IPTV Launch -- Joyce Schwaz, JCOM, www.joycecom.com

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email joycecom@aol.com

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IPTV Launch -- Joyce Schwaz, JCOM, www.joycecom.com

  1. 1. ETVhollywood.tv Marketing & Promotion Plan of Action Joyce A. Schwarz 310-822-3119 www.joycecom.com
  2. 2. Goals for Program <ul><li>Establish revenue streams </li></ul><ul><li>Increase traffic/audience </li></ul><ul><li>Customer acquisition 99cent movies </li></ul><ul><li>Loyalty Program </li></ul><ul><li>Affinity Program – grass roots –P2P – personal referral program – tell a friend </li></ul><ul><li>Major brand advertising/relationships </li></ul>
  3. 3. Customer Acquisition <ul><li>1) Tie in with emails – John is sending out –visitor sign-ups/email capture </li></ul><ul><li>A) Classic Movie Club </li></ul><ul><li>B) Classic Movie Newsletter </li></ul><ul><li>C) Contest/Sweepstakes </li></ul><ul><li>2) Online acquisition programs –3 rd party – </li></ul><ul><li>A) Webloyalty.com </li></ul><ul><li>B) Commission Junction </li></ul><ul><li>C) MetaReward </li></ul><ul><li>D) Valueclick? </li></ul>
  4. 4. CUSTOMER ACQUISITION <ul><li>Grass roots Programs </li></ul><ul><li>A) Affinity program –links –reseller opportunities like MLM – Amazon has 6 million resellers. </li></ul><ul><li>B) Co-marketing – </li></ul><ul><li>(1) Military.com 3) About.com </li></ul><ul><li>(2) Reunion.com 4) MPTV fund </li></ul>
  5. 5. ADVERTISING/REVENUE GENERATION <ul><li>A) Pay per click advertising – through Commission Junction and tie ins with CARAT Interactive, Advertising.com etc – see advertisers </li></ul><ul><li>B) Sponsorship (prior to and after each film on etvhollywood.tv, Sponsorship for special programming ie War Movie Week, Detective Week etc. Packages </li></ul>
  6. 6. Revenue generation cont’d <ul><li>Classic film enewsletter – sell advertising in newsletter and newsletter sponsorship </li></ul><ul><li>Classic Movie Club membership $25 annually –benefits –ebooks/newsletter/contests/Chats etc. </li></ul><ul><li>Tie in with Affiliate: Ecommerce Sites ie Allposters.com, Amazon.com, Travelocity – for buying posters, books, trips to Hollywood etc. 5-30 percent commission plus referral fees (Will pick top 25 programs affiates). </li></ul>
  7. 7. PR/Outreach Program <ul><li>Ongoing press releases </li></ul><ul><li>Tie in with Classic Movie Film Festivals (list of top 50) </li></ul><ul><li>Tie in with MPTF (Old movie star home) call in to pick as charity of choice. </li></ul><ul><li>Speaking engagements for Craig on Classic movies and etvhollywood – ie Women in Film, Cinameteque etc. </li></ul>
  8. 8. Advertising Timetable <ul><li>May – tie in with Commission Junction, WebLoyalty, MetaReward, Movie Tickets.com etc. </li></ul><ul><li>Tie in with referral sites – Military.com, Reunion.com, Fandango.com etc. </li></ul><ul><li>National Ad Council – classic Smokey the Bear using technology etc </li></ul><ul><li>Pilot program with big advertisers organized ie Pepsi, Nestle, Clorox, Movietickets.com etc using Broadband commercials.—launch JUNE </li></ul>
  9. 9. Advertising Event with Jack Feur/Ad Week– Future of Film <ul><li>Organize an event to invite VIP advertisers to including Ad Club members, top advertising agencies in Los Angeles, Top retailers, national media buying agencies– present program moderated by Joyce with Jack Feur giving keynote about future of film/advertising. ?????? </li></ul>

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