This document summarizes a 1993 conference paper by Stephano Marzano called "Flying Over Las Vegas" about consumer behavior. Marzano describes visiting Las Vegas and being disturbed by the emphasis on greed and materialism. He warns this could be the future if environmental and social issues are ignored. Marzano advocates focusing on quality over quantity and creating products that enrich consumers' lives and promote cultural growth, rather than just satisfying material desires.
VDIS10019 2D & 3d Graphic Design - Basic Software for 3D RenderingVirtu Institute
This lecture is an overview of how to achieve some 3D effects to enrich your 3D Character design to be used on Cereal Box packaging. When digitising drawings for 3D rendering you can use
a combination of software tools to achieve your desired finish. For the purpose of this subject, it is recommended that you work in Photoshop and Illustrator.
VDIS10019 2D & 3d Graphic Design - Basic Software for 3D RenderingVirtu Institute
This lecture is an overview of how to achieve some 3D effects to enrich your 3D Character design to be used on Cereal Box packaging. When digitising drawings for 3D rendering you can use
a combination of software tools to achieve your desired finish. For the purpose of this subject, it is recommended that you work in Photoshop and Illustrator.
VDIS10015 Developing Visual Imagery - Lecture 2Virtu Institute
In this lecture we will discuss how to develop and refine
drawing and other visual representation tools that can be
used to create original imagery. We will look at different
ways of creating image as well as ways to improve our
skills. These skills are physical but also cognitive tools for
professional practice. Our focus is on the development of
drawing rather than a particular level of drawing technique.
VDIS10022 Advanced Graphics Studio - Lecture 2 - Studio RolesVirtu Institute
This lecture offers an overview of roles and responsibilities within the Design Studio. It investigates the types of thinking found in a Digital Agency. While looking at the differentiating roles that people assume in groups environments, the Lecture also discusses the different types of thinkers to seek out for a productive and successful design team. Lastly, the lecture briefly touches on 'What to do when you can’t do it all!' It looks at the commissioning of specialised creatives such as copywriters, proof readers, photographers, illustrators, web
developer etc.
VDIS10019 Lecture - Environmental Graphic DesignVirtu Institute
The focus of this lecture is to identify Environmental Graphic Design with a focus on understanding the definitions and design
aspects of ‘User Centric Design’. We will also analyse how navigation, interaction and interpretation impact the user experience
in Wayfinding Design.
In this lecture we will look at how traditional graphic design media has been challenged into the 3D form. We will also look
at some interesting case studies of how traditional graphic design has extended into the 3D with environmental typography,
experiential design and wayfinding design.
BUSINESS OF DESIGN • Case Study Analysis • Fall 2019Instructio.docxjasoninnes20
BUSINESS OF DESIGN • Case Study Analysis • Fall 2019
Instructions
Choose a design-related business about which you will analyze the business model and management function. This can be about a business of any size, from an individual person (aka sole proprietor or freelancer), small or large firm, corporation, etc. Case studies must be written about a company for which design is a core component of their business.
Type your answers directly below section. The sub-questions below each section are meant as prompts. You do not necessarily have to answer all of them directly, and you may expand beyond them as well. You may use an essay style of writing or more business-like bullet points, or a combination of both. Review the Business Model Canvas book excerpt (posted on Canvas) for further guidance.
Case Study Analyses must be submitted as Word or PDF documents on Canvas. They cannot be handwritten. You must use this template and leave the questions on it.Cite your sources at the end of this document.
PART 1: BACKGROUND
1.1: Business/Organization Name:
1.2: Type of organization (graphic design firm, ad agency, illustrator, etc.):
1.3:Organizational Structure: How many employees are at the company? How are the roles organized? What type of entity is it (sole proprietorship, LLC, corporation, etc.)?
PART 2: BUSINESS MODEL CANVAS
2.1: VALUE PROPOSITION(S)
What is this company’s value proposition? What makes this organization unique and/or important? What value do they deliver to the customer? Which customer needs or problems are they satisfying or solving? Do they approach design in a unique way or have an innovative/unusual design aesthetic?
2.2: CUSTOMER SEGMENTS
Who are this company’s customers? Be as specific as possible. Is it mass market, niche market, segmented, diversified, or multi-sided? How would you describe their target market as it relates to demographics, geographic areas, behavior or psychographics?
2.3: CHANNELS
How does this company reach and sell to their customers?
2.4: CUSTOMER RELATIONSHIPS
What type of relationship does the company have with its Customer Segments? Is it personal, automated, self-service, in community, co-created? How do they attract and communicate with their customers through marketing and communication? What do you think their customers feel about the company or brand?
2.5: REVENUE STREAMS
What are the company’s various revenue streams? In other words, how does the company make money? If they have primary business, secondary business, etc., address those. How much does each Revenue Stream contribute to overall revenues? (This can be an estimate.)
2.6: KEY ACTIVITIES
What are the key activities that this company does in order to be successful?
2.7: KEY RESOURCES
What key resources does the company need to operate and be successful? These can be physical, intellectual, human and financial. In other words, what couldn’t they conduct business without?
2.8: KEY PARTNERS
...
50 Free Persuasive Essay Examples (+BEST Topics) ᐅ TemplateLab. 100 Persuasive Essay Topics. Persuasive Writing Topics For 4Th Graders. Samples Of Persuasive Essays For College. Good persuasive essay topics for middle school. Persuasive, as well as .... Writing persuasive essays - College Homework Help and Online Tutoring.. Outline For Persuasive Essay Template | PDF. 31 Persuasive Essay Topics • JournalBuddies.com. 013 Good Persuasive Essay Topics Example ~ Thatsnotus. Persuasive Essay Writing prompts and Template for Free. Persuasive Writing Examples - Year 4-6 - Primary Resource. Pin on Persuasive Essay. Persuasive Writing For 2nd Graders. How to Write a Persuasive Essay - A Complete Guide. Persuasive Essay Writing Topics. Persuasive Essay Template. Persuasive Writing Topics For 5Th Grade Examples Of Persuasive Essay Topics
Lower The Drinking Age Essay. Should the drinking age be changed? - GCSE Engl...Anita Walker
Stunning Lowering The Drinking Age Essay ~ Thatsnotus. Should the Drinking Age Be Lowered to 16 Free Essay Example. About lower drinking age - Free Essay Example | PapersOwl.com. Should The Drinking Age Be Lowered To 18? - Argumentative Essay Example .... Argumentative Essay on Drinking Age - Free Essay Example. Lowering the drinking age to 18 essay sample bla. Keeping The Drinking Age At 21 Essay Example - PHDessay.com. Should the Drinking Age be Lowered - Argumentative Essay .... Should The Drinking Age Be Lowered? - Free Essay Example. Alcoholic Drinking Age Should Be Lowered To 18 In The U.S Essay Example .... Should the Drinking Age Remain at 21 or Be Lowered to 18 - PHDessay.com. Essay On Lowering The Drinking Age To 18 - Lowering The Legal Drinking .... Why the Drinking Age Should NOT be Lowered - Free Essay Example .... Lowering the legal drinking age essay | Essay, Legal drinking age ....
1-Racism Consider the two films shown in class Night and Fog,.docxcatheryncouper
1-Racism:
Consider the two films shown in class "Night and Fog", and "Mr. Tanimoto's Journey". What do you think are the salient similarities, if any? What are the crucial differences? Why?
2- Slavery New & Old
Bales notes that New Slavery is very different from Old Slavery. What are some of the differences he describes? What are the links between New Slavery and the Globalized Economy?
Bales also notes that there are things we each can do to end slavery, but that this requires taking a "very dispassionate look at slaves as a commodity" (Bales 250). Why?
Finally, he suggests that activism without a broad-based explanatory framework is worse than none at all. Why does he think so? Do you agree? Why or why not?
3- Human- The Film
How, if at all, does the film "Human" resonate with or reflect themes explored in What Matters? Which of the characters was most compelling to you, and why?
4- Culture and Power Create Scarcity
Recognize that power and culture are inseparable, one does not exist without the other, and currently the dominant form of culture is based upon industrial production requiring essentially infinite energy supplies – which do not in fact exist. So we collectively face a terrible problem. And yet the greatest burden of this problem is being borne by those least able to do anything about it, while at the same time those who benefit most from the economic inequalities imposed by the culture of industrial production and imposed scarcity are unwilling or unable to recognize that things cannot continue as they are. This is our dilemma; one we must solve now or ignore and risk facing unimaginable chaos later.
Concerned about the ultimate implications of his theories about space, time and energy, Einstein pointed out that 20th century problems would never be solved by 19th century thinking. Indeed, by the same token, 21st century problems will not be solved with 20th century thinking either. The same can be said for oversimplified false dichotomies between 'conservatives' and 'liberals' and particularly 'capitalism' and 'communism'. The latter pair of binary opposites are 19th century ideas while the former are legacies of the 20th century.
We are well beyond the political and economic circumstances that informed such artificially limited conceptualizations of the human condition in many, many ways. And yet, these same tired inaccurate philosophical cages are still supposed to encompass the almost infinite variety and subtleties of contemporary global and local political economies? This is essentially the problem Einstein was concerned with when he noted the conceptual poverty of such willed ignorance. Our technological capacity has outstripped our cultural mechanisms of maintaining social control (consider greed: how much is enough?) and exacerbated our ability to impose physically violent solutions to complex and entirely negotiable problems. Our challenge now is to reassert the primacy of compassion and respect for differenc.
VDIS10015 Developing Visual Imagery - Lecture 2Virtu Institute
In this lecture we will discuss how to develop and refine
drawing and other visual representation tools that can be
used to create original imagery. We will look at different
ways of creating image as well as ways to improve our
skills. These skills are physical but also cognitive tools for
professional practice. Our focus is on the development of
drawing rather than a particular level of drawing technique.
VDIS10022 Advanced Graphics Studio - Lecture 2 - Studio RolesVirtu Institute
This lecture offers an overview of roles and responsibilities within the Design Studio. It investigates the types of thinking found in a Digital Agency. While looking at the differentiating roles that people assume in groups environments, the Lecture also discusses the different types of thinkers to seek out for a productive and successful design team. Lastly, the lecture briefly touches on 'What to do when you can’t do it all!' It looks at the commissioning of specialised creatives such as copywriters, proof readers, photographers, illustrators, web
developer etc.
VDIS10019 Lecture - Environmental Graphic DesignVirtu Institute
The focus of this lecture is to identify Environmental Graphic Design with a focus on understanding the definitions and design
aspects of ‘User Centric Design’. We will also analyse how navigation, interaction and interpretation impact the user experience
in Wayfinding Design.
In this lecture we will look at how traditional graphic design media has been challenged into the 3D form. We will also look
at some interesting case studies of how traditional graphic design has extended into the 3D with environmental typography,
experiential design and wayfinding design.
BUSINESS OF DESIGN • Case Study Analysis • Fall 2019Instructio.docxjasoninnes20
BUSINESS OF DESIGN • Case Study Analysis • Fall 2019
Instructions
Choose a design-related business about which you will analyze the business model and management function. This can be about a business of any size, from an individual person (aka sole proprietor or freelancer), small or large firm, corporation, etc. Case studies must be written about a company for which design is a core component of their business.
Type your answers directly below section. The sub-questions below each section are meant as prompts. You do not necessarily have to answer all of them directly, and you may expand beyond them as well. You may use an essay style of writing or more business-like bullet points, or a combination of both. Review the Business Model Canvas book excerpt (posted on Canvas) for further guidance.
Case Study Analyses must be submitted as Word or PDF documents on Canvas. They cannot be handwritten. You must use this template and leave the questions on it.Cite your sources at the end of this document.
PART 1: BACKGROUND
1.1: Business/Organization Name:
1.2: Type of organization (graphic design firm, ad agency, illustrator, etc.):
1.3:Organizational Structure: How many employees are at the company? How are the roles organized? What type of entity is it (sole proprietorship, LLC, corporation, etc.)?
PART 2: BUSINESS MODEL CANVAS
2.1: VALUE PROPOSITION(S)
What is this company’s value proposition? What makes this organization unique and/or important? What value do they deliver to the customer? Which customer needs or problems are they satisfying or solving? Do they approach design in a unique way or have an innovative/unusual design aesthetic?
2.2: CUSTOMER SEGMENTS
Who are this company’s customers? Be as specific as possible. Is it mass market, niche market, segmented, diversified, or multi-sided? How would you describe their target market as it relates to demographics, geographic areas, behavior or psychographics?
2.3: CHANNELS
How does this company reach and sell to their customers?
2.4: CUSTOMER RELATIONSHIPS
What type of relationship does the company have with its Customer Segments? Is it personal, automated, self-service, in community, co-created? How do they attract and communicate with their customers through marketing and communication? What do you think their customers feel about the company or brand?
2.5: REVENUE STREAMS
What are the company’s various revenue streams? In other words, how does the company make money? If they have primary business, secondary business, etc., address those. How much does each Revenue Stream contribute to overall revenues? (This can be an estimate.)
2.6: KEY ACTIVITIES
What are the key activities that this company does in order to be successful?
2.7: KEY RESOURCES
What key resources does the company need to operate and be successful? These can be physical, intellectual, human and financial. In other words, what couldn’t they conduct business without?
2.8: KEY PARTNERS
...
50 Free Persuasive Essay Examples (+BEST Topics) ᐅ TemplateLab. 100 Persuasive Essay Topics. Persuasive Writing Topics For 4Th Graders. Samples Of Persuasive Essays For College. Good persuasive essay topics for middle school. Persuasive, as well as .... Writing persuasive essays - College Homework Help and Online Tutoring.. Outline For Persuasive Essay Template | PDF. 31 Persuasive Essay Topics • JournalBuddies.com. 013 Good Persuasive Essay Topics Example ~ Thatsnotus. Persuasive Essay Writing prompts and Template for Free. Persuasive Writing Examples - Year 4-6 - Primary Resource. Pin on Persuasive Essay. Persuasive Writing For 2nd Graders. How to Write a Persuasive Essay - A Complete Guide. Persuasive Essay Writing Topics. Persuasive Essay Template. Persuasive Writing Topics For 5Th Grade Examples Of Persuasive Essay Topics
Lower The Drinking Age Essay. Should the drinking age be changed? - GCSE Engl...Anita Walker
Stunning Lowering The Drinking Age Essay ~ Thatsnotus. Should the Drinking Age Be Lowered to 16 Free Essay Example. About lower drinking age - Free Essay Example | PapersOwl.com. Should The Drinking Age Be Lowered To 18? - Argumentative Essay Example .... Argumentative Essay on Drinking Age - Free Essay Example. Lowering the drinking age to 18 essay sample bla. Keeping The Drinking Age At 21 Essay Example - PHDessay.com. Should the Drinking Age be Lowered - Argumentative Essay .... Should The Drinking Age Be Lowered? - Free Essay Example. Alcoholic Drinking Age Should Be Lowered To 18 In The U.S Essay Example .... Should the Drinking Age Remain at 21 or Be Lowered to 18 - PHDessay.com. Essay On Lowering The Drinking Age To 18 - Lowering The Legal Drinking .... Why the Drinking Age Should NOT be Lowered - Free Essay Example .... Lowering the legal drinking age essay | Essay, Legal drinking age ....
1-Racism Consider the two films shown in class Night and Fog,.docxcatheryncouper
1-Racism:
Consider the two films shown in class "Night and Fog", and "Mr. Tanimoto's Journey". What do you think are the salient similarities, if any? What are the crucial differences? Why?
2- Slavery New & Old
Bales notes that New Slavery is very different from Old Slavery. What are some of the differences he describes? What are the links between New Slavery and the Globalized Economy?
Bales also notes that there are things we each can do to end slavery, but that this requires taking a "very dispassionate look at slaves as a commodity" (Bales 250). Why?
Finally, he suggests that activism without a broad-based explanatory framework is worse than none at all. Why does he think so? Do you agree? Why or why not?
3- Human- The Film
How, if at all, does the film "Human" resonate with or reflect themes explored in What Matters? Which of the characters was most compelling to you, and why?
4- Culture and Power Create Scarcity
Recognize that power and culture are inseparable, one does not exist without the other, and currently the dominant form of culture is based upon industrial production requiring essentially infinite energy supplies – which do not in fact exist. So we collectively face a terrible problem. And yet the greatest burden of this problem is being borne by those least able to do anything about it, while at the same time those who benefit most from the economic inequalities imposed by the culture of industrial production and imposed scarcity are unwilling or unable to recognize that things cannot continue as they are. This is our dilemma; one we must solve now or ignore and risk facing unimaginable chaos later.
Concerned about the ultimate implications of his theories about space, time and energy, Einstein pointed out that 20th century problems would never be solved by 19th century thinking. Indeed, by the same token, 21st century problems will not be solved with 20th century thinking either. The same can be said for oversimplified false dichotomies between 'conservatives' and 'liberals' and particularly 'capitalism' and 'communism'. The latter pair of binary opposites are 19th century ideas while the former are legacies of the 20th century.
We are well beyond the political and economic circumstances that informed such artificially limited conceptualizations of the human condition in many, many ways. And yet, these same tired inaccurate philosophical cages are still supposed to encompass the almost infinite variety and subtleties of contemporary global and local political economies? This is essentially the problem Einstein was concerned with when he noted the conceptual poverty of such willed ignorance. Our technological capacity has outstripped our cultural mechanisms of maintaining social control (consider greed: how much is enough?) and exacerbated our ability to impose physically violent solutions to complex and entirely negotiable problems. Our challenge now is to reassert the primacy of compassion and respect for differenc.
22 Anthony Giddens As the changes I have described in this.docxeugeniadean34240
22 Anthony Giddens
As the changes I have described in this lecture gather weight,
they are creating something that has never existed before,
a global cosmopolitan society. We are the first generation to live
in this society, whose contours we can as yet only dimly sec. It is
shaking up our existing ways of life, no matter where we happen
to be. This is not-at least at the moment-a global order driven
by collective human will. Instead, it is emerging in an anarchic,
haphazard, fashion, carried along by a mixture of economic,
technological and cultural imperatives.
It is not settled or secure, but fraught with anxieties, as well
as scarred by deep divisions. Many of us feel in the grip of forces
over which we have no control. Can we re-impose our will upon
them? I believe we can. The powerlessness we experience is not a
sign of personal failings, but reflects the incapacities of our insti
tutions. We need to reconstruct those we have, or create new
ones, in ways appropriate to the global age. We should and we can
look to achieve greater control over our runaway world. We shan't
be able to do so if we shirk the challenges, or pretend that all can
go on as before. For globalization is not incidental to our lives
today. It is a shift in our very life circumstances. It is the way we
now live.
Questions for Discussion and Writing
1. Professor Giddens states that "Instantaneous electronic communication isn't
a way in which news or information is conveyed more quickly. Its exis
tence alters the very texture of our lives, rich and poor alike." Do you agree?
How do you think your lives are different, for example, from those of your
parents, who grew up in a different era? Which aspects of electronic com
munication do you use every day?
2. Giddens claims that many of the most successful companies that benefit
from globalization are based in the United States. Does this undercut a sense
of global reach and turn it to Americanization? Could globalization simply be
a cover for American influence and control?
3. What do you think about Giddens' idea that globalization leads to a growth
of nationalism and a redefinition of a native cultural identity?
4. What is the world Trade Organization? Why are protests frequently held
against what the WTO represents? Research websites and publications that
support and dispute the aims of the WTO and explain the role and purpose
of the organization for a general reader.
5. Find out what percentage of American households have a personal com
puter. Compare this to countries in South America,Africa, and Asia. How does
this access to technology affect the daily lives of world citizenry?
We Are All Americans 23
We Are AU Americans
VICENTE VERDU
This article.., is taken from the newspaper EI Pals, published in
Madrid, Spain, on April 27, 2002. Vicente Verdu was born in Elche,
Spain, in 1942. He was educated at the Sorbonne in Paris and is a
member of the Niem.
22 Anthony Giddens As the changes I have described in this.docxtamicawaysmith
22 Anthony Giddens
As the changes I have described in this lecture gather weight,
they are creating something that has never existed before,
a global cosmopolitan society. We are the first generation to live
in this society, whose contours we can as yet only dimly sec. It is
shaking up our existing ways of life, no matter where we happen
to be. This is not-at least at the moment-a global order driven
by collective human will. Instead, it is emerging in an anarchic,
haphazard, fashion, carried along by a mixture of economic,
technological and cultural imperatives.
It is not settled or secure, but fraught with anxieties, as well
as scarred by deep divisions. Many of us feel in the grip of forces
over which we have no control. Can we re-impose our will upon
them? I believe we can. The powerlessness we experience is not a
sign of personal failings, but reflects the incapacities of our insti
tutions. We need to reconstruct those we have, or create new
ones, in ways appropriate to the global age. We should and we can
look to achieve greater control over our runaway world. We shan't
be able to do so if we shirk the challenges, or pretend that all can
go on as before. For globalization is not incidental to our lives
today. It is a shift in our very life circumstances. It is the way we
now live.
Questions for Discussion and Writing
1. Professor Giddens states that "Instantaneous electronic communication isn't
a way in which news or information is conveyed more quickly. Its exis
tence alters the very texture of our lives, rich and poor alike." Do you agree?
How do you think your lives are different, for example, from those of your
parents, who grew up in a different era? Which aspects of electronic com
munication do you use every day?
2. Giddens claims that many of the most successful companies that benefit
from globalization are based in the United States. Does this undercut a sense
of global reach and turn it to Americanization? Could globalization simply be
a cover for American influence and control?
3. What do you think about Giddens' idea that globalization leads to a growth
of nationalism and a redefinition of a native cultural identity?
4. What is the world Trade Organization? Why are protests frequently held
against what the WTO represents? Research websites and publications that
support and dispute the aims of the WTO and explain the role and purpose
of the organization for a general reader.
5. Find out what percentage of American households have a personal com
puter. Compare this to countries in South America,Africa, and Asia. How does
this access to technology affect the daily lives of world citizenry?
We Are All Americans 23
We Are AU Americans
VICENTE VERDU
This article.., is taken from the newspaper EI Pals, published in
Madrid, Spain, on April 27, 2002. Vicente Verdu was born in Elche,
Spain, in 1942. He was educated at the Sorbonne in Paris and is a
member of the Niem ...
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
2024.06.01 Introducing a competency framework for languag learning materials ...
Vdis10047 cosumer behaviour flying lasvegas
1. Flying Over Las Vegas!
Stephano Marzano !
And overview of consumer behaviour!
!
!
Lecture for VDIS10047 Fashion Marketing prepared by Professor Ron Newman!
2. In 1993 Stephano Marzano presented a conference
paper; Flying over Las Vegas to the Design Renaissance
conference in Glasgow, the combined conference of IFI,
ICOGRADA and ICSID. The paper presented here (with
minor updates provide by me) still explains the
contemporary consumer and his/her motivations as well
as the miss-match that exists between the consumer and
service / product providers... !
3. Marzano presented presented many new ideas that
fundamentally changed the way companies behaved and
was one of the earliest to assert that issues of
sustainability would dominate our future lives. Green
grass representing these issues graced the inside covers
of the published paper. Read on and think about how in
the past 20 years we have built on these ideas... !
!
Ron Newman!
4. Some months ago, (Marzano said) I was on board an
aeroplane. Looking out of the window at the ground
below, I could see the bright neon lights of a city
standing in the middle of a desert. As you may
already have guessed, its name was Las Vegas.!
!
5. After the plane landed, I found myself in an artificial
environment whose inhabitants appeared to be
motivated by greed. The gambling casinos were
specifically designed to encourage this: daylight is
entirely shut out and there are no clocks on the
walls.!
6. As Warren Beatty showed in his highly acclaimed movie
Bugsy, this Nevadan desert resort was the dream-child of
the gangster, Bugsy Siegel. Today, all activity in Las
Vegas (which actually means 'the meadows' in Spanish-
highly inappropriate!) is geared to the lust for money (and
unreal experiences), a lust which is seldom satisfied.
7. Money and materialism are the city's guiding principles;
and this probably explains why most of the people who
go there to play the slot machines seem to be so
unhappy. On my own visit, (said Marzano) I was
confronted with an awesome vision of a future hell, a
place or state of mind which recalled the writer Henry
Miller's expression, 'the air-conditioned nightmare'.!
8. This detailed description of Las Vegas is, I think,
relevant, for it gives us a warning of what the future
could be like - if we are not careful. It is the type of
world to which environmental carelessness and
materialism supported by technology could lead us.
But it is not technology that determines Man's
destiny, but rather Man himself, in how he decides to
use this technology. !
9. The future does not just happen by itself. It can be
influenced by those who are prepared to shoulder
the responsibility of making decisions today.
Inaction is also action.!
!
The future, then, is made by those who 'take
responsibility for it today.’ That means that we, too,
can participate in the shaping of this future. !
10. By virtue of the enormous number of products (and
services) they put onto the market, large companies play
a major role in determining the quality of our lives. Such
corporations should therefore shoulder their responsibility
and become conscious of their power. Those of us who
work for them must play our part in this.!
!
11. No-one can deny that the last few years have seen
dramatic changes in political, social, economical and
environmental terms and we are all naturally
somewhat apprehensive about the future.!
!
* Note: this is still true today!
12. The fall of the Berlin Wall in 1989 was more than just a
political event. It marked the end of an era in which the
world had been deliberately and skillfully divided into two.
As the philosopher Herbert Marcuse ( who died some ten
years before the fall of the Wall ) remarked in his book,
One-Dimensional Man, people in the western
democracies were brought up to fear Communist
aggression: similarly, people in Communist countries
were taught to live in fear of capitalist aggression. !
13. This artificial division into Good and Evil (and only as
recently as the 1980's we saw a US president who
believed that the Soviet Union was an 'Evil Empire')
undoubtedly served to keep nations untied. Now that this
division, (and more recent divisions) no longer exists,
however, our community loyalties are shifting. The world
is fragmented. We are discovering new local, ethnic and
regional groupings; and this helps to explain the current
crises of national identity.!
14. The old system blinded us to the reality of the
situation. It prevented us from realising that, instead
of belonging to either the East or the West, we are in
fact members of a global community. We were
prevented from seeing that the problems of this
community must be solved on a global basis.!
!
15. Since the publication of the Brandt Report in the
early 1980s, there has been greater awareness of
another type of division, the former West German
Chancellor Willy Brandt saw the North-South division
(i.e, that between rich and poor countries) as being
more significant. !
!
!
16. Personally, (said Marzano) I would make a slightly
different distinction, also into two basic type of
country: on the one hand, the Industrial Triad of
North America, Japan and Europe (together with one
or two additions, such as Australia and New Zealand)
and on the other, all other countries of the world.!
!
I believe the Triad countries have reached saturation
point. !
!
!
17. * Note: Of course China as both a new producer and
consumer brings a new perspective to this view. !
We are constantly being bombarded by messages -
from advertising and the new media - that slowly but
surely are ceasing to have any meaning. Every day
the mass media invade our thoughts with a constant
flow of confusing images. These may appear
seductive, but in reality they simply cover a void.!
18. We are confronted by a Malthusian glut of information,
and the result is semantic and semiotic pollution. A
similar glut of information is apparent in the products we
use. They confuse us with their vast numbers of
functions and again, their seductive exterior merely
covers a void. It is his void, or silence, which prevents us
from entering into meaningful relationship with the
product: we are unable to 'feel' the object. just as we are
unable to cope with the mass media images. !
19. In both cases, the effect is one of mental pollution:
as with environmental pollution, the fundamental
cause is an undue emphasis on quantity at the
expense of quality.!
!
Parallel to the fragmentation of community loyalties
we are witnessing around the world, we are also
seeing a segmentation of consumer loyalty. !
20. Today's consumers are increasingly individualistic.
Whereas they once fell into clearly defined national,
cultural or social groups (e.g., the yuppies, baby
boomers, Y and X generations) and acquired products
(often status symbols) in order to affirm their membership
of one of these group, today they are transversal in their
behaviour. In the words of Francesco Morace, of the
Domus Academy in Milan, today's consumers are
'complex, flexible and multi-dimensional'. !
!
21. They will cross the social group boundaries several
times during the course of the day. A highly rational
purchase will be followed by a piece of impulse
buying. They will eat in a luxurious restaurant one
day and in a cheap pizzeria the next; wear an
expensive Rolex Watch along with jeans and
sneakers. The consumer is moving away from group
style towards individual style.!
22. In the past, the emphasis was on quantity: products
were impressive for their number of functions, the
number of gears of the number of programs. The car
was judged on its speed, the stereo system for its
volume, and so on. It is perhaps because of this
quantitative, materialistic approach that we have now
reached the limits to growth. Concentration on
quantity is therefore no longer possible. Instead, we
must shift to quality. !
!
23. We must focus on the 'soft' values - the aspects
which will make the consumer experience richer and
more meaningful. They are the values which will
promote humanity's cultural growth. !
24. The American psychologist Abraham H. Maslow
(1908-1970) was someone who had great faith in our
capacity for cultural growth. He devised a theory of
what he called self-actualisation. Self-actualisation
he saw as the ultimate plane of human awareness,
and achieving it was like climbing a ladder. At the
bottom rung or lowest level were such basic
requirements as food and shelter. !
25. Only when individuals were secure in these would they
be ale to progress to a higher level, to such concepts as
independence and autonomy, friendship love and
esteem. When, in turn, these had been achieved,
Maslow argued, the individual could ascend to the
highest level of all, that of self-actualisation. This was an
almost mystical state, which could be glimpsed through
what he called 'peak experiences', poetry or 'flights of the
imagination'.!
26. As Maslow explained in the last interview he gave
before his death (in Psychology Today in 1968),
these peak experiences could come from 'aesthetic
moments of insight and discovery, or from fusion
with nature'. Yet the 'ultimate happiness for Man is
the realisation of pure beauty and truth, which are
the ultimate values'. !
27. He was, in his own words, trying to develop 'a
psychology for the peace table'.!
!
Maslow was also fascinated by the genuine concepts
of Good and Evil (rather than the bogus political
division mentioned above) and he had an essentially
benign view of human existence. !
28. Although Maslow is no longer with us, I (Marzano
said) feel we can learn much from his view of the
world. We can, to paraphrase him, seek to develop
'design for the peace table'. And the way to do this is
to make sure we create relevant objects. By relevant
objects, I mean products that will enable the
individual to climb the rungs of Maslow's ladder. !
29. These are products which use technology to
encourage the individual's cultural growth, that
promote the amplification of the sense and the
individual's power. The rapid advances being made
in design technology are such that I believe this is
genuinely possible. We enter in a new era, the 'New
Industrialised Renaissance', a sensoria revolution
based on the values that have characterised our
civilisation supported by technology.!
!
30. It is possible, then for us to improve the individual's
'culturesphere'. We can turn the home into a radiant
landscape. But for this to happen, we must cease to
think of the product as an end itself. Rather, it must
be a creator and carrier of knowledge, services and
emotions. !
31. The Compact Disc Interactive, of the 90’s (or todays
equivalent mobile devices and services in the cloud;
social media) as an example, are important not only
for the engineering that has gone into their creation,
but also for the emotions which its images,
information, music, and so on, can inspire in the
person who uses it (them). !
32. In this shift towards viewing products as carriers of
new qualities, design is, as I noted earlier, moving
from 'hard' to 'soft', from quantity to quality.
Products no longer convey image, but identity. In the
new world of the 'unlimited market', we must
endeavour to create an environment that will
encourage to the process of cultural fulfillment and
self-actualisation.!
!
33. At the same time, we must not ignore the non-triad
countries or, indeed, the poorer sections of the triad
countries themselves. Much of the world's population
lives in poverty, and daily life is devoted so satisfying
very basic requirements on Maslow's hierarchy of needs.!
In the developing countries the consumer has yet to
reach saturation point. Such countries still need to grow
in quantitative and qualitative terms. !
34. Yet, as these countries endeavour to 'catch up', we must
try to help them so that they learn from the mistakes that
have been made in the triad countries.!
!
Somewhere along the way, the relationship between the
consumer and the product has gone wrong. There is
considerable disaffection with products that are
overdesigned and overcomplicated. Short and wasteful
life-cycles have just enlarged this sense of distance. !
35. The old 'affection' for products has been lost:
instead, the dominant feeling is one of alienation.
We must ensure that the same thing doesn't happen
in the non-triad countries. In the industrial triad, we
must use available technology to restore the
relationship between the consumer and the product.
We must seek to create a design strategy which will
improve the quality of life in both types of society.!
!
36. We have to take time to enter into a relationship with
people and things: time to do things carefully,
considering the implications of our choices; time
think, to contemplate, to savour; time to give
meaning to our lives and what are we doing.!
!
!
!
!
37. According to Ezio Manzini, Director of the Domus
Academy, 'we live in a world of products that require very
little effort and only minimal attention - a world of
disposable products, made up of objects and images that
slip right past us without leaving the slightest lasting
impression on our memories. Objects that clearly
minimise the effort and attention demanded but which, at
the same time produce minimal levels of quality and an
enormous mass of waste and detritus'.!
38. In opposition to this impoverished and wasteful type
of relationship with objects, let us propose a shift in
objectives. We could suggest that we begin to work
to achieve not, as before, a minimum of effort, but a
maximum of quality. A quality of relationship that
requires attention to care.!
39. In order to realise this, a radical change in approach is
necessary. If we are to provide relevant honest and reliable
products for both the developed and developing world, then
we must promote relevant, honest & reliable design.!
!
This also raises the question of ethics, a concept that has
been sadly ignored in recent years. No mater who our
consumers may be, we must try to give them relevant
value for money. !
40. We need to abandon our obsession with adding extra
functions or fancy gadgets to products. Instead we must
enhance the quality of the consumer experience by
making products easier to use. At the same time we must
give back products their old dignity. Why, for example,
does wood age gracefully, while plastic does not? I (said
Marzano) suspect it has something to do with the all-too
brief life-cycle of today's products. We need to replace
the 'use and throw away’ mentality. !
41. We must make products more 'user-friendly’, I don't just
mean making them easier to use, but restoring the
traditional sense of friendship between consumer & product.!
!
Caring for things means 'considering them as creatures
produced by our spiritual sensibilities and by our practical
abilities. Creatures that, once they have been produced,
exist and have lives of their own. Creatures, however, that
need us as much as we need them' (Manzini).!
42. This entails a radical transformation of our points of
reference, our values and the qualitative criteria with
which until now, modern culture has evaluated the
relationship between humans and their environment,
between people and objects. It entails, too, a
profound change in the culture of design. !
!
!
!
43. This change has been going on for some time and it
has already generated the complex phenomenon
which has taken on the name of 'New Design'. For
New Design, the relationship with objects is placed
at the heart of a wide-ranging meditation, offering a
springboard for a great many lines of research.!
44. To develop relevant designs in this context, we also need
some new design strategies. The best-known and most
important of these include:!• Clean cycles!
! ! !• Assembly and Disassembly!
! ! !• Durability!
! ! !• Miniaturisation & Minimalisation!
! ! !• Usability!
! ! !• Service Carriers!
45. !
Clean Cycles !
The strategy of 'clean cycles' embraces the entire life -
cycle of products (and services), production, distribution,
use and disposal. It includes an extensive range of
interventions involving problems in the field of
manufacturing ('clean technology'), problems in the
method of evaluation ('ecoaccounting') and problems of
certification ('seals of environmental quality').!
46. Assembly and Disassembly!
The strategy of 'assembly and disassembly' is directed at
the manufacture of products which when they have
reached the end of their useful life-cycle, can be
dismantled and broken down into parts which can be
used in new cycles of production. (the same goes for
fashion and fashion brands – recycled fabrics and
garment re-use are important strategies)!
47. !
As far as the products and services are concerned,
this strategy requires an approach from two angles.
First, materials need to be carefully selected so that
products can be made from those which are
chemically compatible.!
48. !
Second, the components or materials and the way they
are assembled need to be carefully designed so that
complex products, whose components are made of
different materials, can be easily broken down into
homogeneous parts.!
!
As far a manufacturing culture is concerned, what is
required is that they undertake directly or indirectly the
collection and subsequent re-use of their own products.!
49. !
Durability!
The goal of 'durability’ the creation of relevant objects
and components with lower environmental impact, can
be pursued by means of two strategies. We can either
make objects which, though only moderately durable, are
nonetheless highly recyclable; or we can extend the life-
cycle of products, i.e. develop a generation of products
which will continue to function for a very long time.!
!
50. !
Miniaturisation!
The strategy of 'miniaturisation' is aimed at the realisation
of relevant objects of environmental impact through a
reduction in the amount of material and energy needed to
obtain the desired results.!
51. !
Usability!
Today, the strategy of 'usability' focuses on the creation
of relevant (i.e., highly usable products which enhance
people's comfort, satisfaction, pleasure and productivity,
with local responsiveness to (individual) cultures. This
depends on the user/customer being involved in the
product creation process. It means that it is impossible to
predict all the requirements in advance. Some qualities
will only be discovered during that creation process. !
52. !
Service Carriers!
The strategy of products as 'service carriers', is one of
the most important trends in the modern system of
manufacturing and consumption and it entails the
replacement of physical products with soft products, ie.
services. As examples of this, one only has to think of the
possibilities that have already been realised following the
invention of the computer, mobile devices & the internet.!
53. !
What is important in the present context is the prospects
they offer of providing information and services which
directly result in reduced consumption of matter and
energy, by cutting down the need for transporting people
or objects and print, or for physical storage space.!
!
They are no longer products 'for consumption' but
providers of services 'for use'.!
54. !
If they are to address the High Complexity the world is
confronting us with, the design strategies described
above must support each other. In fact, there is a direct
correlation between High Complexity & interdependency.
No company or organisation these days can develop a
product, service or a process without the support of
another. Car manufacturers, for example, is dependent on
chemicals firm which provides the material & vice versa. !
55. !
Similarly, within a single company or organisation,
there is interdependency between different
competencies, such as engineering and marketing.
Developments take place simultaneously: the linear
model has vanished. New products and services
must be compatible with those that came before and
with those that will follow. In the face of today's
hyperchoice', information is vital if we are to cope.!
56. !
Everything is possible and available, and effective
cooperation and communication is therefore essential.
This applies just as much to design as to other fields. !
!
In today's complex world, it is no longer possible to tackle
a design problem from the point of view of a single skill: a
multi-disciplinary team approach is required. The answer
to High Complexity is what I call 'High Design'.!
57. !
By High Design, I mean an integrated process
incorporating all the skills on which design has
historically based itself, plus all the new design-
related skills we need to be able to respond to the
complexity and the challenges of the present and
anticipate those of the future. The High Design
process in one which continuously adopts more
advanced cultural and technical criteria. !
58. !
It is based on the fusion and interaction of high-level skills.!
!
This is not a new concept nor a new invention. In fact, in
his address to the ICSID Conference in 1972, Professor
Misha Black advocated the collaboration of designers,
psychologist, ergonomists, sociologists, philosophers and
anthropologists. All things bright and beautiful - but, with
few exceptions, little has actually happened!.!
59. !
High complexity design is no longer a case of clever
individuals or teams creating products in splendid
isolation, but of multidisciplinary organisations or networks
creating 'relevant qualities 'and 'cultural spheres'.!
!
We must make the quantum leap from the limited
materialistic and quantitative market to the unlimited, more
spiritual and qualitative market.!
60. Flying Over Las Vegas!
Stephano Marzano !
And overview of consumer behaviour!
!
!
Lecture for VDIS10047 Fashion Marketing prepared by Professor Ron Newman!