need your food fast it can be far too tempting to call up for a fat-laden takeout meal.
Remember that hitting the gym isn’t the only way to shape up.
Find an activity you enjoy so it’s easier to stick to.
Join a local sports team or dance class, or simply fit exercise into your daily routine by vacuuming more vigorously or power walking to work.
With Instagram, we can choose a wide range of hot raging communities.
There’s millions of Instagram users, and plenty of opportunity to make a killing doing this. As long as what you’re doing is popular, you’ll be fine. There are big communities for many things, you just have to find them.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
4. Small businesses simply can’t afford
to be wasteful…
• Smaller budgets
• Don’t have a lot of “extra” money
to waste on non-performing ads
• Need high-performing ads that
deliver consistent sales
http://fun-factory-store.net/blog/7-Mistakes-Most-Local-Businesses-are-Making-with-Their-Advertising-and-What-to-do-About-It.html
5. …are you making any of these below?
1. Trying to advertise to everybody
2. Not taking into account the true value of a customer
3. Focusing only on one form of advertising
4. Creating weak ads
5. Not having a strong landing page
6. Cutting back when times are slow
7. Not capturing leads and following up
http://fun-factory-store.net/blog/7-Mistakes-Most-Local-Businesses-are-Making-with-Their-Advertising-and-What-to-do-About-It.html
6. Mistake #1: Trying to advertise to
everybody
• Really advertising to “no one”
• Need to define your best
prospects
• Understand their
needs/desires/challenges/fears
• Speak directly to them through
targeted advertisinghttp://fun-factory-store.net/blog/7-
Mistakes-Most-Local-Businesses-are-
Making-with-Their-Advertising-and-What-
7. Get to know your ideal prospect
CollegeHumor.com from Quantcast.comhttp://fun-factory-store.net/blog/7-
Mistakes-Most-Local-Businesses-are-
Making-with-Their-Advertising-and-What-
8. Market specifically to them
http://fun-factory-store.net/blog/7-
Mistakes-Most-Local-Businesses-are-
Making-with-Their-Advertising-and-What-
9. Mistake #2: Not taking into account
the true value of a customer
• Must know lifetime value of
customer
• Not knowing this will misrepresent
your advertising ROI
• Don’t focus just on one-time
sale…customers come back for
more! http://fun-factory-store.net/blog/7-Mistakes-Most-Local-
Businesses-are-Making-with-Their-Advertising-and-What-
to-do-About-It.html
10. Mistake #3: Focusing only on one
form of advertising
• Yellow Pages – not as effective as
it once was
• Direct Mail – still great, but
expensive and lacking online reach
• PPC – pay-for-performance, but
only reaches about 8% of interested
prospects and no brandinghttp://fun-factory-store.net/blog/7-
Mistakes-Most-Local-Businesses-are-
Making-with-Their-Advertising-and-What-
11. Let the little green lizard be your
guide!
• Advertise everywhere you can
• Consistent message
• Multiple forms of media at the
same time to hit from multiple
angles
http://fun-factory-store.net/blog/7-
Mistakes-Most-Local-Businesses-are-
Making-with-Their-Advertising-and-What-
13. Headlines must make them want to
read more
• Headlines are the first thing people
see and should make them want to
learn more or take action
• Must appeal to their curiosity,
fears, or desires (combine the 3 for
an even better ad!)
• Needs to be targeted to your best
prospect http://fun-factory-store.net/blog/7-
Mistakes-Most-Local-Businesses-are-
Making-with-Their-Advertising-and-What-
to-do-About-It.html
14. Images must grab their attention
• Use high-quality images
• Creative, unique, and jarring
ones are best for catching
people’s eyes
• Should be relevant to your brand
http://fun-factory-store.net/blog/7-
Mistakes-Most-Local-Businesses-are-
Making-with-Their-Advertising-and-What-
to-do-About-It.html
15. Make sure to incorporate your brand
• Don’t forget to include your
unique brand elements (style,
voice, logo, tagline, etc.)
• Helps you cement your company
name into your prospect’s minds
http://fun-factory-store.net/blog/7-
Mistakes-Most-Local-Businesses-are-
Making-with-Their-Advertising-and-What-
16. Include an irresistible offer
• Reward them for interacting
with and/or mentioning the ad
(i.e., discount, promotion, free
gift, contest, etc.)
• Contests and sweepstakes are
very popular
http://fun-factory-store.net/blog/7-
Mistakes-Most-Local-Businesses-are-
Making-with-Their-Advertising-and-What-
17. End with clear call-to-action
• Be clear and precise on exactly
what you want the viewer to do
• Don’t have more than one call-
to-action on each advertisement
• Leave zero room for confusion
http://fun-factory-store.net/blog/7-
Mistakes-Most-Local-Businesses-are-
Making-with-Their-Advertising-and-What-
18. Mistake #5: Not having strong
landing page
• Landing page is where you send
your visitors after viewing/clicking
your ad (typically your website home
page)
• Can be used to capture leads (via
email, forms, or phone) or make
direct sales http://fun-factory-store.net/blog/7-
Mistakes-Most-Local-Businesses-are-
Making-with-Their-Advertising-and-What-
19. 5 main purposes for a landing page
1. Get a visitor to click to go to
another page
2. Get a visitor to buy
3. Get a visitor to give permission
for you to follow up by email,
phone, etc.
4. Get a visitor to tell a friend
5. Get a visitor to comment or give
you some sort of feedback
http://fun-factory-store.net/blog/7-
Mistakes-Most-Local-Businesses-are-
Making-with-Their-Advertising-and-What-
20. Same principles for good ads also
apply to landing pages
• Engaging headline
• Simple, specific copy
• Benefits over features
• Irresistible offer
• Clear call-to-action
http://fun-factory-store.net/blog/7-
Mistakes-Most-Local-Businesses-are-
Making-with-Their-Advertising-and-What-
21. Mistake #6: Cutting back when times
are slow
• Don’t limit yourself to short-
term thinking
• Running ads today are an
investment in the future
• Cut advertising today, risk
losing business tomorrowhttp://fun-factory-store.net/blog/7-
Mistakes-Most-Local-Businesses-are-
Making-with-Their-Advertising-and-What-
22. Mistake #7: Not capturing leads and
following up
• Building a list is extremely
valuable
• Most prospects don’t buy the
first time they hear about you
• Follow up with qualified
leads and sell them later on
http://fun-factory-store.net/blog/7-
Mistakes-Most-Local-Businesses-are-
Making-with-Their-Advertising-and-What-
23. Best practices for building a high-
quality email list
• Offer a “bribe” (free ebook or
whitepaper)
• Host webinars or local events
• Promote online contests
• Cross-promote with other
businesses http://fun-factory-store.net/blog/7-
Mistakes-Most-Local-Businesses-are-
Making-with-Their-Advertising-and-What-
24. Follow up with them afterwards
• Deliver remarkable email
content (helpful + relevant)
• Reward them with exclusive
offers and discounts
• Be careful not to “over-sell”
http://fun-factory-store.net/blog/7-
Mistakes-Most-Local-Businesses-are-
Making-with-Their-Advertising-and-What-
25. So…how are you doing?
1. Trying to advertise to everybody
2. Not taking into account the true value of a customer
3. Focusing only on one form of advertising
4. Creating weak ads
5. Not having a strong landing page
6. Cutting back when times are slow
7. Not capturing leads and following uphttp://fun-factory-store.net/blog/7-
Mistakes-Most-Local-Businesses-are-
Making-with-Their-Advertising-and-What-
26. Contact us if you have any more
questions or if you’d like help!
Making some mistakes? Now’s the
time to correct them!
http://fun-factory-store.net/blog/7-
Mistakes-Most-Local-Businesses-are-
Making-with-Their-Advertising-and-What-