Fisherman Appreciation Day 2011

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Fisherman Appreciation Day 2011

  1. 1. 2 nd Annual Fisherman Appreciation Day Santa Monica Pier June 25, 2011
  2. 2. FAD – Santa Monica <ul><li>Location: End of Santa Monica Pier, behind Mariasol </li></ul><ul><li>Date: Saturday, June 25, 2011 </li></ul><ul><li>Time: 11:00 a.m. to 2:00 p.m. </li></ul>
  3. 3. FAD – Santa Monica <ul><li>More than 250 community members were educated on the Palos Verdes Shelf fish contamination issues and the following materials were distributed:   </li></ul><ul><ul><li>Tip Cards </li></ul></ul><ul><ul><ul><li>English: 152 </li></ul></ul></ul><ul><ul><ul><li>Spanish: 50 </li></ul></ul></ul><ul><ul><li>Informational Brochures </li></ul></ul><ul><ul><ul><li>English: 9 </li></ul></ul></ul><ul><ul><ul><li>Vietnamese: 1 </li></ul></ul></ul><ul><ul><ul><li>Chinese: 2 </li></ul></ul></ul><ul><ul><ul><li>Vietnamese Recipe Brochure: 1 </li></ul></ul></ul><ul><ul><li>Tote Bags: 46 </li></ul></ul><ul><ul><li>Stickers: 33 </li></ul></ul><ul><ul><li>Fishing Grab Bags: 50 </li></ul></ul>
  4. 4. FAD – Santa Monica <ul><li>At check-in, anglers were asked to fill out surveys which were designed to understand their fish consumption habits. </li></ul><ul><ul><li>Fish Consumption Surveys </li></ul></ul><ul><ul><ul><li>43 Completed Surveys </li></ul></ul></ul>
  5. 5. FAD – Santa Monica <ul><li>Materials Given Away </li></ul>FCEC distributed multiple materials in an effort to spread its message. These included fliers, brochures, tip cards in English, Spanish, Chinese and Vietnamese, and FCEC branded tote bags.
  6. 6. FAD – Santa Monica <ul><li>Our generous partners provided us with prizes and donations exceeding $5,000 in total, including: </li></ul><ul><li>1 Custom Wrapped Fishing Pole from Santa Monica Bait & Tackle Shop </li></ul><ul><li>30 Tickets to the Santa Monica Aquarium </li></ul><ul><li>8 Tickets to the Aquarium of the Pacific </li></ul><ul><li>2 tickers to a Harbor Cruise from Spirit Cruises </li></ul><ul><li>2 tickets to a Whale Watching cruise from Harbor Breeze Cruises </li></ul><ul><li>2 tickets to a Harbor Cruise from Harbor Breeze Cruises </li></ul><ul><li>10 Tickets to the Westside Comedy Theater </li></ul><ul><li>1 Theater Class from the Westside Comedy Theater </li></ul><ul><li>Lunch from Mariasol Restuarant </li></ul>
  7. 7. FAD – Partners <ul><ul><li>Heal the Bay </li></ul></ul><ul><ul><li>15 Public and Private organizations partnered with FCEC to make this year’s FAD including: </li></ul></ul>
  8. 8. FAD – Partners <ul><ul><li>Marina Del Rey Anglers </li></ul></ul>
  9. 9. FAD – Partners <ul><ul><li>Montrose Settlements Restoration Program </li></ul></ul>
  10. 10. FAD – Partners <ul><ul><li>Seafood For The Future </li></ul></ul>
  11. 11. FAD – Partners <ul><ul><li>Santa Monica Baykeeper </li></ul></ul>
  12. 12. FAD – Partners <ul><ul><li>AND… </li></ul></ul><ul><ul><li>Aquarium of the Pacific </li></ul></ul><ul><ul><li>Spirit Cruises </li></ul></ul><ul><ul><li>Creative Faces </li></ul></ul><ul><ul><li>Harbor Breeze Cruises </li></ul></ul><ul><ul><li>Mariasol </li></ul></ul><ul><ul><li>Santa Monica Bait and Tackle Shop </li></ul></ul><ul><ul><li>Santa Monica Aquarium </li></ul></ul><ul><ul><li>Westside Comedy Theater </li></ul></ul>
  13. 13. Highlights <ul><li>Delicious Mexican Food Provided by Mariasol Restaurant </li></ul><ul><li>On the Menu: </li></ul><ul><ul><li>Flautas </li></ul></ul><ul><ul><li>Taquitos </li></ul></ul><ul><ul><li>Quesadillas </li></ul></ul><ul><ul><li>Guacamole </li></ul></ul>
  14. 14. Highlights <ul><li>“ Fishing for Answers” Game Show </li></ul><ul><li>Hosted By: </li></ul><ul><li>Mr. Hook Baitman! </li></ul>
  15. 15. Coverage In addition to a blog post on June 9, 2011, an eBlast sent out to 659 people on June 21, 2011 and more than 10 Facebook posts made on various pages, online coverage was attained in promotion of FAD 2011 through twitter feeds, blogs, mentions in newsletters and website calendars.
  16. 16. Coverage
  17. 17. Coverage FAD was tweeted on Santa Monica Word, The Pacific Ocean and Go Santa Monica having a combined total of 9,904 followers!
  18. 18. FCEC team members Tiffany Jonick and Jeanette Garcia answer some questions about FAD at the check-in table
  19. 19. Anglers checking into FAD and signing up for FCEC’s e-Newsletters
  20. 20. Angler families take a break from fishing to see what FAD is all about!
  21. 21. Anglers participating in our survey about fish consumption habits
  22. 22. Team member Vedrana staffs the FCEC booth
  23. 23. Fisherman Appreciation Day – filled with people of all shapes and sizes!
  24. 24. Creative Faces provides some fun face painted artwork for the kids
  25. 25. Two children with lovely face paint stand in front of our FCEC display!
  26. 26. Kids playing the fishing game to win a FCEC sticker
  27. 28. People of every age enjoy FCEC’s fishing game!
  28. 29. Marina del Rey Anglers teach kids how to tie a proper knot with fishing line
  29. 30. FCEC team member Paula Combs goes over the FCEC Tip Card
  30. 31. Father and son enjoying Fisherman Appreciation Day
  31. 32. Mr. Hook Baitman getting the crowd hooked on the “Fishing for Answers” game show!
  32. 33. Young anglers answering an FCEC related question and scoring some free prizes!
  33. 34. Fishing expert Larry Fukuhara from Cabrillo Marine Aquarium gave a presentation on the Palos Verdes Shelf Superfund site, its effects and how to catch healthy fish to eat.
  34. 35. Serving food to the anglers and their families
  35. 36. The FAD crowd gathers to hear the raffle results
  36. 37. Anglers excited to win some great raffle prizes!

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