Varun pankaj What is social media
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The document discusses social media and its advantages and disadvantages. It describes how social media has evolved from ancient messaging to modern platforms like Twitter and Facebook. It provides examples of how companies like Oreo have used social media successfully. Additionally, it outlines how Simplify360 helps organizations implement social media strategies and provides analytics solutions.
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Varun pankaj What is social media
- 1. www.simplify360.com Stage 1 The Preliminary Round Team Name: TrendSetters Pankaj Pandey T A PAI MANAGEMENT INSTITUTE Varun Agarwal T A PAI MANAGEMENT INSTITUTE
- 2. Social Media: The Telepathy of Tomorrow “Marketing is no longer about the stuff that you make, but about the stories you tell” - Seth Godin • A virtual platform for people to create, share and exchange information and ideas. 2 T A Pai Management Institute (TAPMI)
- 3. Types of Social Media • Social Networking (Facebook, Twitter) • Blogs (Wordpress) • Video sharing sites (Youtube) • Image sharing sites(Pinterest, Instagram) • Crowdsourcing (Wikipedia) • Messaging (Snapchat, Whatsapp) And many more… 3 T A Pai Management Institute (TAPMI)
- 4. Facts about Social Media • Evolution from kabutar (pigeon: the ancient form of messaging) to twitter. • Oreo: You can still dunk in the dark. • Indian Political Game changer: Mr. Narendra Modi and Social Media 4 T A Pai Management Institute (TAPMI)
- 5. Advantages of Social Media • Cost • Time to market • Easily bendable as per need of time • Accessing likability behavior • Easy leverage of new technology like Big Data 5 T A Pai Management Institute (TAPMI)
- 6. Disadvantages of Social Media • Misuse of personal content • Spreading rumors to a large population • Creating notion and impacting mass • Good marketing kills bad product faster • Ineffective use impacts repute 6 T A Pai Management Institute (TAPMI)
- 7. Use of Social Media • Networking – Build network with people round the globe • Promotion – Advertise your content and reach maximum audience • Recruitment – Sites like LinkedIn used as a platform to hire talents 7 T A Pai Management Institute (TAPMI)
- 8. Use of Social Media (contd.) • Brand Building – Use of blogs and online PR • Customer Interaction – Forums and feedback through Social Network Channel • Business Intelligence – Gathering customer behavior and their preferences 8 T A Pai Management Institute (TAPMI)
- 9. Simplify360 and Social Media • Enables organizations to effectively implement social media concepts in to core business functions • Simplify360 AnalyticsTM • World’s first integrated enterprise solutions provider 9 T A Pai Management Institute (TAPMI)
- 10. References • https://www.nibusinessinfo.co.uk/content/marketing-social-web • Blau, Peter (1960). "A Theory of Social Integration." The American Journal of Sociology, pp 545-556. • https://www.facebook.com/simplify360/info • http://www.360i.com/work/oreo-super-bowl/ 10 T A Pai Management Institute (TAPMI)