The document outlines various seasonal packages offered by the Coast Discovery Inn & Marina, including storm watching, romance, and fishing packages, detailing their costs and included amenities. It highlights the importance of social media for marketing, with statistics on consumer trust in advertising, and provides a breakdown of costs and profits for each package. A budget for social media and advertising initiatives is also included, totaling $28,065.

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 Christine Campbell
 Hannah Laurie
 Jenn Manchur
 Ming Yeh

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Coast Discovery Inn & Marina
Campbell River

3. +
Packaging for the Off-Season
Target Market
• Gen Y
• Gen X 80%
• Baby Boomers

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Storm Watching Package
 Two nights Accommodation
 Food basket
 Hot Breakfast
 Warm Blankets

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Romance Package
• Ultimate Spa Package- 5 ½ Hours
• Two Nights Accommodation
• Bottle of Champagne
• Hot Breakfast
Hydrotherapy Tub Treatment
1 Hour Swedish Massage
Hydradermie Facial
Catered Lunch
Ultimate Spa Manicure
Ultimate Spa Pedicure

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Fishing Package
½ Day Fishing
Guide
Gear
Snacks/Pop
Accommodation for two nights
Hot Breakfast
Nov.4, 2012

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Promotion/Problems/Solutions
 Social Media
 92% of consumers say they trust Social Media above all other
forms of advertising
 47% of consumers say they trust paid television, magazine and
news paper ads
Nov.4, 2012

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Storm Watching Package
Net cost- $200 Room
$25 food basket
$10 blanket
---------
$235
Profit- $70
Total- $305
Per person-$150

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Romance Package
Net cost- $200- room (2 nights)
$30 – champagne
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$230 /2
= $115 per person + 300 spa
= $415 per person
Profit (30%)- $125
Total cost- $1080
Per person- $540

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Fishing Package
Net cost- $200 room
$550 fishing
-----------
$ 750
Profit - $225
Total- $975
Per person-$485
Nov.4, 2012

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BUDGET
Social media employee- 11/hr = 22,880/year
Ads on partners websites- free
Web redesign- 5,185
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Total $28,065
Nov.4, 2012

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Conclusion
Thank You