Nestlé is the world's largest food and beverage company present in 189 countries with over 2000 brands. It has defined three ambitions for 2030 which are to enhance quality of life, contribute to a healthier future, and inspire people to live healthier lives. Nestlé was founded in 1866 and has over 447 factories and 333,000 employees worldwide. It deals in various products including chocolate, milk, coffee, tea, bottled water and more.

2. They have defined three
overarching ambitions for 2030 which
guide their work and support the
achievement of the UN Sustainable
Development Goals.
Nestlé is the world’s largest food
and beverage company. They
have more than 2000 brands
ranging from global icons to local
favorites, and they are present in
189 countries around the world.
Nestlé's purpose is enhancing
quality of life and contributing to
a healthier future. They want to
help shape a better and
healthier world. They also want
to inspire people to live healthier
lives.

4. Founded on 1866 A.D by Henri Nestle
Was listed no. 1 fortune
global 500 as the World’s
most profitable corporation.
 Has 447 factories in 86 countries.
Has 3,33,000 employees.
More than 2000 global & local brands.
Deals in Chocolates, milk products, Maggi, soup,
sauce, coffee, tea, milkmaid, &
mineral water

6. The Nestlé logo was launched by
Henri Nestlé in 1868 on the basis of
the meaning of his name in German,
i.e. little nest, and of his family
emblem.
LOGO

7. SLOGON
GOOD FOOD, GOOD LIFE

8. NESTLE WORLDWIDE
Offering more than 8500
brands and 10,000
products.

9. PRODUCT LINE

10. Enlarged by the consumer response to NESTLE ORANGE
JUICE that was launched in 1996, the category of Nestle
juice was expanded with the Introduction of MANGO,
ORANGE and many other flavors in the year 2000. this has
further strengthened the position of nestle as leader in the
value added/ premium drinks market consumer response to
these new flavors has been very upbeat and is expected to
gain further.

13. PRIMARY ACTIVITIES
Inbound logistics
operations
.
Outbound logistics
Marketing
&sales
service

14. • Major raw materials of nestle orange from
Germany and France. Nestle company get
their other raw material from local market in
India. Nestle juice raw material include
ingredient such as fresh fruit, nectar of
mango, apple, pineapple and orange.

15. OPERATIONS
• Process is any part of an organization that takes inputs
and transform them into output of greater value. Fruit juice
production procedures involved in fruit drinks
manufacturing depends on types of juice unit is going to
make. For purpose of this feasibility, nestle propose 4%
token juice drink of citrus fruit(orange), Mango and
pineapple.
• The type of process that Nestle uses is make-to-stock as it
produces standardized products. The process is multi
stage as dew stages are similar for all juices and few are
different

16. The process for Nestle Juices is
continuous flow process as juice, which
is liquid, flows through the production
process.

17. PUSH OR PULL
STRATEGY
Nestle follows push strategy as they
make product which are
standardized and then push them
into market.

18. • .
Boiling of fruit Storage in tank Ingredients mixing
Syrup storage in tank
Juice preparation
Juice storage tank
Filling and packing
Cooling and
storage

19. The juice is the packed in the quantities
demanded by the market. Consumer
packs as like 200ml and 1000ml tetra
pack and labeled as Nestle Juices.
Then the final is stored in cool dry
stores.

20. Raw Material
Reject
Production
Storage
NO YES
Boiler
Plate Heat Exchanger
Storage and
Shipping
Juices Mixing Tank
Preservatives
Juices Mixing Tank
Syrup Storage
Tank
Pasteurizers
Juice Storage
Tank
Bottled/Packaged/
Labeled
Bulk
Transport
Finished
Product in
cold storage
Transport
Retailer Wholesaler
PROCESS

21. OUTBOUND LOGISTICS
In Nestle Company the activities that include in
outbound logistics are, they establish their sale and
distributive offices in big cities like Delhi, Mumbai,
Kolkata, Pune etc. and also hire suitable distributors on
agreed profit margins. Who buy product from Nestle
office of the cities and try to distribute to each retailers
and shop keeper in the cities and rural areas.

22. SERVICES
Company established the customer center
in each office in a major city and also give
toll free number as a help line number.
This means that if customer feels any
problem then they can contact through
their help lines.

23. MARKETING AND SALE
• Nestle company has efficient market
management who’s main objective for
marketing their product are.
• Strong customer relationship
• Identify need of customer like new taste, new
fruits items
• Maintain market leadership by maintaining
the pure quality
• Provide juices which are fit for human body
• Quality is Nestlé's Guarantee

24. MARKETING
Nestle hold strong reputation for high quality
brands. In major markets, trade marketers are
frequently rated highly in customer surveys on
professionalism and service. They don’t believe in
‘one brands fits all’ and that’s their marketing
strategy. They have a strong, diversified global
portfolio- well focused and defined offers a brand
for all key consumer and market sectors.