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Joyce2001chicago Internet World Powerpoint

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Joyce2001chicago Internet World Powerpoint

  1. 1. Wireless Internet Forum Weds. July 11, 2001, Chicago, Ill. Moderated by Joyce Schwarz, JCOM, www.joycecom.com , 310-822-3119
  2. 2. STATISTICS: wireless internet and mcommerce –eMarketer 2/28/01 <ul><li>2004 – Wireless Internet Users in the US –comparison in millions </li></ul><ul><li>Strategis Group – 17 million </li></ul><ul><li>IDC – 40 million </li></ul><ul><li>Merrill Lynch 161 million </li></ul>
  3. 3. Wireless Advertising Spending <ul><li>Yankee Group 2000 --$7M 2002 --$409M </li></ul><ul><li>OVUM $4M $363M </li></ul><ul><li>Forrester $0 $61 </li></ul><ul><li>MOBILE INTERNET USAGE </li></ul><ul><li>95 MILLION IN 2000 WITH 80 % FROM Asia/Pacific Rim and N.America –Ovum projects 484M by 2005 </li></ul>
  4. 4. M commerce <ul><li>$22.2 billion in worldwide m-commerce forecast for 2005 –Jupiter predicts that </li></ul><ul><li>$10.8 billion –shopping </li></ul><ul><li>$8 billion from paid content </li></ul><ul><li>$3.3 billion from advertising </li></ul>
  5. 5. mFinance <ul><li>150 million people will use global wireless financial services by 2004 –compared to 10 million in 2000. </li></ul><ul><li>ARC Group forecasts wireless banking will grow 331 million by 2004 </li></ul>
  6. 6. SMS – short message service <ul><li>15 billion short messages sent throughout Europe in 2000 </li></ul><ul><li>JAPAN WIRELESS STATS </li></ul><ul><li>42% users 15-19 use email,37% for voicemail,21% for web access </li></ul><ul><li>44% ages 40-44 use imode for voicemail, 31% for email and 25% for web access </li></ul>
  7. 7. REALITY CHECKS FOR WIRELESS WORLD <ul><li>Security Technologies </li></ul><ul><li>*Password protection </li></ul><ul><li>*Biometric Security </li></ul><ul><li>*Antivirus utilities for PDAs and cell phones </li></ul><ul><li>*Encryption for handhelds </li></ul><ul><li>*Smart cards, digital certificates & more </li></ul>
  8. 8. Security <ul><li>Less than 5% of wireless networks are secure—Chris Wysopal, director of research @Stake. </li></ul><ul><li>50% of all companies will have wireless LANS by 200 –Gartner Group </li></ul><ul><li>Networks and protocols aren’t only weak links—devices don’t have adequate protection. </li></ul>
  9. 9. Encryption <ul><li>Use of a key or code to generate a clear message that can be deciphered by key and algorithm used to scramble original message </li></ul><ul><li>A) Symmetric B) Asymetric </li></ul><ul><li>PUBLIC KEY –PKE (RSA) </li></ul><ul><li>a) Public key b)private key c)session key is generated </li></ul>
  10. 10. WIMS and SIMS <ul><li>WIM—Wireless Identity modules—European smartcards—GSM handsets </li></ul><ul><li>SIMS –Subscriber Identification Modules—fingernail size cards contain information service provider uses to identify phone and register it. </li></ul>
  11. 11. BIOMETRICS <ul><li>Optical recognition –takes photo of fingerprint </li></ul><ul><li>Capacitive—measures the layer of saline fluid resides between living and dead skin on user’s fingertip </li></ul>
  12. 12. SECURITY OPTIONS? <ul><li>Treat wireless network as if it were internet—set up VPN –virtual private network </li></ul><ul><li>Off-the-shelf encryption for PDAs </li></ul><ul><li>Have a security plan and enforce it. </li></ul><ul><li>Challenge WEP – Wired Equivalent Privacy protocol used in 802.ll –firewalls, separate LANS? 802.11a (new encryption?) </li></ul>
  13. 13. 11:15 –12:30 p.m. Weds Wireless Development Tech. Moderator: Joyce A. Schwarz, JCOM, www.joycecom.com , 310-822-3119, joycecom@aol.com
  14. 14. PANELISTS <ul><li>John Troyer, Chief Strategy Officer, Neomar </li></ul><ul><li>Hitesh Seth, Chief Technology Evangelist, Silverline Technologies </li></ul><ul><li>Scott Norder, President, Information Exchange Division, IntraNet Solutions </li></ul><ul><li>Greg Fucheck, Director, Proxicom </li></ul>
  15. 15. STANDARDS –Alphabet Soup <ul><li>Digital systems— </li></ul><ul><li>TDMA (Time Division Multiple Access) </li></ul><ul><li>CDMA (Code Division Multiple Access) </li></ul><ul><li>GSM –Global System for Mobile Communication/European standard) </li></ul><ul><li>CDMA one, CDMA2000 – Qualcomm </li></ul><ul><li>All CDMA systems are incompatible with TDMA based GSM systems </li></ul>
  16. 16. Wireless Networks <ul><li>Short distance– PAN (personal area networks—Bluetooth </li></ul><ul><li>WAN (wireless local area network) Wi-Fi –802.11b </li></ul><ul><li>1G—used analog –calls transmitted via sound waves—standards called analog cellular or AMPS (advanced mobile phone service) </li></ul><ul><li>2G –second genation –digital networks –GSM, TDMA, DCMA and iDEN </li></ul><ul><li>3G –Third Generation –wideband CDMA and EDGE—GSM evolution </li></ul>
  17. 17. World Cellullar Database quarterly –worldiede usage rates <ul><li>GSM –331 million </li></ul><ul><li>CDMA –67 million </li></ul><ul><li>TDMA –48 million </li></ul><ul><li>3G rollout – </li></ul><ul><li>Veriozon—CDMA (1 st phase 3G) </li></ul><ul><li>SBC/Bell South –TDMA & GSM Edge </li></ul><ul><li>Sprint PCS –CDMA (1 st phase 3G) </li></ul><ul><li>Nextel iDEN ? Voicestream GSM Edge via GPRS (genearl packet radio service) overlaid on GSM and TEDMA </li></ul>
  18. 18. MULTIPLEXING <ul><li>Three major wireless standards : TDMA, GSM, CDMA </li></ul><ul><li>Multiplex—device that transmits signals from 2 or more devices over a signle channel—more capacity. </li></ul><ul><li>FUTURE? CDMA? </li></ul>
  19. 19. WIRELESS INNOVATORS ROUNDTABLE <ul><li>Moderated by Joyce Schwarz, JCOM, www.joycecom.com , 310-822-3119 </li></ul><ul><li>[email_address] </li></ul><ul><li>Panelists: Scott Geddes, VP, Brokat, Technologies, Jeb Spencer, VP Wireless Data Development, Leap; Fredrik Torstensson, VP, GM, Oz.com; William Mouat, Principal, Luminat. </li></ul>
  20. 20. THE FUTURE? Web phone stats <ul><li>10 million handsets purchased in US in 4 th quarter 2000 </li></ul><ul><li>Nokia (44%), Motorola (14%), Kyocera (11%) </li></ul><ul><li>4 out of 10 phones sold are internet capable </li></ul><ul><li>Most sold with buckets of minutes, 13% prepaid plans </li></ul><ul><li>1/3 of handsets sold weigh less than 5 oz </li></ul>
  21. 21. Web/cell phone usage <ul><li>2/3 of cellphones (sold in last quarter) have full graphic display capability </li></ul><ul><li>55% of phones sold in 4 th quarter have included Lithium Ion battery </li></ul><ul><li>2/3 have at least 3 hours of talk time </li></ul><ul><li>½ have over 100 hours standby time </li></ul>
  22. 22. Japan users for 3G <ul><li>15-19 – 42 percent use for email </li></ul><ul><li>37 percent for voicemail </li></ul><ul><li>21 percent for web access </li></ul><ul><li>40-44 – 44 percent for voicemail, 31 percent for email and 25 percent for web access. </li></ul>
  23. 23. Future: <ul><li>Data services </li></ul><ul><li>Content </li></ul><ul><li>M commerce </li></ul><ul><li>Voice portals </li></ul><ul><li>IVR/telematics </li></ul><ul><li>Streaming, broadband wireless EMBLAZE </li></ul><ul><li>Unified messaging </li></ul><ul><li>Fixed wireless </li></ul>
  24. 24. wASP –wireless application service provider <ul><li>Advantages </li></ul><ul><li>A) Applications will remain durable </li></ul><ul><li>B) Technology developments taken into account </li></ul><ul><li>C) Quality service and effective cost mangement for multi-access services </li></ul>
  25. 25. wASP areas <ul><li>COMPANY INFO SYSTEMS </li></ul><ul><li>Intranets, ERP, DBMS, Web, groupware, CRM, mail, Reporting EIS, Other </li></ul><ul><li>EXTERNAL HORIZONTAL CONTENT </li></ul><ul><li>dedicated directories, sectorial news, cartography directions, travel, finance </li></ul><ul><li>Apps—billing, tracking, supervision, content managing, commerce & more </li></ul>
  26. 26. wASP forecasts—Strategy Analytics, 2/12/2001 <ul><li>75 percent of revenues to flow to largest players –5 or 6 players $3.6 Billion in annual revenues by 2005 </li></ul><ul><li>4 basic segments a) Commercial content providers/aggregators b) customer facing businesses c) enterprises d) wireless carriers/portals. </li></ul>
  27. 27. <ul><li>wASP Panelists: </li></ul><ul><li>George White, SVP, NetbyTel </li></ul><ul><li>Yousuf Chowdhary, VP, Wysdom </li></ul><ul><li>Steve Lewin, COO, Cyberpixie </li></ul>
  28. 28. NEXT STEPS <ul><li>4G –2010 </li></ul><ul><li>Integrate—different modesof wireless form indoor—wireless LANS and Bluetooth to cellular signals, TV, satellite communications </li></ul><ul><li>Computer world, telecommunications and audio, video merge. </li></ul>
  29. 29. FOR MORE INFO: <ul><li>Joyce A. Schwarz, JCOM, </li></ul><ul><li>email: [email_address] </li></ul><ul><li>310-822-3119 </li></ul><ul><li>Author: “Cutting the Cord” Guide to Going Wireless, fall, 2001, Macmillan/Que. </li></ul><ul><li>JCOM services include: market research, partnerships/alliances, strategy, marketing/PR, competitive analysis etc. </li></ul>

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