This is the presentation from the VCC degree team at the 6th Annual LinkBC Case Competition. They were challenged with creating packages for a Coast Hotels & Resorts property drawn at random. The packages had to attract new visitors to the region during the off season.

1. Vancouver Community College Degree
Annette Lee, Kimberley Lennox, Richard Funk & Tiffani Mai

2. Coast Tsawwassen Inn
• “Facing the sea”
• 90 rooms
• 3.5 Star Hotel
• 5 minutes away from ferry terminal

3. Coast Tsawwassen Inn
• Ferries
• Paintball
• Point Roberts – US border
• Boundary Bay Regional Park
• George C. Reifel Bird Sanctuary

4. Coast Tsawwassen Inn
Occupancy
1%
6%
19%
11% US Markets
BC
Alberta
Ontario
63%
Quebec

5. Key & Target Markets

6. Natural History
• Admission to either:
• Qway-Aathia’s Museum
• George C. Reifel Migratory Bird
Sanctuary
• Shuttle to & from hotel
Cost $109
Rate $129
Profit $20 (15.5%)

7. Couples Retreat
• Winery tours & tastings
• Wellbrook Winery
• Westham Wines
• Prix fixe dinner for 2
• Wine pairing of choice
• Gift basket
Cost $244
Rate $299
Profit $55 (18%)

8. Coast to Coast
• Accommodation at Coast
Tsawwassen Inn & Coast Victoria
Harbourside
• Shuttle service between
hotels & BC Ferries terminals
• $200 restaurant credit
Cost $288
Rate $349
Profit $61 (9.5%)

9. Themed Getaways
Cost $ 69 - $129
Rate $109 - $189
Profit $40 - $70

10. Key Stakeholders
Local Stakeholders
• Coast Hotels (Victoria Harbourside)
• BC Ferries
• Tsawwassen Paintball
• Tsawwassen Srings Driving Range
• Wellbrook/Westham Wineries
Broader Stakeholders
• BC Tourism
• Chamber of Commerce of Tsawwassen

11. Distribution
Families: Seniors:
• Mom Blogs • BCAA- Westworld Magazine
• Pinterest/Instagram • Trip Advisor
• Radio advertisements • Anderson Vacation

12. Thank you to Coast Hotels, HOST
2012, Mentors & Judges

13. References
• Photos
– Senior – http://www.examiner.com/article/seniors-who-exercise-live-longer-happier-and-healthier-
lives-according-to-a-new-study
– Family - http://www.gpb.org/todays-families-the-wonder-of-toddlers
– Wellbrook Winery - http://wellbrookwinery.com/site/gallery.html
– Tsawwassen Background - http://www.tsawwasseninn.com/photo-gallery/page/3
– Coast Tsawwassen Inn Bacnground - http://tsawwassenrealestate.ca/about-tsawwassen-real-estate/
– BC Ferries - http://www.bcferries.com/
– BC Ferries Logo - http://www.softlandings.com/what-you-need-to-know/travel-transit/travel-and-
transit/
– Coast Harbourside Hotel & Marina–
http://www.coasthotels.com/hotels/canada/bc/victoria/coast_victoria/photogallery
– Coast Bastion Inn -
http://www.coasthotels.com/hotels/canada/bc/nanaimo/coast_bastion/photogallery
– Qway-Aathia's Native Art Gallery -
http://www.aboriginalcanada.gc.ca/abdt/apps/vats2.nsf/vAllCompaniesByID/ACCR128.html?OpenD
ocument&lang=en&caller=3
– Humming Bird (Reifel Bird Sanctuary) - http://www.reifelbirdsanctuary.com/thesite.html
– Polarbear Swim - http://www.insidevancouver.ca/2011/12/28/dive-into-2012-vancouver-polar-bear-
swim-january-1/
– Driving Range – http://www.meadowoaksgolf.com/images/Img5.png
– Pintrest Logo – http://www.pintrest.com
– Instagram Logo - http://beblogalicious.com/2012/09/blogalicious-is-on-instagram-and-socialcam-by-
brothatech/instagram-logo/

14. References
• Secondary Research
– Delta Tourism Strategy Report -
http://www.corp.delta.bc.ca/assets/HRCP/PDF/delta_tourism_strategy_report.pdf
– Tourism BC’s Five Year Strategy -
http://www.jtst.gov.bc.ca/tourismstrategy/documents/MJTI_TourismStrategyReport_FNL.pdf
– Pintrest Quote - http://mommarkettrends.com
– Weekend Package
• http://www.corp.delta.bc.ca/EN/main/residents/recreation_and_parks_services/147/sdrc.html
#schedule
• http://www.tsawwassenpaintball.ca/
• http://golf.tsawwassensprings.ca/golf/driving-range/
• http://www.vancouversun.com/life/Tsawwassen+32nd+annual+polar+bear+swim+draws/5936
315/story.html
– Coast to Coast
• http://www.coasthotels.com/hotels/canada/bc/victoria/coast_victoria/packages_and_specials
/sail_and_stay
• http://www.bcferries.com
– Couples Retreat
• http://wellbrookwinery.com/
• http://www.westhamislandwinery.com/purchase.html
– Natural History
• http://www.reifelbirdsanctuary.com/