An amalgamation of Social Media stats and info along with some examples of the good and the bad. And of course what it means for the way organisations talk to customers.
This document presents information about social media. It discusses what social media is, provides facts and statistics about social media usage, identifies different types of social media including social networking sites, blogs, and virtual worlds, and discusses both the positive and negative effects of social media as well as predictions for the future of social media.
This document discusses various social media platforms and the author's experiences using social media. It begins with an overview of SlideShare and defines social media. It then discusses specific platforms like Twitter and LinkedIn, providing examples of how they can be used. The author shares their positive experience using a Facebook page for a capstone team. In the end, the document emphasizes that social media is a learning process but can create long-term relationships and benefit one's professional network.
Presentation on social media on young generation in BangladeshShastry Rahman
This document summarizes a seminar presentation on social media and the young generation in Bangladesh. It defines social media as interaction among people to create, share and exchange information and ideas online. Some key statistics are provided on the growth of social media platforms like Facebook and their large user bases. Both the challenges of social media, such as behavioral issues, cyberbullying and decreased productivity, and its benefits, like rapid communication, sharing knowledge and expanding businesses, are outlined. The presentation concludes with recommendations for users, the government and media authorities to make the internet safer and better for all.
In this presentation, Susan Schoenian, University of Maryland Extension Sheep & Goat Specialist, shares her experiences using various social media tools.
Social Media is Business: Law Firm Social Media Networking PresentationKelly Hoey
Social Media Networking presentation prepared for law firm, McCarter & English\'s 2012 partner retreat. Introduction to use of social media networking sites for business development, cross-selling and client relationship development.
This document discusses the power of social media. It begins with an overview of social media, including its evolution from 1979 to the present, different types, and popular platforms. It then discusses how social media is used in business, marketing, education, and politics. Business uses include increasing brand awareness and finding new customers. Education uses include sharing resources and finding extra learning materials. Political uses include campaigning and direct interaction with voters. The document concludes by discussing expectations for social media's future, including trends like speed, video, and data, as well as both pros and cons such as the spread of information but also privacy and relationship issues.
This is a slide show presentation I created in order to get my hypothetical organization onboard with using social media as a means for serving both customers, and investors.
This document presents information about social media. It discusses what social media is, provides facts and statistics about social media usage, identifies different types of social media including social networking sites, blogs, and virtual worlds, and discusses both the positive and negative effects of social media as well as predictions for the future of social media.
This document discusses various social media platforms and the author's experiences using social media. It begins with an overview of SlideShare and defines social media. It then discusses specific platforms like Twitter and LinkedIn, providing examples of how they can be used. The author shares their positive experience using a Facebook page for a capstone team. In the end, the document emphasizes that social media is a learning process but can create long-term relationships and benefit one's professional network.
Presentation on social media on young generation in BangladeshShastry Rahman
This document summarizes a seminar presentation on social media and the young generation in Bangladesh. It defines social media as interaction among people to create, share and exchange information and ideas online. Some key statistics are provided on the growth of social media platforms like Facebook and their large user bases. Both the challenges of social media, such as behavioral issues, cyberbullying and decreased productivity, and its benefits, like rapid communication, sharing knowledge and expanding businesses, are outlined. The presentation concludes with recommendations for users, the government and media authorities to make the internet safer and better for all.
In this presentation, Susan Schoenian, University of Maryland Extension Sheep & Goat Specialist, shares her experiences using various social media tools.
Social Media is Business: Law Firm Social Media Networking PresentationKelly Hoey
Social Media Networking presentation prepared for law firm, McCarter & English\'s 2012 partner retreat. Introduction to use of social media networking sites for business development, cross-selling and client relationship development.
This document discusses the power of social media. It begins with an overview of social media, including its evolution from 1979 to the present, different types, and popular platforms. It then discusses how social media is used in business, marketing, education, and politics. Business uses include increasing brand awareness and finding new customers. Education uses include sharing resources and finding extra learning materials. Political uses include campaigning and direct interaction with voters. The document concludes by discussing expectations for social media's future, including trends like speed, video, and data, as well as both pros and cons such as the spread of information but also privacy and relationship issues.
This is a slide show presentation I created in order to get my hypothetical organization onboard with using social media as a means for serving both customers, and investors.
Social media is a powerful marketing tool for organizations to increase brand awareness, traffic to their website, feedback, and word-of-mouth. To use social media effectively, organizations should define clear objectives, engage multiple voices, share other relevant content, and blend social media with other marketing efforts. While social media can help spread messages virally, active participation is also needed to encourage sharing among contacts.
1) Social media has become one of the biggest shifts since the industrial revolution, with over 1.82 billion active users globally representing 72% of all internet users.
2) Social media has transformed how people interact from childhood through adulthood, with 85% of children under 12 actively using Facebook and 95% of teens ages 12-17 being online.
3) Social media has also changed industries like online education, job recruitment, marriage, retail, and advertising, with one in six couples meeting online, 80% of companies using LinkedIn to find employees, and only 14% of customers trusting traditional advertisements.
The document discusses social media and its advantages and disadvantages. It describes how social media has evolved from ancient messaging to modern platforms like Twitter and Facebook. It provides examples of how companies like Oreo have used social media successfully. Additionally, it outlines how Simplify360 helps organizations implement social media strategies and provides analytics solutions.
95.7% of social media-savvy organizations in India use social media to build communities and advocate usage, while 76.1% use it to highlight brand news. Facebook is the most important social media platform for marketers in India to engage customers, followed by Twitter, YouTube, and blogging. The continued growth of social media is driven by increased mobile access and the proliferation of new social media sites. Consumers now use social media as a shared experience while watching TV or seeking customer service.
Digital Branding Strategies For Entrepreneurial Organizations Social Media ...Shakir Ali
"Promotional And Branding Strategies For Entrepreneurial Organizations" During 21-25 October 2013 at NiMSME; YousfGuda; Hyderabad
Shakir Ali - Speaker For The Session On "Digital Branding - Facebook, Twitter, Linkedin & Youtube With Reference To SMEs (Small & Medium Entrepreneurs)
Audience Includes Associate Directors, DICs; HODs Of Management School And A Cluster Professionals.
Social media has both positive and negative impacts. Positively, it allows enhanced learning, sharing of information like health issues, and empowering of nonprofit organizations and political movements. However, negatives include cyberbullying, over-reliance weakening real-world relationships, and manipulation through targeted advertisements. Overall, social media is a tool that can be used wisely with awareness of its dangers if overused.
Social media has both positive and negative powers for teenagers and society. Positively, it enhances creativity and learning, provides health information, and empowers political and nonprofit causes. However, it can also negatively influence through cyberbullying, overemphasis on online over real-world interaction, and groups like ISIS using it for radicalization. Both opportunities and risks exist in how social media shapes relationships and buying behaviors. Overall moderation and balance are important to harness its benefits while avoiding potential dangers.
This document summarizes Rich Pesce's presentation on social media monitoring and measurement at PR News' How-To Conference. It discusses why companies should measure social media and provides examples of social media growth. It then outlines Sprint's social media monitoring process and categories. Specific metrics are given for Sprint's Facebook page, including number of fans and comments. The document concludes by discussing how to translate social media metrics for senior leadership.
Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
Social networking provides opportunities for social interaction and community building through user-generated content. Its use is widespread, with half of Americans using sites like Facebook and three-quarters of online consumers visiting social media sites. Time spent on social networks is growing three times faster than overall internet use. For employers, social media can boost retention by giving employees flexibility and opportunities to see business uses. It also enables internal communication and collaboration. Employers can use social media to build their brand and market their company by allowing employees to promote their work. However, employers must handle negative comments professionally without arguing and apply customer service principles.
Social media use has grown exponentially over the past decade. In 2005, only 8% of American adults used social networking sites, but this number jumped to over 60% by 2010 and 72% by 2013. As social media usage increased, companies began leveraging platforms like Facebook fan pages and mobile apps to connect with customers and integrate targeted advertising into users' social media experiences. The document examines the evolution of social media and its growing role in online advertising and marketing strategies.
The document discusses privacy concerns with social media and provides guidelines for businesses. It outlines the importance of privacy given many people and companies now use social media. It then provides tips for social media businesses, including being transparent with privacy policies and not using users' personal data without consent. Examples of both positive practices, like a secure messaging app, and negative issues, like a company using personal data for ads without permission, are described. The document concludes with guidelines for non-social media businesses to maintain privacy on social media and recommendations like disclosing information and educating employees about social media policies.
Social media and its Impacts on societyUrwa Shanza
Group members submitted a report to Ma'am Madiha on social media. The document discusses the definition of social media and why people share information online. It also outlines key benefits of social media such as expanding businesses, enhancing connectivity, and raising awareness for important causes. However, the document also notes some negative impacts of excessive social media use such as increased depression, anxiety, cyberbullying, fear of missing out, and disrupted sleep patterns.
The document discusses social media, providing examples like Facebook, Twitter, YouTube, and WhatsApp. It outlines key advantages of social media like connectivity, education, and helping businesses, but also disadvantages such as cyberbullying, hacking, addiction, and security issues. Specifically, it introduces Facebook as the most popular social platform for sharing links, tagging people in posts, and measuring engagement through likes, comments, and shares.
Social media allows users to create and share content online, bringing value to participants. Common social media sites include Facebook, LinkedIn, YouTube, and Flickr for photo and video sharing. Most US businesses use blogs for social media, and Americans frequently interact with companies on social media sites. Consumers feel stronger connections to and better served by companies that interact on social media. Companies should use social media to solicit feedback and develop new ways for consumers to engage with their brand.
The document summarizes the results of a survey about social media use. It found that most participants were younger than 29, with the average time spent on social media correlated to age. The most commonly used social media apps were Facebook, Instagram, Snapchat and TikTok. Respondents reported using social media primarily to stay connected with friends and family. Most felt social media influences their daily lives and were aware of potential dangers like cyberbullying.
Power Marketing's Communication Specialist Larissa Newman delivered this seminar on the value of social media in business to a group at Hagerstown Community College (HCC) for the 2012 Technology Fair.
This document discusses the prevalence and impact of social media use both personally and professionally. It notes that social media has become ingrained in everyday life for most Americans and has significantly changed how work is conducted and employees are recruited. However, increased social media use also presents risks if not properly managed, such as possible privacy issues and damage to companies' reputations from employees' social media posts. The document advocates for companies to develop social media policies and training to mitigate risks and maximize benefits.
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
The document discusses the impact of social media on small businesses. It notes that 70% of UK households have internet access and that 70% of online searchers will use local search to find offline businesses. The benefits of having an online presence for small businesses are outlined as creating awareness, shortening the sales cycle, and being a great way to engage potential customers. Common social media tools recommended for small businesses are mentioned as blogging, Facebook, Twitter, YouTube, Flickr, and LinkedIn.
Social media is a powerful marketing tool for organizations to increase brand awareness, traffic to their website, feedback, and word-of-mouth. To use social media effectively, organizations should define clear objectives, engage multiple voices, share other relevant content, and blend social media with other marketing efforts. While social media can help spread messages virally, active participation is also needed to encourage sharing among contacts.
1) Social media has become one of the biggest shifts since the industrial revolution, with over 1.82 billion active users globally representing 72% of all internet users.
2) Social media has transformed how people interact from childhood through adulthood, with 85% of children under 12 actively using Facebook and 95% of teens ages 12-17 being online.
3) Social media has also changed industries like online education, job recruitment, marriage, retail, and advertising, with one in six couples meeting online, 80% of companies using LinkedIn to find employees, and only 14% of customers trusting traditional advertisements.
The document discusses social media and its advantages and disadvantages. It describes how social media has evolved from ancient messaging to modern platforms like Twitter and Facebook. It provides examples of how companies like Oreo have used social media successfully. Additionally, it outlines how Simplify360 helps organizations implement social media strategies and provides analytics solutions.
95.7% of social media-savvy organizations in India use social media to build communities and advocate usage, while 76.1% use it to highlight brand news. Facebook is the most important social media platform for marketers in India to engage customers, followed by Twitter, YouTube, and blogging. The continued growth of social media is driven by increased mobile access and the proliferation of new social media sites. Consumers now use social media as a shared experience while watching TV or seeking customer service.
Digital Branding Strategies For Entrepreneurial Organizations Social Media ...Shakir Ali
"Promotional And Branding Strategies For Entrepreneurial Organizations" During 21-25 October 2013 at NiMSME; YousfGuda; Hyderabad
Shakir Ali - Speaker For The Session On "Digital Branding - Facebook, Twitter, Linkedin & Youtube With Reference To SMEs (Small & Medium Entrepreneurs)
Audience Includes Associate Directors, DICs; HODs Of Management School And A Cluster Professionals.
Social media has both positive and negative impacts. Positively, it allows enhanced learning, sharing of information like health issues, and empowering of nonprofit organizations and political movements. However, negatives include cyberbullying, over-reliance weakening real-world relationships, and manipulation through targeted advertisements. Overall, social media is a tool that can be used wisely with awareness of its dangers if overused.
Social media has both positive and negative powers for teenagers and society. Positively, it enhances creativity and learning, provides health information, and empowers political and nonprofit causes. However, it can also negatively influence through cyberbullying, overemphasis on online over real-world interaction, and groups like ISIS using it for radicalization. Both opportunities and risks exist in how social media shapes relationships and buying behaviors. Overall moderation and balance are important to harness its benefits while avoiding potential dangers.
This document summarizes Rich Pesce's presentation on social media monitoring and measurement at PR News' How-To Conference. It discusses why companies should measure social media and provides examples of social media growth. It then outlines Sprint's social media monitoring process and categories. Specific metrics are given for Sprint's Facebook page, including number of fans and comments. The document concludes by discussing how to translate social media metrics for senior leadership.
Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
Social networking provides opportunities for social interaction and community building through user-generated content. Its use is widespread, with half of Americans using sites like Facebook and three-quarters of online consumers visiting social media sites. Time spent on social networks is growing three times faster than overall internet use. For employers, social media can boost retention by giving employees flexibility and opportunities to see business uses. It also enables internal communication and collaboration. Employers can use social media to build their brand and market their company by allowing employees to promote their work. However, employers must handle negative comments professionally without arguing and apply customer service principles.
Social media use has grown exponentially over the past decade. In 2005, only 8% of American adults used social networking sites, but this number jumped to over 60% by 2010 and 72% by 2013. As social media usage increased, companies began leveraging platforms like Facebook fan pages and mobile apps to connect with customers and integrate targeted advertising into users' social media experiences. The document examines the evolution of social media and its growing role in online advertising and marketing strategies.
The document discusses privacy concerns with social media and provides guidelines for businesses. It outlines the importance of privacy given many people and companies now use social media. It then provides tips for social media businesses, including being transparent with privacy policies and not using users' personal data without consent. Examples of both positive practices, like a secure messaging app, and negative issues, like a company using personal data for ads without permission, are described. The document concludes with guidelines for non-social media businesses to maintain privacy on social media and recommendations like disclosing information and educating employees about social media policies.
Social media and its Impacts on societyUrwa Shanza
Group members submitted a report to Ma'am Madiha on social media. The document discusses the definition of social media and why people share information online. It also outlines key benefits of social media such as expanding businesses, enhancing connectivity, and raising awareness for important causes. However, the document also notes some negative impacts of excessive social media use such as increased depression, anxiety, cyberbullying, fear of missing out, and disrupted sleep patterns.
The document discusses social media, providing examples like Facebook, Twitter, YouTube, and WhatsApp. It outlines key advantages of social media like connectivity, education, and helping businesses, but also disadvantages such as cyberbullying, hacking, addiction, and security issues. Specifically, it introduces Facebook as the most popular social platform for sharing links, tagging people in posts, and measuring engagement through likes, comments, and shares.
Social media allows users to create and share content online, bringing value to participants. Common social media sites include Facebook, LinkedIn, YouTube, and Flickr for photo and video sharing. Most US businesses use blogs for social media, and Americans frequently interact with companies on social media sites. Consumers feel stronger connections to and better served by companies that interact on social media. Companies should use social media to solicit feedback and develop new ways for consumers to engage with their brand.
The document summarizes the results of a survey about social media use. It found that most participants were younger than 29, with the average time spent on social media correlated to age. The most commonly used social media apps were Facebook, Instagram, Snapchat and TikTok. Respondents reported using social media primarily to stay connected with friends and family. Most felt social media influences their daily lives and were aware of potential dangers like cyberbullying.
Power Marketing's Communication Specialist Larissa Newman delivered this seminar on the value of social media in business to a group at Hagerstown Community College (HCC) for the 2012 Technology Fair.
This document discusses the prevalence and impact of social media use both personally and professionally. It notes that social media has become ingrained in everyday life for most Americans and has significantly changed how work is conducted and employees are recruited. However, increased social media use also presents risks if not properly managed, such as possible privacy issues and damage to companies' reputations from employees' social media posts. The document advocates for companies to develop social media policies and training to mitigate risks and maximize benefits.
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
The document discusses the impact of social media on small businesses. It notes that 70% of UK households have internet access and that 70% of online searchers will use local search to find offline businesses. The benefits of having an online presence for small businesses are outlined as creating awareness, shortening the sales cycle, and being a great way to engage potential customers. Common social media tools recommended for small businesses are mentioned as blogging, Facebook, Twitter, YouTube, Flickr, and LinkedIn.
The document discusses social media marketing and provides tips for businesses getting started with social media. It begins by introducing LintBucket Media, a social media marketing agency. It then covers defining social media, setting goals, identifying target audiences, choosing appropriate channels and tools, and recommends resources for learning more. Key aspects include having a website and analytics in place before engaging in social media, determining goals and metrics, appointing passionate staff, focusing on creating value for customers, and integrating social media with other marketing.
Social media is about people interacting with each other through communication technologies. There are many social media platforms like blogs, social networks, reviews, and more. In 2008, social networking surpassed email in worldwide reach. Americans spend 6% of their online time on Facebook and 70% of Twitter users joined in 2008. Social media provides value for both personal use and business use by allowing people to interact with customers, other customers, and business people. To utilize social media for business, companies should engage in dialogue with customers and prospects, be prepared to respond in real-time, and collaborate across departments. They should also plan objectives, listen to online conversations, engage in discussions, and measure results both qualitatively and quantitatively.
Why Social media? Engaging with customers through social mediaSmartdog digital
Slides cover how to engage with customers online looking at how social media as a channel allows businesses to talk to customers in a more personalised way.
Looks at current examples of businesses using social media to add value to their brand and customer experience online, the way social media is impacting the way we communicate to customers.
Also looks at the implications of social media for online PR.
C:\fakepath\social media applications for businesssocialmediaone
The document discusses how social media has changed business relationships and empowered individuals. It provides examples of how companies like Dell have used social media for brand building, lead generation, product development, and more. Key aspects of social media discussed include listening to customers, engaging in conversations, building trust and relationships over time, and using platforms like blogs, Twitter, and Facebook to become thought leaders and gain insights.
Leveraging Apps, Social Media, and Your Digital Reputation for Professional S...Paul Brown
Originally presented as a webinar to the membership of OSA-The Optical Society in November of 2015. This presentation provides an overview of how to leverage social media and online tools to enhance networking and one's own visibility and brand.
I made this presentation for Professional And Ethical Issues In Information Systems, module that I'm studying at UWIC University, Cardiff.
I hope you like it, please, send your feedback.
This document discusses understanding social media and its importance for businesses. It covers how social media has changed customer behavior and expectations, forcing companies to prioritize online marketing. While many businesses are afraid of social media, the document advocates defining challenges and using social media to start conversations in order to engage customers and build competitive advantages. It provides examples of how different social media tools like blogs, forums, communities and video sharing can be used successfully by businesses.
This document provides an overview of social media and strategies for using social media. It defines key terms like Web 2.0, social media, and social networks. It provides statistics on popular social media sites like Facebook, LinkedIn, and Twitter. It then discusses developing a social media strategy to build brand awareness in communities and connect with people in order to generate leads and prospects. The document emphasizes going where potential customers are online and participating in conversations.
This document provides guidance and best practices for businesses looking to engage in social media. It begins by explaining why social media is important for businesses to connect with customers. It then defines and provides facts about major social media platforms like Facebook, Twitter, YouTube and blogs. It discusses myths about social media and business and provides tips for social media engagement from Kodak's Chief Blogger. The document then gives a 10 step guide for getting started in social media and provides a sample social media policy. The overall document aims to educate businesses on effectively utilizing social media.
This document discusses social media usage statistics and strategies for social media marketing. It notes that over 800 million people use social media globally, including many users over 30 years old. While myths exist that social media is not relevant for B2B or conversion, facts show that 41% of B2B companies using Facebook and 62% of B2C companies using Facebook have acquired new customers from it. The document provides tips for getting started with social media, including defining clear objectives, researching your brand, listening before posting, identifying influencers, creating online identities, and developing content. It also discusses measuring social media effectiveness and handling crises.
Why Human Service Organizations Should Embrace Social MediaFred Hobbs
Human service organizations should embrace social media for several reasons:
1) Social media allows organizations to leverage information by connecting employees with experts and enabling the best ideas to emerge organically.
2) It provides accessible, easy-to-use ways for organizations to engage with constituents that are appropriate for their field.
3) The low cost of social media makes it a practical option for engagement.
However, concerns about privacy, productivity, and client exposure must be addressed through clear policies, education, and oversight of social media use within appropriate guardrails. Examples at one organization Imagine! showed effective ways of engaging clients and sharing information via social media.
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
This document discusses social media and productivity among Generation 2.0. It defines Generation 2.0 as those born after 1997 who have grown up in the digital world and are expected to construct their identity, manage privacy, connect with friends, and collaboratively work with information online. The document provides statistics on internet, social media, and mobile usage globally and discusses how Generation 2.0 uses technology and digital tools. It also examines case studies on how social media has impacted credit worthiness, work, political uprisings, and banking and discusses maintaining digital ethics and avoiding social media addiction.
This document discusses using social media in nonprofits. It begins by asking if the reader is active on various social media platforms like Facebook, YouTube, and LinkedIn. It then discusses what social media is, noting it allows for public participation and engagement. The document stresses that social media is a means of communication, not the message itself. It discusses why nonprofits should care about social media and stories of nonprofit success using social media. It provides tips for nonprofits starting with social media, like starting small, listening first, and establishing goals. It warns of potential pitfalls and stresses the importance of measuring return on investment. The document concludes by providing resources for nonprofits regarding social media.
This document provides an overview of a presentation on social media given by Sanjiv Choudhary. The presentation covers topics such as the definition of social media, classifications of social media, differences between social media and traditional media, popular social networking sites and their market share, and how various organizations use social media as a marketing and customer relationship management tool. The presentation concludes by stating that social, mobile, analytics, and cloud computing (SMAC) will be important for the future of the IT industry and marketing.
Introduction To Social Media MBA Class At Webster UniversityCollin Condray
This document provides an introduction to social media and how businesses can utilize social media. It defines social media as technologies that allow people to get things from each other rather than traditional institutions. The document outlines different forms of social media like blogs, podcasts, videos, social networking sites, forums, ratings/reviews, wikis, and RSS feeds. It also discusses how businesses can develop a social media strategy by listening to conversations, engaging with customers, and measuring the results. The key aspects of a strategy are identifying goals and objectives, choosing the right social media tools, and getting involved in conversations to build connections.
4. Social Media
• A category of sites that is based on user
participation and user-generated content.
They include social networking sites like
LinkedIn or Facebook, social bookmarking
sites like Del.icio.us, social news sites like Digg
and Reddit, and other sites that are centred
on user interaction.
Search Engine Watch
5. Social Media
• A category of sites that is based on user
participation and user-generated content.
They include social networking sites like
LinkedIn or Facebook, social bookmarking
sites like Del.icio.us, social news sites like Digg
and Reddit, and other sites that are centred
on user interaction.
Search Engine Watch
14. 1. China
2. India
3. United States
4. Facebook If Facebook were a
country it would be
5. Indonesia the 4th biggest in the
6. Brazil world
7. Pakistan
8. Bangladesh
17. The Challenge
Employees want to use
consumer technology in
the enterprise
IT wants “enterprise-ready”
tools: secure, controlled,
compliant, and manageable
Corporate web sites no longer the way for find out about your companyAlmost 2 billion web users (give or take)74% use social networks and blogs Searching for informationOpinion, Successes/Failures, Experiences, Values, Image, Interaction/with you/with customers, Transparency
Biggest growing demographic on Facebook is 55-65 yr old females.Facebook user ages front and back ended.The British Womens Two Man Bobsleigh team (seems odd saying that) met on Facebook. Nicola Mincello/Gillian Cooke
Twitter is gaining popularity day by day. Since it started, its traffic has increased from 500 tweets per day in 2007 to almost 50m tweets per days according to the recent statistics shown by the twitter analytics team. Twitter Blog reports that there were almost 1.2b tweets that were send through twitter’s network in the January which is almost equal to 39m tweets per day. The massive growth was almost 1400% which is great for all the people who used to advertise and promote their businesses using twitter. As of now, the stats shows that 50m tweets per day have been seen on Twitter as shown in the graph below.
Imagine what this means for bad customer experiences!
Talking points:Reason why some organizations have been slow to adopt social computing or unaware of its importanceThere is tension around adopting social computing within the enterprise.Employees are pushing for the technology to be used in the enterprise. End users want to bring in technologies they feel comfortable with and what they feel will enhance their productivity. IT is hesitant to incorporate a new set of tools to manage. IT is concerned with security and compliance issues that come with adopting new technologies. IT has to leverage more bandwidth for governance on social computing technologies.
This is Michael…he used to work for Domino Pizzahttp://www.computerweekly.com/blogs/editors-blog/2009/04/dominos-creates-twitter-accoun.html
Choose how you embrace it, but embrace it you must at some point.
If you haven’t got a strategy today you absolutely need to be thinking about developing one. One approach comes from an iconic 60s band, the Grateful Dead, whose archives have recently been donated to the University of California at Santa Cruz. Focus on the loyal fans. Telephone hotline to alert them to its touring schedule ahead of any public announcement, reserved for them some of the best seats in the house, and capped ticket prices. Only in the 80’s did the rest of the world catch up with these ideas. A customer-first view. They also decided not to stop people making bootleg recordings of their concerts, figuring that what they lost in royalties would be more than compensated for by being more widely known, and by the resulting sales of merchandise. They were right.Think what they Grateful Dead could have done if they’d able to use MySpace, Twitter or Facebook.
The brand is less important than what people are saying about it…and saying about it on line.
You’re doing your job right. Thinking about putting the customer first so they then talk and share this with their friends.