The document outlines strengths, weaknesses, opportunities, and threats for a tourism organization. It identifies the organization's array of year-round activities as a strength but lacks of effective communication and integration between sites as weaknesses. Recommendations include developing opportunities around a visitor concept and increasing interpretation programs.

2. Strengths Weaknesses
- Array of activities all year round - Lack of Effective Communication
Recommendations
Threats
Opportunities
- Loss of interpretation programs
- Developing opportunities for
experiencing the visitor concept - Lack of integration between visitor
centre and BC Parks

3. ◦ Architectural & Structural Explorations
◦ Arts, Cultural & Historical Experiences
◦ Attractions (Natural/Manmade)
◦ Entertainment (Festivals & Events)
◦ Rest & Relaxation
◦ Tours (Guided, Group & Driving)
◦ Transportation, Accomodations
◦ Activities (Air, Land, Sea, Seasonal)

4. Historic
Activities
Sites
Travel
Events
Routes

5. Horsefly Tourist/Visitor Info Booth
100 Mile House Visitor Centre
Bella Coola Tourist/Visitor Info Booth

7. DMOS
•Need Exposure •Communication
•Infra structure •Reach and •Promotion
Scope •Growth
•Integration
Visitors Centre BC Parks

8.  - Association for Park Membership
 - Partnerships with Commissions and
Associations
 - Increase interactivity with BC Parks Website

9. BC Parks
Tourism BC
Commercial Tour Operators
Mountain Equipment Co-Op

10.  Statistics
 Surveys
 Reports

11. Park Visitor Expenditures
Transportation Accomodation Food & Beverage Other
2%
38%
55%
5%

12. Projected Growth
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
19%
31%
46% 4%