Content exists in various formats across different silos making it difficult to use. There are now many ways for customers to access content through low-cost devices and bandwidth. To facilitate search and personalization, content needs to be integrated across silos and distributed to any platform to enable new revenue streams.

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2. Today's Challenges
Content is in various forms and formats
Content resides with individual artists, in
departments, companies, enterprises
Content is difficult to use across all silos
Video and audio content is produced and
distributed through multiple steps often
using different formats and devices
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3. Connecting with Customers
Plethora of content receptors
Low cost of bandwidth
Low cost of storage
Low cost of memory
Powerful and inexpensive computing devices
From the Web to Web 2.0: the web is ubiquitous
Increasing number of digitized assets
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