This is the presentation from the Selkirk College diploma team at the 6th Annual LinkBC Case Competition. They were challenged with creating packages for a Coast Hotels & Resorts property drawn at random. The packages had to attract new visitors to the region during the off season.

1. +
 Christine Campbell
 Hannah Laurie
 Jenn Manchur
 Ming Yeh

2. +
Coast Discovery Inn & Marina
Campbell River

3. +
Packaging for the Off-Season
Target Market
• Gen Y
• Gen X 80%
• Baby Boomers

4. +
Storm Watching Package
 Two nights Accommodation
 Food basket
 Hot Breakfast
 Warm Blankets

5. +
Romance Package
• Ultimate Spa Package- 5 ½ Hours
• Two Nights Accommodation
• Bottle of Champagne
• Hot Breakfast
Hydrotherapy Tub Treatment
1 Hour Swedish Massage
Hydradermie Facial
Catered Lunch
Ultimate Spa Manicure
Ultimate Spa Pedicure

6. +
Fishing Package
½ Day Fishing
Guide
Gear
Snacks/Pop
Accommodation for two nights
Hot Breakfast
Nov.4, 2012

7. +
Promotion/Problems/Solutions
 Social Media
 92% of consumers say they trust Social Media above all other
forms of advertising
 47% of consumers say they trust paid television, magazine and
news paper ads
Nov.4, 2012

8. +
Storm Watching Package
Net cost- $200 Room
$25 food basket
$10 blanket
---------
$235
Profit- $70
Total- $305
Per person-$150

9. +
Romance Package
Net cost- $200- room (2 nights)
$30 – champagne
---------
$230 /2
= $115 per person + 300 spa
= $415 per person
Profit (30%)- $125
Total cost- $1080
Per person- $540

10. +
Fishing Package
Net cost- $200 room
$550 fishing
-----------
$ 750
Profit - $225
Total- $975
Per person-$485
Nov.4, 2012

11. +
BUDGET
Social media employee- 11/hr = 22,880/year
Ads on partners websites- free
Web redesign- 5,185
-----------------------------------------------
Total $28,065
Nov.4, 2012

12. +
Conclusion
Thank You