The document proposes a new concept plan to increase tourism in Thompson Okanagan parks in British Columbia. The plan would rebrand the region as a four-season family destination with various recreational activities all located within the parks. It involves renovating visitor centers with new staff, technology, and guides. The plan also calls for partnerships with local industries and organizations. It provides an estimated budget of $860,000 to implement branding campaigns, upgrade visitor centers, and enable the new partnerships.

1. Building Bridges for BC Parks
Karatsyupa, Philipp
Lee, Nina
Yoon, Kyeonghee

2. Table of Contents
• Current Trends in Thompson Okanagan
• A New Concept Plan for Thompson Okanagan
– Description
– Implementation
• Conclusion

3. Today in Thompson Okanagan
Strength Weakness
• Geographical Advantages • Limited Brand Image
• Natural Resources • Low Public Awareness
Opportunity Threats
• Increase in the number • Recessions
of visitors • Competitors

4. All – in – One Plan
• sdf
Various Renovate
Activities Visitor Centres
Okanagan
Parks
Partnership

5. All – in – One Plan : Activities
• Four-Season Destination
• Family-Oriented
• Educational
Rebrand images of Thompson Okanagan
Various choices but all happen to be in
ONE place

6. All – in – One Plan : Visitor Centre
New New
New
Staffing
Technology
Visitor
Guide Centre

7. All – in – One Plan : Partnership
Mountain
Food
Equipment co-
Manufacturers
op
Rental Historical
Partnership Society
Filming
Industry

8. Budget
• Branding
– Magazine : $10,000
– TV & Radio : $170,000
– Website : $20,000
• Visitor Centre
– Training : $60,000
– Technology : $150,000
• Partnership
– Investment : $500,000

9. Summary
• Sdf
Various Renovate
Activities Visitor Centres
Okanagan
Parks
Partnership

10. References
• http://www.bcstats.gov.bc.ca/data/bus_stat/busind/tourism.asp
• http://www.bcvirtualtour.com/Thompson_Okanagan.html
• http://bc-cowichanvalley.civicplus.com/DocumentView.aspx?DID=922
• http://newmarketingtrendsideas.blogspot.com/2009/10/tourism-marketing-
trends.html
• http://www.aboriginalbc.com/coast-packages
• www.env.gov.bc.ca/bcparks/research/statistic_report/statistic_report_2011.pdf
• http://www.linkbc.ca/torc/downs1/Thompson_Okanagan_Regional_Profile_2009.sf
lb.ashx.pdf

11. Thank you!