"The Value of EU Big Data Value Coordination & Support Actions for Industrial Stakeholders" by Sebnem Rusitschka

1. Unrestricted© Siemens AG 2014. All rights reserved
The Value of EU Big Data Value Coordination &
Support Actions for Industrial Stakeholders
Sebnem Rusitschka
Siemens Corporate Technology | September 2014

2. Page 2 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved
Siemens in Europe1)
Boosting competitiveness for the continent
1) http://www.siemens.com/press/pool/de/homepage/siemens-company-presentation.pdf
2013
Employees 195,847
(EU-28)
Revenue 27,713
(EU-28 in millions of €)
As of September 30, 2013
• More than half of Europe’s
installed offshore wind power
capacity is from Siemens
• More than 80% of the
automobile factories in
Europe use Siemens
automation and drive
technologies
• Siemens is the market leader
in large medical imaging
systems in Europe

3. Page 3 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved
Siemens Vision 20201)
Selected growth fields are electrification, automation, and digitization
1) http://www.siemens.com/investor/pool/en/investor_relations/financial_publications/speeches_and_presentations/140529_bernstein_ny_presentation.pdf

4. Page 4 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved
Industrial domain and device know-how enable the
creation of Smart Data from potentially Big Data sources
Smart Data to Business1) – Tackling the Veracity and Value Challenge of Big Data
Customer
benefit
• Performance
increase
• Cost
reduction
• Energy
saving
• Risk
avoidance/
security/
safety
• New business
models
Data from
products,
systems,
sensors,
processes
Data
Business
Innovation
Value
Generation
Data
analytics
Business
Intelligence
…
Domain
know-how
Device
know-how
Smart
Data
Analytics
know-how
''Smart data to business''
Power plants Power grids Factories Hospitals
1) http://www.siemens.com/press/pool/de/feature/2014/corporate/heuring-factsheet-en.pdf

5. Page 5 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved
Reducing megatons of CO2 emissions whilst
increasing productivity of wind farms
Smart Data to Business Examples (1/3)

6. Page 6 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved
Towards a zero-fault system and better planning for
the world’s largest particle accelerator
Smart Data to Business Examples (2/3)

7. Page 7 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved
Value-driven healthcare by smart data-driven therapy
guidance for physicians
Smart Data to Business Examples (3/3)

8. Page 8 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved
Increasingly complex environment requires a
networked research & innovation approach
Today’s innovation environment
1) http://www.siemens.fi/pool/cc/events/elp2013/norbert-luetke-entrup.pdf

9. Page 9 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved
Europe wants to build a sustainable Data Economy
Coordination and Support Actions
Externalities
Economic, Legal, Social, …
Policy Roadmap
European Data Economy
Framework, Incentives, …
Digital Single Market
EU Big Public Private Forum 2012-14*) EU BYTE Community 2014-16 **)
Sectorial Requirements
Energy, Transport, Health, …
Technology Roadmap
Big Data Value Public Private Partnership 13 October 2013 ***)
Stakeholder
Coordination
• Strategic Research
& Innovation
Agenda
• European Data
Forum
*) http://www.big-project.eu/
**) http://www.byte-project.eu
***) http://www.bigdatavalue.eu/

10. Page 10 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved
New insights lead to new questions, which we can
answer collaboratively
(Expected) Results of the Coordinated Actions
Externalities
Economic, Legal, Social, …
EU Big Public Private Forum 2012-14 EU BYTE Community 2014-16
Sectorial Requirements
Energy, Transport, Health, …
Technology Roadmap10/2014 Policy Roadmap
• Interviews, workshops within sectors
and technology players
• Clear increase in awareness
• Non-technical bottlenecks
• Skills, confidentiality & privacy,
fragmented policies
• Fast paradigm shifts every 3 yrs
• “Resilient Business & Technology
Capability Building”1)
• Foresight methods with cross-impact
analyses involving
• Policy-makers, experts, citizens
• Case studies, such as Smart Cities,
as a means to
• Build focal communities
• Stress-test utmost cross-sectorial
data-driven scenarios
• Enhance participation
1) http://big-project.eu/sites/default/files/BigDataStory_Whitepaper_long-version_final_2014-06-03_oU.pdf

11. Page 11 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved
Sebnem Rusitschka
Senior Key Expert
Prescriptive Analytics & In-field Applications
Siemens AG
Corporate Technology
Business Analytics & Monitoring
Otto-Hahn-Ring 6
D-81379 Munich
Phone: +49 (89) 636-44127
Fax: +49 (89) 636-41423
Mobile: +49 (172) 357 59 35
E-mail:
sebnem.rusitschka@siemens.com
siemens.com/innovation